How to Run a Successful Hashtag Contest?

Learn what are the steps to run a successful hashtag contest and achieve your online marketing goals.

run hashtag contest

The purpose of hashtags is to allow people to search for and click on discussions and content related to their interests.

Using the right hashtags and getting your fans and customers to use those hashtags are the key to building brand awareness, especially on Twitter and Instagram.

In today’s blog post, we will show you a couple of great reasons why and how to run a hashtag contest as a small business.

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What is a Hashtag Contest?

A hashtag contest is a type of social media campaign where brands encourage their followers to post or share content using a specific hashtag. The brand may promote the contest on its own social media accounts or through other channels such as email or advertising.

The main aim of a hashtag contest is to increase brand visibility, engage with followers, generate user-generated content, and attract new followers or customers.

Using a specific hashtag also allows the company to easily track the campaign’s success.

Why Run a Hashtag Contest?

A contest or giveaway is a great way to expand your brand’s reach and catch the attention of your target audience. Instagram is filled with “tag a friend to enter” and “like this post to enter” giveaways, which are the most popular.

Twitter and Facebook regularly run contests and giveaways but aren’t quite as popular as Instagram contests. One of the reasons hashtag contests are so popular is that they’re easy to enter. But there’s a catch. Actually, there are a couple of catches:

1. Social Media Presence Boost

First, Instagram’s algorithm can punish the brand that’s running the giveaway if too many people who ultimately get tagged report the post as spam. Just announce your giveaway on your profile to avoid such a situation and let your participants boost it organically.

Don’t pay for ads promotion, or don’t tag random people to reach bigger audiences. Use your unique branded hashtag and let your audience make it viral by interacting with your contest post and referring it to their friends too.

2. Organic Profile Growth

When you run a “tag,” “like,” or “follow and comment” hashtag contest, you might collect a few more followers, but they might just as easily unfollow you when the contest is over.

To maintain a good relationship with them and represent a source of helpful and engaging information, you should post helpful posts that will catch their attention and make them want more and more.

3. Lead Generation

When you run a hashtag contest or any type of giveaway, brands don’t collect contact information that will help them stay in touch with the people who want to win the prize. Mostly, there is only one-time action from the followers, and they disappear after the giveaway ends.

Lead generation is the solution to this scenario, which means that with certain strategies, you can collect their contact info and retarget them in the future with specific offers. Hashtag contests allow you to implement digital assets (like landing pages, lead magnets, and any helpful online value) to collect a potential customer’s contact info in your database.

You can create a giveaway page that provides the rules and the steps to enter the contest. Here you can collect the entries and ask to share them on social media platforms to enter the contest.

An example of the hashtag contest landing page with the option to collect subscribers for the Newsletter:

contest entry landing page

After that, you can use their emails or phone numbers for additional product or service promotions, increasing your chances for higher profit and more leads in your pocket.

4. And Much More…

To reach the audience you want, create and use hashtags. It’s as simple as asking people to enter using your branded hashtag and following the entry steps. Using giveaway-related tools and software, you can automatically collect all hashtagged contest entries in a gallery showing the photo and caption.

Also, if you want to reward extra chances to win, ask entrants to fill out a brief survey they can access from your Instagram bio. If you collect email addresses, you’ll be able to send follow-up and scheduled emails for the duration of your giveaway and beyond in the form of a newsletter.

How to Run a Hashtag Contest?

Step 1: Decide Where to Run Your Hashtag Contest

To start a successful hashtag contest, you should dedicate yourself to certain things and get countless benefits from it. This section is reserved for a step-by-step explanation of how to run a hashtag contest easily and effectively. Let’s walk through this guideline and get the most out of it:

The first step is to decide on which platform you’d like to run your hashtag contest. You can create this type of contest on almost any social media network, including:

  • Instagram
  • Twitter
  • Facebook
  • Pinterest
  • YouTube

Due to Instagram and Twitter’s frequent use of hashtags, branded hashtag contests are more popular on these platforms.

It’s probably best to start on your business’s website or eCommerce store if you want to run this type of contest. Because social media contests are limited by their tools, reach, and rules, you cannot run them.

If you run an Instagram hashtag campaign with posts or stories, you can promote it from your WordPress site.

Read more: Most popular Youtube hashtags

Step 2: Plan Your Hashtag Contest Goals

After choosing where to run your giveaway, you should plan out your goals. Your goals are what you want to achieve from running a giveaway. For example, you might want to launch a contest to:

  • Grow your followers on social media
  • Increase signups to your email newsletter
  • Raise brand awareness
  • Send traffic to your Instagram feed
  • Promote a new product or service
  • Drive traffic to your website
  • Gather content for UGC campaigns

Setting the right goals will help you measure your giveaways’ success when it’s over. So, pick some that align with your overall business and digital marketing objectives.

Step 3: Choose a Highly Relevant Giveaway Prize

After picking your contest goals, consider the prize you’ll offer to the lucky winner. While most people love getting free stuff, they won’t try to enter if your prize isn’t good enough.

To run a hashtag Instagram giveaway that generates excitement, attracts new followers, and gets lots of entries, pick a high-quality prize that attracts attention.

Some popular prizes include:

  • Gift cards
  • Free products or services
  • Large cash prizes

Here is an example of a giveaway prize and how it is listed on a post:

example of a prize for Instagram giveaway

Step 4: Pick Memorable Giveaway Hashtags

Now that you know what prize you’ll offer think about the giveaway hashtags you’ll use to increase the reach of your contest.

If you create too long or complicated hashtags, they’ll be too hard for users to remember, so keep your hashtag short, simple, and easy to spell.

When picking hashtags, a good rule of thumb is to choose a few generic giveaway hashtags and combine them with one specific to your brand.

Here is an example of the latest contest by Canva, which use the branded hashtag #CanvaCreate to invite people to spread the word about an upcoming event.

Canva create hashtag contest

Here are a few things to remember when choosing a hashtag for a contest:

  • Use hashtags for an intended purpose – categorization is key.
  • Don’t string too many words together – keep it simple, unique, and easy to read.
  • Don’t crowd your posts with too many hashtags; it looks spammy.

Step 5: Write Your Rules and Guidelines

The next step in learning how to run a hashtag contest is to put your rules and guidelines in place. This will help keep your giveaway fair for all participants and compliant with the platforms you use.

Since you’re running a giveaway that depends on hashtags, one of the first rules should be that users must include a specific hashtag in the posts they share.

You should also include the following guidelines:

  • Any age limits for entering
  • Other accounts that should be followed
  • Type of comments the participants should leave
  • If the contest is limited to a specific country
  • Giveaway start and end dates
  • Any other entry methods
  • How and when you’ll pick a winner

Here is an actual example of how contest rules are listed by the brand:

To enter, all you have do is:

✔️ follow @blinds2go and @fenwickandtilbrook on Instagram.
✔️ tag a friend in the comments, each friend is a new entry.

The competition ends on 15th September at 9 am.

There will be one randomly selected winner of this fabulous prize.

– example of an Instagram contest entry rules.
Examples of rules for an Instagram hashtag

Additionally, you should always share a link with rules about the hashtag competition and how the winner will be selected. In some countries, this type of document is obligated by law.

Step 6: Promote Your Hashtag Contest

The next stage in your plan is to promote it to spread the word and secure plenty of entries.

You can follow up after your contest by posting a giveaway winner announcement on social media and tagging the winner. Alternatively, you can send an email to announce the winner. You should also thank everyone for participating and invite them to take part in future contests.

You can also promote your hashtag giveaway by:

  • Creating an email newsletter
  • Adding a popup to your website
  • Social media ads
  • Submitting your contest to sweepstakes and giveaway directory websites
  • Reaching out to relevant bloggers and influencers

You should start promoting your contest at least 2 weeks before it goes live to ensure you generate plenty of anticipation, excitement, and entries from day 1.

Here is one example of how Canva promoted their hashtag – by sending information to enter the contest to their Newsletter subscribers:

Canva promoting a hashtag contest via email newsletter

Step 7: Follow Up After the Contest

After randomly choosing your hashtag contest winners, following up with the people who didn’t win is a good idea. Following up with all of your participants will help you form better relationships with them and mention your contest once more.

You can follow up after your contest by posting a giveaway winner announcement on social media and tagging the winner. Alternatively, you can send an email to announce the winner.

You should also thank everyone for participating and invite them to take part in future contests.

The final step in learning how to run a hashtag contest is to measure and analyze your results. This helps you see how well your giveaway performed and what you could have done better.

Here is a Twitter example announcing the contest winners:

after contest tweet

Example of Instagram Hashtag Contests

For the past few years, the most popular hashtag campaigns have been organized on Instagram.

Brands can also add hashtags within the Instagram stories or in the post caption. Usually, you can see if they run an Instagram contest by checking their Instagram account profile page and looking if there is a hashtag in the bio section.

Here are a few examples of an Instagram hashtag contest:

  • Coca-Cola’s UGC hashtag contest #shareCoke
  • #likeagril campaign by Always for empowering girls
  • #WinItWednesday is a popular hashtag for sharing contests on Wednesday on Twitter.

See more Instagram hashtag campaign examples >

To see all hashtag entries, you can click on a hashtag or go to and type the hashtag to see the posts published with a certain hashtag.

Key Takeaways

Hashtag contests are one of the most popular ways of social media giveaways and interacting with the audience that brands use more than ever before.

From this blog post, you had a chance to learn how hashtag contests can increase brand awareness, collect user-generated content or help drive more traffic to your page.

Also, we hope our step-by-step guide on how to run hashtag content will help you organize one on your profile and effectively engage with your audience.

Read more: 15+ User-Generated Content Examples

FAQs About Hashtag Contests

How do I find Instagram giveaways?

A: One of the easiest ways to find giveaways is to perform a simple hashtag search on Instagram. You can search for specific keywords to find the niche you are interested in or use some of the generic giveaway hashtags to find random ones.

How to do a hashtag giveaway?

A hashtag giveaway is a promotional campaign where a company or individual offers a reward (the giveaway) to users who participate by posting with a specific hashtag. Here are some of the steps you can follow:
Set clear goals for the giveaway.
– Choose the social media platform(s) for the giveaway.
– Create a unique and memorable hashtag.
– Define the rules of the giveaway.
– Select a prize that will attract your target audience.
– Promote the giveaway on your chosen platform(s) and other marketing channels.
– Monitor the giveaway, engage with participants, and track its performance.
– Choose the winner(s) based on your predefined criteria.
– Announce the winner(s) and distribute the prize(s).
– Analyze the results and learn from the campaign for future giveaways.

How To Run An Hashtag Campaign?

Here’s a straightforward list of how to run a hashtag campaign:
– Identify your campaign goals.
– Research your target audience.
– Create a unique and relevant hashtag.
– Outline the rules for participation (if applicable).
– Choose the right social media platform(s).
– Promote your hashtag extensively.
– Engage with participants throughout the campaign.
– Monitor and track the campaign

How to display user-generated content collected with the contest?

Use a social media aggregator to collect all the content posted with a specific hashtag. You can do this with EmbedFeed, where you will only need to connect your social media accounts and automatically pull the content. Later, just use this content to create embeddable widgets for your website, such s as Instagram walls, and display the UGC collected from the hashtag contest.

How to do a hashtag strategy?

Here’s a bullet-point guide on how to create a hashtag strategy:
– Define your objectives.
– Understand your target audience.
– Research popular and trending hashtags within your industry or niche.
– Create unique hashtags for specific campaigns, products, or events.
– Determine the optimal number of hashtags for each social media platform.
– Test and evaluate the effectiveness of your hashtags.
– Use hashtag analytics tools to monitor performance.
– Adjust your strategy

What are the best hashtags for giveaways?

Apart from your unique branded hashtag, you can add some generic Instagram hashtags related to your giveaway, and the most popular ones are:

FYI: You can automatically embed an Instagram widget with a social media aggregator, bringing your website to life with fresh content.


Display your Instagram feed on your website automatically!

Generate and embed Instagram widget with your feed, mentions, or hashtags directly to your website.

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