We regularly receive this question, and in this post, you will find out how easy it is to generate a link that your customers can click on and directly write a review on your Google My Business listing.
This link is very important to send to your customers and get more Google reviews.
Here are the options on how you can create a Google review link:
- 1. Get a Google review link from the search results page
- 2. Get the Google reviews link from your Google My Business account
- 3. Use the PlaceID as a Google review link Generator
- What can you do with your Google review link?
- Great examples of Google review buttons
- 5. Collect Google reviews via email
- 6. Collect Google reviews via SMS
- 7. Display Google Reviews on your website
- Key Takeaways
Continue reading to dig into all the details on how to make your GMB listing your best ally.
1. Get a Google review link from the search results page
This is the simplest way to find the link from your Google location, where customers can leave reviews.
Just follow the steps below, and you will get the link to your ‘leave a review’ form in seconds.
First, ensure you’ve signed in with your Google Business Profile.
Step 1: Search for your business on Google – type your business name
Step 2: Scroll down, and you will see new options from your Google Business Profile. Click ‘Ask for reviews
Step 3: In the popup, copy the provided URL (as shown below) and send it to your clients.
Step 4: When clicking on this Google review link, it will redirect your customers directly to your Google review form, as shown below:
2. Get the Google reviews link from your Google My Business account
Finally, Google has made it very easy for you to copy and share the link so your customers can easily submit reviews on your Google location.
To get this link, just follow the steps below:
Step 1: Go to your Google Business Profile account
Step 2: On the homepage, just scroll to the Get more reviews box and click ‘Share review form’ as show below:
Step 3: Copy the provided link in the popup
That’s it. Once your customers click the link, they will be redirected to your location on the Google Maps app where a popup will appear so they can immediately submit their review.
Here is our link: g.page/EmbedSocial/review
3. Use the PlaceID as a Google review link Generator
The Google PlaceID is a very simple Google review link generator that will provide you with your Google Maps location ID.
In more detail, here is how to get the Google review link:
- In the ‘Enter a location field, write your company name
- Click on your company name that appears in the dropdown list
- Your Place ID will appear in the popover, and you will just need to copy it
- And paste this ID number at the end of this link (after the = sign) https://search.google.com/local/writereview?placeid=
That’s it. Cool, right? Now you have your direct link to write a Google review
Here is our ID ChIJzc7sFGsUVBMR87i2puYDn-U and when added to the link explained that will look like this:
First, you’ve probably noticed that the link is long, and we suggest you use a tool to shorten it.
For example, bit.ly is a free short URL generator that can make this huge link a reasonable size, making it simpler to share it anywhere.
Here is the difference:
Short, simple, and easy to share with your customers.
Please note: To use the Google review link generator, you must have an existing GMB listing for your business. If not, hurry up and create Google Business porfile.. It may take days before your listing is approved and shows up, so please be patient.
And now, let’s see what you can do with this link and ask your customers to leave Google reviews.
What can you do with your Google review link?
Once you have the direct link where your customers can write Google reviews, you can use this link to spread the news and start collecting great customer reviews for your business listing.
Here is how to get more Google reviews:
- You can send emails to your new customers with this link and ask them to submit you a review
- Create a ‘Leave a review’ button on your website
- Generate a QR code and print it on your menus, posters, or fliers
- Share your positive reviews on your social media platforms to encourage more reviews
- Share the reviews link on social media like Twitter, Facebook etc.
In each of the examples above, your customers need to be signed in with their Google accounts to leave online reviews.
Please note: No matter how you advertise your Google reviews page, the actual reviews are written by customers who have experience with your business.
This means that you must pay attention to your service, product, and customer happiness (it doesn’t matter if you are a small local business or an international corporation).
Having that said, let’s see some great examples of how companies use their websites to generate Google reviews.
Great examples of Google review buttons
We’ve analyzed a few websites that we think use an innovative approach to attract their website visitors and navigate them to leave Google reviews.
They mostly use buttons that are created as a combination of the “Review us on Google” image with a link inside.
Here are some great examples:
Button in the website footer
The A. McKenna Plumbing Ltd company displayed its button at the bottom of its website.
This is a great position to make sure the button is visible on all pages, and customers can simply find it and leave a Google review.
Here is their button design:
Check out the Express Plumbing Service website. They have placed the ‘Leave a review’ button in a floating style that moves along the scroll of the page.
It is an interesting solution to have this button at the top visual point, so your web visitors never miss it.
Here is the button design:
Button on a separate web page
HIYO Design has a separate web page dedicated to customers writing reviews. And also displaying the existing ones.
This is useful if you want to have a dedicated page where you will navigate your customers, and from there, they can write their reviews.
Here is the dedicated page:
Live Google reviews badge with link
Use the EmbedReviews platform to generate your unique Google My Business badge, which shows the actual rating and number of reviews on your listing.
The badge automatically updates each time you receive a new review.
Here are the badges that you can choose from:
Live demos: Embed Google Reviews Badges.
To get these badges and embed Google reviews badge on your website, signup for EmbedReviews today. Just click below:
Create your own button
If you have some basic HTML skills, you can create your own ‘leave a review’ button and embed it on your website.
This button can be a simple link with CSS formatting, or you can create a Google review image button such as the examples above and just add the link to the image.
The example below is a CSS button formatted with a simple styling that you can copy/paste from the field below and add to your website.
Here is the button design:
To use this button, just copy/paste the following code in your website HTML and replace the text ‘your google review link here’ with your own unique google review link.
Live demos: Embed Google Reviews Buttons >
5. Collect Google reviews via email
Business owners know that negative reviews may damage your online presence. That’s why reputation management is crucial for maintaining healthy relationships with your happy customers and all of them.
Google uses business reviews as one of the ranking factors. So, having many good reviews helps small businesses boost their local SEO and rank higher on Google searches, especially local ones.
Another great purpose of the Google reviews link is the possibility to include it in your emails and ask customers to submit their reviews on Google.
In detail, here is what you can do:
Email signature link
Create a template of your company signatures that will include the link to Google reviews with a simple call to action.
For example, you can design a signature with a button or simple link text such as: ‘Review us on Google’ or ‘Share your feedback on Google.’
Create a post-purchase email sequence that will include the activity of sending emails to each customer after they’ve purchased a product from you and asking them to share their feedback on Google.
Here is an example of the email and how the link is included within the email copy:
6. Collect Google reviews via SMS
You may be surprised, but the stats confirm that SMS messages have a whopping 98% open rate, and 90% of them are read within 3 minutes.
On the other hand, this is not that surprising. These days mobile devices are like people’s third hands! So, requesting a review via messaging can improve the customer experience and the likeliness of getting a business review.
The fact that you have their phone number makes the review request even more personal. You can just drop a simple request sentence and your review URL.
7. Display Google Reviews on your website
Once you have created the Google review link and generated reviews on your Google My Business location, you can embed Google reviews to showcase the actual experiences of your customers on your website.
You can create a dedicated testimonials page and display these reviews, so your potential customers can easily gain trust in your company and quickly make the decision to purchase from you.
You can sign up for a free trial and embed your Google reviews on your website right now.
Here is a demo of what the Google reviews feed looks on a website and the options to customize and ensure the design fits your website layout.
Google reviews are a great way to show potential customers that you’re a trusted business. So why not add a link to your website today?