You must know by now that user-generated content (UGC) is changing the way people shop online. That’s why you’re here, right?
As a Shopify store owner, you must leverage authentic customer content to dramatically boost your conversions and credibility.
But, how can you ensure you pick the right UGC Shopify app for your business needs? Well, I’ve handpicked seven of the best options to help you with that.
Let’s dive into the top Shopify UGC app options so you get the tools to enhance your social proof, engage customers, and skyrocket your conversions in 2025!
Why UGC matters for e-commerce success?
93% of marketers agree that content created by consumers performs better than branded content, and 75% claim that UGC makes the brand more authentic.
Like it or not, UGC is a powerful driver of online sales, especially for Shopify stores. After all, shoppers trust real customer experiences far more than traditional advertising. Here’s why and how user-generated content helps you:
- Builds trust and credibility—real customer reviews, photos, and videos make your products authentic, boosting shopper confidence;
- Improves conversions and sales—customers who interact with UGC on Shopify stores are far more likely to complete a purchase;
- Enhances SEO performance—fresh, authentic UGC helps your Shopify store rank higher in search results;
- Creates a sense of community—by integrating UGC on Shopify, you foster loyalty and stronger customer relationships;
- Turns social proof into sales—shoppable Instagram Shopify integrations let customers directly purchase products featured in real posts from other shoppers.
Leveraging your UGC Shopify integration positions your brand as credible, approachable, and genuinely trustworthy.
After all, when you enhance your marketing campaigns with authentic user experiences, you’ll start turning browsers into loyal buyers.
Top 7 Shopify UGC apps to consider in 2025
Here are the seven best Shopify apps for UGC, which can help your store leverage authentic customer content to drive higher conversions in 2025:
- EmbedSocial: Shoppable UGC
- Okendo: Reviews & Loyalty
- Yotpo ‑ Product Reviews App
- Loox ‑ Product Reviews App
- Foursixty Shoppable Social UGC
- Stamped Product Reviews & UGC
- Judge.me Product Reviews App
1. EmbedSocial: Shoppable UGC
EmbedSocial: Shoppable UGC is a comprehensive Shopify UGC app, perfect for brands wanting a seamless Shopify UGC integration. It effortlessly collects, moderates, and showcases authentic customer content—including photos, videos, reviews, and shoppable Instagram Shopify posts—to boost conversions and customer trust.
Key features:
- Easy integration of shoppable Instagram Shopify galleries
- Automated UGC collection from various social channels
- Fully customizable widgets matching your brand style
- Powerful analytics dashboard to track UGC performance
Pricing:
Plans start from $29/mo (PRO plan) all the way to $99/mo (Premium plan) with a 7-day free trial.
Why choose EmbedSocial’s UGC app for Shopify?
EmbedSocial has a unique positioning due to its robust infrastructure of collecting lots of UGC at scale. The platform is officially integrated with the major social media platforms and can pull content from Isntagram mentions and hashtags, X and YouTube hashtags, and posts on Threads that mention your brand or use a specific keyword. This is perfect for large brands that receive tons of mentions on the main social media networks.
Follow the link below to install and get higher conversion rates on your Shopify store.
2. Okendo: Reviews & Loyalty
Okendo is a comprehensive customer marketing platform designed to transform Shopify shoppers into loyal Superfans. With reviews, referrals, surveys, quizzes, and loyalty solutions all combined, it empowers brands to deliver impactful social proof, boost customer acquisition, drive conversions, and nurture lasting customer relationships.
Key features:
- Extensive, customizable review display formats
- Robust referral solutions for post-review and post-checkout
- Engaging product recommendation quizzes with built-in rewards
- Seamless display of reviews via Shopify Shop integration
- Automatic unification of customer insights into detailed customer profiles
Pricing:
Plans start at $19/month, scaling up based on your store’s growth and feature requirements.
3. Yotpo ‑ Product Reviews App
Yotpo offers its Product Reviews App for Shopify to brands who want to effortlessly collect, display, and leverage user-generated content (UGC), such as product ratings and reviews, to enhance social proof. With AI-powered review widgets, integrations with Google and social media platforms, and powerful synergies between SMS and loyalty programs, Yotpo simplifies gathering authentic customer feedback to drive conversions.
Key features:
- Stand out on Google with Seller Ratings and Shopping Ads
- AI-driven, marketer-friendly customizable review widgets
- Seamless integrations with SMS, loyalty, and subscription tools
- Smart Filters to display relevant, impactful customer content
- Effortless syncing of reviews with Shopify’s Shop app
Pricing:
Free to install, premium plans with advanced features are available upon request.
4. Loox ‑ Product Reviews App
Loox is a visually appealing social proof solution designed exclusively for Shopify brands. It helps businesses automatically collect and showcase high-converting product reviews, photos, and videos through customizable widgets. With built-in referral tools and seamless integrations with Meta, Google, and Shopify’s Shop app, Loox makes it easy to build customer trust and drive sales.
Key features:
- Automatic review collection via customized emails and forms
- Incentivize photo/video reviews and referrals with discount rewards
- Attractive, fully customizable widgets (carousels, pop-ups, badges)
- Effortless syncing with Meta Shops, Google Shopping, and Shopify Shop app
- Easy review import from platforms like Judge.me, Yotpo, Okendo, and Stamped
Pricing:
Plans start at $12.99/mo, with tiered pricing and a free trial.
5. Foursixty Shoppable Social UGC
Foursixty transforms your Instagram, TikTok, user-generated content (UGC), and ambassador posts into fully shoppable galleries for your Shopify store, emails, and Shopify Shop app. By creating visually engaging shopping experiences, Foursixty helps brands enhance desire, build social proof, significantly increase purchase intent, and boost sales.
Key features:
- Easily create shoppable galleries on product, homepage, and dedicated pages
- Build ambassador-specific galleries to showcase influencer-generated content
- Integrate shoppable Instagram and UGC into email and abandoned cart campaigns
- Secure rights to customer-generated content for safe, legal use
- Auto-schedule Instagram posts and access advanced analytics
Pricing:
Plans start at $90/month with premium options for larger brands and a free trial.
6. Stamped Product Reviews & UGC
Stamped Reviews is a versatile Shopify UGC app designed to boost revenue by collecting high-converting customer reviews, ratings, photos, and videos. It also includes features such as shoppable Instagram galleries, community Q&A, and checkout reviews, allowing Shopify brands to effortlessly build trust, increase engagement, and enhance their store’s SEO performance.
Key features:
- Easy collection and import of product reviews, Q&A, NPS, Google reviews, and shoppable Instagram
- Rich snippet integrations to boost SEO and Google Shopping visibility
- Customizable widgets, banners, and email templates designed to increase conversions
- Direct integration with Google Seller Ratings and Product Ratings
- Seamless syncing with Shopify’s Shop app
Pricing:
Free plan available, with premium plans starting from $19/month and a free trial.
7. Judge.me Product Reviews App
Judge.me is a powerful Shopify UGC app designed to enhance customer trust and increase sales by collecting and displaying unlimited product and store reviews. Effortlessly gather authentic photo and video reviews, showcase ratings across Google, Meta, and TikTok, and turn target users into loyal customers with incentives and referrals.
Key features:
- Automatic collection of unlimited reviews, including visual content (photos and videos)
- Customizable widgets, carousels, and ratings display on store pages
- Incentivize reviews and repeat purchases through coupons and referral programs
- Easy syncing of reviews with Shopify’s Shop app and social platforms like Meta, X, Google, and TikTok
- Quick review import from platforms like Amazon, Etsy, Loox, and Yotpo
Pricing:
Free plan and free trial available; paid plans start at $15/month.
How to create a shoppable Instagram on Shopify via EmbedSocial?
Do you have some great Instagram UGC that you would like to use on your store?
We have the perfect app that can embed those visuals and connect them to your Shopify products. You can set it all up in a few simple steps:
- Install “EmbedSocial: Shoppable UGC” from the Shopify App Store.
- Select a plan and create your EmbedSocial account
- Note: EmbedSocial is free to try for the first 7 days.
- Allow your Shopify product catalog to sync inside EmbedSocial.
- Connect your UGC review source(s) to EmbedSocial.
- Create your shoppable UGC widget and start tagging products.
- Copy the embeddable widget code in your Shopify store theme.
Here’s a brief interactive video covering the entire process:
Learn more:
Key features to look for in a UGC Shopify app
When choosing a Shopify UGC app, look beyond the basic review collection—you can maximize conversions by simplifying your workflow and customer engagement.
Here’s what matters most:
- Seamless Shopify UGC integration—makes embedding content effortless anywhere on your website, from product pages to your homepage;
- Automated content collection—efficiently gathers reviews, photos, and shoppable Instagram posts without manual effort;
- Customizable display options—lets you showcase UGC that perfectly matches your store’s branding and design;
- Easy moderation tools—simplifies managing your content, ensuring only the best UGC is displayed and incoming UGC is filtered properly;
- Robust analytics & insights—helps you track the impact of UGC on your Shopify sales and marketing performance.
By choosing a Shopify UGC app with these capabilities, you’ll easily harness authentic content to drive conversions and elevate your store’s success.
Best practices to maximize your Shopify UGC integration
Wondering how to make the most out of your Shopify UGC integration? Take a look at the following best practices, each accompanied by a real-life example:
1. Encourage customer participation
Motivate your customers to easily share their experiences, so you can utilize that content for your Shopify store.
🎁 A skincare brand increased UGC submissions by 45% after launching a monthly giveaway for customers who shared their before-and-after results on Instagram.
2. Strategically place UGC on high-impact pages
Feature UGC prominently on your homepage, product pages, or checkout to build immediate trust and drive conversions.
🛒 A footwear brand boosted conversion rates by placing customer-generated product images prominently on their Shopify product pages.
3. Showcase UGC across marketing channels
Expand your Shopify UGC integration beyond your store by featuring customer content in your emails, social media, and ads.
📧 An apparel retailer increased email click-throughs by 50% after embedding customer photos in their weekly newsletters.
4. Leverage video testimonials
Encourage customers to submit testimonial videos, then showcase these videos to enhance brand authenticity and emotional connection.
📹 A fitness store experienced a 35% conversion lift after embedding customer unboxing and review videos directly on their Shopify product pages.
5. Track and optimize performance
Regularly analyze your UGC Shopify app performance to understand which placements and formats drive conversions most effectively.
📈 An online beauty store improved sales by 25% after analyzing which types of UGC resonated best and optimizing their content accordingly.
Learn more:
5 Detailed Steps to Collect Customer Reviews on Shopify Shop
Conclusion: Boost conversions with the right Shopify UGC app!
At the end of the day, choosing the right UGC Shopify app can dramatically improve trust, engagement, and sales for your store as you rely on authentic content.
So, explore the options outlined above and take a look at the key features you need for your use case and marketing strategies so you know which app to go for.
Then, start implementing the above best practices to start seeing results. Ready to elevate your Shopify store? Try out EmbedSocial: Shoppable UGC today!
FAQs about Shopify UGC apps
How do I add UGC to Shopify?
To add user-generated content to Shopify, install a dedicated Shopify UGC app like EmbedSocial. These apps automatically collect content like customer reviews, photos, or social mentions and embed them seamlessly onto your website through widgets.
Are Shopify SEO apps worth it?
Yes, Shopify SEO apps are worth it, as they simplify optimization tasks, help improve your search rankings, and boost organic traffic and sales numbers.
What exactly is a Shopify UGC app?
A Shopify UGC app helps you collect, manage, and showcase user-generated content such as customer reviews, photos, and videos directly on your Shopify store.
How can a Shopify UGC app boost my sales?
UGC apps enhance customer trust, provide authentic social proof, and significantly improve your store’s conversion rates by showcasing real customer experiences.
What features should I look for when choosing a UGC Shopify app?
Look for seamless integration, customizable widgets, automated UGC collection, detailed analytics, and easy moderation—key features found in EmbedSocial.
