Did you know that you can add various attributes to your business on Google to let potential customers know everything you offer and how you accommodate them?
Add the corresponding Google Business Profile attributes via your profile settings page, and you’ll boost your online presence in no time.
Below, I show you how to understand and add the right attributes so your business can stand out in search results and attract more customers.
Ready to enhance your Google Business Profile? Let’s dive in!
What are Google Business Profile attributes?
Google Business Profile attributes are specific descriptors that provide detailed information about your business, thus attracting your target customers and helping them make informed decisions.
As you’ll see below, these attributes range from basic factual details like wheelchair-accessible location to subjective characteristics such as the atmosphere of your establishment and service-related attributes like online appointments.
Therefore, since each attribute significantly influences how your business is presented and discovered online, you must regularly update and optimize them to significantly improve your local search ranking and overall online presence.
Where do Google My Business attributes appear?
Google Business Profile attributes appear in several places across Google’s ecosystem, including Google Search, Google Maps, and other related products.
On Google Search, some attributes are typically displayed within the business’s “knowledge panel”, where they give insights regarding specific features or services:
On Google Maps, attributes are often visible directly on the business listing, just beneath the primary business information, and in the ‘About’ section:
How Google Business Profile attributes boost your online visibility?
Attributes are crucial for local SEO. They enhance your business’s visibility on Google by accurately representing your brand. This helps you attract customers who are specifically looking for the services or features you offer.
After all, carefully selecting and updating these attributes makes your business more relevant to specific search queries, which can help it rank higher.
That way, when potential customers see that your business meets their specific needs, they are likelier to choose it over competitors. At that point, you get:
- Increased relevance in searches – attributes like “wheelchair accessible” or “vegan options” make your business more likely to appear in specific searches;
- Enhanced customer trust – attributes related to health and safety, such as “mask required,” can reassure customers and make them more comfortable;
- Better user experience – attributes like “online appointments” or “curbside pickup” highlight conveniences like a hassle-free experience.
Businesses that effectively use these attributes often see increased foot traffic, higher online engagement, and more positive reviews, underscoring the importance of regularly optimizing your Google Business Profile.
Types of Google Business Profile attributes
Google business attributes vary based on who has left them and what they describe, and as such, they are categorized into three main types: factual attributes, subjective attributes, and service-related attributes.
Each type plays a unique role in describing your business and enhancing its visibility in search results, and here’s what they can include:
Factual attributes
Factual attributes provide objective information about your business that can help customers understand what to expect when they visit:
- Accessibility attributes – such as wheelchair-accessible entrance, gender-neutral restrooms, and other accommodations for individuals with disabilities;
- Amenities – like free WiFi, parking options, or pet-friendly areas, which can make your business more appealing to potential customers;
- Dining options – including whether your establishment offers dine-in, takeout, or outdoor seating, which are crucial details for restaurants and cafes;
- Health and safety measures – such as mask requirements or staff temperature checks- can reassure customers about their safety when visiting you.
These attributes are essential for communicating your business’s core features and ensuring that they meet the specific needs of your target customer group.
Subjective attributes
Subjective attributes are based on user-generated content and reflect the opinions and experiences of customers who have visited your business:
- Atmosphere – such as whether your business has a casual, cozy, or upscale environment;
- Crowd types – indicating whether your establishment is family-friendly, popular with groups, or suited for solo visitors;
- Service quality – such as whether customers perceive the service as friendly, prompt, or attentive;
- Noise level – indicating whether the environment is quiet, moderate, or loud, which can influence the type of clientele attracted to your business;
- Ambiance – describing the overall feel or vibe of your business, such as romantic, lively, or family-oriented;
- Decor and style – opinions about your establishment’s interior design or theme, which can appeal to customers with specific aesthetic preferences.
These attributes can be influential in shaping customer perceptions and are typically added to your profile based on customer reviews and feedback.
Service attributes
Service-related attributes provide information about the specific services your business offers. These attributes might include:
- Online appointments—indicating whether customers can book appointments or services online;
- Curbside pickup—highlighting the availability of this convenient option for customers;
- Home delivery—informing potential customers that they can have your products delivered to their doorstep.
These attributes are particularly valuable for service-based businesses and can help attract customers looking for specific conveniences or offerings.
By effectively managing these attributes, your account will accurately represent your business, meet customer expectations, and improve your local SEO performance.
However, some attributes are only available in specific countries or to certain businesses. Plus, attribute names may change to better match user queries.
How to add or edit attributes on your Google Business Profile?
To add attributes to your Google business account (or later edit them), you only have to follow a few simple steps. However, you can’t change every attribute added to your Google Business Profile as your customers’ input generates some.
Here’s what you have to do to enhance your profile’s SEO:
Step 1: Access your Google Business Profile
Naturally, the first step is to log into Google with the email you use to manage your Google Business Profile, type in the name of your business or simply ‘my business’ and click on the corresponding business profile to access the dashboard in search:
Step 2: Get to the Google Business Attributes section
Next, you have to find the attributes section, located under the ‘Edit profile’ tab:
When the ‘Business information’ window pops up, tap on the ‘More’ tab:
Step 3: Add and save the applicable business attributes
At this point, you have to tap on each available attribute at the bottom of the page and highlight either ‘Yes’ or ‘No’ depending on how it applies to your business:
Once you are done, you only have to click ‘Save’ for the changes to take effect.
That’s it! The process is as simple as that to get an updated Google Business Profile that shows you all the attributes in addition to your primary business category.
You can also check your Google Business Profile insights when adding or removing attributes.
Alternative method: Add GBP attributes on mobile
You can also add and/or edit your available attributes via your Google Maps app.
You only have to open the app and tap on the ‘Business’ tab (bottom-right corner).
Then, click ‘Edit profile’ (under the profile picture) → ‘More’ (same as above). At this point, you can add and/or edit all the available attributes that apply to your local business:
Remember: Always click ‘Save’ after making the necessary changes.
Best practices for using Google Business Profile attributes
To ensure you complete the process of adding attributes to all your Google Business Profiles as painlessly as possible, take note of the following best practices:
- Choose attributes relevant to your business category – select attributes that align with the services and features of your business. For example, restaurants should emphasize dining options, while hotels should focus on free WiFi or pool access;
- Update attributes regularly – as your business evolves, make sure your attributes reflect any changes in your offerings or services, which will keep your profile accurate, thus maintaining your customer’s trust in your place of business;
- Prioritize attributes that enhance customer experience – choose attributes that are likely to influence customer decisions, such as accessibility features;
- Monitor customer feedback – always pay attention to online reviews that suggest new attributes or highlight aspects of your business that customers value;
- Leverage seasonal or event-specific attributes – add attributes related to special events, holidays, or seasonal offerings to attract specific customers.
That said, there are a few common mistakes to keep an eye out for as well.
For instance, one common mistake is overlooking the importance of attributes as they are vital to your online visibility and customer engagement. So, neglecting to optimize them can result in missed opportunities to connect with potential customers. Also, you might potentially get a suspended Google Business Profile if you include inaccurate business information.
Also, failing to update attributes as business practices change is an easily avoidable mistake, as you only have to update your attributes when your business grows and adapts. That way you positively affect your reputation and search rankings.
Some Google Business Profile tools may even have direct Google Business Profile API access that allows you to edit these attributes on the fly.
Conclusion: Keep your GBP attributes up to date at all times!
Never skip adding, updating, and editing your Google Business Profile attributes, as they are a powerful feature that significantly enhances your online presence.
For that reason, you should always monitor your business attributes to ensure that your online profile stands out in search results and attracts the right customers by providing accurate, up-to-date information about your offerings.
In addition to improving your local SEO metrics, these attributes will help you build trust with potential customers by showcasing your business’s unique aspects.
For example, payment attributes tell customers how to pay for your products and services, whereas safety attributes describe your safety measures.
Keep using this excellent GBP feature, and you’ll be well on your way to optimizing your business profile and driving more traffic and engagement.
With GBP tools like EmbedSocial, you can also add multiple Google locations to your GBP and manage most of the aspects of your profile.
FAQs on Google Business Profile Attributes
What are Google My Business attributes?
Google My Business attributes are specific details that describe your business, such as whether it offers amenities like free Wi-Fi or services like curbside pickup, and they help customers quickly understand everything your business offers to customers.
What are the benefits of using Google attributes?
Typically, using attributes on your Google Business Profile can increase your business’s visibility in search results and on Google Maps, as they help highlight unique features, making it easier for potential customers to find and choose your business.
Can I control what attributes show up on my Google Business Profile?
Yes, you can control certain attributes by selecting or editing them in your Google Business Profile. However, some attributes, especially those based on user feedback, may appear automatically and cannot be directly modified by the business.
How do I remove Google business attributes?
To remove attributes from your Google Business Profile, you have to navigate to your Google Business Profile, tap ‘Edit profile’, and deselect the unwanted attributes. If the attribute was added based on user feedback, it may not be possible to remove it manually.
How often should I update my Google Business Profile attributes?
You should update your Google Business Profile attributes regularly, ideally every few months or whenever there’s a change in your business operations. Keeping attributes up to date ensures that customers receive accurate information.
