17 Best UGC Platforms Shared by Experts

We asked a few CEOs, founders, and marketing experts to share their favorite UGC platforms.

UGC Platforms

If you’re reading this, you already know what user-generated content (UGC) is and that it has been a hot topic on different social media platforms for quite some time now.

But how do you effectively source UGC? That’s where UGC platforms and UGC software come in!

When handling any marketing strategy through any digital channel, especially when repurposing UGC, you must hop on board a UGC platform, which will help you find, gather, and re-use all the customer feedback you have collected to gain trust for your brand.

We asked marketing experts, CEOs, and company founders to share their experiences using UGC platforms to determine the most helpful platforms for marketers everywhere.

Introduction to user-generated content platforms

As the name implies, user-generated content (UGC) platforms are sets of online marketing tools used to collect, curate, and display authentic content created and published by customers of any business.

Essentially, these UGC creator platforms have been built to track down all the photos, videos, reviews, ratings, and any other form of media and feedback your customers leave on the internet.

They are your loyal sidekicks when running successful UGC campaigns for your marketing strategy, which, when done right, should significantly increase your company’s revenue.

Why use a user-generated content platform?

UGC platforms have recently gained significant traction among marketers and SEO professionals, and for good reason.

Here are some of the key benefits of using some of the best UGC apps:

Authenticity

UGC provides a genuine perspective from real users, which can be more relatable and trustworthy than brand-generated content.

Cost-effective

Brands can leverage UGC as a form of free advertising; instead of spending resources on creating content, they can utilize content created by their users.

Enhanced engagement

UGC companies often foster a sense of community since users are likelier to engage with content created by their peers.

SEO benefits

Fresh and regularly updated content, like UGC, can improve search engine rankings; moreover, many UGC tools can often generate organic backlinks.

Diverse perspectives

UGC apps showcase a wide range of voices and perspectives, providing a richer and more diverse content pool.

Real-time feedback

Brands can receive immediate feedback on their products or services through UGC, allowing them to make quick adjustments based on user sentiment.

Increased trust

Studies have shown that consumers trust peer reviews and recommendations more than traditional advertising since UGC acts as a form of social proof.

Enhanced user experience

UGC platforms often allow users to share their experiences, tips, and tricks, leading to a more enriched user experience for others.

Viral potential

UGC has the potential to go viral, especially if it resonates with a wide audience, which can lead to increased brand visibility and awareness;

Data collection

UGC has the potential to go viral, especially if it resonates with a wide audience, which can lead to increased brand visibility and awareness.

Customization and personalization

The best UGC platforms for creators allow users to customize and personalize their content, leading to a more tailored and relevant user experience.

Supports community building

UGC platforms can foster a sense of belonging among users, leading to the creation of loyal communities around a brand or topic.

In summary, UGC tools offer a plethora of benefits, as they provide an authentic, engaging, and cost-effective way to generate content, build trust, and foster community.

So, without further ado, let’s take a closer look at the most popular UGC platforms for creators out there to figure out why they are so important for businesses looking to collect and display UGC.

1: EmbedSocial: The most Complete UGC platform

social media monitoring tool by embedsocial

EmbedSocial is one of the complete online platforms used to empower brands to leverage UGC across different marketing channels.

It has unique integrations with all major social media channels that actually enable fast and easy UGC collection with just a few clicks.

The platform provides two major UGC sub-products: EmbedFeed and EMbedReveiews, which are explained in more detail below:

EmbedReviews

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EmbedReviews is part of the EmbedSocial platform, and it is one of the best platforms to easily gather UGC in the form of reviews. It specializes in collecting reviews from social media such as Facebook and Google, plus offers different capabilities to collect reviews via Email, SMS, web forms, etc.

The great thing about social media reviews is that you can authentically showcase customer photos and provide the actual link to the social channels where the review was published.

The main features include the following:

  • Automatic reviews generation from Google location
  • Automatic reviews generation from the Facebook page
  • Wall of Love page to display all reviews in one place
  • Reviews forms to collect customer feedback on the website
  • Google reviews snippet
  • Unlimited reviews widgets to display on web pages

The pricing starts at $29 a month, and the plans depend on the number of Google locations or Facebook pages users need to connect to the platform and pull their reviews.

EmbedFeed

EmbedFeed share

Another best-selling product within the EMbedSocial platform is EmbedFeed. This advanced social media aggregator helps brands aggregate UGC posts from various platforms, such as Instagram, TikTok, YouTube, Twitter, Facebook, and more.

The main use-case for users is the ability to pull UGC from a specified hashtag or video and photos that people published by mentioning the user’s Instagram account.

EmbedFeed has approved integrations with all major social media aggregators that make it very powerful; it can sync content on the users’ websites as soon as a customer publishes it on various social media channels, plus the integrations allow thousands of content pieces to be pulled seamlessly, which makes it a very stable platform for bigger brands and enterprises.

Finally, users can choose how they want to display the UGC on their websites by browsing a large Templates library that provides pre-built widgets that they can reuse and embed on their websites in just a few clicks.

Learn more: How to embed UGC on websites

2: Social Native (Olapic)

Social Native

Social Native (formerly Olapic) is one of the top UGC platforms that collect and curate influencer-generated content but also helps you discover influencers that best suit your business model (and social media strategy).

The platform is focused on collecting images and UGC videos from Instagram and Twitter, and the method they use is through mentions and tags. The niches included are eCommerce brands, email marketing, social media marketing, digital advertising, and more.

The most important features of this platform are:

  • Authentic content curation
  • Rights management
  • Onboarding and payments
  • Enterprise-managed services
  • Careful selection and evaluation of influencers and their content

We couldn’t find pricing on their website, but you can book a demo for additional information. 

Here is some of the experience shared by Damjan Tanaskovic, CMO of Localizely, who used this platform:

I’ve used several UGC tools over the years, some of the more memorable experiences being Pixlee, Yotpo, and Olapic. They’ve all done a terrific job collecting, searching, and displaying UGC, with some of them even going as far as providing engagement options for interacting with customers. 

The reason I jumped from one to another was that none of them had a content suggestion system that worked well for my needs, at least until I encountered Olapic.

Damjan Tanaskovic, CMO, Localizely

It has an AI-powered suggestion system that determines which content would best match a specific brand’s UGC marketing channels, making audience targeting an entirely automated and accurate process.

3: Yotpo

Yotpo

Yotpo is specifically designed for eCommerce marketing solutions. Its main focus is:

  • SMSBump
  • Loyalty and referrals
  • Reviews 
  • Subscriptions
  • Visual user-generated content 

After exploring a bit further, we found out that this platform checks out most of our requirements boxes like:

  • Ease of use and launch
  • Enterprise-grade security
  • Dedicated customer service
  • Consolidated billing

Regarding the pricing, they do offer a free plan that includes email marketing and has no time limit. As for the paid options, they are as follows:

  • Growth – starting at $19/month
  • Prime – starting at $59/month
  • Powerhouse – starting at $199/month
  • Enterprise – you’ll have to request a demo

4: Qualaroo

Qualaroo

The Qualaroo UGC platform is focused on surveying specific users while they’re reviewing your products/services. Its main features are:

  • Survey templates
  • AI sentiment analysis
  • Nudge for prototypes
  • Confirmation page surveys
  • Exit intent surveys
  • Question branching
  • A/B testing
  • Integrations

You can customize fonts, colors, logos, etc., according to your own brand. It’s simple and easy to use, and you can even install a code to get feedback on websites, mobile apps, and products.

These guys don’t offer a free plan, but there’s a free 15-day trial. As for the paid options, here they are:

  • Essentials – $69/month
  • Premium – $149/month
  • $299+/month 

5: Crowdriff

Crowdriff

Crowdriff combines UGC discovery with global travel and tourism. As they state in their mission, they want to make travel good both for people and the planet.

They collect UGC that would inspire travelers to see the world from a different perspective and explore sustainably. The platform is a real visual content engine that focuses on travel brands.

Its features:

  • Ever-growing database of customer photos and videos 
  • Secured ownership rights
  • Digital asset management (search, add, and drop content into your marketing )
  • Insights and analytics dashboard
  • Performance optimization
  • Easy to use

Here is an actual user experience of this platform shared by Benjamin Okyere, Data Engineer, Stress Reliever:

What makes CrowdRiff truly stand out from other UGC platforms is that it also offers comprehensive visual curation tools to help me create meaningful visual stories out of UGC that shoppers love engaging with. 

Benjamin Okyere, Data Engineer, Stress Reliever.

The platform includes data integration tools for import/export and reporting capabilities, so I can measure how my visuals perform and impact my overall business growth. These features make CrowdRiff a powerful UGC visual marketing platform for effectively collecting, analyzing and displaying user-generated content.

6: UserTesting

UserTesting

UserTesting is a UGC platform that works in many industries like automotive, consumer technology, eCommerce, financial services, gaming and gambling, healthcare, media and entertainment, and travel and hospitality.

Its main content focus is a video where you can see and hear how people engage with your services and products. 

Its features:

  • CxN audience management
  • Customer experience narrative (CxN) core
  • Human insight management
  • Data and machine learning

The platform suits UX and design, executives, product, and marketing – all the greats.

As for the pricing, they don’t have it on their website.

7: GetFeedback

GetFeedback

GetFeedback is another of the top UGC platforms you can use to collect feedback across all channels and analyze them for trends. Their surveys are easy to access and use in whichever part of the customer lifecycle stage. The platform’s main features are:

  • Customization
  • User, Role, and Access Management
  • Internationalization
  • Reporting and Dashboards
  • Integration APIs
  • Employee Segmenting
  • NPS/CSAT Scoring 

Regarding the pricing, they don’t have a free plan, but they offer a 14-day free trial that includes Salesforce integration and up to 20 survey responses, and no commitment is required.

As for the paid options, they offer three versions: Essentials, Pro, and Ultimate, but to get a quote, you need to fill out a form, as the price isn’t given on their website.

8: Trustpilot

trustpilot widget

Another tool that’s great for UGC campaigns, Trustpilot, is a customer review management software that can be used in many niches such as banks, jewelry stores, travel insurance, energy supply, car dealerships, real estate, insurance, fitness, pet stores, and many more.

Its main features are:

  • Consumer Intelligence: customer feedback, competitive intelligence, sentiment analysis.
  • Corporate reporting.
  • Dashboards.
  • Social network monitoring.
  • Social Media management.
  • Collection: authentification, engagement, personalization.

They offer no free plans, but you can book a demo for all of the paid options. Here are their plans:

  • Standard – from $225 per domain.
  • Growth – from $600 per domain.
  • Scale – from $900 per domain.
  • Enterprise – pricing upon request.

Learn more: Free customer review sites

9: Feefo

Feefo

Feefo collects and manages reviews directly from genuine customers. Their main focus is on the following:

  • Collecting data
  • Managing feedback
  • Sharing experiences
  • Data analysis
  • Brand safety

What makes this software different are the following aces in their sleeves:

  • Invite-Only platform
  • Capturing video and photo reviews
  • Easily gauged NPS
  • Collecting both product and service reviews
  • Collecting data at any stage of the customer journey
  • AI-powered integrations

They don’t offer a free plan, but three of their paid options give a free trial (except the Enterprise, which can be customized). Here are the details for the first three:

  • Essential – ₤79 (ex VAT) – up to 200 feedback emails per month
  • Essential Plus – contact for pricing – up to 500 feedback emails per month
  • Advanced – contact for pricing – up to 2,500 feedback emails per month

10: Bazaarvoice

Bazaarvoice

From ratings and reviews, Q&As, social and visual content, and much more, Bazaarvoice is a great content curation tool that gives total user control for collecting, displaying, and distributing relatable content. The industries it covers are apparel and accessories, consumer electronics, consumer packaged goods, food and beverage, health, and beauty. 

Its features:

  • Sampling
  • Rating and reviews
  • Visual and social content
  • Retail syndication
  • In-store and digital activations
  • Social commerce
  • Social publishing
  • Insights and reports

11: Pixlee TurnTo

Pixlee TurnTo

Pixlee TurnTo focuses mainly on commerce and not just any type but community-driven commerce. What differentiates it from the rest is that it’s the only unified platform for Social UGC, Influencer marketing, and ratings and reviews. The platform has fast and customizable UGC widgets that are asynchronous and don’t block loading the page.

Here are the features in a nutshell:

  • Social UGC from all the top channels (Instagram, TikTok, Facebook, YouTube, and many more)
  • Source ratings and reviews (community Q&A, check-out comments, site reviews)
  • Community content and relationship management (visual search, smart tagging, AI recommendation engine)
  • Influencer management (tracking, campaign tools, influencer CRM)
  • Localization and personalization (language translation, smart tagging)
  • Analytics and metrics

Their website has no pricing, but you can request a demo through their online forms.

Learn more: UGC content examples

12: Loox

Loox

Another of the user-generated content platforms you can use to create content for UGC, curate, and publish it is Loox. This review app focuses on product reviews and customer referrals, mainly on Shopify. No matter the size of your company, you can automatically collect customer reviews with photos and videos.

Loox’s best features include the following:

  • Collect reviews, photos, and videos through customizable email requests
  • Schedule by delivery time or status
  • Photo/Video reminders for text reviews
  • Customizable, 100% responsive displays
  • Next-purchase discount codes
  • Easy setup and 24/7 support
  • Available in 19 languages
  • Inline SEO
  • GDPR compliant and many more

All of their plans include a free trial, and here is what the paid option costs:

  • Beginner – $9.99/mo
  • Growth – $34.99/mo
  • Unlimited – $299.99/mo, a limited offer, otherwise $599.99

13. Stackla

Nosto UGC Stackla

This platform was shared by Tristan Harris, Demand Generation Senior Marketing Manager, Thrive Agency, and here is his experience:

With Stackla (acquired by Nosto), you can easily find, curate, and publish UGC in real-time on your website, social media channels, and other digital properties. 

One of the best features of Stackla is its powerful analytics capabilities. It provides detailed insights into the performance of your UGC, such as the reach, engagement, and sentiment of each post. This allows you to identify which content resonates with your audience and prioritize it accordingly. 

You can also use Stackla’s analytics to track trends in UGC and adapt your strategy accordingly. Stackla also has a wide range of integrations, making sharing UGC on various platforms easy. For example, you can integrate Stackla with Facebook, Twitter, Instagram, and YouTube to easily post content on these social media networks, too.

14: Judge.me

Judge.me

As another great platform best suited for online stores, Judge.me is perfectly compatible with Shopify Online Store 2.0. With Judge.me, you can:

With Judge.me, you can:

  • Install and customize widgets
  • Manage reviews
  • Collect more reviews automatically
  • Share reviews across multiple channels
  • Customize as you go
  • Get onboard quick and easy
  • Get a 24/7 customer support

Here is an experience from Kevin Huang, Founder and CEO of Ambient Home US, using this platform:

I use Judge.me to collect, share, and manage reviews on my e-commerce site. I’ve found it very intuitive and easy to use. Getting reviews from customers is easy because we have programmed and scheduled review requests to be sent to customers automatically through the web, email, or SMS. 

Kevin Huang, Founder and CEO, Ambient Home US

The customizable widget matches my online store’s design and displays reviews with text, photos, and videos. I can display reviews and star ratings on my product pages and a carousel of featured reviews on the home page. 

Judge.me has many options that can cater to what I want with reviews. Curating reviews is easy because it can automatically publish after setting certain conditions to be met. We can reply to reviews publicly on the website or privately through email. Judge.me also detects spam reviews and inappropriate language to be dealt with accordingly.

15. Hootsuite 

Hootsuite

This tool was shared by, and here is his exact experience:

The best user-generated content (UGC) platform I have ever used is Hootsuite. This comprehensive tool allows organizations to collect, sort, and analyze UGC from various sources, such as social media platforms or blogs, while also providing detailed graphical displays of the data. 

 Tasia Duske, CEO, Museum Hack

The most remarkable aspect of Hootsuite Insights is its ability to track conversations in multiple languages. With this feature, marketers can monitor public opinion on a product or service among both domestic and international audiences, allowing them to tailor their communications strategy accordingly. 

Additionally, insights on user sentiment help give businesses valuable customer feedback, which they can use to improve their services and drive customer engagement. All these features make Hootsuite Insights the perfect platform for organizations that need to measure the success of their UGC campaigns.

16. Greenfly

Greenfly

Greenfly is a platform that helps companies automate digital media collection, organization, and distribution. Its aim is to help brands gain the power of the most loyal brand advocates to increase social media reach and engagement and attract broader audiences.

Greenfy was shared as a UGC platform by Joe Flanagan, Founder of 90s Fashion World. Here are more details about his experience with Greenfy:

One of the main reasons I prefer Greenfly is its ability to allow me to collect and distribute UGC from brand advocates and influencers easily. The platform makes it easy for me to identify and engage with brand advocates and to give them the tools to create and share high-quality UGC on my behalf. 

Joe Flanagan, Founder of 90s Fashion World.

This can be a powerful way for me to expand my reach and tap into my advocates’ networks. Another advantage of Greenfly is its scalability. I can easily manage and track the performance of multiple UGC campaigns simultaneously across several channels and platforms.

17. Disqus

Disqus

Disqus is not a typical UGC platform, but it can be listed in this category mostly because it provides news and media brands with direct communication from their readers, who are able to submit their feedback, opinions, or topics for the articles that news brands share.

Here is an experience by Brenton Thomas, CEO of Twibi Digital Marketing Agency:

Disqus provides an easy-to-use platform for managing user-generated content, allowing users to create posts and comment on existing posts. It also provides powerful tools for analyzing and filtering UGC, making finding the most relevant and meaningful content easier.

Disqus also provides various customizable features and settings, allowing users to easily customize their UGC experience to meet their individual needs best. Disqus provides users with unparalleled control over their UGC, from moderating comments to controlling user permissions, making it the ideal platform for collecting, analyzing, and displaying UGC.

What are the key features of a good UGC platform?

When considering which UGC platform to choose, there are several key components you need to consider- those depend on the type of campaign you want to run and the type of business you’re running that campaign for.

Some UGC sites even have specific features specifically designed for business use – think analytics, ads, etc.

Here are the key features to look for in a UGC platform:

  • Aggregation: what type of content it collects
  • Content discovery: identifying the most suitable content for your campaign
  • Content curation: collecting all that content around a certain area or topic of interest (hashtags, channels, keywords, etc.)
  • Content editing: you should be able to edit the UGC that you’ve collected according to your needs (adding some photos if the UGC is plain text or re-purposing a review for an email)
  • Display: it should be able to display the UGC on various channels like websites, email, events, print, etc.
  • Influencer management: it should enable you to track verified creators of content and connect with them if you want to push an influencer marketing campaign
  • Analytics: you should be able to see insights into user engagement and how your whole campaign is performing – otherwise, why even bother, right?   

How to choose the right UGC platform for your business

Tightly connected with the previous section, this part will focus on the things you should be looking for when choosing a UGC platform for your business.

Accuracy

The only thing worse than having no data is having inaccurate data. Your choice of UGC platform should collect accurate data from all social media channels.

Be careful, though; some of the content may be duplicated, and the UGC platform must have a way to find, de-duplicate, and/or remove such UGC content.

Ease of use

Nobody wants to waste time on complicated software. The platform should make it easy for you to collect relevant UGC and save you time so you can focus on other parts of your campaign.

Customer support

When choosing a new platform, always pay attention to its customer service. They should be able to solve any issue that has risen instantly and efficiently – or at least make it super easy for you to solve it yourself. Active customer support is very important when looking for a UGC platform.

Security

Security should be another of your priorities. See if the tool comes with security policies, how secure it is against hack attacks and data breaches, and how safe is the file upload. 

Customizability

Not all UGC you collect will be high quality, so the platform has to optimize it, which can only be done if it offers a rights management feature so you don’t get into trouble with the content owner.

It should also be able to add elements like banners, announcements, and any additional designs needed to make your campaign more attractive.

Learn more about UGC management

Pricing

This, of course, depends on the features best ugc platforms for content creators already offer. Also, you have to consider your budget and your priorities to choose the platform that best meets your criteria.

The good news is that some of these UGC websites come with a free trial, so you can test their features before making a decision.

The importance of UGC for businesses

In a world where everyone has a voice plus a platform to share it, user-generated content has become a crucial part of the content marketing strategies of modern businesses.

UGC allows customers and brands to establish a personal and authentic connection.

How? Customers share their thoughts about a certain brand and its products, which, when seen by their followers, constitutes word-of-mouth marketing.

That way, brands get the social proof they need – an official stamp of approval, if you will.

In recent years, we’ve witnessed an absolute explosion in user-generated content’s popularity – and let me tell you, brands have noticed it and love to use it in all kinds of manners.

Don’t believe us? Check out the latest statistics:

Increases click-through rates 

Per the latest UGC statistics, when user-generated content is incorporated into email marketing, the click-through rates increase by 78%.

Web conversions increase by 29% when user-generated content is included, and user-generated content-based ads see four times higher click-through rates.

Increases reach and engagement

When people see friends and family sharing positive experiences with a certain brand, they are more likely to buy from that brand themselves.

92% of consumers say that they trust people’s recommendations more than brands.

Also, UGC posts on social media channels have a 28% higher engagement rate than branded content.

Increases sales numbers

Most importantly, UGC boosts sales and revenue numbers, which is the ultimate goal!

An astonishing 80% of consumers say they would buy from a brand that uses UGC.  

Key takeaways

Harnessing the power of UGC is a necessary addition to any marketing strategy nowadays since it enables brands to connect with their audience in a more authentic, personal way.

With the right UGC platform, you can increase your brand’s trustworthiness, reach, and engagement, thus building stronger relationships with your customers and skyrocketing your sales!

That’s why it’s very important to carefully explore all the options presented above and check everything they offer to find the right UGC platform for your business.

FAQ:

What is UGC in social media?

In the context of social media, UGC refers to any form of content, such as images, videos, text, and audio, created and posted by unpaid users on sites like Facebook, Instagram, and Twitter.

How do you make money with UGC?

UGC creators have several avenues to monetize the content creation and distribution of UGC across the internet, including but not limited to selling products or services, promoting a certain brand, offering subscription-based models, participating in affiliate programs, etc.

Is TikTok a UGC platform?

Most definitely, TikTok is a UGC platform! TikTok allows users to create, upload, and share short-form videos, often accompanied by music, filters, and other effects, which brands can reuse for promotional purposes.

How much does UGC cost?

In most cases, UGC can be obtained free of charge since regular users are happy to be included in the marketing campaigns of their favorite brands. That said, to obtain one piece of UGC from popular influencers, brands would have to pay a certain asking price, typically starting at $150.

Embed user-generated content on your website automatically. Start a free trial today >

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FAQs about UGC platforms

What is UGC in social media?

In the context of social media, UGC refers to any form of content, such as images, videos, text, and audio, created and posted by unpaid users on sites like Facebook, Instagram, and Twitter.

How do you make money with UGC?

UGC creators have several avenues to monetize the content creation and distribution of UGC across the internet, including but not limited to selling products or services, promoting a certain brand, offering subscription-based models, participating in affiliate programs, etc.

Is TikTok a UGC platform?

Most definitely! TikTok allows users to create, upload, and share short-form videos, often accompanied by music, filters, and other effects, which brands can reuse for promotional purposes.

How much does UGC cost?

In most cases, UGC can be obtained free of charge since regular users are happy to be included in the marketing campaigns of their favorite brands. That said, to obtain one piece of UGC from popular influencers, brands would have to pay a certain asking price, typically starting at $150.


CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.