Loved by 300,000+ big and small brands. World-famous and local
About the Google Reviews Widget by EmbedSocial
EmbedSocial makes it easy to collect, manage, and display your Google reviews directly on your Squarespace website using clean, customizable widgets. Whether you’re showcasing testimonials on your homepage or building trust on a product page, you can present customer feedback in a visually engaging and structured format.
Once connected to your Google Business Profile, EmbedSocial automatically pulls in new reviews — no manual input required. You can choose from a variety of pre-designed layouts, adjust styling to match your site, and control which reviews appear using moderation tools.
There’s no need to install extra plugins. Our embed code works seamlessly with all Squarespace templates, allowing you to publish reviews on your site with just a few clicks.
This approach gives potential customers a real-time look at what others are saying, helping reinforce trust and support buying decisions.
Why add Google Reviews to your Squarespace site?
Build credibility instantly
Displaying real customer reviews increases transparency and helps visitors feel confident in your brand.
Boost engagement and time on site
Dynamic testimonials make your site more engaging, encouraging users to stay longer and explore further.
Increase conversions
Seeing positive feedback at key touchpoints can help visitors take the next step — whether it’s making a purchase, booking a service, or signing up.
Simplify review management
Automated syncing saves time and ensures your reviews are always up to date without any manual work.
Encourage more reviews
Featuring feedback publicly motivates satisfied customers to contribute, expanding your social proof over time.
Google Reviews Widget features for Squarespace
Fully mobile-responsive and customizable widget designs
Your reviews will look great on any device. The widget automatically adapts to screen sizes, ensuring a seamless experience across desktop, tablet, and mobile.
Custom CSS editor
Fine-tune every visual detail with a built-in CSS editor. Adjust colors, fonts, spacing, and layout to perfectly match your website’s design.
Advanced modification options
Easily adjust layouts, reorder elements, and apply design tweaks — whether you need minor changes or a complete redesign, you’re in control.
Schema.org aggregated rating
Improve your SEO and stand out in search results with star ratings powered by Schema.org structured data.
Import and export review data
Easily manage your review content by importing and exporting testimonials. Keep your review library organized and portable across platforms.
Facebook ads from Google reviews
Turn your best reviews into compelling social proof for ad campaigns. Use real customer testimonials to boost engagement and credibility on Facebook.
Send review email requests
Encourage satisfied customers to leave feedback with automated email requests. A single click makes it easy for them to share their experience.
Review badges and ‘Leave a review’ buttons
Add eye-catching badges and review prompts to your site. Highlight top-rated testimonials and make it easy for others to contribute their reviews.
All your reviews in one place
Consolidate Google reviews alongside other platforms into one unified widget. Give visitors a complete picture of your reputation without leaving your site.
How to embed Google Reviews on Squarespace website?
No installation is required to use the EmbedSocial platform in Squarespace.
Please note that you can create a completely new testimonials page or add the review widget to an existing page. The choice is yours.
To add your free Google review widget for Squarespace, follow the next steps:
Adding a Google Reviews widget to Squarespace takes about 2 minutes. You connect your Google Business Profile once, and EmbedSocial automatically syncs new reviews to your site — no manual updates, no plugins, no code editing required.
Step 1: Create your free EmbedSocial account
Go to EmbedSocial and start a free trial. No credit card required. Once you’re in, you’ll land on the widget dashboard where you can either start from a pre-built template or describe the widget you want using the AI vibe editor.
Step 2: Connect your Google Business Profile
Click Connect source and select Google. Sign in with the Google account linked to your Google Business Profile and choose your business location. EmbedSocial immediately pulls in your existing reviews and sets up automatic syncing for any new ones going forward.
Step 3: Customize your widget with templates or AI
Pick a layout from the template library — slider, grid, wall of love, carousel — or use the AI vibe editor to describe exactly what you want. Type something like “dark background, card layout, show star rating and reviewer name” and the AI generates the styling instantly. Adjust colors, fonts, and which reviews appear using the moderation tools.
Step 4: Copy your embed code
When your widget looks right, go to the Embed tab and copy the generated HTML snippet. This is a lightweight JavaScript code — it won’t slow down your Squarespace site and works with every Squarespace template out of the box.
Step 5: Paste into Squarespace
Log into your Squarespace account and open the page where you want reviews to appear. Click Add block, select the Embed block from the list, click the block, choose Code snippet, and paste your embed code. Hit Save — your live Google reviews are now on your Squarespace page and will update automatically as new reviews come in.
Need a visual walkthrough? See the full step-by-step tutorial with screenshots →
Browse Google reviews widgets
Frequently asked questions
Have a specific question about our Google review widget?
Check these FAQs or click the bottom right chat icon and talk with us.
To effectively display your Google reviews the best way is to utilize Google-approved widgets like EmbedSocial or plugins to embed Google reviews directly on your website. This not only showcases positive customer feedback but also enhances your website’s SEO by displaying fresh, user-generated content.
To get started with EmbedSocial, start a free trial and follow the guide on how to embed Google reviews on your website.
If you already have other reviews widget on your website from EmbedSocial, like Facebook or Yelp, then it’s very easy to include Google reviews in your widget.
Just go to Widgets > Open your reviews widget > Click on the Sources tab > and click Add source.
In the popup, choose Google My Business as your new source and follow the steps to connect your Google account to the system.
Once you are done, you will be able to pick your Google location in the Sources section and include Google business reviews in your existing widget.
Small and medium-sized businesses stand to benefit enormously from Google Reviews.
These reviews serve as authentic customer testimonials, acting as a beacon of trust and credibility for potential clients. For many consumers, choosing a local business often hinges on the feedback of previous customers.
By embedding Google reviews widget, you can streamline the entire process and always sync your website with the reviews posted on your Google My Business account.
Yes. Embedding Google reviews adds fresh user-generated content to your pages, which Google values. EmbedSocial also generates schema markup (aggregate rating) that displays star ratings in search results, increasing click-through rates by 10–30% according to industry benchmarks.
Google Reviews are generally considered trustworthy as they are created by real users who have interacted with the business.
However, like any online review widget, they are not immune to manipulation or fake reviews.
It’s always a good idea to read multiple reviews and look for consistent themes in the feedback.
You connect your Google Business Profile and embed a live Google review widget. The widget auto-updates with new reviews, so your site always shows fresh, trustworthy feedback without manual work.
The best free Google reviews widget depends on your needs. EmbedSocial offers a free plan with live sync from your Google Business Profile, customizable layouts with AI vibe coding, and no scraping. EmbedSocial is the only solution on the market offering unlimited widgets, website components and full social proof sections with huge templates library for free.
EmbedSocial does not require a separate WordPress.org plugin installation. The Google reviews widget for WordPress works via a JavaScript embed code or shortcode that you paste directly into any Gutenberg block or Classic editor page. This means no plugin updates to manage, no compatibility issues with WordPress versions, and no impact on your site’s plugin count.
You don’t need a plugin. EmbedSocial generates a JavaScript embed code you paste into any HTML editor, website builder, or CMS, including Wix, Squarespace, Webflow, Shopify, and custom sites. No WordPress plugin required.
No. EmbedSocial widgets load asynchronously — the embed code does not block your WordPress page from rendering. Your Core Web Vitals scores (LCP, CLS, FID) are unaffected. The widget loads independently after your main content, so Google PageSpeed will not flag it as a performance issue.
Yes, you can use EmbedSocial to respond to Google business reviews directly from one console. If you manage multiple Google My Business accounts, you will not need to log in to different location pages in order to write the review. You can respond to all these reviews from one place, thus saving tons of time.
And as a bonus, you can use the AI-powered responder to reply with the help of artificial intelligence and save extra time.
Yes. The EmbedSocial platform provides a few options to manage and filter the Google business reviews generated in the widget.
You can use the Moderation tab, where you can hand-pick which reviews to show on your website or use the filter by keywords to show only reviews containing certain words in your Google reviews widget.
Yes. EmbedSocial lets you mix Google reviews, Instagram feed, Facebook reviews, TikTok videos, and other user-generated content into a single social proof widget. Instead of separate embeds scattered across your page, you get one unified feed that updates automatically. Choose from dozens of pre-built templates or use EmbedSocial’s AI vibe editor to describe the look you want, compact grid, masonry wall, testimonial slider and the AI generates the layout and styling without any coding. Every template inherits your brand colors and fonts automatically.
Yes, the widget with Google reviews will stop showing on your website but you will be able to export all your reviews in a CSV format.
