collect reviews and testimonials

Yes, you’ve read it correctly.

If you are looking for a painless solution that will help you start collecting reviews on your website, right now, you’ve come to the best place.

No coding skills are required, nor messy and painful maintenance.

We have 2 ready-to-go solutions to collect reviews at your disposal:

  1. EmbedReviews for any website builder
  2. VerifiedReviews for Shopify online stores

Before we dive in any further, here are a few benefits of displaying social proof on your website:

  • Testimonials make your products or services seem more credible
  • Positive reviews can encourage new customers to write you new reviews
  • Potential customers trust online reviews when making purchases
  • Great reviews encourage customers to buy in bulk
  • Social proof boosts your SEO efforts and make you the search engine’s favorite

How to collect customer reviews for your website with EmbedReviews?

1. Place a ‘Leave a review’ button on any website

To start collecting customer feedback for your website, the EmbedReviews platform allows you to generate and add a ‘Leave a review’ button anywhere on your website.

By doing this you can invite your website visitors to click the button and submit a review for your business or a specific product.

The code works for any CMS website builder such as WordPress, Joomla, Drupal, Squarespace, Webflow, PageCloud, Shopify, or Magento.

Here is ours, in action:


Once your web visitors click the button, they will be redirected to a review submission form, where they have the option to select the number of stars (a 5-star rating scale) and write a review for your business or product.

EmbedReviews provides one line of code that will display the button and has an actual pre-built link to a review submission form.

That’s it, you do not need to maintain any forms on your website.

If you want to style the button, choose from the numerous design options and make it fit your website layout.

2. Place a floating popover

Instead of a button, you can place a floating popover that will display on the bottom or top of your website.

This will show the latest reviewer and on click opens a popup form where your website visitors can easily leave you a review.

To see it in action, just look for a popover in the left side corner of our website.

collect reviews in popup widget

3. Authenticate reviewers

Reviewer authentication is one of the main concerns when it comes to the relevancy of the website reviews. The testimonials placed on the websites, lack authority, mostly because the sources of their collection is usually not well organized.

By using the EmbedReviews reviews collector form, your reviewers are automatically asked to submit the review by connecting their Facebook account.

authenticate reviews with Facebook login

Please note: You can embed this entire form on your website if you do not want to place a button or a link. Just use one line of code to display the reviews collector form anywhere on your website.

By doing this, the words displayed in your testimonials section are sourced by an authentic user, thereby increasing the trust in your business.

4. Embed a feedback form

Besides collecting reviews on relevant review websites it’s very important to get first-hand brief feedback on your website.

feedback form is an easy and useful way to gather thoughts, impressions, and feedback from both loyal and potential customers. 

If you want to dig deeper into your customer’s experience you can simply embed a feedback form on your website and start collecting not just a number of reviews, but more referral and relevant feedback.

List of feedback forms you can copy right now: 

  • Employee feedback form – Find out how employees feel about the work environment, employee benefits, salary, company culture, and management.
  • Website feedback form – Website feedback forms are great tools that can help you learn a lot about how easily your customers navigate your website. 
  • Customer satisfaction survey– The customer satisfaction survey can help you to briefly understand your customers and what they want.
  • Product review template– It provides you with a list of questions that will help you get the most accurate information possible from customers about their experience with your product.
  • Testimonial form template– This form helps you instantly get a testimonial from your customers directly on your website.

There are many more feedback forms. You can choose the feedback form you need, embed it on your website, and start gathering that feedback.

5. Place a feedback button 

As you already know, any small business even retailers have to rock its reputation management. Not to only protect the business from scammers but to overrule the scam with positive reviews. 

But if you’re a busy business profile, you can choose a simple way and still gather customer feedback to help you improve.

website feedback button

Feedback buttons are a quick and easy way to hear from your users or learn more about their customer experience.

They are usually attached somewhere that won’t bother the user’s experience but can be still visible to them. You can spot them at the top, on the bottom, or on the side of the page. And when the button is clicked a form pops up and the user can fill it in right away.

6. Display the collected reviews on your website, automatically

By introducing the reviews collector option, the EmbedReviews platform adds up another source for generating your online reviews.

Alongside your Google My Business or Facebook reviews, EmbedReviews will allow you to create a specific review feed widget that you can add to any web page on your website and display the collected reviews automatically.

You can customize your widget by using some of the pre-defined templates or by implementing custom CSS.

Here is an example:

By doing this, you will no longer need to manually update your testimonials section and maintain it. The automation process will update your business reviews so you don’t have to check in over and over again.

5. Share the link to the reviews form

If you need to accelerate the process of collecting reviews, you can use the link to the reviews collection form, share it anywhere you want and invite your audience to submit a review.

Here are few ideas on how to invite your customers to give you a review:

  • Send the link to your existing customers via email
  • Post the link to your social media channels (Facebook, Twitter, LinkedIn)
  • Use the link in your advertising, both, online and offline
  • Generate QR codes with the link
  • Display the form on a table or any touchscreen in your store, restaurant, or similar

In case you are dealing with negative reviews, we have your back! We created a step-by-step guide on how to handle negative reviews.

If you need a detailed walkthrough of how you can use this feature and start collecting reviews on your website, watch the video below:

How to start collecting reviews, right now?!

Interested to use EmbedReviews and start collecting reviews on your website?

If you are a current user just log in to your EmbedReviews account and add the Web collection source.

And if you just landed on our website and want to get familiar with EmbedReviews, start collecting customer testimonials with our Free Reviews Widget.

Bonus chapter: How to collect verified reviews for your Shopify store?

If you are a local business owner and you are using the Shopify e-commerce platform to sell your products, go ahead and choose the Verified Reviews app for Shopify.

This app will help you automatically get reviews from your current and previous customers and display them in stunning widgets on your Shopify store.

With this app, the next time a customer purchases something from your Shopify store, they will receive a product review invitation in an AMP email format. They can submit their product and photo reviews within the same email.

Verified reviews amp email by EmbedReviews

The best part is that you can import product reviews from other review sites or sales channels like TripAdvisor, Yelp, Google, Yahoo, Amazon, Trustpilot, Better Business Bureau (BBB), Angie’s List, Foursquare, Manta… you name it.

We encourage Shopify users to give this app a chance and see how social proof can boost your conversion rate.

If you need more information feel free to reach us and suggest more options.

Manage Your Online Reviews

Show social reviews, boost trust on your website and increase conversions.

Avatar for Nikola Bojkov
Nikola Bojkov

CEO of EmbedSocial | Facebook ads craftsmen | Previous founder of a Facebook Partner Company | Lena's Dad.