How to Add Google Reviews to Website: The Best Widget for 2025

When you add Google reviews to your website, you build trust and credibility with your potential customers as they act as social proof showing real experiences.

In addition to engaging your visitors and convincing them to try your products and services, these reviews also affect your website’s SEO since fresh user-generated content signals to search engines that your business is active and reputable.

But how exactly do you add Google Reviews to your website? Below, I show you the best way to do it in 2025, step by step! Let’s check it out!

Adding Google reviews to website in 5 simple steps

You can add Google reviews to websites in a few simple steps:

1. Create and log into your EmbedSocial account
2. Connect your Google Business Profile
3. Create & customize your reviews widget
4. Copy the Google reviews embed code
5. Paste the Google reviews widget embed code on your website

It’s as simple as that, and here’s a video proving that:

But, if you would rather read our full written guide, keep scrolling below:

Step 1: Create and log into your EmbedSocial account

First things first, you need to create an EmbedSocial account and log in. Don’t worry, you can try out our best products for free for the first seven days:

Step 2: Connect your Google Business Profile

Once you log in, you have to connect your Google Business Profile to our platform so we can help you easily manage all your Google reviews.

To do that, find Google under the ‘Sources’ tab → ‘Add new source’.

After you provide the permissions, simply choose the corresponding location with the reviews in question.

Step 3: Create & customize your reviews widget

Choose one of the 40+ Google review widget templates or start from scratch to build your widget. You can customize your reviews widget just as you like it by choosing everything from the template and layout to the colors it uses:

Step 4: Copy the Google reviews embed code

Once you are done customizing your widget to fit perfectly on your website, copy the Google reviews widget code (no coding knowledge required) from the ‘Embed’ tab:

Step 5: Paste the Google reviews widget embed code on your website

То add the code into your website builder or CMS of choice, you generally have to add an HTML box at a specific location and paste the code:

Learn how to embed your Google reviews into different CMS and website builders by checking out our complete guide on embedding Google reviews!

Why pick EmbedSocial over the competition?

There are other Google reviews widgets, so why should you choose EmbedSocial?

Well, we’ve gathered the data and compared ours to the competition in a handy table:

Feature	EmbedSocial	SociableKIT	Elfsight	Tagembed	Tagbox
Ease of Use	✅ No coding required, intuitive dashboard	✅ No coding required, simple setup	✅ Drag-and-drop builder	✅ Easy to use with a guided setup	✅ Beginner-friendly, quick integration
Customization Options	✅ Full customization (colors, fonts, layout)	❌ Limited customization options	✅ Advanced design customizations	✅ Flexible design settings	✅ Customization available but limited
Review Filtering & Moderation	✅ Filter by rating, keywords, recency, and hide negative reviews	✅ Basic filtering by rating	❌ Can filter reviews but no deep moderation	✅ Keyword filtering available	❌ No filtering, all reviews appear
Automatic Updates	✅ Auto-syncs new reviews in real-time	❌ Requires manual updates	✅ Auto-refreshes reviews	✅ Updates periodically	❌ No auto-refresh, requires re-embedding
SEO Benefits (Schema Markup)	✅ Includes structured data for SEO ranking	❌ No structured data	✅ Offers schema markup	✅ Limited SEO benefits	❌ No structured data support
Integration with Website Platforms	✅ Works with WordPress, Shopify, Wix, Webflow, and others	✅ Works with popular website builders	✅ Supports major CMS platforms	✅ Compatible with multiple website platforms	✅ Limited to select platforms
Multiple Review Sources	✅ Google, Facebook, Yelp, Trustpilot, etc.	❌ Google Reviews only	✅ Google, Facebook, and Yelp	✅ Google, Facebook, Instagram reviews	❌ Google-only support
Performance & Page Speed Impact	✅ Lightweight, optimized for speed with lazy loading	❌ Can slow down pages due to script size	✅ Fast performance with lazy loading	❌ Moderate speed impact	❌ Slower performance, lacks optimization
Pricing & Free Plan Availability	✅ Free plan available, paid plans with advanced features	✅ Free version available with limitations	✅ Free version with limitations	✅ Free plan with limited features	✅ Free version, but limited reviews shown
Support & Customer Service	✅ 24/7 support, live chat, and help docs	✅ Email support only	✅ Live chat support available	✅ Help center and email support	❌ Limited support option

On top of that, EmbedSocial is one of the best review management platforms around as it comes with a direct Google Reviews API connection and a slew of features:

• 40+ Google review widgets
• Mobile responsive widgets that work on any device
• Advanced widget moderation tools to show your best
• Custom CSS features to get the right look
• AI-powered review management tools
• Easy multi-location review management
• Schema code for Google star ratings in search results
• Scheduling of different Google Posts

There’s more to discover! You just have to sign up for a free, trial, or paid version. For instance, you can also get a Google reviews badge and button for your site!

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

Advanced Google reviews widgets in action!

Here’s how EmbedSocial’s different advanced widgets look like when you embed Google reviews on your website, from grids to carousels:

How to add Google reviews to your website via the native methods?

You can also add Google reviews to website builders via two different Google native options. That said, the following methods lack customization and filtering options:

Method 1: Embed a Google reviews map widget

Google allows you to embed your business location from Google Maps, which includes all your reviews and directions to your business. Here’s how:

1. Find your business on Google Maps;
2. Go to the ‘Reviews’ tab and find any review;
3. Tap the ‘Share review’ option from the three-dot menu;
4. Click the ‘Embed a map’ tab to get an embeddable HTML code;
5. Copy and paste the code onto your website.

The great thing about this method is that you can change the size of your widget, and that your visitors will also see your location in the widget.

However, while this method shows your aggregated star rating and the number of reviews you’ve received, it does not show individual reviews. Your users will have to click to get to all your feedback—not optimal as it adds one more click.

Method 2: Share a direct Google reviews link

You can also get a direct link from any of your reviews and embed it onto a screenshot of the review to display Google reviews on website. These are the steps:

1. Find your business on Google Maps;
2. Go to the ‘Reviews’ tab and find any review;
3. Tap the ‘Share review’ option from the three-dot menu;
4. Stay on the ‘Send a link’ tab and copy the link;
5. Take a screenshot of the review in question;
6. Open your website and place the image anywhere;
7. Paste the link of your review onto the image.

While Google’s manual methods work as a quick and free way to showcase reviews, they lack customization and automation.

For a more polished experience with filtering, styling, and auto-syncing, using a Google Reviews widget like EmbedSocial is the better solution.

You can use the method above to collect reviews as well. You just need to get your Google review link via your Google Business Profile dashboard and embed it instead.

Why add Google reviews to a website?

Both your brand and your potential customers can benefit from adding reviews to your website for a variety of reasons, including but not limited to these:

• Boost trust and credibility – people trust online reviews as much as recommendations made by friends, so display customer reviews prominently.
• Improve local SEO rankings – regularly adding fresh reviews will help your site with its local SEO performance, which means higher rankings in local searches;
• Enhance user engagement – visitors are more likely to stay longer and interact with your site when they see authentic customer experiences displayed.
• Increase conversions and sales – since your trustworthiness skyrockets from others’ good words about you, expect your sales numbers to go up too;
• Showcase social proof effortlessly – instead of manually adding testimonials, using a tool to embed Google reviews offers a steady supply of social proof.

Evidently, by embedding Google Reviews on your website, you leverage customer feedback to strengthen your online presence and entice new visitors.

Did you know?

95% of customers check product reviews when shopping! Check more up-to-date statistics about the impact of Google reviews in our “State of Online Reviews” report.

7 best practices for embedding Google reviews on my website

To make the most out of your feedback, you have to think beyond just displaying reviews anywhere on your site. Here are seven best practices that will help you maximize the trust and conversions of your Google reviews:

1. Display your best reviews prominently

Place positive reviews in visible sections of your website, such as your homepage, product pages, or landing pages, where they can influence customer decisions. Also, prioritize reviews that mention specific benefits, excellent service, or positive experiences.

👉 Example: A local dental clinic added a 5-star Google reviews widget at the top of their appointment booking page. As a result, they saw a 20% increase in appointment bookings within a month, as potential patients felt reassured by other people’s experiences.

2. Ensure a mobile-friendly display

Your embedded online reviews should look great on all devices, especially smartphones, since most users browse the web on mobile. Therefore, choose a responsive widget (like EmbedSocial’s) or adjust manual embeds to scale properly on different screen sizes.

👉 Example: An online clothing store embedded Google reviews using a mobile-responsive third-party widget. They noticed a 15% drop in mobile bounce rates, as visitors could easily read reviews without zooming in or scrolling excessively.

3. Update reviews regularly to keep content fresh

Regularly refresh or automate your reviews so visitors always see the latest feedback to maintain your credibility, as potential customers trust up-to-date reviews more.

👉 Example: A SaaS company switched from a static review section to an auto-updating Google reviews feed. Within three months, their conversion rate improved by 12%, as visitors saw consistent, recent feedback rather than outdated testimonials.

4. Use schema markup for SEO benefits

Adding structured data (review schema markup) to your embedded Google Place reviews helps search engines recognize and display Google Star ratings in search results, improving your website’s visibility and click-through rates.

👉 Example: A boutique hotel implemented schema markup alongside their Google reviews. Soon after, their organic search listings started showing star ratings, leading to a 22% boost in organic traffic as search users were drawn to the highly-rated listing.

5. Leverage reviews in multiple sections of your site

Don’t just limit reviews to one website page—spread them across high-impact areas like service pages, checkout pages, and even blog posts to cover the entire customer journey.

👉 Example: A gym placed Google reviews on their membership pricing page and FAQ section. As a result, their trial sign-ups increased by 18%, as hesitant customers were reassured by positive member experiences before making a commitment.

6. Actively manage Google Reviews for credibility

Embedding Google reviews is only effective if your reviews are consistently positive and well-managed. Responding to Google reviews—both positive and negative—shows potential customers that your business values feedback and is engaged in customer service.

👉 Example: A restaurant that regularly replied to customer reviews and addressed concerns saw a 30% rise in repeat customers. Their transparent and responsive approach reassured potential diners who checked their reviews before visiting.

7. Customize your review widget to match your branding

A review widget that blends seamlessly with your website’s design looks more professional and enhances trust. Customizing fonts, colors, and layouts ensures consistency and prevents the widget from appearing out of place.

👉 Example: An e-commerce brand customized their Google reviews widget with their brand colors and typography. This small adjustment led to a 25% increase in customer trust scores, as the reviews felt more integrated rather than looking like an external element.

Conclusion: Adding Google reviews to website boosts trust & conversions!

Ultimately, there’s no better way to enhance your credibility, improve your SEO, and drive more conversions than by adding your Google reviews to your website.

Plus, by integrating customer feedback directly into your site, you create an engaging experience that reassures your buyers and encourages them to take action.

So, whether you choose Google’s official method or a third-party widget like EmbedSocial, following best practices like managing reviews, ensuring mobile responsiveness, and customizing your widget can make a significant difference.

So, learn how to embed Google review on website today and start embedding your feedback to turn customer feedback into your most powerful marketing asset!

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

FAQs about adding Google reviews to website

Are you allowed to put Google reviews on your website?

Yes, you can display Google reviews on website as long as they remain unaltered and comply with Google’s review policies. Using Google’s official embed feature or a third-party widget ensures you follow the proper guidelines without violating Google’s terms.

Can I use Google reviews on my website for free?

Yes, you can embed Google Reviews for free using the Google Maps embed option. However, if you want advanced features like filtering, customization, or automatic updates, you may need to use third-party review widgets, some of which offer free plans with limited features.

How do I post Google reviews?

To post a Google review, search for the business on Google, click on the “Write a review” button in the business profile, and rate the business with stars. You can also add a comment, photos, or videos before submitting your review.

Can I filter which reviews to display?

Yes, many third-party review widgets allow you to filter reviews based on star ratings, keywords, or recency. However, Google’s official embed feature does not offer filtering, meaning it will display all publicly available reviews.

Are there free tools available for embedding reviews?

Yes, some platforms offer free versions of their Google reviews widget, allowing you to embed reviews with basic customization. For instance, EmbedSocial has a forever free Google reviews widget that aggregates all your reviews and allows you to easily embed them anywhere.

How to embed Google reviews on website using a third-party tool?

Sign up for a platform like EmbedSocial, Elfsight, or Tagembed, connect your Google Business Profile, and fetch your reviews. Customize the widget’s design and filtering options, then copy and paste the generated Google review embed code into your website’s HTML. The widget updates automatically, ensuring fresh reviews are always displayed.

How many Google reviews should you embed on your website?

It’s best to embed 4-6 high-quality reviews on key pages like your homepage, product pages, or checkout page to build trust without overwhelming visitors. Using a review widget with auto-refresh ensures fresh reviews are displayed dynamically.

How often should I update the embedded reviews?

If you use a third-party widget, your reviews will typically update automatically. If you manually embed reviews, it’s best to refresh them every few months to ensure you’re displaying the most recent and relevant customer feedback.

Will embedding reviews affect my website’s loading speed?

It depends on how you embed them. Manually embedded Google Maps reviews have minimal impact, but third-party widgets using external scripts may slow down your site if not optimized. Look for widgets with lightweight code or a lazy-loading feature.

Is it possible to customize the appearance of the embedded reviews?

Yes, if you use a third-party widget, you can usually customize fonts, colors, layouts, and even which reviews appear. Google’s official embed method, however, does not allow much customization beyond the default design.