Adding Trustpilot reviews to your website is an excellent way to boost your credibility and showcase genuine and credible social proof of your brand.
That way, you help potential customers see real experiences with your brand, significantly increasing conversions by influencing buying decisions.
Not only do embedded reviews build trust, but they are also fresh content that search engines love for SEO purposes—you boost your rankings by embedding reviews!
In this guide, I’ll walk you through several methods for embedding Trustpilot reviews, including the official TrustBox widgets, manual coding, and customizable website widgets from EmbedSocial.
What is a Trustpilot reviews widget?
A Trustpilot Reviews Widget is a tool that allows businesses to display customer reviews and ratings from Trustpilot directly on their website. Embedding Trustpilot on your website is simple as pasting a one line of code, and it can be done with the paid version provided by Trustpilot or with the freemium widget powered by EmbedSocial
Here is an example of a Trustpilot widget with a live demo to test the features by EmbedSocial:
Why embed Trustpilot reviews?
If and when you embed reviews on Trustpilot, you get several benefits that elevate your brand’s online presence and customer trust, including the following:
- Boosted trust and credibility—potential consumers are more likely to trust businesses that display genuine reviews;
- Improved SEO performance—regularly updated reviews help improve your site’s visibility in search engines;
- Increased conversion rates—social proof plays a huge role in driving potential customers to make a purchase decision;
- Leveraged customer insights—reviewers provide valuable feedback that can help you improve your products and services;
- Brand transparency—showcasing real, unfiltered reviews demonstrates that you value customer feedback.
As you can see, embedding any Trustpilot review strengthens your brand’s reputation and creates an engaging and transparent online experience for your audience.
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How to embed Trustpilot reviews on your website: Official Method
To help businesses take advantage of the reviews they collect on Trustpilot, the platform offers the TrustBox widget—a native option to embed reviews on websites.
The process to utilize these TrustBox widgets is straightforward:
Step 1: Choose your Trustpilot widget
Create and log into your Trustpilot Business account. Then, from the dashboard, navigate to the ‘Share & promote’ tab and select ‘All Widgets’:
Here, you’ll find various TrustBox widget options, including styles such as Grid, Carousel, List, Product reviews widgets, Badges, Reviews collector button, etc. Choose the one that best fits your website’s layout and design.
Step 2: Customize your TrustBox widget
Once you’ve selected your widget, you can customize it to match your brand’s look and feel. Adjust the widget’s width, height, color schemes, language, and the type of reviews to display (e.g., star ratings). Trustpilot allows you to tailor the widget to blend seamlessly with your website:
Step 3: Generate and copy the embed code
After customization, click the “Copy code” button to get the JavaSctipt and the HTML code for your TrustBox widget. Trustpilot will provide two sets of code: one script to add in the head and another for displaying the widget on your website, which you should add in the place where you want to display the Trustpilot widget.
Step 4: Add the code to your website
Once you copy the codes, log into your website’s editor (WordPress, Wix, HTML, or another), locate where you want to embed the reviews, such as your homepage or product pages, and add a new custom HTML block if available. Then, simply paste the widget code in the box.
Step 5: Test the integration
Once you’ve added the code, publish or update your website. Visit the live page to ensure the reviews are displayed correctly. Also, remember to test both desktop and mobile versions to verify that the widget is responsive and functioning smoothly.
Here’s an example of how the TrustBox widgets should appear on your website when embedded:
Embed Trustpilot reviews with EmbedSocial
For a more straightforward and faster solution for embedding Trustpilot reviews, you should try out EmbedSocial’s widgets, which can be set up in no time at all:
1. Log in to your EmbedSocial account and navigate to ‘Sources’
After creating your EmbedSocial account, log in with your username and password, navigate to the ‘Sources’ section, and click on the ‘New account’ option in the top-right corner to add Trustpilot as a source:
2. Add your Trustpilot company profile as a new source
Next, you have to add your public Trustpilot company link as a source in EmbedSocial. The way you do that is choosing ‘Pull Trustpilot reviews’ as shown in the social accounts popup below:
And in the next step just add your public Trustpilot reviews page URL:
3. Create and edit your EmbedSocial widget
Now you get to design your unique EmbedSocial widget for your Trustpilot reviews. Right now, you can choose between a ‘Slider’ and a ‘Feed’ option with others coming soon. That said, you can still change almost every element of the review cards and their colors:
4. Copy the widget code and paste it into your website
Lastly, tap ‘Embed’ (top-left corner) and press ‘Copy code’ so you get your embeddable widget code. Then, you only have to add a custom HTML block in your favorite website builder, paste the code, and update the page to get your live Trustpilot widget:
This widget is completely free, and you can sign up below to embed Trustpilot on your website. For more customizations and the ability to embed Google reviews, you can upgrade to the PRO version at any time.
Unique features of EmbedSocial for Trustpilot review embedding
EmbedSocial comes with plenty of useful features in addition to allowing you to easily pull and embed your Trust-pilot reviews. Here’s everything you get:
- Connect multiple review sources—you can pull reviews from multiple locations from different review platforms, including Trustpilot and Google reviews;
- Automatically updateable widgets—whenever you get a new review, your embedded widgets will automatically update with the latest feedback;
- Customizable and mobile responsive widgets—your widgets will look great on any device, especially mobile phones and tables;
- Review reports for insights—get valuable insights on review performance, customer feedback, and interactions with your Google Business Profile;
- Easily respond to all reviews—write and send out all your review responses from a single dashboard;
- Change your Google location information—easily update your Google location information without logging into your Google Business Profile.
As you can see, you get almost everything you need to easily manage your customer feedback without having to maintain multiple profiles on all the major review platforms.
5 best practices for embedding Trustpilot reviews
You can get the most out of your Trustpilot reviews if you follow some best practices when embedding them to enhance their functionality and user experience:
- Choose the right reviews to display—focus on showcasing balanced, informative reviews that reflect the true experience of your customers, not just positive customer reviews;
- Keep the design consistent with your website—make sure the widget design blends seamlessly with your site’s colors, fonts, and overall layout;
- Optimize for mobile devices—ensure that your embedded reviews are responsive and look great on both desktop and mobile devices;
- Monitor and update reviews regularly—refresh the reviews on your site to keep the content relevant, especially as new feedback comes in;
- Encourage customers to leave reviews—actively request feedback from your customers to keep your review section dynamic and reflective of current experiences;
- Report fake reviews and respond to bad reviews—you need to showcase real customers with real experiences and bad reviews are part of them. However, if you encounter a fake review, you need to report it for removal as fast as possible.
By following these best practices, you’ll provide your visitors with a more trustworthy and visually appealing review display that enhances your brand’s credibility.
Real-life examples of businesses embedding Trustpilot reviews
Want to see just what an impact Trustpilot reviews can have on your business? Here are two examples of brands embedding Trustpilot feedback on their websites:
1. Smarty welcomes website visitors with Trustpilot reviews
This mobile network leverages around 38,000 Trustpilot reviews with an average score of 4 out of 5 stars to build trust with customers. Smarty embeds these reviews across multiple channels, including Facebook and Twitter, ensuring that potential customers are consistently exposed to social proof throughout the buying journey. That said, the first thing you see when visiting their website is the Trustpilot badge and overall score plus a few chosen reviews.
2. Protect Line proudly showcases a 5-star Trustpilot review score
This UK-based life insurance brokerage implemented a few chosen Trustpilot reviews in its ‘About Us’ page, plus a large Trustpilot logo with five stars on top of the page. Furthermore, Protect Line summarizes their clients’ experiences with them by stating they’ve been rated ‘Excellent’ even though they’ve collected a massive number of 42,630 reviews so far.
Conclusion: Utilize your Trustpilot reviews today!
Embedding Trustpilot reviews on your website is one of the most effective ways to boost trust, improve SEO, and drive conversions for your brand.
While you can use the official TrustBox widgets or manually code the reviews, leveraging a tool like EmbedSocial will help you get the most out of your Trustpilot widgets.
Then, you’ll be well on your way toward displaying authentic customer feedback that strengthens your brand’s credibility and provides valuable insights.
By following the steps outlined in this guide, you can seamlessly integrate reviews from Trustpilot, offering potential customers the transparency they crave. So, start embedding your Trustpilot reviews today to enhance your online presence and increase customer trust.
FAQs on how to embed Trustpilot reviews
How to embed a Trustpilot widget?
To embed the official Trustpilot widget, you need to log into your Trustpilot account, select the widget you want to use (like TrustBox), customize it, and then copy the embed code. Finally, paste the code into your website’s HTML where you want the reviews to appear.
Can I add Trustpilot reviews to my website?
Yes, you can easily add Trustpilot reviews to your website using TrustBox widgets, other third-party widgets like EmbedSocial’s, or by manually embedding reviews with code.
Can I customize the appearance of Trustpilot reviews?
Absolutely! TrustBox widgets allow you to customize the appearance of your reviews by adjusting the layout, color schemes, and fonts. That said, some third-party tools like EmbedSocial offer even more advanced customization options.
Is embedding Trustpilot reviews free?
Embedding basic Trustpilot reviews using their widgets is free, but advanced features such as customization or access to certain TrustBox options may require a paid subscription. Third-party tools might also have different pricing tiers.
How do I add Trustpilot reviews to WordPress?
To add Trustpilot reviews to WordPress, you can use the Trustpilot plugin or paste the TrustBox widget embed code directly into the HTML block of the page or post where you want the reviews displayed.
Can I embed reviews from other platforms alongside Trustpilot?
Yes, third-party tools like EmbedSocial allow you to aggregate reviews from multiple platforms, including Trustpilot, Google, and Facebook, and display them all in a unified widget on your website.
Do embedded reviews improve SEO?
Yes, embedded reviews can improve your SEO by providing fresh, user-generated content on your website. Remember: search engines favor sites with regular, relevant updates, and reviews are a key source of this content.
