How to Schedule Threads Posts in 2024?

Learn how to schedule Threads posts effectively for your business or brand.

Steps to schedule Threads posts

Scheduling posts on Threads, the popular text-based platform by Meta has become a sought-after feature for digital marketers, social media managers, and content creators aiming to streamline their social media strategies. While the platform itself does not directly offer scheduling capabilities, various third-party applications have stepped in to fill this gap.

As announced by the Threads app engineer Jesse Chen, Meta is now live testing the Threads API with selected partners, introducing capabilities like post-scheduling. This development, facilitated by partnerships with platforms such as Hootsuite, Sprinklr, and others, not only enhances content management on Threads but also paves the way for analytics and reply moderation features.

Announcement of Threads API for scheduling posts

These applications typically follow a set of common steps to enable users to do their Threads post-scheduling effectively.

Here’s a general overview of how you can schedule Threads posts using third-party apps.

The advantages of scheduling Threads posts

Similar like Instagram scheduling, by enhancing your strategy for scheduling Threads posts not only boosts efficiency but also guards against common pitfalls, such as appearing out of touch or insensitive during crises. To refine your approach:

  • Optimize posting times: Align your posts with your audience’s most active hours to leverage early engagement signals favored by Instagram’s algorithm. Utilize Hootsuite’s analytics to identify and capitalize on these prime times.
  • Stay flexible: Given the unpredictability of global events, limit scheduling too far in advance to avoid missteps during sensitive times. Hootsuite’s feature to pause content is invaluable here.
  • Be proactive and current: Balance evergreen content with timely, trend-driven posts to keep your strategy both relevant and engaging.
  • Frequency matters: While specific data on Threads is still evolving, drawing on posting frequencies from similar platforms suggests aiming for 2-3 posts daily to maintain engagement without overwhelming your followers.

Leverage tools like Hootsuite not just for scheduling but for comprehensive management across all your social platforms, ensuring your strategy remains both dynamic and considerate.

How to Schedule Instagram Threads?

To start, you will need to pick a tool that has Threads integration for scheduling posts. The current tools having access to the Beta API are the following.

Step 1: Choose a Third-Party Scheduling Tool

The first step in scheduling Threads content is to select a third-party application that supports this functionality. There are several reputable social media management tools available that offer a range of features, including the ability to schedule posts across multiple platforms, not just Threads. It’s important to choose one that meets your specific needs, whether that’s advanced analytics, team collaboration features, or cost-effectiveness.

Step 2: Connect your Threads account

Once you’ve chosen your tool, the next step is to connect your Instagram Threads account to the application. This typically involves navigating to the social media accounts section within the app and selecting the option to add a new account. From there, you’ll likely be prompted to authorize the application to access your Threads account. This process ensures that the tool can post on your behalf at the scheduled times.

Step 3: Compose your post

With your account connected, you can start composing your post directly within the third-party app. Most scheduling tools offer a post-composer feature, where you can write your text, add media (if the platform supports it), and even include hashtags or mentions. Some tools may also offer content suggestions or AI-driven writing assistants to help kickstart your draft.

Step 4: Schedule your post

After composing your post, the next step is to schedule it. This usually involves selecting a date and time in the future when you want your post to go live. Many third-party apps offer the ability to view a calendar of your scheduled Threads, making it easier to plan your social media strategy and ensure consistent posting. Some tools also provide recommendations for the best times to post based on audience engagement data.

Step 5: Monitor and adjust

After your post is scheduled, it’s important to monitor its performance and make adjustments as needed. Most scheduling tools provide analytics that can help you understand how your content is performing in terms of engagement, reach, and other key metrics. Use this data to refine your posting schedule and content strategy over time.

Or simply follow the mobile notifications you will receive from the Threads app and immediately engage.

Tips for scheduling Threads post

Scheduling posts on social platforms like Threads can greatly enhance your social media strategy, making your content efforts more efficient and effective.

For inspiration, check Beyond Meat as one of the most funny and engaging Threads accounts:

Great threads account BeyondMeat

Here are some practical tips for Threads scheduling:

  1. Understand your audience: Knowing when your audience is most active on Threads is crucial. Use insights and analytics (if available from your scheduling tool or Threads itself) to identify peak engagement times.
  2. Content calendar: Develop a content calendar to plan your posts in advance. This helps ensure a balanced mix of content types and themes, keeping your audience engaged and interested.
  3. Quality over quantity: While consistency is key, the quality of your content should never be compromised. Ensure each scheduled post offers value to your audience, whether it’s informative, entertaining, or inspiring.
  4. Use visuals wisely: If Threads supports visual content, including relevant images or graphics can increase engagement. Make sure they complement your text and add to the story you’re telling.
  5. Leverage analytics: After your posts go live, analyze their performance to understand what works best. Look at metrics such as engagement rates, best posting times, and audience growth. Use these insights to refine your future scheduling strategy.
  6. Be prepared to adapt: The digital landscape changes rapidly. Be ready to adjust your scheduled posts to possibly add images or videos in response to current events, trends, or feedback from your audience to stay relevant and sensitive.
  7. Engage with your audience: Even though you’re scheduling content, don’t forget to monitor and respond to comments and messages. Engagement is a two-way street, and interacting with your followers can foster a stronger community.
  8. Diversify Your Content: Avoid monotony by varying your post types and topics. This could include a mix of educational content, industry news, personal stories, and interactive posts like polls or questions.
  9. Include calls-to-action: Encourage your audience to engage with your content by including clear calls-to-action. Whether it’s asking a question, encouraging them to visit your website, or simply to like if they agree, CTAs can significantly boost interaction.
  10. Schedule in batches: Dedicate time to schedule multiple posts at once. This batch processing can save time and help you maintain a consistent posting schedule without needing to do it daily.
  11. Monitor competitors: Keep an eye on what types of content your competitors are scheduling and when they are posting. This can offer valuable insights into content gaps you could fill or times when your audience is most likely to be online.

Do more: Embed Threads posts on your website

By showing Threads on your website you are able to expand the reach of your posts and engage potential followers on your website.

Also as Threads is still in the early days, your account will need more followers so embedding on your website can help you gain more.

Although only manual Threads embedding is possible, you can also use a link in bio page, and you can embed a full Threads post on your link in bio and reach more people with your scheduled Threads posts.

Next steps

Threads is becoming a very popular mobile social media app and social network. Although using other social accounts is a great focus for 2024, using the Threads app is worth considering.

By following these steps and best practices for Threads scheduling, you can effectively use third-party apps to schedule your posts on Threads, saving time and enhancing your social media strategy. Remember, the key to success is not just in the scheduling but also in the quality of the content you post and your interaction with your target audience.

Use EmbedSocial to schedule Google posts and coming soon Threads posts (and all your other Instagram content, like Stories and Reels) for the optimal time – all from the same dashboard you use to manage your other social networks. Start your free trial today.

FYI: You can embed user-generated content on your website automatically. Sign up now.


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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.