Managing your Google Business Profile can feel like an overwhelming task, especially if you manage a multi-location or multi-brand business. From ensuring your information is always accurate to responding to reviews, it takes time and attention.
Imagine letting a Google Business Profile agency manage your business accounts, as it knows its way around local SEO and can easily optimize your online presence.
With their help, you can boost your profile’s visibility, engage more effectively with customers, and drive more foot traffic and sales.
Want to learn more about how an agency can help your business thrive?
What is a Google Business Profile agency?
A Google Business Profile (GBP) agency is a specialized service provider that helps businesses optimize and manage their Google Business Profiles. These agencies handle everything from setting up profiles to keeping information accurate and engaging.
Their primary goal is to improve your local search engine optimization, ensuring that your business appears prominently in Google Maps and local search results.
A GMB agency uses a direct Google Business Profile API connection to establish an organization account for you and manage your updates, customer reviews, and profile enhancements, thus helping your business maintain a competitive edge in local search visibility.
Essentially, a GBP agency is your partner in maximizing your online presence, freeing you from the complexities of managing your profile so you can focus on running your business. So, anything from verifying your GBP to managing it is what you’ll get!
Key benefits of hiring a GBP agency for multi-location businesses
Hiring a Google My Business agency can bring numerous advantages to your business. Here are some key benefits:
- Improved local SEO visibility – helping your business rank higher in local searches and on Google Maps;
- Time-saving profile management – allowing you to focus on running your business while experts handle your GBP;
- Expert handling of customer reviews – ensuring timely responses and fostering positive engagement with your customers;
- Profile optimization for better conversions – making sure your profile is fully optimized to attract and convert potential customers;
- Access to advanced tools and insights – leveraging data analytics to make informed decisions and enhance performance.
By hiring a GMB agency, you’re investing in a stronger online presence that brings more customers through your doors.
How do GBP agencies help in managing multi-location businesses?
Adding and managing multi-location businesses on Google can be daunting at times, but it doesn’t have to be! Google Business Profile agencies offer all the tools you need to make this process as efficient and streamlined as possible. Here’s how they can help:
Centralized management for all locations
GBP agencies provide a centralized platform to manage all your Google business listings, ensuring consistent branding and information accuracy across each profile. This saves you the hassle of updating each location individually.
Consistent information across profiles
Ensuring the client’s business description, name, address, phone number, and the client’s business hours consistent across all locations is crucial for local SEO. GBP agencies help maintain uniform information, reducing discrepancies that could negatively impact your rankings.
Multi-location review management
Agencies efficiently handle reviews from all your locations in one place. This means faster responses to local customers, better engagement, and a positive impact on your overall reputation.
Bulk updates for profile changes
GBP agencies can perform bulk updates to all locations, whether it’s adding new services, updating business hours, or changing images. This significantly reduces time and effort for businesses with several branches.
Performance monitoring and insights
GBP agencies provide a robust local SEO audit and performance reports for each location, giving you insights into how individual locations are performing. This helps you understand customer behavior and identify areas for improvement across different branches.
At the end of the day, the various GBP management services you get when you sign up with an agency, such as EmbedSocial, are well worth your time and money.
Top Google Business Profile agencies and their services
Finding the right Google Business Profile agency can make a big difference in optimizing your local presence and driving customer engagement.
To help you out, I’ve listed five of the top agencies offering GBP services you need to get your profile in top shape:
1. Whitespark
- Price: Custom pricing based on services chosen
- Main feature: Local SEO consulting and citation building
Whitespark specializes in local SEO consulting and GBP management, offering tailored solutions to help businesses improve their local search visibility. They are known for their citation building services, which help enhance consistency across the web and boost search rankings.
Whitespark’s expertise lies in providing actionable insights and targeted local SEO strategies. Their services are ideal for businesses that need a customized approach to GBP optimization, ensuring that their profiles stay competitive in local searches.
2. GMB Gorilla
- Price: Starts at $400/month
- Main feature: Dedicated Google Business Profile management
GMB Gorilla focuses exclusively on Google Business Profile services, offering setup, optimization, and ongoing management tailored to each business’s needs. Their specialized approach ensures that your GBP is always up-to-date, helping to drive more customers through your doors.
With GMB Gorilla, businesses benefit from a team that knows the intricacies of Google’s guidelines and best practices. Their hands-on approach makes them an excellent choice for businesses wanting a dedicated partner to manage every aspect of their GBP.
3. Local SEO Guide
- Price: Starts at $500/month
- Main feature: In-depth local SEO audits and strategy development
Local SEO Guide provides a comprehensive approach to optimizing Google Business Profiles, focusing on local SEO audits and bespoke strategy development. They help businesses identify opportunities to improve their local rankings and ensure that their GBP is fully optimized to attract more local customers.
With extensive experience in the local SEO space, the Local SEO Guide is well-equipped to provide insights and recommendations tailored to your specific business needs. Their data-driven approach is perfect for businesses looking for expert guidance to improve their local search performance.
4. Thrive Internet Marketing Agency
- Price: $150/hour for SEO services
- Main feature: Full-service digital marketing with GBP expertise
Thrive Internet Marketing Agency provides extensive Google Business Profile management, including profile optimization, review management, and content creation to improve local visibility. Thrive’s services are part of a broader digital marketing offering, making it an excellent choice for businesses needing more than GBP optimization.
Thrive’s team of experts ensures that every aspect of your GBP contributes to your broader marketing goals. Their holistic approach is ideal for businesses that want to maximize their online presence through integrated marketing strategies.
5. BrightLocal
- Price: Plans start at $39/month
- Main feature: Comprehensive local SEO reporting and citation management
BrightLocal is a trusted name in local SEO, providing businesses with tools to manage and enhance their Google Business Profiles. Their services include citation building, profile optimization, and in-depth local ranking reports, which are essential for boosting online visibility.
With affordable plans and a suite of tools designed to simplify GBP management, BrightLocal is a go-to agency for businesses wanting data-driven strategies to improve local rankings. Their focus on reporting makes them especially valuable for tracking progress and making informed decisions.
Bonus: EmbedSocial an alternative for a GBP agency
- Price: Plans start at $29/month
- Main feature: Reviews management and Google business profile management for multi-location businesses/
EmbedSocial is a robust user-generated content platform offering a Google business profile software that substitutes most of the manual work agencies do. It is suitable for brands and also agencies looking for:
- Google reviews generation, storage, and management.
- Google reviews responding solutions for multiple locations.
- Business hours bulk editing for multiple locations.
- Fast reporting and insights generation from multiple GBPs.
- Schema code to generate aggregated ratings in Google search results for better rankings and SEO.
Last but not least, EmbedSocial provides the most robust Google review widget that brands and agencies can use to increase trust and convention rates on their websites.
Factors to consider when choosing a Google agency for multi-location GBP management
Choosing the right Google My Business marketing agency ensures your business gets the best results. Here are some important factors to consider:
- Experience in managing Google Business Profiles – look for an agency with a proven track record of handling GBP, especially for businesses similar to yours;
- Knowledge of local SEO – ensure the agency has a deep understanding of local SEO to help your business rank higher in local search results and on Google Maps;
- Services offered – check if the agency provides a full range of GMB services, including profile setup, review management, and performance monitoring;
- Communication and support – choose an agency that provides clear communication, regular updates, and ongoing support to address your concerns;
- Client reviews and testimonials—Look for reviews and success stories from other businesses to gauge the agency’s reliability and effectiveness.
Considering these factors, you can find the right GMB agency to enhance your business’s online presence and drive more local traffic.
Conclusion: Hire a GBP agency to boost your business growth!
Working with a Google My Business agency can transform your online presence. From optimizing your profile for better visibility to managing customer reviews across multiple locations, an agency has the expertise to increase your Google Business Profile traffic.
If you’re looking for ways to save time, engage effectively with customers, and enhance your local SEO, hiring a comprehensive GBP platform with tools is the way forward. The benefits are clear: improved rankings, more traffic, and greater success.
Ready to get your business to the Google Local Pack? Consider partnering with a trusted GBP agency that uses EmbedSocial to elevate your brand.
FAQs on Google Business Profile agencies
What does a Google Business Profile agency do?
A Google My Business agency manages and optimizes your GBP, ensuring your business information is accurate, responding to customer reviews, and boosting your local SEO to improve visibility.
How much does it cost to hire a GBP agency?
The cost of hiring a GBP agency can vary depending on the GMB services offered and the size of your business, but it’s typically a worthwhile investment because you get plenty of benefits for your local SEO metrics and customer engagement.
Can a GBP agency help with multiple locations?
Yes, a GBP agency is well-equipped to manage multiple locations by providing centralized tools and expertise to ensure consistent branding and optimized visibility across all profiles.
Is hiring a GBP agency worth it for small businesses?
Hiring a GBP agency can be particularly beneficial for small businesses that want to maximize local exposure and customer engagement without spending significant time managing their online profile.
