Influencer marketing is on the huge rise, and it will definitely keep pace in the far future. Brands often collaborate with influencers and implement them in their marketing strategies to drive more sales and increase engagement rates. To find the right influencers, you should try some influencer marketing tools that will serve you for different purposes.
This blog post will show you a list of 16 influencer marketing tools divided into separate categories for clear understanding. Each type is intended for different influencer marketing purposes with specific tools, so let’s see how to achieve all influencer goals firsthand:
Main Influencer marketing goals
Starting a collaboration with the right influencer in a specific niche will bring various benefits related to different things. Here are our top 5 goals that you should provide to the brand as an influencer using influencer marketing tools for it:
Brand Awareness
To maximize influencer marketing results, brands should focus on increasing brand awareness. To achieve effective brand awareness on social media, you should be able to convert people into customers after understanding your brand.
When you collaborate with an influencer, their followers see your brand in a completely new light. You are associated with a person they trust, which automatically means that your product or service quality is high.
Many influencer marketing platforms can help determine an influencer’s reach and audience. With the help of the tool, brands can decide if a particular influencer is suitable for their brand.
This is how you increase brand awareness – by appearing on an influencer’s feed with a large following. The more relevant the audience is to your product, the more conversions you’ll get out of this type of marketing.
What’s the next step after the brands find the right influencer? To get brand mentions, followers, and shares, the next step is focusing on influencer marketing strategies. When influencers use relevant hashtags, their followers will be encouraged to share the content and increase brand visibility. It also helps build brand trustworthiness, so keep that as one of the main goals of an influencer.
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New Traffic Potential
The goal of boosting your website traffic should never be overlooked in influencer marketing. There are, however, differences between all types of traffic. The goal should be to get relevant and conversion-oriented traffic.
Driving new traffic to a specific brand is not a child’s game and requires consistency during the process. Focusing on creating engaging content is the most crucial thing for it so that you can do it in different forms, like:
- Sponsored Blog Posts – Promoting or writing some blog posts related to the brand you should collaborate with would be an excellent starting point for increased engagement. Feature the brand on your blog posts if you are a blogger, or promote the brand on your YouTube channel, website, and similar.
- Guest Posts – As an influencer, you can write some guest posts for other trustworthy sites in your niche that will link back to the brand. That’s how you can engage with the readers and expose your partnership with the brand you collaborate with.
- Sponsored Social Media Content – Create sponsored content on different social media channels to attract new and fresh audiences to the brand. Thanks to your posts, it can also help boost sales and drive new leads.
There are different influencer marketing tools, so keep reading to find out some of them in the next sections.
More Sales and Lead Generation
Lead generation and sales are the primary objectives of all marketing efforts. A shoutout or product review will not drive sales if you aim to use influencer marketing to drive sales. Conversion-oriented strategies are what you need to focus on, and you can achieve that through:
- Giving special discounts to new customers
- Promoting affiliate links to the brand’s product page or store
- Product showcase on social media
- Limited-time promo codes
Also, you can transfer your audience to a specific newsletter and registration form and send targeted offers via email for increased sales conversion.
Social Media Growth and Popularity
It is also possible to increase the number of social followers and engagement on your social media channels when you focus on raising brand awareness. These influencer marketing objectives complement each other, making them easy to combine.
No matter how many followers you have, you will always strive to grow them. Building a solid bond with brands is crucial if you want to get more popular as an influencer and increase your audience, thanks to social media collaborations. Brand awareness and follower count can be increased by developing solid relationships and constantly pushing content that mutually benefits influencers and brands.
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Here is a detailed list of influencer marketing tools organized by specific categories to help you pick your next tool for a successful influencer marketing campaign.
This section is reserved for the software and tools included in the top 5 influencer marketing categories you must try in your brand collaborations. Let’s check all of them closely to make better decisions in your work in the future.
Influencer discovery tools
When it comes to influencer marketing, bigger is not always better. There are many micro-influencers with a comparatively smaller but very engaged following who can be more beneficial to work with than those with millions of followers. Micro-influencers can generate high engagement rates and are often viewed as more trustworthy by their followers.
The key to influencer marketing is to find influencers who align with your brand values and who will be able to connect with your target audience. Once you have found the right influencers, you need to monitor your campaign closely and adjust it according to the feedback you receive to maximize its effectiveness.
Several influencer discovery tools can help you with your influencer marketing campaigns.
Influencer discovery tools include special filters for easier researching and finding all relevant information as fast as possible.
Key features in influencer discovery tools
The key features you should look for in discovery tools that are very important to succeed in your influencer marketing efforts are:
- Automated influencer research
- Analyze influencers with sentiment analysis
- Filter top influencers by audience demographics and psychographic filters
- AI-powered recommendations
- Social media monitoring
- Comprehensive influencer profiles
- Influencer relationship management
- Integrations with third-party analytics
- Data export
Choosing the right influencer marketing tool can make a big difference in the success of your influencer campaigns.
Here are some of the most popular influencer marketing tools in the discovery category:
1. HypeAuditor
Using HypeAuditor, you can find out which Instagram influencers have the most engaged, quality followers. The algorithm analyzes thoroughly and ranks bloggers by the quality of their followers and authentic engagement.
Data is gathered from different sources, depersonalized, and clustered. Their calculations are based only on real followers and likes, while a daily list of top global influencers is compiled based on the algorithm that ranks influencers.
2. Affable
Affable is a leading influencer marketing platform that simplifies influencer campaigns’ planning, optimization, and execution.
Through AI, it provides deep demographic insights into a user’s Facebook, Instagram, and TikTok activity, along with their impact on your brand or product page. This service has been invaluable to brands such as Lenovo and Clarins, which use it to measure ROI and identify new marketing opportunities.
3. Storyclash
Storyclash is a free influencer search tool for researching new Instagram influencers based on your audience demographics and specific niches. It lets you find the right social media personality for your needs and reach, which is crucial for your target audience’s reach.
You can also use Storyclash to benchmark the influencer’s performance and compare them to similar accounts.
4. Influence.co
Influence.co is an influencer search engine that helps brands find relevant influencers based on different key metrics, such as influencer engagement. It takes a very different approach compared to most influencer platforms. In addition to offering the usual influencer marketplace services for creating influencer lists, Influence.co also acts as a social media platform. In this way, brands can maintain the long-term influencer relationships inherent in influencer marketing. We can’t skip that Influence.co has a social network with over 250,000 members, where around 150,000 are influencers.
Also, 70,000 businesses and 30,000 other random people are interested in this marketing sphere.
How to choose the right influencer discovery tool?
There are a few key things to keep in mind when choosing the right influencer marketing tools:
- Ensure the tool provides data relevant to your industry and target audience.
- Look for an influencer tool that offers a wide range of features so you can create a comprehensive influencer marketing strategy: from influencer search to features for influencer outreach.
- Consider your budget and choose a tool that fits within your price range. You have very different price ranges, so if you are new, you should probably test more and see which features you value the most for the money you want to spend.
Social listening tools
It is great to use social listening tools if you want to discover influencers but also the content that is shared by using specific hashtags.
It is a pre-phase into starting an influencer campaign when it is important to research the content that is already published.
By using social listening tools, you can do this in bulk and just seconds due to their direct integration with the major social media networks.
5. EmbedSocial
EmbedSocial is a user-generated content platform that will help you aggregate UGC from a specific hashtag used on Instagram, Facebook, or Twitter. This helps discover what type of content is posted about your brand on different social channels or a similar campaign to yours. Also, it helps track what social media influencers post when running UGC campaigns at scale.
6. Mention
Another social listening tool will show you your brand’s mentions and update you on what people say about you online.
It is a tool to monitor and manage your online reputation efficiently. By doing this, you will be able to discover new influencers or monitor even the mentions of your competitors and discover what their influencer marketing strategy is.
See more social listening tools >
Link in bio tools
Everyone wants clean and organized links in one place, so we hope you are one of them. As an influencer, you probably know that some social media platforms allow you to put only one link in your bio. With the link in bio tools, you can use multiple links in only one link, transferring your audience to your website, store, landing page, product page, etc.
7. Feedlink
For a custom URL where your followers can find links from your online store, product page, or blog, you can check Feedlink – our free link in bio builder for all influencers.
Feedlink will help you build a fully customizable microsite where you can redirect your followers, drive traffic to your website, convert more visitors into customers, and increase engagement rates. Also, this tool is integrated with TikTok and Instagram, so all TikTokers and Instagrammers should remember that this is more than a link.
8. LinkPop by Shopify
LinkPop is a great link in bio tool if you are an influencer who sells branded products or also for brands who organize influencer campaigns and need a landing page to promote the products used in the campaign.
It is different than most of the link in bio pages, especially due to the integration with the Shopify catalog, providing a quick way to purchase products. The downside is that to get the main benefits, you need to use Shopify as a merchants’ platform already.
9. Linktree
Linktree is one of the most popular tools for creating links in bios. Links can be inserted as often as you wish, arranged, or disabled, and you can select from nine themes.
All social icons can be added to your profile if you purchase the premium version. Furthermore, you’ll be able to customize your page more easily. Its scheduler feature is one of its most valuable since you can set the date and time for when they will appear on your landing page.
See the Linktree alternatives in case you need more link in bio tools to choose from.
Subscription tools
Want to build an email list and retarget your audience with special offers? Subscription tools are here for you, allowing you a faster and easier subscription for your audience with a couple of clicks. Collect your subscribers easily and convert them into high-paying customers by directly sending them catchy offers and valuable content.
10. Substack
The Substack platform supports subscription newsletters with publishing, payment, analytics, and design infrastructure. Digital newsletters can be sent directly to subscribers, and a database can be built for further targeting. An account costs nothing, and you don’t need to pay for storage when creating a newsletter, text, or audio track.
In our experience, Substack is a simple but very powerful newsletter subscription tool, which is why we are using it for our own newsletter. Highly recommend!
11. Mighty Networks
Mighty Networks is another excellent tool with many valuable features for influencers and brands. From community-building tools and monetization options to marketing analytics and course creation – Mighty Networks is more than a newsletter subscription tool and content creation platform.
You can use this subscription tool to promote a masterclass or training that you co-organize with your influencers. And by doing this, you can manage your online community easily.
12. Buttondown
Buttondown is one of the easiest and simplest subscription tools you can find out there. Using the Buttondown tool, you can create robust emails for your subscribers by utilizing a beautiful minimalist interface. You can also use their editorial tools to fix spelling errors, typos, missing links, and poor-quality images. It’s the digital assistant you have to give a chance for an easier and faster subscription process you will ever have.
13. HubSpot
HubSpot is a powerful marketing tool that also provides a newsletter subscription builder. It’s an all-in-one inbound platform that lets you attract visitors convert leads, and close customers. With HubSpot, you can easily create beautiful email newsletters using their pre-made templates, then drag and drop the content blocks to customize them according to your preference.
Influencers Management Tools
There are many different types of influencer management tools available on the market today. And these features might differ if you are an influencer marketing agency or a brand that manages fewer campaigns.
Here are some of the key features to look for in an influencer management tool include:
- A user-friendly interface that is easy to navigate.
- The ability to track and measure campaign progress.
- Multiple campaigns management
- Tailored campaign workflows
- Influencer costs assessment
- Advanced features such as influencer segmentation and target audience analysis.
- Affordable pricing that fits your budget.
14. Influencity
If you are looking for a tool that manages, analyzes, and organizes the collaboration with the influencers, Influencity is your best fit for it.
Influencity is here to serve you for campaign management and future forecasting results with the proper setup workflows.
Also, you can use the project management feature to create and share influencer assignments for a more accessible and better organization.
15. Upfluence
Upfluence is a one-stop influencer management solution that provides influencer identification, analysis, campaign management, product seeding, affiliate management, and various other services. You can also manage influencer payments from within the platform.
One of the best things is that you can integrate this tool with Gmail and Outlook for more accessible communication with influencers and send invoices in over 135 currencies worldwide.
16. Promoty
Promoty is another influencer management tool that works like a CRM system between brands and influencers. It effectively helps you with managing all collaborations with the influencers, as well as monitor branded content.
Promoty will also help you find and add Instagram, TikTok, and YouTube creators to a database that includes nearly 72 million creators. After that, there is an option to filter them by interests, audience, and other parameters.
17. Afluencer
To meet different content creators and influencers on social media like Instagram, Facebook, Twitter, YouTube, and TikTok, Afluencer is the right place for it. With a fantastic “Collab” feature and the opportunity to connect with relevant influencers, this management tool is one of the most accessible platforms to begin your marketing journey.
Here you can search using different filters for niche selection, specific interests, and social media channels and set the proper demographic and follower count.
See more content creator tools >
FAQ about Influencer Marketing tools
There are many benefits of using influencer marketing tools. The main benefit is that they help you save time and energy by doing the research for you and giving you a list of potential influencers to work with.
Influencer marketing is widely popular on Instagram as influencers pop up as mushrooms after the rain. Next, we can mention Facebook, TikTok and YouTube as other platforms brands use to collaborate with influencers for marketing purposes.
You can use hashtags to find influencers already posting content in your product’s niche as a brand. Using certain influencer marketing tools allows you to search hashtags relevant to your brand or product to see some viral posts that your potential customers like the most. You can use this strategy on different social media platforms because they all have a hashtag option and the same way of searching.
Big influencers are found from relevant brands without effort, while smaller influencers should let out drops of sweat before starting a collaboration with a brand. Smaller influencers often search for a brand in their niche and contact them directly on social media or via email. For example, if you are a fitness influencer, you should search for fitness centers and gyms and offer them a marketing strategy with various benefits for both of you.
There is no fixed rate that influencers charge per promo on social media. It depends on the niche they are in, their audience activity, and the follower count. For example, the usual rates are between $10-$20 per post for 1000 followers. It means that if you have up to 10,000 followers, you can get $100 or even more per post. And, of course, you should define your influencer marketing budget based on the goals you want to achieve.
First, clear communication between the brand and influencers is the most crucial thing when it comes to an understanding of the end goals and the way they can be accomplished. Next, transparency during the process plays a vital role in considering all positive and negative circumstances. Defining a real strategy for getting the most out of the collaboration is necessary for hitting great success in the end.
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Key Takeaways
Influencer marketing is one of the most popular ways of social media marketing that brands use more than ever before. From this blog post, you had a chance to learn the main influencer goals when providing marketing services for the brands and which of the influencer marketing tools mentioned are the best fit for accomplishing your goals, especially when searching for the most suitable influencers for your campaigns.
All in all, be aware of the following three key takeaways when it comes to Instagram marketing tools in different categories:
- The most popular social media platform for influencer marketing is Instagram, and Instagram influencers grow their audience there. Next on the list come TikTok, Facebook, YouTube, and Twitter, depending on the audience nature you want to target.
- Different influencer marketing tools are divided into categories, like influencer marketplaces, CRM platforms, subscription forms and platforms, and searching tools, which are essential when building an influencer marketing strategy.
- The main benefits of using influencer marketing tools are – discovering relevant influencers in your industry- building and maintaining relationships with those influencers- analyzing the performance of your influencer marketing campaigns.
