Let’s be honest: managing your Google Business Profile can feel like spinning plates. You’re trying to reply to every review, keep your hours updated, post fresh content, and answer customer questions… all while actually running your business. It’s a lot.
But here’s the secret: your Google Business Profile is your digital front door, not just a listing. It’s where conversations start, trust is built, and customers decide to buy from you.
So, having a business account is essential for managing and customizing your profile, giving you control over how your business appears on Google Search and Maps.
An amazing GBP is your ticket to winning the local SEO game and connecting with your community. So, how do you do it all without cloning yourself?
Well, you sign up for a quality GBP software for multi-location businesses!
These incredible platforms are your secret weapon, helping you streamline tasks, engage with customers, and turn your profile into a powerful engine for growth. With just a few clicks, you can connect your Google profile and start managing your listings efficiently.
Ready to find yours? I’ve tested and ranked the 22 best GBP management tools for 2025!
Why Google Business Profile matters in 2025?
In 2025, your Google Business Profile is the heartbeat of your local marketing strategy.
As customers increasingly turn to Google to discover products and services nearby, having an optimized Google Business Profile is essential for standing out in Google’s local pack.
Well, signing up for some Google Business Profile management services will ensure that your listings are up to snuff, polished, and working to bring you more customers! After all, you want to make it easy for new customers to find you and trust your brand.
A well-managed business profile doesn’t just boost your SEO metrics; it also drives more traffic to your website and physical location, directly impacting your bottom line.
So, by actively updating business hours, responding to Google reviews, and sharing fresh content, you enhance your local search performance and build a stellar online reputation.
In today’s competitive landscape, prioritizing your GBP management is the key to attracting more customers and growing your business in the digital age.
Why use GBP audit and management tools?
A flawless Google Business Profile doesn’t happen by accident—it’s the result of regular checkups and smart optimization. That’s where GBP audit tools come in.
These powerful tools scan your business profile for inconsistencies, missing information, outdated photos, and gaps in review management, giving you a clear roadmap for improvement.
Using a GBP audit tool, you can quickly identify and fix issues that might be holding back your local search visibility or damaging your online reputation.
Whether it’s correcting business information, adding new photos, or responding to overlooked reviews, these tools streamline your GBP management and help you stay ahead of the competition. With a well-audited business profile, you’ll attract more customers, drive more traffic, and set your business up for long-term success.
What to look for when choosing a GBP tool?
When you’re exploring your options, keep an eye out for these game-changing features. The best GBP tools offer a comprehensive solution, acting as a comprehensive local marketing platform that integrates multiple tools for local SEO, review management, and listing optimization:
- Review management—effortlessly monitor, reply to, and—most importantly—collect more Google reviews.
- GBP post scheduling—plan your content calendar and schedule beautiful Google posts in advance to keep your profile active and engaging.
- Multi-location dashboards—benefit from a centralized dashboard to efficiently manage all your business locations in one place, eliminating the need to juggle multiple tools.
- Q&A management—stay on top of Google Q&As and provide helpful answers before your competitors do.
- Meaningful analytics—go beyond basic views and clicks to understand how customers really interact with your profile.
- Listing sync & consistency—ensure your business name, address, and phone number (NAP) are perfect across the web to build trust with Google.
- Official Google API integration—do not use any tool that is not legitimately integrated with the Google Business API.
As you can see, there’s a lot that can go wrong with your Google Business Profile if you don’t stay on top of things at all times. Thankfully, thought, there are tools that help with most of that, thus freeing up a lot of time and energy for other important tasks!
Below, I list most of them and then go into details like features and pricing!
Top GBP management tools: A quick comparison
Here’s a sneak peek at our top picks to help you compare them at a glance:
| Tool name | Best for | Key GBP features | Starting price |
| EmbedSocial | Businesses of all sizes | All-in-one review management, AI responses, post scheduling, website widgets | Free plan available, paid plans from $29/mo |
| BrightLocal | Agencies & local SEO pros | Audits, citation building, reputation management, roll-up reporting | Starts at $35/month |
| Semrush | All-in-one SEO & marketing teams | Listing management, review monitoring, position tracking, GBP post scheduling | Starts at ~$29.95/mo (Listing tool) |
| BirdEye | Service-based & enterprise businesses | Reviews, messaging, surveys, listings, social posting | Request a demo |
| Whitespark | Local SEO specialists & agencies | Citation building, rank tracking, reputation management | Starts at $20/month (Reputation builder) |
| Podium | Businesses focused on customer interaction | Webchat, reviews, text message marketing, payments | Request a demo |
| Local Viking | Agencies needing advanced features | Geo-grid rank tracking, advanced scheduling, attribute management | Starts at $29/month |
The 22 best GBP management software tools for 2025
Now, let’s dive into the detailed reviews to find the perfect tool to help you grow.
These tools are specifically designed for effective GBP, i.e., Google My Business management, thus helping businesses optimize their Google My Business profiles, manage Google reviews, schedule posts, and enhance local SEO for better online visibility.
The first five are for reputation & customer engagement; the next five are all-in-one SEO platforms; then you have six agency & advanced GBP tools, and finally six niche & budget-friendly tools:
- EmbedSocial
- BirdEye
- Podium
- Whitespark
- Reputation
- Semrush
- BrightLocal
- Moz Local
- Yext
- Synup
- Local Viking
- dbaPlatform
- Vendasta
- SOCi
- Rio SEO
- Chatmeter
- Thryv
- Surfer Local
- GMB Everywhere
- Sprout Social
- Agorapulse
- Local Falcon
1. EmbedSocial
Best for: Businesses of all sizes who want to grow through social proof and build a stellar online reputation.
Of course, we’re kicking things off with our own all-in-one platform! EmbedSocial is designed to help businesses of all sizes turn customer feedback into their most powerful marketing asset. Our GBP tool is a complete solution for your Google Business Profile. It helps you automatically collect new Google reviews, manage them all in one place, and use our AI Review Respond Agent to craft thoughtful replies in seconds. But it doesn’t stop there. You can schedule Google Posts and then showcase your amazing reviews on stunning website widgets to build social proof and convert more visitors into happy customers.
Key Features:
- Automated review generation via email, SMS, and QR codes.
- AI Review Assistant to generate personalized responses instantly.
- Unified inbox to manage reviews from Google, Facebook, and more.
- Google Post scheduling to keep your profile fresh.
- Beautiful, customizable website widgets to display your Google reviews.
- Rich snippets to show star ratings directly in Google search results.
Pricing: A generous free plan is available. Paid plans with more advanced features start at just $29/month.
2. BirdEye
Best for: Service-based businesses and enterprises focused on the entire customer experience.
BirdEye is a fantastic customer experience platform that helps you connect with customers across their entire journey. It excels at generating reviews through automated campaigns and brings all your customer conversations—from reviews to webchat to social DMs—into a single, manageable inbox. This makes it incredibly easy for your team to stay responsive. BirdEye also includes listing management and social posting tools, making it a powerful, unified platform for service-based businesses and larger brands.
Key Features:
- Automated review generation campaigns via email and SMS.
- A unified inbox to manage all customer interactions.
- Social media publishing tool that includes GBP Post scheduling.
- Customer surveys to capture in-depth feedback.
- Comprehensive listing management across 50+ sites.
Pricing: Custom pricing based on your specific needs and business size.
3. Podium
Best for: Local businesses that want to convert more leads and engage customers through text.
Podium is built around the idea of “Interaction Management,” with a huge focus on text messaging. It brilliantly funnels conversations from your website’s webchat, Google Business Profile, and Facebook into a simple, text-based format your team can manage from anywhere. This approach makes it incredibly effective for generating new leads and requesting reviews via SMS, which often sees much higher response rates. If your business thrives on quick, personal communication, Podium is a must-see.
Key Features:
- Webchat that converts visitors into text message conversations.
- A central inbox for all messages from Google, Facebook, and your site.
- High-converting, SMS-based review requests.
- Team collaboration tools and internal chat.
- Text-to-pay functionality to easily collect payments.
Pricing: Custom pricing, with plans tailored to your business’s needs.
4. Whitespark
Best for: Local SEO purists and agencies who want best-in-class citation and reputation tools.
Created by local SEO legend Darren Shaw, Whitespark is a favorite among local search professionals. Its tools are sharp, effective, and built on years of expertise. The Reputation Builder is a wonderfully simple yet powerful tool for automating review requests on Google and other key platforms. For businesses that want a more hands-off approach, Whitespark also offers expert-led services for managing listings and building citations, ensuring your foundations are rock-solid.
Key Features:
- Reputation Builder for automated email and SMS review campaigns.
- Local Rank Tracker to monitor your search performance.
- The famous Local Citation Finder to discover new directory opportunities.
- Professional, managed services for citation building and cleanup.
Pricing: Reputation Builder starts at $20/month.
5. Reputation
Best for: Large, complex organizations in industries like automotive, healthcare, and retail.
Reputation is a powerhouse platform for large, complex organizations that need a 360-degree view of their customer experience. It goes beyond reviews to analyze surveys, social media, and customer service data, then combines it all into a single “Reputation Score.” This proprietary score gives massive brands in industries like automotive and healthcare a clear, actionable benchmark to improve their operations and online presence at every single location.
Key Features:
- Holistic review and survey management.
- Social media listening and customer engagement tools.
- Actionable insights and competitive benchmarking.
- A proprietary Reputation Score to measure overall performance.
- Full-suite business listings management and analytics.
Pricing: Custom pricing for enterprise clients.
6. Semrush
Best for: Marketing teams and businesses that want an all-in-one SEO and marketing toolkit.
Semrush is the Swiss-Army knife for digital marketers. While known for its world-class SEO and PPC tools, its Listing Management tool is a formidable solution for GBP. It helps you centrally manage your business information across a wide network of directories, ensuring consistency everywhere. You can also respond to reviews, schedule GBP posts, and track your local rankings with a visual heat map, all from the same platform you use for your broader SEO strategy.
Key Features:
- Automatic listing distribution to 70+ directories, including voice assistants.
- A GBP heat map for tracking local search rankings.
- A central dashboard to respond to Google and Facebook reviews.
- Direct GBP Post scheduling from the Semrush interface.
- Suppression of duplicate listings.
Pricing: The Listing Management tool is an add-on, starting around $29.95 per location per month.
7. BrightLocal
Best for: SEO agencies and local SEO professionals who need deep auditing and reporting capabilities.
BrightLocal is a dream come true for local SEO professionals and agencies. It’s packed with specialized tools designed to give you deep insights and control over your local search performance. BrightLocal shines with its comprehensive audits, powerful citation-building services, and excellent reputation management features. Their reporting is a standout, allowing agencies to create beautiful, white-labeled reports that make it easy to show clients the amazing results you’re delivering.
Key Features:
- In-depth Local Search Audits to benchmark performance.
- Citation building and cleanup services (CitationBurst & CitationTracker).
- Advanced reputation management for generating and monitoring reviews.
- Geo-grid local rank tracking (Local Search Grid).
- Beautiful, white-label reporting for agencies.
Pricing: Plans start at $35/month.
8. Moz Local
Best for: Small to medium-sized businesses looking for a dependable and straightforward listing management solution.
From one of the most trusted names in SEO, Moz Local offers a reliable and user-friendly solution for managing your local listings. Its main goal is to make sure your business data is correct, consistent, and visible across a network of top-tier directories and data aggregators. The platform makes a complex job simple with an intuitive dashboard, automated duplicate removal, and clear reporting on the health of your online presence.
Key Features:
- Syncs listings across major directories and data aggregators.
- Automated duplicate detection and deletion.
- A dashboard for monitoring and responding to reviews.
- An activity feed to track profile updates and customer actions.
Pricing: Plans start at $14/month.
9. Yext
Best for: Enterprise-level, multi-location brands that need to manage a massive digital presence.
Think of Yext as the ultimate command center for global brands. It creates a “single source of truth” for all your business information and syncs it across a massive global network of over 200 services, from search engines to voice assistants. Yext is built for enterprise-level, multi-location brands that demand absolute control over their brand information everywhere. It’s a premium solution with sophisticated tools for managing everything from reviews to brand-verified answers in search.
Key Features:
- A massive distribution network for listings (the Knowledge Network).
- Advanced review monitoring with AI-powered insights.
- Yext Pages for creating SEO-optimized local landing pages.
- Yext Answers for powering your site search with verified info.
Pricing: Custom pricing; typically geared towards larger enterprises.
10. Synup
Best for: Mid-market and enterprise brands with many physical locations.
Synup offers a complete local marketing suite designed for growing multi-location brands and the agencies that serve them. It provides a powerful set of tools to manage listings, reputation, and social media from one clean dashboard. Synup is great at finding and flagging incorrect business information across the web, so you know exactly what to fix. It also features great analytics and lets you schedule social media content, including GBP Posts.
Key Features:
- Real-time listing sync across 200+ digital directories.
- Advanced review management with customizable response templates.
- Social media management and post scheduling.
- In-depth analytics on profile views, clicks, and actions.
Pricing: Available upon request (demo-based).
11. Local Viking
Local Viking is the tool of choice for SEO agencies and power users who crave advanced GBP features and automation. Its famous Geo-Grid Rank Tracking visually shows you and your clients exactly where you rank on the map, block by block. It also offers sophisticated scheduling for posts and attributes, bulk photo management, and review automation—all designed to help agencies work smarter, not harder.
- Key Features:
- Industry-leading Geo-Grid Rank Tracking.
- Advanced GBP Post scheduling with templates and recurring posts.
- Bulk management of photos and videos.
- Automated review response system.
- White-label reporting and dashboards for agency clients.
- Best for: SEO agencies looking for advanced GBP-specific features and automation.
- Pricing: Starts at $29/month.
12. dbaPlatform
Best for: Agencies managing a large number of GBP listings who need efficiency and automation.
Built directly on the official Google Business Profile API, dbaPlatform is all about helping agencies manage GBP listings at scale with maximum efficiency. It provides all the core features you need—scheduling, review management, Q&A monitoring, and analytics—with a focus on bulk actions and automation. With unlimited user seats, it’s a cost-effective and reliable choice for agencies managing a large portfolio of clients.
Key Features:
- Built on the official GBP API for speed and reliability.
- Bulk post scheduling across multiple locations.
- Review management with easy-to-use response templates.
- Q&A monitoring and management.
- Reporting designed for clear agency-to-client communication.
Pricing: Tiered pricing starting around $30/month for 10 locations.
13. Vendasta
Best for: Agencies that want to resell a white-label suite of digital marketing tools to local businesses.
Vendasta is a white-label platform that helps companies sell digital marketing services to local businesses. It’s like having a pre-built digital agency in a box. You can brand Vendasta’s reputation and listing management tools as your own and offer your clients a professional dashboard to track their GBP performance, manage reviews, and more. It’s a complete solution for anyone looking to build or scale their own marketing agency.
Key Features:
- A white-label platform to sell services under your own brand.
- Integrated reputation management for reviews and mentions.
- Listing Sync to push business info to key directories.
- An Executive Report that automatically summarizes performance for clients.
Pricing: Platform fees plus wholesale costs for the products you choose to sell.
14. SOCi
Best for: Multi-location franchise brands and the agencies that serve them.
SOCi is tailor-made for the unique world of multi-location franchise marketing. It’s a centralized platform that helps national brands maintain brand consistency while still giving local franchisees the tools they need to market in their communities. SOCi covers everything from listings and reviews to social media and local ads, with smart approval workflows to ensure everything stays on-brand.
Key Features:
- Multi-location listing and review management.
- A content management system with approval workflows for franchises.
- Tools for managing localized social advertising.
- SOCi Listening for monitoring local conversations.
Pricing: Custom pricing for enterprise and franchise models.
15. Rio SEO
Best for: Enterprise brands with 100+ locations needing hyper-local marketing at scale.
Rio SEO is a hyper-local marketing platform designed for enterprise brands with 100+ locations. It’s all about driving local search performance at a massive scale. Beyond managing listings and reviews, Rio SEO’s standout feature is its ability to create and manage thousands of unique, SEO-optimized local landing pages that integrate perfectly with GBP, creating a seamless customer journey from search to website.
Key Features:
- Enterprise-scale local listing management.
- Automated review response and management tools.
- Local Pages for creating optimized, location-specific web pages.
- Local reporting and analytics with competitive insights.
Pricing: Custom enterprise pricing.
16. Chatmeter
Best for: Enterprise retail, restaurant, and financial brands focused on brand reputation and local SEO.
Chatmeter helps multi-location brands listen to their customers and understand their competitive landscape. The platform analyzes reviews, social media, and listings, but its real magic lies in its analytics. It uses sentiment analysis to understand how customers feel and calculates a proprietary Local Brand Visibility (LBV) score to show you exactly how you stack up against your local competitors.
Key Features:
- Multi-location listing and review monitoring.
- Advanced sentiment analysis on customer reviews.
- Local Brand Visibility (LBV) score for competitive benchmarking.
- Pulse, a tool for analyzing unstructured customer feedback.
Pricing: Custom enterprise pricing.
17. Thryv
Best for: Small service-based businesses (e.g., contractors, home services) looking for an all-in-one business management app.
Thryv is more than just a marketing tool; it’s a complete business management software for small, service-based businesses. It bundles a CRM, appointment scheduling, invoicing, and payment processing with your marketing tools. This means you can manage your GBP listings, request reviews, and schedule social posts from the very same place you run your daily operations.
Key Features:
- A centralized customer relationship management (CRM) hub.
- Online listing and reputation management.
- Social media scheduling with GBP integration.
- Online appointment scheduling and customer communication.
- Estimates, invoicing, and payment processing.
Pricing: Plans are customized, typically starting around200−200−300/month.
18. Surfer Local
Best for: Small businesses and freelancers wanting an affordable, GBP-focused tool.
Surfer Local is a friendly and affordable tool perfect for small businesses and freelancers just getting started with GBP optimization. Its best feature is a “one-click” audit that gives you a simple checklist of things you can do right now to improve your profile. It also includes a local rank tracker and an easy-to-use post scheduler, making it a fantastic and low-risk entry point into the world of GBP tools.
Key Features:
- A one-click GBP audit with a simple to-do list.
- A local rank tracker to monitor your positions.
- An easy-to-use GBP Post scheduler.
- Competitor analysis features.
Pricing: Starts with a free plan, with paid plans from ~$29/month.
19. GMB Everywhere
Best for: SEOs and business owners who want to see GBP data directly in their browser.
This clever Chrome extension is a must-have for any SEO or business owner. Instead of logging into a dashboard, GMB Everywhere overlays valuable GBP data right on top of your Google search results. You can instantly see a competitor’s GBP categories, run a quick audit, and check out their posting strategy, all while you browse. It’s perfect for quick research and analysis on the fly.
Key Features:
- A Chrome extension that works directly in your browser.
- Reveals the primary and secondary GBP categories of any business.
- Performs basic and advanced GBP audits with one click.
- Provides insights into GBP Post performance.
Pricing: A freemium model with advanced features in the paid plans.
20. Sprout Social
Best for: Social media managers who want to integrate GBP into their existing social workflow.
Sprout Social is a top-tier social media management platform, and its integration with Google Business Profile is a huge plus for social media teams. It allows you to pull your Google reviews directly into the same Smart Inbox where you manage your Facebook, Instagram, and Twitter conversations. This streamlines your community management and ensures every piece of customer feedback is handled by the right team.
Key Features:
- A unified Smart Inbox for all social messages and reviews.
- Direct Google Business Profile review management.
- Advanced social publishing, scheduling, and analytics.
- Team collaboration and approval workflows.
Pricing: Starts at $249/month.
21. Agorapulse
Best for: Social media teams and agencies looking for an affordable all-in-one social management tool.
Agorapulse is another fantastic social media management tool known for being powerful yet user-friendly and affordable. Just like Sprout, it integrates GBP review management into its unified inbox. This means your social media team can easily monitor and reply to Google reviews alongside all their other social channels, making it a super-efficient way to manage your online community.
Key Features:
- A unified social inbox that includes Google reviews.
- GBP Q&A management capabilities.
- An intuitive social media scheduling and publishing calendar.
- Easy-to-understand performance reports.
Pricing: Offers a free plan; paid plans start around $49/month.
22. Local Falcon
Best for: Anyone obsessed with local rank tracking and competitor analysis.
Local Falcon is the original and still one of the best geo-grid rank trackers. It gives you a beautiful, detailed map of how your business ranks for your most important keywords across your entire service area. It’s the ultimate diagnostic tool for seeing your true visibility and proving the value of your local SEO efforts to clients or stakeholders.
Key Features:
- Highly detailed, map-based geo-grid rank tracking.
- Side-by-side competitor analysis on the same grid scan.
- Scheduled scans to track ranking changes over time.
- Shareable, public reports to showcase results.
Pricing: Pay-as-you-go credit system or monthly plans starting around $25.
Conclusion: Build up your Google community with EmbedSocial in 2025!
Your Google Business Profile is much more than a business listing. In fact, it’s where you build relationships, share your story, and create loyal fans. Therefore, managing it shouldn’t be a chore; it should be an exciting part of growing your business.
With the right tool by your side, you can automate most GBP management tedious tasks and spend more time doing what you love: connecting with your customers.
However, first, take a look at your biggest needs, find the tool that feels right for you, and get ready to win the hearts of your local community.
Ready to take control of your Google Business Profile management?
Try EmbedSocial today and streamline your process with easy-to-use tools that save time and boost your local SEO. Start your free trial now!
FAQs on Google Business Profile management tools
What is the best tool for managing multiple Google Business Profiles in 2025?
For businesses with multiple locations, tools like EmbedSocial provide an efficient way to manage reviews, posts, and insights across all Google Business Profiles from one central platform.
How can I track reviews and customer feedback on my Google Business Profile?
EmbedSocial makes it easy to aggregate and manage Google reviews from all your locations in real time, allowing you to respond quickly and maintain your online reputation.
Can I schedule Google Posts across multiple locations?
Yes, with tools like EmbedSocial, you can schedule and publish Google Posts for multiple locations simultaneously, saving you time and ensuring consistency in your messaging.
How do I ensure my Google Business Profile is optimized for local SEO?
Using a comprehensive local SEO tool like EmbedSocial helps you optimize your Google Business Profile by offering insights, performance metrics, and suggestions for improving your local SEO.
Are there tools that help me monitor changes to my Google Business Profile?
EmbedSocial offers features that track unauthorized changes to your Google Business Profile, sending you alerts and keeping your profile information accurate and up-to-date.
