How to Embed Twitter Hashtag Feeds on Any Website

If you’re looking to embed Twitter hashtag feed content directly on your website to display live conversations, you need a Twitter hashtag feed widget.

This software solution, provided by third-party UGC platforms like EmbedSocial, lets you showcase user posts, campaign mentions, testimonials, and trending discussions automatically.

When you add a Twitter feed to your website, you turn static, boring pages into dynamic social hubs. Whether you want to add a Twitter wall to your website for an event or display a live Twitter hashtag feed for social proof, the setup is easier than you think.

I’ll teach you how to embed Twitter hashtag feed widgets on any website, including WordPress, Wix, Shopify, and more, in the sections below.

FYI: You can embed Twitter feed widget automatically right now. Start a free trial and display your X feed now. 

What are Twitter Hashtag feeds?

A Twitter hashtag feed is a live stream of tweets that include a specific hashtag. When users publish posts with the same hashtag, those tweets become part of a continuously updating feed centered around that topic.

This live Twitter hashtag feed then collects conversations, campaign mentions, testimonials, event updates, or trending discussions in one place.

Instead of manually curating tweets, you can automatically embed Twitter hashtag content and turn it into a dynamic Twitter hashtag display on your website. To do that, you would basically rely on a third-party Twitter aggregator that was built for that purpose.

By choosing the right hashtag, you can control what appears in your X hashtag feed stream and ensure your website always shows relevant, real-time social content.

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There are a few methods to embed this type of content on your website, and I’ll start with the best and easiest one: embedding Twitter hashtag feeds via EmbedSocial.

Best method: Embed a Twitter hashtag feed via a UGC platform

For a no-hassle, straightforward solution, sign up for a UGC platform like EmbedSocial. After all, EmbedSocial offers a coding-free tool that can collect anything you want from Twitter and display it in customizable Twitter widgets anywhere you’d like.

Then, you only have to follow a few simple steps:

1. Describe your Twitter hashtag widget
2. Connect your Twitter hashtag source
3. Choose a layout template for your Twitter hashtag feed
4. Customize the design and configure your Twitter widget
5. Copy the generated embed code
6. Paste the code into your website or content editor

Note: To use a quality social media aggregator like EmbedSocial, which does not rely on scraping to obtain its data, you will need a Twitter API key. That allows you to collect and embed all types of X (Twitter) content, including hashtags, mentions, and keywords.

1. Describe your Twitter hashtag widget

Begin by outlining how you want your X (Twitter) widget to look and function inside the AI widget editor. After entering your description, click “Generate” to use one credit and create the first version of your widget:

2. Connect your Twitter hashtag source

Open the “Sources” section and connect your X (Twitter) account so the platform can automatically pull in your posts. Once connected, choose the specific Twitter profile you want to feature in your feed:

3. Choose a layout template for your Twitter hashtag feed

Select one of the pre-designed templates to structure your Twitter hashtag feed. If preferred, choose an AI-generated layout and refine it further by entering additional prompts:

4. Customize the design and configure your Twitter widget

Make visual adjustments by simply describing the changes you want—such as updating colors, spacing, fonts, or layout structure. The editor will automatically apply those updates to your Twitter widget:

5. Copy the generated embed code

Once your X feed (formerly Twitter) looks the way you want, go to the “Embed” section in the editor and click“Copy code” to generate the embed snippet for your website:

6. Paste the code into your website or content editor

Create a new HTML block within your website builder, paste the embed code, and save or publish the page to display your live X feed. Your embedded Twitter hashtag feed on your HTML website will appear as soon as you save and reload the live page.

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Remember: You stay in control of the content shown on your site. You can moderate posts before publishing, filter by specific hashtags, combine multiple Twitter accounts into a single feed, or even merge Twitter with Instagram to build a unified social media wall.

How to embed your Twitter hashtag widget on different website builders?

Here are brief tutorials on pasting the widget code across all popular website builders:

How to embed UGC on WordPress?

Here’s how to embed UGC on WordPress sites:

1. Once you create your EmbedSocial widget, go to your WordPress admin page;
2. Sign in to your account and open the page where you want to add the UGC widget;
3. Click the + button in the editor and choose Custom HTML to paste the widget code;
4. Click “Save” when you’re done.

How to embed UGC on Shopify?

Here’s how to embed UGC on Shopify sites:

1. Log into your Shopify account after copying the embeddable widget code in EmbedSocial;
2. Navigate to the ‘Pages’ tab and click ‘Add page’;
3. In the ‘Content’ field pages the embeddable code;
4. Select the page where you want the code to appear and press ‘Save’.

How to embed UGC on Squarespace?

Here’s how to embed UGC on Squarespace sites:

1. Copy your EmbedSocial widget code and log into your Squarespace account;
2. Choose the page where you want the reviews to appear;
3. Click ‘Add new section’ and then ‘Add block’ where you want to display the widget;
4. From the blocks list, choose ‘Embed‘;
5. Click on the block, select ‘Code snippet’, and click ‘Embed data’;
6. Finally, in the code box, paste the copied reviews code;
7. Make sure to save and publish your changes on Squarespace.

How to embed UGC on Wix?

Here’s how to embed UGC on Wix sites:

1. Log into your Wix editor and choose the page and location to add the widget;
2. Click the “+” icon in the top-left corner to add a new element;
3. Find the ‘Embed & Social’ section and tap ‘Embed Code’;
4. Paste the code and tap ‘Update’.

How to embed UGC on Webflow?

Here’s how to embed UGC on Webflow sites:

1. After creating the widget in EmbedSocial, log in to your Webflow account;
2. Go to the edit view of your website within Webflow;
3. Choose to ‘Add element’ in Webflow and select the ‘Embed’ element;
4. Drag and drop it where you want your reviews to appear;
5. In the input field, paste the copied EmbedSocial code.

How to embed UGC on Pagecloud?

Here’s how to embed UGC on Pagecloud sites:

1. After copying the EmbedSocial code, log in to your Pagecloud account;
2. Start editing the webpage where you want the reviews to appear;
3. Tap on ‘Apps’ from the left ribbon menu and select ‘Embed’;
4. Paste the EmbedSocial code into the popup field and click ‘Ok’ to complete the process.

How to embed UGC on Google Sites?

Here’s how to embed UGC on Google Sites:

1. Once you copy your embeddable widget code in EmbedSocial, log in to your Google Sites account;
2. Navigate to the page where you want to embed the widget;
3. Use the ‘Insert’ tab in Google Sites and choose where you want to place the widget;
4. Choose ‘Embed‘ from the menu and paste the copied code in the dialog box;
5. Click ‘Next‘ and then ‘Insert‘ to finalize the embedding.

How to embed UGC on Elementor?

Here’s how to embed UGC in Elementor:

1. Log in and navigate to the page where you want to add the reviews;
2. Tap an empty section and choose the ‘HTML’ block from the left ribbon section;
3. Drag and drop it on the page and paste the widget code in the empty field;
4. Update and publish the page to see the live widget.

How to embed UGC in Notion?

Here’s how to embed UGC in Notion:

1. After copying the widget code, log in to Notion, and go to the relevant page;
2. Type the /embed command, and from the dropdown, choose the ‘Embed’ option;
3. Paste the URL and click the ‘Embed link’ button to add your reviews to Notion.

How to embed UGC on HTML websites?

Here’s how to embed UGC on HTML sites

1. Copy the EmbedSocial widget review from the ‘Embed’ tab in the top-left corner of the Editor;
2. Open the HTML file of your website, which could be either a new page or an existing one;
3. Paste the copied EmbedSocial embed code where you want the reviews to display.

Native method: How to embed a Twitter hashtag feed via the official method

Albeit limited in terms of customization and scope, Twitter offers a native tool for embedding Twitter hashtag feed widgets. Just follow these steps:

1. Go to the Twitter Publish website
2. Paste your Twitter hashtag
3. Copy the generated widget code
4. Paste the code on your website

1. Go to the Twitter Publish website

Navigate to https://publish.twitter.com in your browser. This is Twitter’s official embed generator, and it does not require API access or developer credentials:

2. Paste your Twitter hashtag

Choose the “hashtag” option and paste your chosen hashtag, such as “#worldcup”:

3. Copy the generated widget code

Just tap ‘Copy Code’ once the website generates the embeddable widget code:

4. Paste the code on your website

Open your website builder (as described above), add an empty HTML box, and paste the code.

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That’s all you had to do! Now you have an official, yet limited, Twitter hashtag feed widget on your website, which you cannot customize further, unlike the top method.

12 great Twitter hashtag feeds to embed for brand success

In addition to creating and tracking popular hashtag campaigns for your brand (which is great for engagement!), you should also think about several other general hashtags you can benefit from. Here’s what could be useful, depending on your industry niche:

1. #IndustryNews: For businesses or blogs related to a specific industry, showcasing tweets with the latest news and updates can be valuable.
2. #EventName: If you’re hosting or promoting an event, embedding tweets from the event’s official hashtag can create a live feed of attendees’ experiences and insights.
3. #ProductLaunch: Brands launching a new product can embed this hashtag to showcase real-time customer reactions and reviews.
4. #WeeklyTips: For educational or advisory websites, embedding a hashtag where weekly tips or advice are shared can be beneficial.
5. #FanArt: Entertainment websites, especially those related to movies, TV shows, or music artists, can embed this hashtag to showcase fan creations.
6. #Testimonials: Businesses can create a specific hashtag for customer testimonials and showcase positive feedback on their website.
7. #TravelDestinations: Travel blogs or agencies can embed tweets showcasing popular or hidden travel spots.
8. #RecipeOfTheDay: Food bloggers or restaurant websites can showcase daily recipes or dishes.
9. #DailyMotivation: For self-help or motivational websites, embedding tweets that offer daily words of encouragement can resonate with visitors.
10. #TechTips: Tech blogs or websites can embed tweets offering quick tech tips, hacks, or news.
11. #FashionTrends: Fashion websites or e-commerce platforms can showcase the latest fashion trends and discussions.
12. #BookRecommendations: Literary blogs or bookstores can embed tweets suggesting books to read.

For instance, if you’re running a travel blog, you might want to list some Airbnb hosts who publish their listings regularly on Twitter. Here’s what that would look like:

Learn more:

How to Run a Successful Hashtag Contest?

Why embed an X feed on your Website?

Embedding a Twitter feed on website pages is strategic move that drives trust, engagement, and conversions. Here are the key benefits of an embedded X hashtag feed on website:

• Real-time updates – a live Twitter hashtag feed keeps your website automatically updated with the latest posts, announcements, and campaign activity without manual publishing;
• Higher engagement – when you add an X feed to website sections, visitors can interact with content instantly, creating a more dynamic and interactive experience;
• Stronger social proof – a curated Twitter hashtag display showcasing testimonials, mentions, or user-generated content, reinforces credibility and builds trust with new visitors;
• More profile visibility – embedding a Twitter feed on website pages creates a direct bridge to your profile, helping you grow followers and increase platform engagement;
• Fresh, SEO-friendly content – regularly updated social content improves perceived freshness and keeps pages from feeling static;
• Clear brand personality – displaying your Twitter feed hashtag activity highlights your voice, values, and community involvement in an authentic way;

When you embed Twitter hashtag feed content strategically, your website becomes more interactive, socially driven, and full of relevant information.

That said, moderation matters. Always curate your feed to ensure it aligns with your brand message and avoids displaying irrelevant or off-brand content. Thankfully, EmbedSocial comes packed with moderation and filtering features in its AI UGC platform.

7 expert opinions on the usage of Twitter (X) content on websites

When asked about the importance of using Twitter (X) content on brand websites, here’s what 7 thought leaders working in the industry had to say:

Live Social Proof Lifts Clicks and Time

A Disability Employment Provider’s Credibility is built through visibility. Enabling live Twitter (X) feeds that feature the successes of participants, partnerships with employers, and community development increased the number of inquiry clicks by 16%, and the amount of time spent viewing the site by 19%. 

Real-time job success and continuous involvement with the community are visibly seen by visitors, which creates and reinforces trust. Rather than directing users away from the website to view social media posts, embedding live social proof kept all stakeholders (families, participants, employers) actively engaged and demonstrated EnableU’s continued role as an agent for inclusive employment.

Conrad Wang, Managing Director, EnableU

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Social Embeds Drive Action and Conversions

Most digital marketers focus on social proof as the main objective of embedding Twitter/X content directly on their website, we have found that one of its main advantages is boosting conversions by motivating action. While social proof is important in building credibility, it is only one phase in motivating purchases.

We have found that by reinforcing value propositions, pushing those who have viewed our social validation into our sales funnel, and driving traffic through seeing our full post, all help prevent customer stall and create a more seamless transition from viewing to buying. So while the social proof aspect of embedding Twitter/X posts directly onto your website is important, creating incentives to those customers to move towards conversion through motivating action is every bit as critical.

Dana Le, Director of Marketing & Sales, 405 Cabinets & Stone

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Authentic Customer Voices Turn Skeptics into Buyers

Putting live Twitter posts on your website changes the way that potential clients view your business. You have real customers do the talking for you rather than some spiffy sales copy. Visitors believe in unfiltered feedback from real accounts far more than your typical website testimonials. When they see live interactions they have the confidence to reach out and request a quote.

I help contractors get surety bonds and liability insurance on a daily basis. Many of these guys are individuals with bad credit and have stress about getting their California license bond. I began tweeting some of the tweets of the relieved clients that were finally able to get their bonds approved through us. Seeing those real stories from peers changed the tone of my inbound calls completely from skeptical to eager.

There is no better way to sell your services than authentic voices. Using your X feed to share your customer wins, not broadcast your own This approach makes your website a real trust-building tool that helps generate real sales.

Michael Benoit, Founder, Contractor Bond

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Fresh X Feeds Improve SEO and Relevance

Putting X feeds on our website, our pages had a constant flow of fresh text. Search engines take note of when a page is updated regularly. This means that you benefit from SEO without having to write new blog posts every single day. Visitors also have the impression that your company is current and speaking about relevant industry issues.

At my company, we deal with very technical engineering solutions. I added a live hashtag feed to our resources page to follow the conversations about industrial dust control globally. I did notice our organic search rankings improved slightly for related terms in a couple of weeks. It illustrated that we were part of the existing conversation about industry rather than a static brochure.

A static website seldom attracts people to come back for a second look. An embedded feed alters that by transforming a boring page into an active one. Bring the conversation to your site and watch your engagement grow.

Barbara Robinson, Marketing Manager, Weather Solve

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Segment Embedded Feeds to Double Conversions

I want to share how embedding live Twitter (X) and UGC feeds helped our jewelry DTC site improve engagement and conversion rates.

Currently, here’s what contributed the most and least to our startup’s measurable results.

Segmented embedded social feeds into the mix   

The biggest surprise on our analytics sorely because we walked away from the dangerous assumption that embedded social proof is “just a sidebar widget”. Instead of sending all visitors to a static twitter feed page, we played on the fact we have several embedded social proof-ing pathways on our landing pages and let human nature work her magic. We allowed shoppers to self-segment by clicking our UGC display blocks, embedded explainer/social proofing video, or sending them to a page with direct demo booking (for our B2B extension). We embedded X and UGC feeds directly instead of one generalized streaming feed across different touchpoints and saw a 67% increase in qualified subscription signups in just one quarter. The missing concept: segmentation.

Our take for jewelry is that our shoppers come to our site with probably two different mindsets. One is trying to search for clues if the item they’re about to buy will trigger their metal allergy (so we would embed feeds with typed-up tweets from customers with a sensitive skin complaint). Meanwhile, the other type of browser is more daring about their shopping experience, and they want to know and see style options. So we embed feeds displaying the latest looks surrounding the item/product in our community. Once we re-strategized our embedding of social feeds to be very specific to the intended friction points (around item/product pages, at checkout for review, and even in abandonment emails around last-chance-sale), we saw our shopper conversion rates in the requested journey increase. (Our checkout conversion rate increased from 3.2% to 5.6% before and after we reintroduced our social feed “segmentation”).

The bottom line of our embedding Twitter/X social feeds journey is that we turned them into an intent-matched buyer journey embedded tool. Through strategic segmentation for embedding, we doubled our conversion numbers compared to if we imbedded singular generic social feed only. Our strategic embedding learnings are now crystallized into our DTC/CX playbook.

Lexi Petersen, Founder & Chief Creative Officer, Cords Club

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Real-Time Patient Tweets Build Appointment Trust

Try putting a Twitter feed on your clinic website. When people see real-time patient testimonials, they trust you more. It shows you’re not hiding anything, which makes people on the fence about booking feel better about it. You just have to pick your best posts- highlight the smart medical advice and happy patients. It helps keep them on the page.

If you have any questions, feel free to reach out to my personal email

Jay Patel, Founder, HETU Infotech

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Live Threads Cut Bounce and Lift Sales

We put live Twitter threads on our pages and fewer people left right away. I think it’s because they stuck around to read what others were saying. It feels more honest than just linking to our profile. Whenever we show customer tweets during a promotion, we always get a few more sign-ups or buys. It’s a good move if your customers care about what real people think, just keep an eye on your numbers.

If you have any questions, feel free to reach out to my personal email

Jon Kowieski, Lead, Growth Marketing, Brex

Conclusion: Turn your Twitter hashtag feed into a conversion asset

If you plan to embed Twitter hashtag feed content on your site, don’t settle for a static embed. Use a solution that lets you control, moderate, and scale your Twitter hashtag feed.

EmbedSocial goes beyond letting you simply embed a Twitter feed on website pages. It acts as a full social media aggregator, allowing you to combine Twitter, Instagram, Facebook, TikTok, and more into a single curated social wall. Whether you want a live Twitter hashtag feed, a clean Twitter hashtag display, or a branded social hub, everything is centralized and customizable.

You can start free, select from flexible templates, filter posts by hashtag, moderate content before it goes live, and fine-tune the design to match your brand.

If you’re serious about adding real-time social proof and engagement to your website, start your free trial and embed your Twitter hashtag feed the smart way.

FYI: You can embed Twitter feed widget automatically right now. Start a free trial and display your X feed now. 

FAQs about embedding Twitter hashtag feeds

How can I embed a Twitter feed on my website?

You can embed Twitter hashtag feed content by using a social media aggregator or Twitter Publish. Generate the embed code, paste it into your website’s HTML, and your Twitter feed on website pages will update automatically. With tools like EmbedSocial, you can also moderate and customize the feed before publishing.

Is there a way to embed a Twitter timeline of a hashtag on a website?

Yes. You can create a live Twitter hashtag feed and embed Twitter hashtag feed code into your site. With EmbedSocial, you can pull posts by hashtag, filter them, approve content, and display a real-time Twitter hashtag display that updates automatically.

Can I integrate Twitter hashtags to my website?

Absolutely. You can embed Twitter hashtag content directly into your website using a widget or embed script. Using EmbedSocial, you can automatically collect posts containing your selected hashtag and turn them into a dynamic Twitter feed hashtag section.

How can I add a Twitter and Facebook feed on my website?

The easiest solution is using EmbedSocial, which acts as a social media aggregator. It allows you to combine Twitter, Facebook, Instagram, TikTok, and more into one unified social wall that you can embed on your website with a single code snippet.

What can I embed via Twitter Publish?

Twitter Publish allows you to embed individual tweets, profile timelines, hashtag timelines, lists, and follow buttons. However, for advanced customization, moderation, and multi-network integration, platforms like EmbedSocial provide more control and flexibility.

How do you embed tweets from Twitter?

Open the tweet, click the three-dot menu, select “Embed,” copy the generated HTML code, and paste it into your webpage. If you want to collect and display multiple tweets in one feed instead of embedding them one by one, EmbedSocial lets you automate the entire process.

What is the Twitter embed format?

Twitter embeds use an HTML blockquote element combined with a script from platform.twitter.com to render the tweet or timeline. When using EmbedSocial, the platform generates a single embed code that handles the script automatically while giving you full control over design and moderation.