Online reviews are essential when it comes to building a strong online presence, customer loyalty, and helping potential customers make faster purchasing decisions that directly lead to more online sales.
If you are looking for a complete reviews management solution that will help you collect more reviews on the website, right now, you’ve come to the best blog post. By using the suggested marketing tools you will be able to allow your actual customers in just a few clicks to write reviews on your own website similar to popular review sites. Plus, you will be able to select the best reviews and create a widget that fits perfectly with any website design.
No coding skills are required, nor messy and painful maintenance. All your reviews and testimonials by satisfied customers will be synced in real-time with your website.
- Collect customer reviews on a website with a reviews platform
- 1. Place a ‘Leave a review’ button on any website
- 2. Place a floating popover
- 3. Authenticate reviewers
- 4. Display the collected business reviews on your website, automatically
- Collect customer reviews on a website with forms widgets
- 5. Embed a feedback form
- 6. Place a feedback button widget
- 7. Embed feedback banner
- 8. Share the link to the reviews form
- Collect product reviews with the Shopify reviews app
We have 3 ready-to-go solutions to collect reviews at your disposal:
- EmbedReviews to collect reviews and show them on your website
- EmbedForms to create feedback forms and feedback widgets
- VerifiedReviews to collect product reviews on Shopify online stores
Before we dive in any further, here are a few benefits of displaying social proof on your website:
- Testimonials make your products or services seem more credible
- Positive reviews can encourage new customers to write you new reviews
- Potential customers trust online reviews when making purchases
- Great reviews encourage customers to buy in bulk
- Social proof boosts your SEO efforts and makes you the search engine’s favorite
Collect customer reviews on a website with a reviews platform
EmbedReviews provides unique feedback forms to ask web visitors to leave reviews and increase the number of company reviews, easily. It has a built-in automatic solution for aggregating Google reviews, Yelp reviews, and reviews left on your Facebook page with the option to display widgets with positive customer reviews.
1. Place a ‘Leave a review’ button on any website
To start collecting customer feedback for your website, the EmbedReviews platform allows you to generate and add a ‘Leave a review’ button anywhere on your website.
By doing this you can invite your website visitors to click the button and submit a review for your business or a specific product.
The code works for any CMS website builder such as WordPress, Joomla, Drupal, Squarespace, Webflow, PageCloud, Shopify, or Magento.
Here is ours, in action:
Once your web visitors click the button, they will be redirected to a review submission form, where they have the option to select the number of stars (a 5-star rating scale) and write a review for your business or product.
EmbedReviews provides one line of code that will display the button and has an actual pre-built link to a review submission form. That’s it, you do not need to maintain any forms on your website.
If you want to style the button, choose from the numerous design options and make it fit your website layout.
If you need a detailed walkthrough of how you can use this feature and start collecting reviews on your website, watch the video below:
2. Place a floating popover
Instead of a button, you can place a floating popover that will display on the bottom or top of your website.
This will show the latest reviewer and on click opens a popup form where your website visitors can easily leave you a review.
To see it in action, just look for a popover in the left side corner of our website.
3. Authenticate reviewers
Reviewer authentication is one of the main concerns when it comes to the relevancy of website reviews. The testimonials placed on the websites, lack authority, mostly because the sources of their collection are usually not well organized.
By using the EmbedReviews reviews collector form, your reviewers are automatically asked to submit the review by connecting their Facebook account.
Please note: You can embed this entire form on your website if you do not want to place a button or a link. Just use one line of code to display the reviews collector form anywhere on your website.
By doing this, the words displayed in your testimonials section are sourced by an authentic user, thereby increasing the trust in your business.
4. Display the collected business reviews on your website, automatically
By introducing the reviews collector option, the EmbedReviews platform adds up another source for generating your online reviews.
Alongside your Google My Business or Facebook reviews, EmbedReviews will allow you to create a specific review feed widget that you can add to any web page on your website and display the collected reviews automatically.
You can customize your widget by using some of the pre-defined templates or by implementing custom CSS.
Here is an example:
By doing this, you will no longer need to manually update your testimonials section and maintain it. The automation process will update your business reviews so you don’t have to check in over and over again.
Collect customer reviews on a website with forms widgets
EmbedForms is a complete forms builder, that will help you create feedback forms and build widgets that will help you to collect feedback and reviews on your website. Here are some of the widgets you can create and collect reviews with:
5. Embed a feedback form
Besides collecting reviews on relevant review websites it’s very important to get first-hand feedback on your website.
A feedback form is an easy and useful way to gather thoughts, impressions, and feedback from both loyal and potential customers.
If you want to dig deeper into your customer’s experience you can simply embed a feedback form on your website and start collecting not just a number of reviews, but more referral and relevant feedback.
List of feedback forms you can copy right now:
- Employee feedback form – Find out how employees feel about the work environment, employee benefits, salary, company culture, and management.
- Website feedback form – Website feedback forms are great tools that can help you learn a lot about how easily your customers navigate your website.
- Customer satisfaction survey– The customer satisfaction survey can help you to briefly understand your customers and what they want.
- Product review template– It provides you with a list of questions that will help you get the most accurate information possible from customers about their experience with your product.
- Testimonial form template– This form helps you instantly get a testimonial from your customers directly on your website.
There are many more feedback forms. You can choose the feedback form you need, embed it on your website, and start gathering that feedback.
6. Place a feedback button widget
As you already know, any small business even retailers have to rock its reputation management. Not to only protect the business from scammers but to overrule the scam with positive reviews.
But if you’re a busy business profile, you can choose a simple way and still gather customer feedback to help you improve.
Feedback buttons are a quick and easy way to hear from your users or learn more about their customer experience.
They are usually attached somewhere that won’t bother the user’s experience but can be still visible to them. You can spot them at the top, on the bottom, or on the side of the page. And when the button is clicked a form pops up and the user can fill it in right away.
7. Embed feedback banner
Another effective way to collect reviews on your website is to display a floating banner that will appear in the top, the most prominent position of your website.
This position is very visible and it can be effective when asking people to share their feedback and write you a review.
If you use the EmbedForms feedback widgets you will be able to customize its look, colors, icons, the form it will open, and also the way you want the form to appear.
8. Share the link to the reviews form
If you need to accelerate the process of collecting reviews, you can use the link to the reviews collection form, share it anywhere you want and invite your audience to submit a review.
Here are a few ideas on how to invite your customers to give you a review:
- Send the link to your direct customers via email
- Post the link to your social media channels (Facebook, Twitter, LinkedIn)
- Use the link in your advertising, both, online and offline
- Generate QR codes with the link
- Display the form on a table or any touchscreen in your store, restaurant, or similar
In case you are dealing with negative reviews, we have your back! We created a step-by-step guide on how to handle negative reviews.
Collect product reviews with the Shopify reviews app
Collecting product reviews is very different than collecting reviews for services. It requires more sophisticated integration with the eCommerce platform that you use to sell your products on.
But there are plenty of eCommerce reviews solutions that will help you to collect reviews for each of your products and show these reviews below each of the products.
9. Install VerifiedReviews for Shopify
If you are a local business owner and you are using the Shopify e-commerce platform to sell your products, go ahead and choose the Verified Reviews app for Shopify.
This app will help you automatically send review requests, gather reviews from your current and previous customers, and display the latest reviews in stunning widgets on your Shopify store.
On top of this, the app generates a SEO snippet code that will increase the visibility in search engines by displaying average rating stars next to your product metadata in the search results.
With this app, the next time a customer purchases something from your Shopify store, they will receive a product review invitation in an AMP email format, as part of the post-purchase communication with the customer. They can submit their product and photo reviews within the same email.
The best part is that you can import product reviews from other review sites or sales channels like TripAdvisor, Yelp, Google, Yahoo, Amazon, Trustpilot, Better Business Bureau (BBB), Angie’s List, Foursquare, Manta… you name it.
We encourage Shopify users to give this app a chance and see how social proof can boost your conversion rate.
You probubly have tons of questions on how to continuously collect reviews, and below we summarized the answers to most of these questions.
In this blog post, we outlined very specific tools on how to collect reviews on your website. To summarize, here is a list of the most common ways to collect reviews in general:
1. Include a link in your email signature
2. Send follow-up emails after a purchase is made
3. Add a widget to your website
4. Run a contest or giveaway
5. Use social media platforms, such as Twitter, Google or Facebook
6. Give discount codes for customers who leave a review
7. Add a call-to-action button on your website
8. Embed a review form on your website
9. Host a question and answer session on social media platforms
10. Make it easy for customers to leave a review on your website. The easier it is, the more likely they are to write the review.
One of the most common ways to collect positive reviews is to offer customers an incentive in return for their feedback. This could be in the form of a discount or a freebie. You could also enter customers into a draw to win a prize if they leave a review.
Another way to collect positive reviews is to simply ask your most satisfied customers for their feedback. This can be done via email, social media, or in person.
There are a number of ways to collect product reviews, but the best way is to use a product review site where you will list your products, such as Amazon. This will allow you to get accurate and up-to-date information on products, as well as provide you with a platform to share your own experiences.
There are a few different types of product review sites, so it is important to browse which one would be the best fit for you. For example, CNET is a great product review site for tech products, while Good Housekeeping is better suited for home appliances. Whichever route you decide to go, make sure to collect product reviews from a reliable source!
Customer reviews are one of the most important metrics for e-commerce companies, and customer feedback can make or break your product sales. If you want to take control over how your customers perceive you then it’s time to invest in a complete reputation management solution that will help provide more insights into what people think about your brand.
EmbedReviews is an affordable platform with a variety of features like native forms for collecting reviews and options to embed Google reviews with its official API integration. There’s no need to depend on platforms that charge large monthly fees just for uploading reviews onto your website.
And if you need interactive widgets to collect feedback on your website, pick EmbedForms, it’s free and also has direct integration with EmbedReviews.
Interested to use EmbedReviews to start collecting positive reviews on your website?
If you are a current user just log in to your EmbedReviews account and add the Web collection source.
And if you just landed on our website and want to get familiar with EmbedReviews, start collecting customer testimonials with our Free Reviews Widget.
Start managing all of your customer reviews by signing up today!
If you need more information feel free to reach out to our customer support.