Most modern brands are harnessing the persuasive power of TikTok UGC, as all those unboxings, before-and-after videos, and authentic posts from real people are driving trends online, and with that come increased sales, of course (at record speed, too!).
But there’s a catch: TikTok content moves fast, and if you’re not capturing and showcasing it on your own channels, you’re missing out on its long-term impact.
That’s why embedding TikTok UGC widgets on your website is so important! Live demo ↓
At EmbedSocial, we help businesses collect, manage, and embed TikTok videos—alongside UGC from other platforms—so your most genuine content keeps working for you.
Below, I show you why UGC on TikTok is so effective, how to source it, and how to embed it on your website in 2025 to boost trust, engagement, and conversions.
What is a TikTok UGC widget?
What does UGC mean on TikTok when it comes to brands?
Any modern brand knows that UGC, especially that found on TikTok, is extremely valuable thanks to its authenticity, as it’s raw, powerful, and genuine. Plus, it comes from trustworthy sources: your customers, instead of your in-house marketing team.
A TikTok UGC widget is a live, interactive element you embed on your website to showcase videos created by real people that feature your product, service, or experience. This content can include quick reviews, unboxings, how-to tutorials, fun challenges, or duets.
Instead of polished, scripted campaigns, these videos feel natural and relatable, which is exactly what resonates with the modern consumer.
As such, it’s a trust-builder. Imagine each video as a piece of social proof that can influence the consumer decision-making process beyond TikTok—especially when displayed in a TikTok UGC widget directly on your website.
That’s where tools like EmbedSocial come in. We help you collect TikTok UGC and embed it on your website in a live, interactive widget that works for you 24/7.
Why TikTok UGC widgets work so well?
When you embed TikTok UGC widgets on your site, you get a powerful tool for connecting with audiences. Here are most of the reasons why that is so:
- Authenticity builds trust—real content from real people feels relatable, making it more persuasive than polished brand-created videos and TikTok ads;
- Higher engagement rates—TikTok UGC often outperforms branded content with up to 28% more likes, shares, and comments;
- Proven conversion power—brands using UGC in campaigns have seen up to 29% more website conversions;
- Massive viral potential—trending sounds, challenges, and hashtags like #TikTokMadeMeBuyIt can drive millions of organic views;
- Cost-effective marketing—UGC can be sourced from existing customers or creators without the high cost of traditional production;
- Evergreen value—repurposing TikTok UGC on your website, emails, or ads extends its lifespan far beyond the TikTok feed.
You just need the right tool to take advantage of all these benefits!
Also, there are over 1 billion active users on TikTok. Just imagine all that sales potential when you reach even a small fraction of that user base!
EmbedSocial has some of the best TikTok widgets around that blend with your brand kit and look like they belong on any of your webpages.
Full guide: How to add a TikTok UGC widget on your website?
Adding a new TikTok feed widget for your website couldn’t be easier if you’re using a tool like EmbedSocial’s, as we also have a direct API connection to TikTok.
Here’s what you have to do to get gorgeous widgets on your pages:
1. Log in to your EmbedSocial account
You need to create a new EmbedSocial account (or a 7-day free trial) for our platform if you want to test the fantastic features we offer.
2. Connect your TikTok account
Next up, you must connect your TikTok account, which you can do via the ‘Sources’ section → ‘Add Source’ → Choose TikTok:
3. Add your TikTok source
You can choose between your TikTok account, individual TikTok videos you find, or even TikTok mentions of your brand or products:
4. Create your TikTok UGC widget
Once your source is connected, go to the ‘Widgets’ section, find the widget you created, tap it, and start customizing its look so it fits your brand. You can pick a template, customize the layout, colors, and display options to match your branding:
5. Embed the widget on your website
Last but not least, you must embed the widget on your website, which is one of the best online reputation management strategies nowadays, since all your visitors are met with undiluted social proof anytime they land on your webpages.
To do that, just copy the embed code via the ‘Embed’ section (top-left corner):
You then have to paste it into your website’s HTML where you want the TikTok UGC widget to appear — for example, on your homepage, product page, or blog.
Bonus step: Get UGC usage permissions from creators
You can also get the rights to use the user-generated content you collect from the original creators and create Spark Ads—a native TikTok UGC ads format that allows brands to promote existing organic content, either from their own account or different creators.
Our system automatically sends an alert to the original creator, which, once approved, will allow you to use the video as part of your TikTok ad campaigns:
Note: Your widget will refresh in real time as new TikTok UGC comes in, so your site always showcases the latest content. Plus, you can combine your TikTok widget with content from all other social media platforms to showcase a complete brand picture.
With this setup, your website becomes a live hub for TikTok user-generated content that builds trust and drives engagement around the clock.
Live demo: The best TikTok widget for your website
You will definitely find the right TikTok feed widget for your website when using EmbedSocial, as we offer many different templates that you can further optimize. Here is a live demo:
With EmbedSocial’s TikTok UGC widgets, you can:
- Pull TikTok content automatically – connect your TikTok account, hashtag, or mentions to keep your widget always up to date;
- Customize the display—choose from multiple layouts, adjust colors, and match your website’s branding;
- Showcase UGC that converts—highlight authentic customer videos, product reviews, or creator collaborations directly on your homepage or product pages;
- Support multiple formats—display feed widgets, shoppable UGC widgets, custom video widgets, curated video collections, and more;
- Drive engagement and sales—link each video back to your TikTok profile or product pages to guide visitors into action.
Because the widget updates automatically, your site always features the latest UGC without you needing to manually refresh anything. So, whether you’re running a short-term campaign or building an evergreen gallery of videos, EmbedSocial makes it simple.
Pro tip: Pair your TikTok UGC widget with other social media feeds in EmbedSocial to create a unified, multi-platform wall of love page.
How to build your own TikTok UGC engine: 7 best practices
Building a TikTok UGC engine means creating a repeatable system for sourcing, curating, and reusing user-generated content so it works for your brand long term.
Here are a few best practices you can use regularly:
- Identify your content sources early – decide if you’ll collect from various mentions, your own posts, public content, or creator collaborations;
- Encourage ongoing participation – launch branded challenges, offer incentives, and engage with creators to keep content flowing;
- Use a rights management process – use EmbedSocial to get UGC rights to safely repurpose videos across your website, ads, and other channels;
- Leverage social listening tools – with EmbedSocial, you can discover UGC opportunities in real time by doing active TikTok social listening;
- Centralize content storage – use a UGC management tool like EmbedSocial to store and organize all TikTok UGC in one place;
- Repurpose across channels – embed TikTok UGC widgets on product pages, share in emails, and use in paid ads or Spark Ads;
- Track performance metrics – monitor your UGC content engagement metrics to learn what works and what doesn’t, such as views, engagement rate, likes, etc.
- Refresh your content regularly – rotate new videos into your TikTok UGC widget to keep your website looking fresh and relevant.
With these steps in place, you’ll have a continuous cycle of fresh, authentic TikTok content that supports your marketing year-round. And it’s easy to achieve all of them with EmbedSocial as your central UGC hub that helps automate them.
Remember: The right TikTok UGC strategy includes influencer marketing, which can create the best and most persuasive TikTok UGC campaign that can encourage users to engage with your brand both online and in your physical locations (if you manage any).
Top TikTok UGC formats that deliver for brands
TikTok offers a variety of UGC content types that can fit almost any brand’s marketing goals. The key is knowing which format matches your target audience and their preferences and how to use it to build trust and engagement. Here are most of them:
Tutorials & how-to videos
These short, step-by-step videos show customers exactly how to use your product in a simple and engaging way, which works well for educational content that solves a problem or answers a common question TikTok users might have.
Example: A skincare brand can post a 15-second morning routine tutorial featuring its cleanser and moisturizer, helping customers understand the product’s benefits while encouraging them to try it themselves.
Before-and-after transformations
This format visually highlights the results of using a product or service, making it ideal for industries where change is a key selling point. It sparks curiosity and delivers instant visual proof.
Example: A home renovation company can showcase a living room makeover from start to finish, inspiring potential customers to envision their own space transformation.
Product unboxings & reviews
Unboxings tap into the excitement of discovering a new product, while online reviews offer honest feedback from a real person. Together, they help establish credibility and generate anticipation.
Example: A tech accessories brand can encourage customers to film their reaction while opening a new phone case collection, building hype for upcoming product drops.
Challenges & hashtag campaigns
These invite mass participation by encouraging users to create content around a branded idea. The result is exponential reach and community engagement.
Example: A beverage company can launch a #ShakeUpYourDrink challenge, prompting followers to share their own recipe creations using the brand’s product, which then fuels a stream of authentic UGC.
Duets & stitches
Duets let you appear side-by-side with another video, while stitches allow you to clip a portion of another video and add your own commentary. Both are perfect for interacting with existing content.
Example: A fitness coach can duet follower workout attempts, providing real-time feedback and encouragement while building rapport with their audience.
Reaction videos
This format captures immediate, authentic responses to a product, campaign, or event. They often feel spontaneous, making them relatable and engaging for viewers.
Example: A fashion brand can film influencer reactions to their new seasonal collection, showing the genuine excitement that can influence purchase decisions.
Storytime clips
Storytimes let creators share personal experiences tied to a brand, making it easier to connect on an emotional level. They’re particularly effective for products or services with memorable customer journeys.
Example: A travel agency can post a customer’s short story about their honeymoon trip booked through the agency, adding a human touch to their marketing.
Pro tip: When collecting UGC via EmbedSocial you can tag it depending on its format. For instance, you can keep all your reaction videos under a single custom tag.
Also, if you are first posting on your TikTok channel, you should consider optimizing your content for TikTok SEO so it performs well within the platform, too.
Conclusion: Embed TikTok UGC before it’s too late!
TikTok UGC moves fast and trends die fast, so you have to be on top of your TikTok UGC game at all times. To do that, you need to rely on the right UGC platform.
Once you sign up for EmbedSocial, for instance, you’ll be able to quickly capture that content and embed it via a TikTok live widget straight on your website. That way, you can showcase all your successful TikTok UGC campaigns straight on your website.
That way, your content can keep delivering value long after the TikTok algorithm moves on, as it turns the social buzz into a long-term trust signal that works 24/7.
Plus, we offer a variety of widget templates, all fully customizable and always up to date. They are easy to create (no coding required), and they update automatically!
👉 Ready to showcase your UGC via a TikTok widget? Start your EmbedSocial free trial today!
FAQs about embedding TikTok UGC widgets
What is UGC on TikTok?
UGC on TikTok refers to videos created by users that feature a product, service, or experience. This content is valued for its authenticity and ability to influence purchase decisions.
How to get a TikTok widget?
You can get a TikTok feed widget by using a platform like EmbedSocial, which lets you connect your TikTok account and mentions, customize the widget, and embed it on your website with a simple code.
Does TikTok have widgets?
TikTok itself doesn’t offer native website widgets, but third-party tools like EmbedSocial make it easy to display TikTok videos in customizable widgets that automatically update with new content.
What is a TikTok UGC widget?
A TikTok UGC widget is an embedded section on your website that automatically displays TikTok videos created by real customers or creators. It’s a way to showcase authentic, high-impact social proof directly alongside your products or services.
How does EmbedSocial’s TikTok UGC widget work?
EmbedSocial connects to your TikTok account or mentions to collect relevant UGC automatically. You can then customize the widget’s layout, colors, and style, and embed it on your website with a simple HTML code snippet.
Can I use a TikTok UGC widget without coding skills?
Yes. EmbedSocial provides ready-made widget templates that you can customize visually. Once done, you just copy and paste the code into your site—no advanced technical knowledge required.
