User-generated content (UGC) is a game changer for your Shopify store, as it shows authentic experiences, builds trust, and guides customers toward making a purchase.
There’s no better way to run marketing campaigns for e-commerce brands nowadays, as most Shopify store owners say they rely on customer testimonials.
So, I’ll show you how to add a Shopify UGC widget to your online store. You’ll find quick steps, a detailed guide, and a straightforward video to make things easy.
Plus, I’ll highlight the benefits of making your UGC widget even more effective. Ready to turn real customer stories into sales? Let’s get started!
Quick guide: How to add a UGC widget to Shopify?
One of the best Shopify UGC apps to embed all the content you collect from your customers is EmbedSocial, and it allows you to do it in a few simple steps:
- Install “EmbedSocial: Shoppable UGC” from the Shopify App Store.
- Select your plan and create an account (there’s a free trial).
- Connect all your UGC source(s) to EmbedSocial.
- Create your shoppable UGC widget and tag your products.
- Copy the embeddable widget code from the Editor.
- Paste the UGC widget code in your Shopify store theme.
Watch the entire process via this brief interactive video:
Complete guide: How to embed a Shopify UGC widget?
Here’s our full guide on adding a shoppable UGC widget to Shopify stores:
Step 1: Install EmbedSocial: Shoppable UGC
Before doing anything else, you must EmbedSocial: Shoppable UGC:
Step 2: Create your EmbedSocial account
Then, choose the account type you need depending on your business needs:
Note: You can always try out EmbedSocial for free for the first seven days.
Step 3: Connect your UGC sources
The fun starts now: you start collecting high-quality UGC from your social media:
Step 4: Create your widget and link your products
After importing your media, create and customize your widget before adding links on separate social media posts that send users to your Shopify product pages:
Step 5: Copy the embeddable widget code
Once you are done, copy the embeddable widget code from the ‘Embed’ tab:
Step 6: Paste the UGC widget code in Shopify
Finally, paste that code via your Shopify store’s ‘Themes’ section. You will have to open the ‘Edit code’ section and paste the code where you want it to appear:
Congrats! Now you have a fully functional Shopify UGC widget on your online e-commerce store, which more or less can look like this:
That said, EmbedSocial’s widgets update on their own when you display user-generated content and they are fully customizable to match your brand language.
Video guide: Adding a UGC Shopify widget!
Want to sit back and watch a brief video on how to embed a UGC widget in your Shopify store? Check out this 2-minute video covering the entire process:
Read more:
Live demo: UGC Shopify widget in action!
Once you are done, your brand new Shopify UGC widget will look like this—ready to amaze your new website visitors and move the needle for your brand:
EmbedSocial is the right tool for your UGC management needs as it has a direct API connection to all popular social media platforms out there!
Why should you add UGC on Shopify?
Want to make your Shopify store the most engaging one in your niche? That’s where UGC comes in! Adding a UGC widget offers all of these advantages:
- More trust—customers prefer brand authenticity shared by real people, making them feel confident purchasing from your store;
- More conversions—UGC simplifies the consumer decision-making journey, moving shoppers quickly from browsing to checkout;
- More bulk sales—customers inspired by influencer content tend to buy additional items, increasing your average order value;
- More engagement—real customer stories and visuals capture attention, encouraging visitors to stay longer on your site;
- More happy customers—clear, authentic UGC sets accurate expectations, lowering your return rate as potential customers know what they are getting.
Ultimately, embedding a UGC widget is an easy way to boost trust and get the social proof you need to significantly grow your Shopify store’s revenue.
Conclusion: Boost sales & trust with a Shopify UGC widget!
For a simple and quick way to score some sales wins, adding a UGC widget to your Shopify store like EmbedSocial’s is one of the best marketing strategies out there.
You will start increasing your customer engagement and conversions in no time at all! After all, when real customer photos and testimonials are integrated into your store, shoppers feel more confident dealing business with you.
With the right widget, integrating user-generated content for your social proof needs becomes very straightforward. Whether you’re embedding reviews, Instagram posts, or customer photos, your store will instantly feel more authentic and lively.
So, what are you waiting for? Start leveraging UGC today and turn customer experiences into shoppable UGC galleries for your Shopify business!
FAQs about the Shopify UGC widget
What is UGC in a Shopify store?
User-generated content (UGC) refers to authentic content created by your satisfied customers, such as reviews, photos, videos, or social media posts showcasing your products. Embedding UGC in your Shopify store increases trust, authenticity, and sales.
How do I add UGC to Shopify?
You can quickly add UGC to your Shopify store using a dedicated Shopify app like EmbedSocial. Just install the app, create your shoppable widget, and embed it directly into your Shopify store without any coding.
Can I embed a UGC widget without technical skills?
Absolutely! With Shopify apps like EmbedSocial, no technical knowledge is needed. Installation takes just a few clicks, and you can easily manage your widget directly from your Shopify admin.
Do shoppable UGC widgets slow down my store?
No—high-quality UGC widgets, like those from EmbedSocial, are designed to load quickly without affecting your store’s performance, ensuring a smooth shopping experience.
