TikTok is the best platform for e-commerce discovery, and every brand today knows that. After all, customers trust creators more than ads, and brands that showcase TikTok videos and TikTok mentions on their websites convert more visitors into buyers.
So, why not embed a TikTok widget on your website that includes such content?
By adding TikTok feeds, hashtags, and videos directly on product pages, agencies can help e-commerce brands build trust, boost engagement, and drive more sales.
For agencies managing multiple clients, TikTok widgets for websites provide a scalable way to collect, customize, and display UGC across different online stores. Whether you’re running campaigns for Shopify, WooCommerce, or enterprise shops, the right widget makes it easy.
Therefore, I decided to show you how to choose the best TikTok widget and explore the top tools agencies use to power e-commerce growth in 2025.
What is a TikTok widget?
A TikTok widget is a tool that lets you embed TikTok content—videos, hashtags, mentions, or full feeds—directly on your website. Instead of just linking to TikTok, a widget brings that engaging content onto product pages, blogs, and landing pages.
‘TikTok widget’ definition
That said, there are different types of TikTok widgets available, which vary depending on the type of content they showcase, their design, and their usage.
Why agencies and e-commerce brands need TikTok widgets?
TikTok widgets are game-changers for agencies and e-commerce brands as they bring clear benefits, including but not limited to the following:
- Creating shoppable widgets—connect TikTok videos and TikTok mentions to product catalogs, and let customers shop directly from authentic UGC;
- Boost trust and credibility—a TikTok feed widget showcases real customer stories and creator content that feels authentic, which acts as social proof;
- Increase conversions—a shoppable TikTok widget connects videos to product pages, helping shoppers buy instantly;
- Keep websites fresh—auto-updating TikTok widgets ensure your pages never feel static or outdated, as you get an influx of fresh content constantly;
- Scale campaigns for multiple clients—with a TikTok widget for agencies, you can manage feeds across Shopify, WooCommerce, and more from one dashboard;
- Save time with easy embeds—a TikTok embed widget or TikTok video widget makes it simple to highlight specific posts without coding.
With these advantages, agencies can deliver more value to their e-commerce clients and transform social buzz into measurable sales growth.
Agencies with multiple clients can scale this even further, as modern TikTok widgets, like EmbedSocial’s, can be embedded on 99% of all CMS platforms.
Put simply, a widget TikTok helps agencies and marketing teams turn viral social content into an on-site sales driver without any complexity at all.
10+ best TikTok widgets to embed TikTok on any website
Here are 10+ of the best TikTok widgets that are easy to use for embedding TikTok mentions, feeds, videos, and shoppable content on any website out there:
- Shoppable TikTok Mentions Widget
- Shoppable UGC Video Slider
- Social Media Feed Two Row Slider with Filter
- Shoppable TikTok Video Widget
- TikTok Slider Widget
- Rainbow TikTok Video Feed
- Latest TikTok Videos Widget
- TikTok Collage Widget
- TikTok Video Testimonials Widget
- Flat TikTok Grid Widget
- TikTok Feed Widget
- Social Media Feed Widget
- Classic TikTok Feed Widget
- TikTok Carousel Widget
1. Shoppable TikTok Mentions Widget
This Shoppable TikTok Mentions Widget automatically pulls videos that mention your brand, turning authentic UGC into high-performing web content. It’s the easiest way for agencies to help eCommerce brands showcase organic buzz and convert it into sales:
- Automatic UGC collection—detect and pull videos that mention your brand via hashtags or @mentions;
- Auto-powered moderation—filter, approve, or reject videos automatically or curate manually;
- Shoppable product tagging—add direct checkout links or PDPs to featured products;
- Custom layouts and design—choose from grid, slider, carousel, or full-screen templates;
- Lightbox with product cards—show detailed overlays with CTAs and quick-buy buttons;
- Multi-source feeds—combine TikTok with Instagram and YouTube Shorts;
- Auto-sync and updates—always stay fresh with new TikTok content;
- Performance insights—track clicks, views, and conversions.
Best for eCommerce agencies that want to showcase real mentions and turn TikTok buzz into a conversion engine.
2. Shoppable UGC Video Slider
Our Shoppable UGC Video Slider transforms TikTok and Instagram videos into an immersive shopping experience. Its vertical slider format is perfect for mobile-first eCommerce brands:
- Seamless social commerce—embed authentic UGC from TikTok and Instagram;
- Clickable product tags—enable instant checkout with shoppable links;
- Mobile-optimized—smooth vertical video experience on every device;
- Shopify & Google Merchant integration—easily sync products for tagging;
- Easy customization—adjust colors, layouts, and styles to match branding.
Best for fashion, beauty, and lifestyle agencies managing Shopify or WooCommerce stores.
3. Social Media Feed Two Row Slider with Filter
The Two Row Slider with Filter combines TikTok videos with content from Instagram, YouTube, and more, displayed in a two-row slider that’s engaging and responsive:
- All content in one place—bring multiple platforms into one widget;
- Interactive two-row slider—showcase content in a dynamic, easy-to-browse layout;
- Responsive design—looks great on all devices;
- Custom branding—match fonts, colors, and style to your website;
- Always updated—automatically syncs new posts.
Best for agencies that want to provide clients with a multi-platform social media wall.
4. Shoppable TikTok Video Widget
The Shoppable TikTok Video Widget bridges discovery and purchase by embedding TikTok videos with clickable product tags:
- Direct product links—turn TikTok videos into instant shopping experiences;
- Lightbox view—expand videos with product details and CTAs;
- Seamless embedding—easy to add across product pages or landing pages;
- Customizable style—adapt the widget design to match your website.
Best for agencies building high-conversion landing pages with TikTok UGC.
5. TikTok Slider Widget
The TikTok Slider Widget lets you display videos in an auto-rotating or manually controlled slider, perfect for dynamic layouts:
- Adjustable slider—choose auto-play or manual navigation;
- Advanced moderation—filter and approve only the best content;
- Customizable settings—adapt colors, layout, and speed;
- Fast loading speed—optimized for performance;
- Automatic updates—pulls new TikToks instantly.
Best for eCommerce brands that want a sleek, engaging slider to highlight UGC.
6. Rainbow TikTok Video Feed
The Rainbow TikTok Video Feed combines content with a bold rainbow background design, making your TikTok feed stand out on any site:
- Rainbow design theme—eye-catching, modern aesthetic;
- Real-time sync—auto-updates whenever you post on TikTok;
- Responsive design—works seamlessly across devices;
- Customization options—match the feed with brand colors.
Best for agencies looking to create vibrant, high-visibility TikTok sections on client websites.
7. Latest TikTok Videos Widget
The Latest TikTok Videos Widget acts as a popup feed that displays TikTok activity across an entire website, not just one page:
- Site-wide display—showcase TikTok activity everywhere;
- Autoplay mode—play videos automatically in a popup;
- Custom moderation—choose which videos appear;
- Flexible filters—filter by date, keyword, or tags;
- Custom CSS—full control over design and look.
Best for agencies that want clients’ TikTok presence to be visible site-wide.
8. TikTok Collage Widget
The TikTok Collage Widget displays multiple TikTok videos in a modern collage layout, blending creativity and entertainment:
- Collage format—combine multiple TikTok videos in one widget;
- Simple setup—embed in just a few clicks;
- Brand customization—adjust colors and styles;
- Seamless design—integrates smoothly into any website layout.
Best for agencies looking to create playful, engaging UGC sections.
9. TikTok Video Testimonials Widget
The TikTok Video Testimonials Widget highlights customer testimonials and product reviews in TikTok’s short-form style:
- Customer-driven UGC—embed authentic video reviews;
- Boost trust—social proof that feels personal and relatable;
- Easy embed—simple integration into product or landing pages;
- Immersive experience—short, engaging videos that hold attention.
Best for agencies that want to build credibility and highlight social proof.
10. Flat TikTok Grid Widget
The Flat TikTok Grid Widget presents TikTok videos in a clean, simple grid format, perfect for showcasing multiple posts at once:
- Grid layout—display content in organized rows and columns;
- Customizable design—adjust number of columns, colors, and size;
- Engaging video gallery—turns TikTok into a curated content hub;
- Easy setup—embed and customize in minutes.
Best for agencies needing a straightforward, flexible TikTok grid gallery.
11. TikTok Feed Widget
The TikTok Feed Widget offers a simple, mobile-friendly way to display an entire TikTok profile feed:
- Moderation tools—control which videos appear;
- Custom design settings—change colors, layout, and fonts;
- Fast loading—optimized for performance;
- Responsive design—mobile-friendly by default;
- Shoppable links—add clickable product tags;
- Auto-updates—always syncs new TikToks automatically.
Best for agencies building branded TikTok sections across eCommerce stores.
12. Social Media Feed Widget
The Social Media Feed Widget combines TikTok with other networks like Instagram, YouTube, Facebook, and X into one content wall:
- Cross-platform support—bring TikTok, Instagram, YouTube, and more together;
- Customizable wall—adjust size, branding, and layout;
- Responsive design—optimized for desktop and mobile;
- Real-time sync—always shows the latest posts from all platforms.
Best for agencies that want to deliver multi-channel UGC campaigns in one feed.
13. Classic TikTok Feed Widget
The Classic TikTok Feed Widget creates a traditional feed layout with captions and lightbox support:
- Feed layout—scrollable TikTok posts with captions;
- Moderation controls—hand-pick posts or filter by keyword;
- Lightbox option—expand videos for immersive viewing;
- Advanced customization—edit headers, fonts, buttons, and CSS;
- Organized by tags—group posts by topic or theme.
Best for agencies looking for a flexible, content-heavy TikTok display.
14. TikTok Carousel Widget
The TikTok Carousel Widget is a modern, horizontal carousel that makes it easy to showcase multiple TikToks at once:
- Auto-play settings—set intervals for carousel rotation;
- Card design—customize carousel cards to match branding;
- Moderation options—decide which videos appear;
- Auto-sync—always pulls new content automatically;
- Custom header & CSS—full design control.
Best for agencies that want sleek, eye-catching TikTok carousels for eCommerce clients.
How to create and embed your own TikTok widget using EmbedSocial?
If by any chance you don’t find what you are looking for from the widgets outlined above, you can always create your own custom one that fits perfectly with your brand image, as we allow you to change every element on your widget, from header to card.
The steps to do so are fairly straightforward:
Step 1: Log into EmbedSocial
Firstly, you have to create your EmbedSocial account (or a 7-day free trial) and log in.
Step 2: Choose your TikTok sources
Then, you have to connect your TikTok account and add your TikTok source. It can be either a full TikTok account, specific video(s), or any TikTok mentions:
Step 3: Design your TikTok website widget
After tapping ‘Create widget’ you’ll be taken to the EmbedSocial widget editor, where you can change literally every facet of your website widget:
You can change the fonts, layout type, number of columns and posts, the spacing between them, the theme color, navigation type, the elements included in the header, what the post cards include, and much more, so you can have the best and most perfect widget for you!
Step 4: Embed your widget on your website
Once you are done designing your widget, simply navigate to the ‘Embed’ tab in the top-left corner of the editor and press ‘Copy code’, which you can embed into your website builder:
That’s all you had to do. Now you have a live and interactive widget that automatically updates as soon as your original source gets new content added to it. Your website visitors will always be greeted by fresh content whenever they revisit your site!
How to choose the best TikTok widget for your agency clients? 5 best practices
Agencies managing multiple eCommerce brands need to carefully evaluate which TikTok widget delivers the most value. Here are five best practices to guide your selection:
1. Match the widget to the client’s platform
Choose a TikTok widget for Shopify or a TikTok widget for WooCommerce so integration is seamless. Platform-specific compatibility ensures smoother setup and fewer technical issues.
2. Prioritize shoppable features
A shoppable TikTok widget turns videos into direct sales drivers by connecting UGC to product pages. For eCommerce brands, this is a must-have feature.
3. Look for flexible layouts
From TikTok feed widgets to sliders, grids, or carousels, the best choice depends on the client’s website design. Flexibility makes it easier to tailor the display for different campaigns.
4. Ensure agency scalability
A TikTok widget for agencies should support multiple clients, cross-platform sources, and white-label options. This allows agencies to manage campaigns at scale without added complexity.
5. Check customization and analytics
The best TikTok widgets for eCommerce brands offer deep customization plus performance tracking. This helps agencies prove ROI and adjust campaigns based on engagement data.
By following these best practices, you can confidently recommend the right TikTok widgets for websites that enhance client trust, engagement, and sales.
Conclusion: TikTok widgets are the key to e-commerce growth in 2025
TikTok is now an effective sales channel for e-commerce brands, as it offers authentic UGC with a TikTok widget for websites that turns browsing into conversions.
So, agencies that leverage TikTok widgets for e-commerce gain a competitive edge. From shoppable UGC widgets to testimonial displays and walls of love, these tools help build trust, boost engagement, and increase revenue across multiple clients.
With so many options available, choosing the best TikTok widget comes down to scalability, customization, and shoppable features that align with client goals.
Don’t wait until competitors catch up.
EmbedSocial is a great way to embed TikTok content today. Plus, agencies and e-commerce brands get a content curation toolset that allows them to tag their products!
FAQs on TikTok widgets
What is a TikTok widget?
A TikTok widget is a tool that lets you embed TikTok videos, feeds, or hashtags directly on your website. It transforms social content into engaging, on-site experiences.
What is the best TikTok widget for websites?
The best TikTok widget for websites depends on your goal—grids and sliders for design, or shoppable TikTok widgets for driving sales and conversions. That said, EmbedSocial offers quite a few options, plus it allows you to customize the perfect TikTok widget.
Can you add a TikTok feed widget to Shopify?
Yes. A TikTok widget for Shopify easily integrates into product pages, homepages, or landing pages, allowing stores to showcase auto-updating TikTok feeds.
What is a shoppable TikTok widget?
A shoppable TikTok widget links products directly to videos. Customers can watch authentic UGC and buy instantly, boosting conversions for eCommerce brands.
Are TikTok embed widgets free?
Some TikTok embed widgets offer free plans with limited features. For agencies and e-commerce, premium widgets like EmbedSocial unlock advanced, scalable options.
