facebook recommendations

Facebook recently introduced new updates for Business Pages.

The main goal of the newly redesigned pages is to provide easier ways for people to interact with local businesses

According to Facebook’s VP of Local, Alex Himel, Over 1.6 billion people around the world are connected to a small business on Facebook. And starting from August 2018 Facebook is making new changes to Facebook Business Pages to help more people connect with Local businesses

One of the main updates is the further development of the feature Recommendations that is an evolved version of the Facebook reviews system.

As stated in the official update, Facebook is making Recommendations from the business’s community more helpful:

‘People use Recommendations to ask their communities where to go, where to eat, or where to shop. We’re making those Recommendations more prominent on Pages.’

We are all aware that reviews and recommendations are extremely important for any company reputation. What is very interesting is that 1 in 3 Facebook users are using the platform to find reviews and recommendations.

facebook page stats
In this post, we are publishing everything you need to know about this new feature, how it will affect your Facebook presence and how to make the most out of it.

This is why you need to pay attention to these updates and continue reading what is changed and how to make the most out of Facebook Recommendations.

Facebook reviews are becoming Recommendations

This new feature is already rolled out and businesses will have the chance to see new reviews design on their Facebook Page. The main change of the system is that the Recommendations option is integrated within the reviews and all recommendations that were previously given by customers or other Facebook users will be also listed in this Reviews/Recommendations section.

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This means that recommendations are not only the opinions given by customers directly on the business’s Facebook page but also when people respond to their friends when they look for a recommendation on Facebook.

Note: The old Facebook reviews are safe and sound, and your Facebook Page will continue to display all previous reviews that you’ve generated.

Main benefits of the new Facebook Recommendations

The changes of the reviews system to recommendations are providing more options for customers to give their opinions about the certain business. Here are some of the benefits:

1. Increase Reach with Recommendations
Facebook recommendations benefits
Your Facebook Page score will be reflected across Facebook and especially at places where customers make relevant decisions, such as Maps.
Recommendations are discoverable across Facebook when people are searching for, or talking about your business. The best thing is that Facebook will show first the recommendations provided by the closest friends which will empower the purchasing decisions and bring greater trust.

2. Post photos about the business
photos in facebook recommendations

This option was not previously enabled in the reviews form. Now, if you tag a business in the comments section when a friend asks for a recommendation, you have the options to also post gifs or photos. The cool thing is, that all this post will be displayed in the Recommendations section of the business’s Facebook Page.

The best, the mobile form for leaving a recommendation has the option to upload a photo from the phone and publish it together with the text.

Note: The character limit for a desktop recommendation is 25 and for mobile is 50.

3. Tag Facebook Recommendations
recommendations tags benefits
When a customer leaves a recommendation directly on the Facebook page, they will have the option to choose a tag that best describes their recommendation. These Facebook’s tags work like hashtags for businesses and the Facebook system generates them based words used in the past reviews.

Here is an example of how the tags are displayed when you try to add a recommendation on mobile:

recommendations tags

How the new Facebook rating score is calculated

As outlined in the official Facebook help center, the overall Facebook Page score is calculated as follows:

A Page’s rating is based on multiple sources, such as the reviews and Recommendations people share about business Pages on Facebook.

Or just click the help icon below the avarage score in the Reviews tab, as shown below:

Facebook recommendations

How to activate Facebook Recommendations

If you’ve already activated the Reviews tab than you don’t need to change anything. Please note that the Recommendations is a replacement of the reviews tab and the process to activate it is the same as before.

If you still don’t have activated the Recommendations on your Facebook Page here is how to do this:

How to recommend a business on Facebook

This process is the one that has the biggest change.

To recommend a business on Facebook, you will need to open the business’s Facebook Page that you want to recommend.

Please note that previously, there was an option to Write a review and select the review score from 1-5. Now you do not actually leave a review for the business but you are recommending it. You have only two recommendation options, to select ‘Yes’ or ‘No’ which means you want to recommend the business or not. Simple as that.

Here are the steps for how to post a Facebook recommendation:
write facebook recommendation

  1. Click the Reviews/Recommendations tab
  2. Click ‘Yes’ to recommend the Page
  3. Write your recommendation and if you use mobile upload a photo along with the recommendation text
  4. You can also choose a tag such as great service, amazing staff or similar
  5. Click Post

Additionally, you can recommend a business by leaving a comment by tagging a business’s Facebook Page when some of your Facebook friends ask for a Recommendation.

How to report a Recommendation

Similar with the previous option for reporting reviews, now this option is also available and you can report a Recommendation that violates the Facebook’s Community Standards.

To do this, just follow the steps:

    1. Go to the recommendation that you want to report and click the 3 dots in the top right corner
    2. Select Give feedback on this Recommendation
    3. Follow the on-screen instructions.

How to embed Facebook recommendations on your website?

embed facebook recommendations

With the evolution of the Facebook reviews system, you can use a platform such as EmbedReviews to help you generate the new recommendations posted on your Facebook Page.

The system automatically generates the ‘Yes’ recommendations and also the ‘No’ recommendations, that you can display on your website with a simple embeddable code.

Feel free to try EmbedReviews, and start managing your Facebook Recommendations.

I hope this article will help you improve your Facebook presence and if you have any thoughts, feel free to reach out.

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Nikola Bojkov

CEO of EmbedSocial | Facebook ads craftsmen | Previous founder of a Facebook Partner Company | Lena's Dad.