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Instagram has just launched a new feature, Nametags. Well, if you are following TechCrunch they’ve reported that this feature was in the making for several months now.

Nametags are new ways to connect with friends on Instagram. It is a digital signature of the Instagram profiles, that when scanned have a direct link to the user’s Instagram profile.

Why do you need an Instagram nametag?

By introducing nametags, Instagram is giving users new options to share their profile links/presence beyond the Instagram app. So basically the main benefit for having your Instagram hashtags is to:

To let people easily find you and follow you on Instagram

How to find my Instagram Nametag?

Just follow these steps:

  • Open your Instagram app and go to your profile
  • Tap on the top, right menu icon
  • Tap the first option ‘Nametag’

There you go, you will see your Instagram hashtag, that you can customize, scan other nametags or share yours with other people.

find instagram nametag

How to customize nametags

Once you’ve created the Nametag just click the middle top icon where you have 3 options to customize the look of the nametag: Selfie, Color, Emoji.

instagram customize nametags

How to Scan an Instagram Nametag

Open the Nametag section by taping the top right menu icon and select Nametag.

Once you are in the Nametag screen, just tap on the bottom link ‘Scan nametag’ and point your phone to a Nametag.

how to scan nametag

The app will recognize the Nametag, and immediately open a popup with the user’s profile and an option to follow him/her.

You can also scan a nametag using the Instagram app camera:

  • Open the Instagram app and tap in the top left camera icon
  • Hover the camera over the nametag
  • Hold and press on the camera screen until the nametag is captured
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The best thing is that you can scan nametags from photos that you have on your phone’s camera roll.

To do this, just tap the top right-hand icon and choose the photo that has a nametag on it. The app will immediately recognize it and will open the persons profile with a ‘Follow’ button that you can click and start following this person.

scan from camera roll

What you can do with the Instagram nametag in order to increase followers?

Using the Instagram Nametags in your marketing activities is similar like using QR codes. If you have not used QR codes, probably you’ve seen companies adding QR codes on their shop windows or flyers. The idea is to provide a direct offline link with their online presence, such as websites or social media profiles, thus making an easier way for their prospects and customers to find their websites or any online activity that the company promotes as a link in the QR codes.

So, with Instagram Nametags you can do similar promotional activities. Here are some ideas:

  • Add the nametag photo on your website or blog
  • Print the name tag photo on your fliers, menus or any print collateral
  • Share the nametag photo in your social media activities by tapping on the top right share button.

scan nametag

Please note: the Instagram Nametags are different than other QR codes and similar badges mostly because you can not scan them with other scanner apps. You will need to use the Instagram app to use its scan option (as explained above).

Hope this helps and provides you with new ideas on how to increase your Instagram following and make more exposure of your Instagram activities.

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Avatar for Nikola Bojkov
Nikola Bojkov

CEO of EmbedSocial | Facebook ads craftsmen | Previous founder of a Facebook Partner Company | Lena's Dad.