With the emergence of social media and online reviews, consumers have the power to change the trajectory of your brand!
After all, they can quickly form an opinion about your products and brand based on the online testimonials and reviews found all over the Internet.
That’s why online review collection and review management strategy should be your business’s top priority—tasks that you can quickly and easily complete via comprehensive review management software for your business.
So, if you are looking for a tool to help you with your online reputation, you’ll find the top 10 review management platforms on the market below:
What is review management software?
Review management is a process that modern businesses employ to automate collecting more reviews and successfully managing replies and complaints. They conduct this process via review management tools, which are defined below:
Review management software is a set of business tools for monitoring, managing, responding to, and collecting reviews across review platforms.
Definition ‘review management software’
It aggregates reviews from multiple sources, providing a centralized system to analyze consumer insights, engage with reviewers, and improve online reputation.
This technology often includes features for analyzing positive review trends, automating feedback responses, and integrating with other business tools to help local businesses manage and enhance their online reputation strategies.
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Top 10 review management software picks for 2025
I chose the following 10 review management platforms based on several factors, such as features and price. So read on to find one that best suits your business needs.
1. EmbedSocial
One of the best Google review management services and one of the most affordable ones
Pricing: Starting at $29/month
EmbedSocial is an online reputation software that will help your business manage its online reputation status. It allows you to manage your reviews, collect new reviews, respond to reviews on multiple locations, and showcase them on any website.
You can use the predefined templates or create customizable widgets out of your online reviews. The widgets are fully responsive and will look great, not only on desktop but on iOS and Android, too. One of the best use cases is the ability to embed Google reviews automatically from multiple Google locations, which can engage local customers and also increase local search traffic.
This is the perfect Google review management software as it will connect your Google and Facebook accounts and generate and display the reviews. You can directly respond to reviews manually or with automated responses.
Users can collect client reviews on any website in a review-collection form and through messaging (sending an email or SMS requests).
You can display star review snippets in Google search results, boost your SEO performance, and rank higher in the search results. This will bring you more traffic, increase sales, and improve customer satisfaction.
Reviews management widgets
In addition to helping you collect reviews and testimonials from all across the web, EmbedSocial also helps you display them in interactive widgets.
Here’s a sample of our reviews widgets template library:
Want more Google reviews widgets? Click below to explore more templates.
Features:
- AI reviews management tools
- The biggest reviews widgets library
- Ease of use and customization
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback collection and management
- Real-time notifications
- Review requests
- Moderation options
- Analytics and insights
- NFC Google reviews card
- Great customer support
Pricing:
- Pro plan – $29 per month
- Pro Plus plan – $49 per month
- Premium plan – $99 per month
- Enterprise plan – depends on the number of review sources
Note: eCommerce stores can embed reviews on Shopify without an app.
Yotpo is a leading customer content marketing platform specializing in helping businesses generate and manage customer reviews.
With Yotpo, businesses can easily request and collect customer opinions via email or SMS text message and then use this feedback to improve their products, services, and overall customer experience.
Yotpo’s online review management service includes a customizable review invitation system, automated moderation and spam filters, social media integration, and a detailed analytics dashboard that provides valuable insights into customer behavior.
By leveraging the power of Yotpo’s platform, businesses can increase brand loyalty and trust among their customers, boost website conversion rates, and take their online reputation management marketing strategy to another level.
Whether you’re a small business just starting out or an enterprise-level company looking to streamline your review management process, Yotpo offers scalable solutions to fit your needs.
Features:
- Customizable review request emails
- Social media integration
- Review analytics dashboard
- Automated moderation and spam filters
Pricing:
Pricing starts at $79/month for the basic plan. Custom pricing is available for enterprise solutions.
Check out this Yotpo alternatives right now!
G2 is a centralized tech marketplace where businesses can discover and review each other. With its extensive database of user reviews and advanced comparison tools, G2 serves as an invaluable resource when investing in software solutions.
However, instead of helping you manage your reviews, it serves as a platform where users can read and write authentic business software reviews.
This type of user-generated content comes with deep insights into the functionality, pros, and cons of numerous software solutions, aiding businesses in making informed purchasing decisions.
Users can also compare tools, which showcases most of the online reputation industry in one chart, as shown below:
Features:
- User-generated reviews
- Comparison tool
- Category leaders
- Reports and analytics
- Peer advice
- Customizable filters
Pricing:
G2 offers various pricing models catering to different user needs:
- Free access – users can access basic features like reading and writing reviews and software comparisons without any cost.
- Premium subscriptions – for enhanced features such as in-depth analytics, market reports, and customized data, G2 offers premium subscriptions. The pricing for these can vary based on the required features and the scale of use.
It’s important to note that the pricing details for premium features may not be publicly listed and could require contacting G2 directly for a quote.
Podium is customer review software that helps businesses manage customer relationships and build an online reputation on a variety of websites.
Podium merges customer interactions and online reviews in a single dashboard, ensuring simple review monitoring, media monitoring, and management. From there, you can send review invitations, respond to online reviews in real-time, and send and receive text messages with current and new customers.
Additionally, Podium’s platform provides businesses with reports on business operations and includes sentiment analysis and competitive benchmarking that allows you to see where your company ranks against other competitors.
Features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing:
The pricing is based on the number of locations. Contact them for a quote.
5. Trustpilot
Small business reviews showcase platform
Pricing: Starting at $259/month
Trustpilot is an online reputation management system best suited for medium to large-sized businesses to connect and build trust with customers, giving every brand the power to turn consumer feedback into concrete results.
It offers the option to collect, manage, and display customer reviews to improve conversions, stand out in SERPs, and boost sales. This review platform can help you easily manage your referrals and online reviews. You can manage your positive and negative reviews and create widgets out of your best ones.
It has a good analytics dashboard where you can monitor customer reviews and the performance of your brand reputation across the web.
Features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing:
- Free plan – forever free
- Standard plan – starting at $259 per month
Catering to an impressive network of over 60,000 partners, including marketing agencies, independent software vendors, and media companies, Vendasta paves the way for these entities to serve more than 5.5 million SMBs globally.
Vendasta’s online review management services help partners source, market, and distribute diverse cloud-based technologies. It empowers partners to offer these solutions under their brands, thus maintaining customer loyalty and brand integrity.
The standout feature of Vendasta is its ability to streamline the go-to-market process with AI-driven marketing automation, robust sales tools, and an integrated customer relationship management CRM system.
Features:
- Web Analytics
- Social Ads
- Digital Media Monitoring
- Corporate Reporting
Pricing:
- Starter – $79 per month
- Professional – $399 per month
- Premium – $799 per month
- Enterprise – Requires a direct contact
Reputation is a cloud-based reputation management platform that helps businesses monitor and manage their online presence effectively.
With a focus on data-driven insights, Reputation.com offers multi-channel survey capabilities to collect customer feedback across different touchpoints, including social media, review sites, and other online platforms.
This feedback is then analyzed using sentiment analysis tools to provide actionable insights, helping businesses make data-driven decisions about improving their products, services, and overall customer experience.
Reputation’s comprehensive suite of review management systems includes brand monitoring across various platforms such as Google Business Profile and Facebook, performance benchmarking against competitors, and detailed analytics dashboards that provide real-time updates on customer reviews and feedback.
With its focus on data-driven insights and comprehensive online reputation management tools, Reputation is a great choice for businesses looking to improve their brand image and drive revenue through effective online presence management.
Features:
- Multi-channel survey capabilities
- Brand monitoring across various platforms
- Sentiment analysis
- Performance benchmarking
Pricing:
Pricing information is not publicly available, but interested parties can contact Reputation.com for a quote.
Bazaarvoice is a comprehensive user-generated content (UGC) and online review management platform that empowers businesses to build their brand and connect with customers through authentic content.
Recognized for harnessing the power of reviews, questions and answers, and social media posts, Bazaarvoice’s network helps brands and retailers collect and display genuine consumer content, increasing conversion rates and building a following.
Bazaarvoice offers many tools for collecting customer opinions and content, presenting businesses with an invaluable resource for brand enhancement and product insight. Its capabilities extend to meticulous monitoring across various channels, including major retail and review sites as well as social platforms, ensuring that every customer’s voice can be heard and utilized strategically.
Features:
- Authentification
- Reviewer Validation
- Insights
- Integration & APIs
Pricing:
According to their website, it offers three different pricing plans: Essentials, Advanced, and Enterprise. However, Bazaarvoice has not provided any pricing information for their products and services.
9. Yext
Leading digital presence platform for multi-location brands
Pricing: Starting at $199/year
Yext is cloud-based reputation management software that helps businesses manage positive customer experience by monitoring and responding to customer responses. The platform is excellent for social media metrics, sentiment analysis, review requests, and response management.
Designed for all types of businesses (even SaaS and local ones), it lets users generate organic customer feedback to share across websites and local pages.
The platform can also display star ratings for organic search results, thus improving traffic and engagement, and has brand control tools to help franchises, advisors, agents, or local managers operate business processes and review responses based on controlled user access.
Features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing:
- Emerging – $199 per year
- Essential – $499 per year
- Premium – $999 per year
BrightLocal is a dedicated local SEO and review management app trusted by over 5,000 leading agencies and renowned brands, including iProspect, Mediacom, Hilton, and Ikea. By now, BrightLocal has cemented its position as a go-to platform for improving local search visibility.
These types of organizations rely on BrightLocal for in-depth local SEO audits and reports, robust listing service and management tools, and a sophisticated online reputation management strategies.
BrightLocal not only simplifies the complexity of local SEO but also turns it into a competitive advantage for its users.
Moreover, its review management features streamline the process of collecting and responding to customer feedback. Businesses can manage reviews, respond to customers, and showcase positive testimonials directly through the platform, enhancing their online reputation and customer engagement.
Features:
- Competitive intelligence
- Data aggregators
- Real-time updates
- Rank tracking
Pricing:
- Track – $39 per month
- Manage – $49 per month
- Grow – $59 per month
How to choose the best customer review software for your business?
You should be looking for several must-have features when choosing a business review management platform, including but not limited to the following:
While all these features are important, your final decision should be informed by your current business needs and the means to obtain the right software.
When it comes to using a customer review software for the advanced display of reviews on your website, consider using customizable reviews management widgets that have an impact on your potential customers’ purchase decisions.
The best business review management tools: Comparison table
To help you make the right choice, I’ve compared the top 10 tools in this table:
| Tool: | Pricing: | Main features: | Target audience: | Selling point: | |
| 1 | EmbedSocial | $29/month | AI reviews management tools, responsive widgets, multichannel review generation | Businesses with multiple locations | Affordable Google review software with widgets |
| 2 | Yotpo | $79/month | Customizable review request emails, analytics, social media integration | eCommerce businesses | eCommerce-focused review generation |
| 3 | G2 | Upon request | User-generated reviews, comparison tool, analytics | Software buyers and sellers | Deep software comparison and reviews |
| 4 | Podium | Upon request | Review invitations, text messaging, sentiment analysis | Local businesses | Text message-based business review management |
| 5 | Trustpilot | $259/month | Review generation, analytics, display widgets | Medium to large businesses | Comprehensive analytics for large businesses |
| 6 | Vendasta | $79/month | Web analytics, AI-driven automation, CRM integration | Agencies | AI-driven sales tools and marketing automation |
| 7 | Reputation | Upon request | Sentiment analysis, brand monitoring, multi-channel surveys | Enterprises | Data-driven insights with sentiment analysis |
| 8 | Bazaarvoice | Upon request | UGC collection, reviewer validation, integration with APIs | Retailers | Extensive UGC network for retailers |
| 9 | Yext | $199/year | Multichannel generation, feedback management, sentiment analysis | Multi-location brands | Digital presence and brand control tools |
| 10 | BrightLocal | $39/month | SEO audits, listing management, review collection | Local businesses, agencies | Local SEO-focused with reputation management |
Why use business review management software?
Online review management software is essential for streamlining the process of collecting, managing, and leveraging customer feedback to enhance your brand’s reputation and boost growth. Keep on reading as I delve into all these reasons.
Saves you time
Time is a valuable asset for any business, regardless of size and sector, and anything that can save you a bit of time is welcome!
That’s where a review management system comes in! You get all the help you need to maintain your brand’s online image through one single platform!
These reputation management tools have been designed to do the heavy lifting for you, including collecting reviews on your website, sending review requests, managing the feedback, reviewing its impact, and interacting with your customers.
Boosts your brand authority
88% of consumers rely on online reviews when shopping online, which means they will search Google and social media platforms to learn more about your products. And when consumers read reviews, you want to make sure that great customer experiences and shiny star ratings are what they find.
So, pay attention to your customer feedback and make the most out of the best reviews. Carefully chosen reviews displayed on your website emit valuable trust signals to Google and influence consumers’ decisions to convert.
A review management system will do all this hard work for you.
Improves your Google ranking
If you want to be a wanted brand, you must first be a visible one. After all, people will look on Google, Yelp, and even Facebook when trying to make a purchase.
Search engines have specific algorithms and ways of indexing in charge of ranking brands. So, good online reputation and marketing strategy will help you here.
Getting positive reviews is the main step in that process since their impact on your SEO efforts is undeniable. That’s why review management software is worth it—it’s the best way to improve your local SEO and online reputation.
Collect reviews, feedback, and display testimonials widgets at scale!
Use complete reviews management software to generate and display Google reviews widgets on your website.
Gives you social proof
People are becoming increasingly dependent on third-party reviews. When it comes to purchasing decisions, they even rely on recommendations from total strangers.
With this in mind, businesses of all sizes are striving to collect client feedback and reviews. There is a massive demand for reviews, and knowing their power, customers don’t hesitate to leave some—both positive and negative reviews.
Well, a customer review management platform helps show your customers your service quality and provides you with social proof while at it.
Increases conversion rates and sales
All of the above will eventually help you gain satisfied customers and boost your sales. Also, by responding to reviews and actively engaging in solving bad experiences, you’ll set up an effective customer insights process.
Once you increase your customer satisfaction, you’ll start spreading the word about your brand’s commitment toward its community of consumers.
Remember: customer reviews are the most important feedback a company can receive. Online reviews, in particular, have become increasingly important as more and more shoppers consult them before making a purchase.
In fact, a recent BrightLocal survey discovered that nearly 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.
At the end of the day, reviews also have a major impact on a company’s bottom line.
For example, a 1-star increase on Yelp can lead to a 5-9% increase in revenue. Therefore, companies must actively manage their online reputation.
This means setting up an effective customer feedback process, managing reviews well, encouraging customers to leave public reviews, and responding quickly.
Future trends for online review management software
As we look toward the future, several key trends are likely to shape the landscape of online review management and review platforms, including but not limited to:
- Artificial intelligence and automation—AI is set to play a significant role in the future of online review management. With the option to generate AI reviews summaries, track sentiment, recognize themes, and detect fake reviews, AI can provide businesses with valuable insights and automate many aspects of their online review management strategy.
- Increased focus on quality and relevancy—as consumers become more discerning, there will be an increased focus on the quality and relevancy of reviews. Businesses will need to ensure that their reviews are not only positive but also provide valuable information for customers. This will involve optimizing reviews for local SEO and using them for insights and analysis.
- Growth of video reviews and visual content—with the rising popularity of video content, we can expect to see more video testimonials and other UGC videos. This will allow businesses to engage with potential customers and showcase their products or services.
- Improved user experience on customer feedback sites—as businesses strive to stand out in a crowded online marketplace, providing an excellent user experience will become increasingly important. This will involve enhancing features such as targeted messaging platforms and implementing strategies to cut through the online noise and stand out on search pages.
- Deep listening and reputation technology—with the help of AI technology, businesses will be able to monitor trending customer concerns and respond to them more effectively. This will involve investing in deep listening reputation technology and evolving from customer experience (CX) to trust experience (TX).
Conclusion: Elevate your online reputation with online review software for your brand
Managing your online reputation is no longer optional—it’s essential. By leveraging powerful review management software and relying on a well-structured review management plan you can streamline the process of collecting, monitoring, and responding to customer feedback,
If you keep at it consistently, you’ll start boosting your brand’s visibility, trustworthiness, and sales in no time at all!
As for picking the best online review management software, first consider your needs, then go through the above list. Check out all options to find one you like, but do not skip EmbedSocial, as we have designed it to be the complete reviews management platform to get you to the top as quickly as possible!
With features like customizable widgets, AI-driven insights, and seamless integrations, EmbedSocial helps you unlock your brand’s full potential while enhancing local SEO and customer trust.
Remember: your business will always matter if you have the right review management service to ensure that your online presence remains positive and effective!
Embed Google Reviews Widget
Automatically collect and embed Google reviews and use AI reviews management tools to unlock your website’s sales potential.
FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.
FAQs about reviews and reputation management software
What is a review management tool?
Review management tools help businesses collect customer feedback and then monitor and respond to customer reviews across various online platforms. As such, they streamline the process of managing feedback, ensuring that businesses can address concerns, highlight positive reviews, and improve their reputation. That way, they save time and enhance a brand’s ability to build trust with customers.
What types of online reputation management platforms exist?
There are several types of online reputation management tools available on the market. The most common include review and feedback systems, social media monitoring tools, and third-party review monitoring software. They help businesses track, manage, and improve their online reputation across various platforms.
What are the common features of different reputation management software?
Online reputation management software platforms share common features like review monitoring, sentiment analysis, social media tracking, and feedback management. On top of that, they provide advanced reporting capabilities, allowing businesses to understand their online reputation in real-time. Some tools also offer features like automated review requests and negative review content detection.
Who uses online reputation management software?
Online reputation management software is used by businesses of all sizes and across various industries. It is particularly beneficial for businesses with a significant online presence and those in industries where customer feedback is crucial. This includes retail, hospitality, healthcare, and service-based industries.