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Epic guide to Facebook Reviews

Have you ever thought to activate the Facebook Reviews tab on your Facebook business Page?! Well, this post will convince you to do so.

The benefit of having the option of accepting direct reviews from your customers is a new chapter in your surge for transparent communication with your customers.

Especially now as Facebook has changed reviews to recommendations and is expanding this functionality to the user’s feed, where if somebody asks for a recommendation and a friend mentions a certain brand page than this mention will appear as a recommendation in the Reviews tab in the brand’s Facebook page.

Just think about the possibilities that the satisfied customers can deliver for your business. There is an opportunity to start selling to new customers with the help of the existing ones. And, sure this is one of the most effective sales channels for your business. If you want to professionally manage and display your Facebook reviews on your websites, you can check out EmbedReviews, a full-featured solution for your Facebook reviews.

Below are the top 5 benefits that Facebook Reviews can bring to your business:

  • Increase organic reach
  • Boost credibility
  • Promote positive and direct customer service;
  • Get top position at Facebook professional services
  • Gain immediate trust

To start receiving the listed benefits, you will need to understand the basics of the mechanics behind the Facebook Reviews.

Let’s start!

First, you will need to activate the Facebook Reviews tab on your Facebook Page

1. How to add Reviews Tab to your Facebook page?

If you have not yet received the invitation for adding the Facebook Reviews tab, no worries, just navigate to your Facebook page and follow the steps below:

  • Navigate to the ‘Settings’ section
  • Click ‘Templates and Tabs’
    Add Reviews tab on Facebook
  • Scroll down and click ‘Add tab’
  • Find  ‘Reviews’ in the list of tabs and click ‘Add tab’
    choose reviews tab on facebook

That’s it! The Reviews tab will appear on your page.

Please note: If this option is not available for your page you might need to change your page category. Navigate to your page-> Click “About” -> Click Edit “Category” -> choose any category that describes you as a business.

Here is a quick video about this:

2. How to Post the first Facebook Review?

In other words, educate your clients on how to post the first reviews or recommendations on your Facebook Page. This flow is now changed and it is not requiring to select a number of stars but just to select whether you recommend or you don’t recommend that business. The steps are the following:

READ MORE:   Auto Respond to Your Facebook Reviews
how to write facebook review
  • Go to: https://www.facebook.com/YourPageName/reviews or click the “Reviews” tab on the Facebook page
  • Click ‘Yes’ in the Do you recommend (PageName)? box.
  • A pop-up will appear with a text area where you can write your review
  • Click ‘Post’

Note: The review should be more than 50 characters.

Once a user posts the review on your Facebook page, it will appear as a post on his Facebook timeline.

Also with the new update of the Reviews system to Recommendations, you can also recommend a business by commenting on a friend’s post asking for Recommendations or share a Page with friends.

3. How to Delete/Report a Facebook Review?

The platform does not allow the Facebook Page admins to delete a negative review or any other review for that matter. Still, the admin can report a review that does not comply with the Facebook Community Standards.

To do so, follow these steps:

  • Navigate to the negative review
  • Click the top right comment icon
  • Choose the reason and click ‘Send’.
report facebook review

If you are on mobile, here are the steps:

  • Navigate to the negative review
  • Click the top right arrow or on mobile 3 dots icon
  • Click ‘Give feedback on this recommendation’
  • Choose the reason and click ‘Send’.
share feedback for facebook review

Or if you prefer, watch the video below with detailed instructions for how to report a Facebook Reviews on your Facebook Page:

4. How to know that you’ve received a Facebook Review?

To make sure that you will never miss a review on your Facebook page, you should activate an option to receive a notification every time a new review is posted on your Facebook page.

To activate the notifications option, follow the steps below:

  • Navigate to the ‘Settings’ sections of your Facebook page
  • Click the ‘Notifications’ tab
  • Select the first option ‘Get a notification each time there is activity on your Page
  • Then, the ‘New Reviews’ notifications option will be by default turned on.

Here is a quick video explaining this:

5. How to promote your Facebook Reviews?

So you’ve finally reached the fun part. This section suggests cool tactics that can help you reach customers that are willing to add a 5-star review on your Facebook page.

READ MORE:   How to increase Facebook reach?

The actions that you can easily do without any ad spend can be online and offline too.

Here are some interesting offline tips:

  • Add a sign to your counter, shopping window, tables, walls or any visual part of your offline premises. Get the official Facebook ‘Review US’ stickers here.
  • Ask some of the regular customers if they can post a Facebook Review. Here is an example:

“Thanks for stopping by again [customer name]”. 

“Do you use Facebook? The reason I ask is that we have a Facebook Reviews section that we use to collect our customer’s comments. Would you be interested in posting one?”  (hopefully, he will 🙂 )

“That will be great, thanks a lot!”  (you can add a special discount if you want for any review posted by the customer)

  • Use Facebook Wi-Fi to ask visitors to check-in at your place and post a Facebook review. In order to use this tactic it will require some technical expertise, so in order to begin, you will need to purchase a router that supports Facebook Wi-Fi and follow the configuration instructions.
  • For your online promotional activities, you can embed a ‘Review us on Facebook button on your website or thank you pages. (Get free HTML & CSS buttons here)
  • Use your Facebook Reviews to create Facebook ads for retargeting your initial leads. Here is an example:
Facebook Ad with Facebook Review by a Facebook Fan
Facebook Ad with Facebook Review by a Facebook Fan
  • Create a Facebook contest – Ask Facebook fans to write a review and receive a coupon code or a discount.
  • Ask your customers to post a review on your Facebook page and display their reviews on the page. Here is an example:
Facebook Reviews Thank You Card
Facebook Reviews Thank You Card by the EmbedSocial Team

Bonus: How to embed Facebook Reviews on your website?  

Can you imagine if there was a way to embed your Facebook reviews on your website? And what if they can auto-update each time a new user gives you a 5-star review?

Useful, right?!

Well, this is possible and it is provided by EmbedReviews.

If you want to try it, create your account and embed Facebook reviews on your website, right now.

I hope I’ve convinced you to start using Facebook Reviews in your growth hacking tactics.

Let me know if you have activated Facebook Reviews on your website!

Avatar for Katerina Bojkov
Katerina Bojkov

Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.