Top 7 Review Management Platforms in 2023

In this day and age, it’s not enough to have a great product. Consumers are brighter than ever before, with the advent of social media and online reviews empowering them more than we could’ve imagined!

Consumers are very resourceful and can quickly make an opinion about your products and brand. And you should know that online reviews and testimonials on social media, review sites, and all across the internet shape that opinion.

That’s why review collection and management should be your business’s top priority. And luckily for you, you can automate the process and free up your time for other tasks by using reviews software.

Need more reviews? Download free reviews plan >

What are the Benefits of Using Online Review Management Software?

To save you time  

No matter if you’re a small business owner, healthcare provider, or an eCommerce manager, you know that time is a valuable asset. And anything that can save you a bit of it is more than welcome. 

We said that reputation management is a serious business of creating and maintaining your brand’s positive name and image. And if you put it aside because of lack of time, your business may crack. 

The solution? A reputation management software!

All available reputation management tools are designed to save you time and do the heavy lifting for you.

This software allows you to collect reviews from different sites in real time, send review requests, manage the collected customer feedback, monitor reviews, and manage all customer interactions from one place.

It is helpful for social media management as well, and all that should be a process of automation, which is why you need to choose one of the best social media management tools.

To give authority to your brand

88% of consumers rely on online reviews as much as on personal recommendations, which means that consumers will search through Google and social media platforms before purchasing from you. And you want to make sure that great customer experiences and shiny star ratings are what they find.

So, pay attention to your customer feedback and make the most out of the best reviews. Having carefully chosen reviews displayed on your website can emit strong trust signals and influence consumers’ decisions to convert. This makes you trustworthy and gives high authority to your brand. And reputation management software will do all the work for you.

To rank higher in Google Search

Well, being a wanted brand means being a visible one as well. And you already know that people will look on Google, Yelp, or even Facebook when they want to make a purchase. 

You may not know that search engines are passionate about reputable brands and websites. They have their specific algorithms and ways of indexing and ranking. Having a good reputation will definitely help those algorithms favor you and have a top position.

Well-managed online reputation is the key to optimization.

Positive reviews can improve your SEO efforts and ensure a better online presence. This review management software is worth it because one of the best ways to improve your local SEO is to have a good and well-managed online reputation. And improving SEO is one of its functionalities.

If you want to be the first choice, you need to know the newest trends for reputation management.

FYI: You can embed Google reviews widget automatically with EmbedReviews platform. Start a free trial and display your Google reviews now. 

To provide social proof

People are becoming increasingly dependent on third-party reviews. When it comes to purchasing decisions, they rely on recommendations, even from total strangers. 

With this in mind, businesses of all sizes are striving to collect customer feedback and reviews. There is a massive demand for reviews, and knowing their power, customers don’t hesitate to leave some – positive or negative feedback.

Any customer review management platform will help your customers see your services’ quality and the social proof for it. It is a delicate matter, and you should take control of it.

To increase conversion rates and sales

Combined, all the above factors will eventually contribute to more satisfied customers and sales. Manage to set up an effective customer feedback process, open up to receiving public reviews on social media or other reviews sites, and actively engage in solving lower-rate reviews. You will eventually increase customer satisfaction, and get a viral effect in spreading the word about the commitment of your brand toward its community of consumers – again, factors that will eventually lead to more sales.

Reviews are one of the most important pieces of customer feedback that a company can receive. Online reviews, in particular, have become increasingly important as more and more shoppers consult them before making a purchase. In fact, a recent survey by Brightlocal found that nearly 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.

And not only do reviews influence purchasing decisions, but they can also have a major impact on a company’s bottom line.

For example, a 1-star increase on Yelp can lead to a 5-9% increase in revenue. Given the clear connection between reviews and sales, companies must actively manage their online reputation.

This means setting up an effective customer feedback process, encouraging customers to leave public reviews, and responding quickly to negative reviews.

How to Choose the Best Review Management Tool for My Business?

Your brand is as good as the work you put into it. And it depends on how you maintain your online reputation. That’s why many businesses will adopt reputation management software to boost their image and retain what they have going for them. 

You should be looking for several things when choosing the platform that suits you best. 

Check for these must-have features:

• Ease of use
• Single management dashboard
• Multichannel review generation
• Review monitoring dashboard
• Feedback management
• Real-time notifications
• Review requests
• Customization and moderation options
• Analytics and insights
• Great customer support
• API integration to generate Google Reviews, automatically.

So, when you’re looking for the best reputation management software reputation, take this checklist with you.

The Best Review Management Software in 2023

Continue reading to view the list of the best reputation management platforms.

We chose the top 7 best reputation management platforms based on the selection criteria to bring your online reputation on point.

You can find the reviews management software list below with their descriptions, benefits, list of features, and prices:

1. Yotpo

Description

Yotpo is a leading customer content marketing platform specializing in helping businesses generate and manage customer reviews. With Yotpo, businesses can easily request and collect customer feedback via email or SMS text message and then use this feedback to improve their products, services, and overall customer experience. Yotpo’s online review management tool includes a customizable review invitation system, automated moderation and spam filters, social media integration, and a detailed analytics dashboard that provides valuable insights into customer behavior.

By leveraging the power of user-generated content through Yotpo’s platform, businesses can increase brand loyalty and trust among their customers, boost website conversion rates, and take their online reputatation management marketing strategy to another level. Whether you’re a small business just starting out or an enterprise-level company looking to streamline your review management process, Yotpo offers scalable solutions to fit your needs.

Benefits

• Boosts customer trust and loyalty.
• Increases conversion rates.
• Provides insights into customer behavior.

Features

• Customizable review request emails.
• Social media integration.
• Review analytics dashboard.
• Automated moderation and spam filters.

Price

Pricing starts at $19/month for the basic plan. Custom pricing is available for enterprise solutions.

2. Podium

Description

Podium is a review software that uses text messaging to help businesses manage customer relationships and build an online reputation on a variety of websites.

Podium merges customer interactions and online reviews in a single dashboard, ensuring simple review monitoring, media monitoring, and management. From there, you can send review invitations, respond to online reviews in real time, and send and receive text messages with current and new customers. 

Additionally, Podium’s platform provides businesses with reports on business operations and includes sentiment analysis and competitive benchmarking that allows you to see where your company ranks against other competitors. Also, there is a mobile app available.

Features

• Ease of use  
• Single management dashboard  
• Multichannel review generation
• Review monitoring dashboard  
• Feedback management 
• Real-time notifications
• Review requests
• Customization and moderation options
• Analytics and insights
• Great customer support

Pricing

The pricing is based on the number of locations. Contact their team to request a price quote.

3. Trustpilot

Trustpilot is an online reputation management system best suited for medium to large-sized online businesses to connect and build trust with customers, giving every brand the power to turn consumer feedback into concrete results. It is great for local businesses.

It offers the option to collect, manage, and display customer reviews to improve conversions, stand out in SERPs, and boost sales. This review platform can help you easily manage your referrals and online reviews. You can manage your positive and negative reviews and create widgets out of your best ones.

It has a good analytics dashboard where you can monitor customer reviews and the performance of your brand reputation across the web.

Features:

• Ease of use
• Single management dashboard
• Multichannel review generation
• Review monitoring dashboard
• Feedback management 
• Real-time notifications
• Review requests
• Customization and moderation options
• Analytics and insights
• Great customer support 

Pricing:

• Free plan – forever free
• Standard plan – starting at $199 per month based on impressions (push notifications delivered)

4. EmbedReviews

EmbedReviews is an online reputation software that will help your business to manage its online reputation status. It allows you to manage the reviews you already have, collect new reviews, and showcase them on any website. 

You can use the predefined templates or create customizable widgets out of your online reviews. The widgets are fully responsive and will look great, not only on desktop but on iOs and Android too. One of the best use cases is the ability to embed Google reviews automatically from multiple Google locations.

This is the perfect Google review management software as it will connect your Google and Facebook accounts and generate and display the reviews. You can directly respond to reviews manually or with automated responses.

Users can collect reviews on any website in a web-collection form and through messaging (sending an email or SMS requests).

You can display star reviews snippets in Google search results, boost the SEO and rank higher in the search results. It will bring more traffic, increase sales, and improve customer satisfaction.

Main features

• Ease of use
• Single management dashboard
• Multichannel review generation 
• Review monitoring dashboard
• Feedback management
• Real-time notifications
• Review requests
• Customization and moderation options
• Analytics and insights
• Great customer support

Pricing:

• Pro plan – $29 per month
• Pro Plus plan – $49 per month
• Premium plan – $99 per month
• Enterprise plan – custom price based on the number of review sources

Note: For eCommerce stores, the best is to implement the Shopify reviews app.

5. Yext

Yext is cloud-based reputation management software that helps businesses manage positive customer experience by monitoring and responding to customer feedback. The platform is excellent for social media metrics, sentiment analysis, review requests, and response management.

Designed for all types of businesses (even SaaS and local ones), it pulls the streamline by letting users generate organic customer feedback to share across websites and local pages. 

The platform also can display star ratings on the organic search results and improve traffic and engagement.

The solution has brand control tools to help franchisees, advisors, agents, or local managers operate business processes and review responses based on controlled user access.

Features

• Ease of use
• Single management dashboard
• Multichannel review generation
• Review monitoring dashboard
• Feedback management 
• Real-time notifications
• Review requests 
• Customization and moderation options
• Analytics and insights
• Great customer support

Pricing

• Emerging – $4 per week
• Essential – $9 per week
• Complete – $10 per week
• Premium – $19 per week

6. NiceJob

NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals, and sales. It has a good review monitoring system, sending email and SMS requests, and good and bad review management.

The platform has an automated process of collecting reviews from your business listing, and at the same time, it’s a distributor of reviews to several review sites.

NiceJob CRM is built for companies that do great work and want to use their customers’ word of mouth online to skyrocket their sales. 

The process is automated, so you won’t have to do almost anything manually. It will save you lots of time and yet develop great results for your online reputation.

Features

• Ease of use
• Single management dashboard
• Multichannel review generation 
• Review monitoring dashboard
• Feedback management 
• Real-time notifications
• Review requests 
• Customization and moderation options  
• Analytics and insights
• Great customer support

Pricing

• 1 – 2.500 customers – $75 per month
• 2.501 – 5.000 customers – $95 per month
• 5.001 – 9.999 customers – $145 per month
• 10.000+ customers – $290 per month

5. Reputation.com

Description:

Reputation.com is a cloud-based reputation management platform that helps businesses monitor and manage their online presence effectively. With a focus on data-driven insights, Reputation.com offers multi-channel survey capabilities to collect customer feedback across different touchpoints, including social media, review sites, and other online platforms. This feedback is then analyzed using sentiment analysis tools to provide actionable insights, helping businesses make data-driven decisions about improving their products, services, and overall customer experience.

Reputation.com’s comprehensive suite of reputation management tools includes brand monitoring across various platforms such as Google My Business or Facebook, performance benchmarking against competitors, and detailed analytics dashboards that provide real-time updates on customer reviews and feedback. While pricing information is not publicly available for Reputation.com’s services, interested parties can contact the company directly for a quote.

With its focus on data-driven insights and comprehensive reputation management tool, Reputation.com is an excellent choice for businesses looking to improve their online reputation and drive revenue growth through effective online presence management.

Benefits:

• Helps businesses gain insights from feedback data
• Offers multi-channel survey capabilities to collect feedback from customers across different touchpoints
• Provides actionable insights to help companies make data-driven decisions

Features:

• Multi-channel survey capabilities
• Brand monitoring across various platforms such as Google My Business or Facebook
• Sentiment analysis
• Performance benchmarking

Pricing:

Pricing information is not publicly available, but interested parties can contact Reputation.com directly for a quote.

I hope this information helps you find the right review management software!

Reviews Management Widgets

In addition to using reviews management software that mostly focuses on collecting reviews from various sources, there is a key component as part of managing the full-loop reviews management process that includes the display of the reviews.

And the best way to display reviews on your website is to use reviews widgets.

In the following section, you can explore the Reviews widgets template library by EmbedReviews and pick the widget that you think will fit the best on your website.

Future Online Review Management Software Trends

As we look toward the future, several key trends are likely to shape the landscape of online review management software:

Artificial intelligence and automation

AI is set to play a significant role in the future of online review management. With the ability to track sentiment, recognize themes, and detect fake reviews, AI can provide businesses with valuable insights and automate many aspects of review management.

This includes the generation and management of reviews, as well as the personalization of responses to customer feedback and the display of AI reviews summary so customers can easily and quickly get the overall feedback without the need to read all the reviews on a brand’s website.

Increased focus on quality and relevancy

As consumers become more discerning, there will be an increased focus on the quality and relevancy of reviews. Businesses will need to ensure that their reviews are not only positive but also provide valuable information to potential customers. This will involve optimizing reviews for local search rankings and using reviews as a source of customer insights and analysis.

Growth of video reviews and visual content

With the rising popularity of video content, we can expect to see growth in video reviews and visual content.

This will provide businesses with new ways to engage with customers and showcase their products or services.

Improved user experience

As businesses strive to stand out in a crowded online marketplace, providing an excellent user experience will become increasingly important. This will involve enhancing features such as targeted messaging platforms and implementing strategies to cut through the online noise and stand out on search pages.

Deep listening and reputation technology

With the help of AI technology, businesses will be able to monitor trending customer concerns and respond to them more effectively. This will involve investing in deep listening reputation technology and evolving from customer experience (CX) to trust experience (TX).

Learn more reviews management trends >

Which is the Top Review Management tool in 2023?

Running successful reputation management can be difficult because it includes a well-balanced mix of touchpoints. And besides a well-structured review management plan, you need the right technology to empower the whole process.

That’s why we created this list of the best online review management software. Also, we are delivering this ultimate eBook, a whole review management plan. 

Choose the best review management software, such as EmbedReviews, and enjoy being in the top position!

FYI: You can embed Google reviews widget automatically with EmbedReviews platform. Start a free trial and display your Google reviews now. 

FAQ about Reviews and Reputation Management Software