Brand perception can change in a heartbeat. That’s why using the right brand monitoring tools isn’t just smart—it’s essential for your brand growth nowadays.
Whether you’re a small business owner, an agency, or a multi-location brand, these tools will help you track your brand mentions and unlock powerful customer insights.
For that reason, I’ve rounded up the top brand monitoring tools for 2025—including AI-powered platforms and free options—that help you monitor online reviews, analyze brand sentiment, improve your brand reputation, and stay ahead of the competition.
So, let’s explore the best tools to protect and grow your brand!
What is brand monitoring software?
Brand monitoring software is a tool that helps businesses track and analyze mentions of their brand across online platforms—like social media, news outlets, blogs, forums, and review sites.
These tools get real-time data to understand public perception, detect shifts in brand sentiment, measure your share of voice, and respond quickly to both praise and criticism. Many also offer competitive and AI-powered sentiment analysis.
Brand monitoring software is pivotal in managing brand reputation, boosting your share of voice, and guiding marketing strategy based on real customer insights.
Top brand monitoring tools to try in 2025
Whether you’re tracking social mentions, analyzing sentiment, or managing your online reputation, these brand monitoring tools offer everything you need in 2025.
1. EmbedSocial – Best all-in-one brand monitoring software for multi-location businesses
If you’re looking for a single platform to monitor mentions, reviews, and reputation across locations, EmbedSocial is the go-to solution. Originally known for its UGC and reviews features, it now includes robust AI brand monitoring, perfect for agencies and franchises. It pulls real-time mentions from the web, social platforms, and review sites, while offering sentiment grouping, alerts, and trend detection.
Here’s what makes this AI brand monitoring software one of the best:
- Monitor reviews across Google, Facebook, and Yelp—all in one place;
- Track brand mentions on X, Instagram, Threads, LinkedIn, TikTok, Facebook, YouTube, etc.;
- Use AI to group sentiment, detect spikes, and highlight key praise or criticism;
- Get a unified dashboard for every brand location—ideal for multi-location businesses;
- Turn top mentions into content by generating social images automatically.
Plans start at $29/month with a 7-day free trial. Plus, there’s a limited free version.
2. Brand24 – Best for real-time social listening and analytics
Brand24 is a trusted choice for businesses that want to track online mentions and dive into real-time analytics. It helps you stay on top of what’s being said about your brand across various sources—while offering sentiment and influencer insights. Its easy-to-navigate interface makes it ideal for small teams and marketers looking for fast, reliable data.
Here’s what Brand24 helps you do:
- Track mentions in real time across social media, blogs, and forums;
- Analyze sentiment to understand public perception and brand mood;
- Get influencer scores and spot people driving conversations around your brand;
- Generate reports with ready-made, shareable visual dashboards.
Pricing starts at $199/month, with a 14-day free trial available.
3. Meltwater – Best media intelligence solution for enterprises
Meltwater offers comprehensive brand and media monitoring tailored for large organizations. It combines global media tracking with AI-powered insights, making it a favorite for PR and comms teams. From crisis alerts to competitive benchmarking, it’s designed to support enterprise-level strategies.
Here’s how Meltwater’s brand monitoring AI software supports businesses:
- Monitor media mentions across online, broadcast, print, and podcasts;
- Receive early warnings for PR issues with custom alerts;
- Track influencers and manage outreach campaigns within the platform;
- Use AI analytics to understand sentiment, trends, and brand visibility.
Pricing is custom and tailored to your brand’s scope.
4. Mention – Best for real-time brand mention alerts
Mention is ideal for brands that want quick alerts and a strong competitive edge. Its platform is streamlined for marketers and agencies who need to act fast on mentions or trends. You can monitor, compare, and even schedule posts right from within the platform.
Here’s what you can do with Mention:
- Track mentions instantly across news, blogs, forums, and social;
- Compare competitors using real-time performance benchmarks;
- Schedule and publish content from the same dashboard;
- Filter and export data for reporting or internal insights.
Paid plans start at $49/month after a free trial.
5. BuzzSumo – Best for brand content tracking and engagement
BuzzSumo is designed for content-driven brands that want to track how their branded content performs. It helps you discover what’s trending, what’s resonating, and where your brand fits into the conversation. Marketers love it for planning content and measuring engagement with real-time data.
Here’s what BuzzSumo brings to the table:
- Analyze content performance by shares, engagement, and reach;
- Track brand mentions across the web and niche publications;
- Find trending topics for brand-related content ideas;
- Monitor competitors to benchmark content strategy.
Plans begin at $199/month with a free trial option.
6. Sprout Social – Best social media brand monitoring platform
Sprout Social offers a powerful combination of publishing, reporting, and social media monitoring tools. It’s a full-service platform that helps brands track conversations and take immediate action. Ideal for teams that want both engagement tools and analytics in one dashboard.
Here’s how Sprout Social supports your brand:
- Social media monitoring across major social media platforms;
- Analyze sentiment and performance with AI-powered tools;
- Schedule posts and respond directly from the platform;
- Access detailed reports for brand health and audience behavior.
Pricing starts at $199/month, with a 30-day free trial.
7. YouScan – Best visual brand monitoring tool
YouScan stands out with its advanced image recognition technology that tracks visual mentions of your brand across the web. It helps brands go beyond text and detect when logos, products, or packaging appear in user-generated content. This makes it especially useful for industries where brand visuals matter—like fashion, food, and consumer goods.
Here’s what makes YouScan a visual monitoring powerhouse:
- Detect brand logos and visual elements in social media images;
- Combine text and image monitoring for a full-picture brand view;
- Use AI-powered analytics to understand sentiment and trends in visuals;
- Identify UGC opportunities and source branded content automatically.
Pricing starts at $299, but also has customizable unlimited plans.
8. Awario – Best for small businesses looking for affordability
Awario delivers online brand monitoring capabilities and sentiment analysis without the hefty price tag. It’s perfect for small businesses and solopreneurs who need real-time monitoring without the enterprise cost. You still get great insights and automation features at a lower tier.
Here’s what Awario lets you do:
- Track mentions across social media, blogs, and websites;
- Use sentiment filters to prioritize positive or negative mentions;
- Identify influencers mentioning your brand;
- Export detailed reports to share with clients or internal teams.
Starts at $29/month with a 7-day free trial.
9. Brandwatch – Best for deep AI-powered consumer research
Brandwatch is built for businesses that need advanced consumer intelligence and trend analysis. It uses machine learning to analyze massive volumes of online conversation and customer feedback. Perfect for brands with complex data needs and global visibility goals.
Here’s how Brandwatch goes deeper:
- Monitor conversations across social, blogs, video, and forums;
- Use AI to analyze sentiment and uncover emerging trends;
- Segment audiences by demographic and behavior insights;
- Track competitors and benchmark your share of voice.
Enterprise-level pricing, available on request.
10. Mentionlytics – Best brand monitoring AI software for multilingual brands
Mentionlytics is a versatile platform with strong support for multilingual monitoring. It combines social listening, sentiment analysis, and competitor insights into one smart system. Great for international brands looking for flexible, AI-powered coverage.
Here’s what Mentionlytics can do:
- Monitor mentions in multiple languages across online sources;
- Use AI for sentiment grouping and trends analysis;
- Track competitor performance side by side with your own;
- Access smart reports for weekly or monthly performance reviews.
Pricing starts at $49/month with custom plans for larger teams.
Why get brand reputation monitoring software for your brand?
Still on the fence about whether modern brand monitoring tools are worth it? Here are the key reasons why they’re essential for your brand reputation management:
- Track every social media mention—whether it’s praise or a complaint, get notified the moment someone talks about your brand online;
- Stay ahead of crises before they spiral—detect negative sentiment early, take action, and respond to reviews before you need a crisis management strategy.
- Understand and improve brand sentiment—gain insights into how people feel about your brand, and try to improve that view over time;
- Boost your social media reputation—create accounts, monitor engagement across platforms, and respond directly to your audience wherever they are;
- Benchmark against competitors—see how you stack up in share of voice and public perception so you know where you’re lacking compared to the competition;
- Fuel your social media listening strategy—use real conversations from your customers to guide content and messaging;
- Leverage AI for deeper insights—get summaries, trends, and sentiment breakdowns without manual digging.
Brand reputation monitoring software offers many benefits. It helps you stay informed, prepared, and connected to your audience.
How to find the best brand monitoring software for your business?
When choosing a brand monitoring tool, you have to think about your business size, goals, and channels in order to pick the right fit. Here’s how to make the right call:
1. Check which social media platforms the tool monitors
Some tools only track social media, while others scan the entire web, including review sites, news articles, blogs, and forums. Make sure the tool matches the online spaces where your audience is actually talking about your brand.
Pro tip: Go for broad coverage if your brand is mentioned in multiple places—not just on social.
2. Look for built-in sentiment analysis to gauge how people feel about your brand
You don’t just want mentions—you want to know whether people are happy, angry, or neutral when they mention you. This helps you prioritize what to respond to, flag potential issues, and understand trends over time.
Pro tip: Tools like EmbedSocial with AI sentiment capabilities save you time and help you catch early signs of a reputation issue.
3. Choose a user-friendly interface that makes data easy to understand and act on
Even powerful tools fall flat if your team can’t navigate or extract insights without training. If the dashboard is confusing, you’ll end up ignoring actionable insights that could help you grow.
Pro tip: Prioritize tools with simple dashboards, automated reports, and intuitive filtering.
4. Make sure the tool integrates with your current tech stack and daily workflows
The best tools plug into your CRM, Slack, email, or social scheduling software—so you’re not switching tabs all day. Strong integrations help automate your responses, improve reporting, and make collaboration easier.
Pro tip: EmbedSocial, for example, combines review monitoring, UGC display, and AI alerts in one seamless system.
5. Balance cost with key features and check if it scales as your brand grows
Free brand monitoring tools are a good starting point—but you’ll need more power as your presence expands. As your brand gains traction, you’ll need tools that can handle more channels, users, and data. You need to enhance your social search with sentiment analysis.
Pro tip: Test a free or starter plan first, then upgrade to unlock competitor analysis and location-based tracking.
Conclusion: Brand monitoring tools get your brand ahead!
Staying visible, responsive, and relevant has become the bare minimum, and it’s no longer optional. So, without the right tools, you’re simply flying blind.
Brand monitoring and social listening tools give you the power to see what people are saying, how they feel, and where you stand before it’s too late.
Whether it’s one bad Google review you want to delete or a viral thread, these tools help you act quickly, protect your reputation, and turn feedback into growth.
And if you want a solution for all your brand monitoring efforts—online reviews, social media mentions, brand sentiment, AI alerts—EmbedSocial is ready to help you lead!
Start monitoring your brand smarter today →
FAQs about brand monitoring tools
What is brand monitoring?
Brand tracking (monitoring) is the process of tracking mentions of your brand across social media, review sites, news outlets, and other online platforms. It helps you understand how people perceive your own brand in real time so you can respond faster, improve your reputation management, and guide your strategy.
How to do brand monitoring?
You can do brand management manually by setting alerts and searching platforms, or use specialized software to automate the process. Tools like EmbedSocial collect, analyze, and visualize mentions in one dashboard. It’s all about staying informed, spotting industry trends, and reacting smartly. Steps to start brand monitoring and social listening.
What are the best monitoring tools?
The best tools combine wide coverage, real-time alerts, sentiment analysis, and ease of use. EmbedSocial, Brand24, Meltwater, and Mention are top-rated options in 2025. Your ideal tool depends on your business size, goals, and where your audience talks.
How do you monitor brand reputation?
To monitor brand reputation, track not just mentions, but also tone, context, and recurring themes. Use AI-powered tools to flag negative sentiment, identify influencers, and benchmark your share of voice. Then respond thoughtfully and use brand insights to strengthen your image.
Are there any free brand monitoring tools I can use?
Yes, there are a few free brand monitoring tools that can help you get started without spending a dime. One of the most popular is Google Alerts, which sends email notifications whenever your brand is mentioned across blogs, forums, or news sites. While it lacks advanced analytics, it’s a solid entry-level option for basic online monitoring.