Instagram Reels: Everything You Need to Know About

Instagram Reels are rolled out and are becoming the new substitute of the famous short and fun TikTok videos.

instagram reels

If you happen to be scrolling down an updated version of Instagram, you may notice a familiar video feature you’ve seen before.

Don’t be confused. This is the latest Instagram update named Instagram Reels.

Reels’ launch directly responds to the insane popularity of TikTok, which already surpassed 2B downloads, making it the #1 most downloaded free social media app.

It has been so fun to watch how Instagram is not backing down.

Previously, Instagram’s parent company, Facebook, tried to capture TikTok (by ByteDance) users with a short video-sharing app, Lasso. It was a failure and was quietly shut down in July.

FYI: You can embed Instagram Reels widget automatically with a social media aggregator and UGC platform.  Start a free trial to display your social media widgets now. 


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This social network decided to fight back again by replicating the TikTok functionality and adding its familiar Instagram charm to it.

With its latest Reels feature, Instagram is making the platform a much more attractive proposition for businesses and creators.

Not convinced?

We prepared your Instagram Reels starter pack!

In this comprehensive guide, you will learn how this brand-new feature works, how to set it up, and get the most out of it!

The Instagram Reels feature is available worldwide.

What are Instagram Reels?

It looks like a copycat version of TikTok’s videos, but actually, this feature is more than that.

Instagram Reels are a new format to create and discover entertaining, short-form videos on Instagram. If you are already a TikTok user or you are familiar with how TikTok works, you will feel right at home with Instagram Reels.

The feature consists of recording and editing anywhere from 3 up to 15-second video clips combined with the music of your choice that you can share on your Stories, Explore Feed, Home Feed, and the new Reels tab on your Instagram profile.

Like TikTok videos on the For You page, Instagram Reels are shown on the Instagram Explore Page. 

The main difference is that you will be able to see video clips from people you follow and other popular and trending accounts on Instagram.

The bottom line is that even people who aren’t your followers can see and engage with your Reels video!

Although the Reels algorithm has not been revealed yet, it seems that it is pretty much similar to its opponent’s: influenced by people you follow, content you interact with, and, of course, your location.

new instagram reels

This is a perfect opportunity for next-generation creators to take center stage and express themselves creatively using their favorite platforms.

As for brands, it is a golden ticket to expose to a new audience every time you post a video. And no doubt, the number of video views will expand, as well as your followers!

While scrolling through the Explore page, you might notice that some of the Reels have been labeled with ‘Featured.’

This is nothing but great news for you! It means that Instagram picked you as a relevant public reel to help users discover captivating video content. Keep up the good work!

Why should businesses use Instagram Reels ASAP?

If you are running a business and you want to stick with Instagram as your main sales or distribution channel, this feature can boost your efforts. After IGTV, Reels seems like the next logical step to take.

It’s not a coincidence that every day, countless brands jump on board to catch the first wave of Reels, getting millions of views on their videos. 

Reels fill the gap for informal, high-quality content lasting more than 24 hours. Thanks to its position in the Instagram app’s Explore tab, it’s expected to have a much greater impact.

usage of instagram reals

So, why should your business join the Reels club?

  • Videos are consumers’ favorite part to see as content on social media, especially short videos, bring dynamism and lead to greater acceptance and user base reach
  • Reels offers a whole package of options to improve your video clips and capture your followers’ attention, like editing tools, filters, audio, speed, special effects, and many more.
  • You can customize your videos with music without restriction by copyright (dah!)

Now that you are pretty familiar with Reels, let’s jump right into how to create your first video clip.

How to create your first Instagram Reel

Using Reels is as simple as using Instagram Stories.

Before you start, make sure that your Instagram app is updated (min version 153.0).

Next, follow the steps:

  1. Step 1 : Open your Instagram account and go to your feed
  2. Step 2: Open your Instagram camera, and you will notice a change in the interface (now you have 3 choices in the bottom: Live, Story, Reels)
  3. Step 3: Tap the Reels option
  4. Step 4:  On the left side of the screen, you will notice four controls that help create your reel (explained below in more detail).
  5. Step 5: To record an Instagram reel, tap and hold the ‘Record’ button or tap on the video, and to end the clip tap on it again. Also, you can choose the Camera roll option on the left to upload a video from your phone.
  6. Step 6: Okay, so once you have your Reels recorded, review your work by pressing the ‘Back arrow’ button. Here you can trim your video or remove it with the ‘Delete’ button right below if you didn’t like how it turned out.
  7. Step 7: Next, tap the ‘Forward arrow’ button to add stickers and emojis. You can’t add polls or question boxes to it, but you can play around with some drawing, the eraser stick, and customize the text.
  8. Step 8: If you are happy with your video, tap the ‘Forward arrow’ button again to add a caption and a cover photo
  9. Step 9: Tap Share and tap Done

Please note, that you can also share the Reel in your Instagram stories.

instagram reeels tutorial

Below are more details about the left-hand editing options for adding audio or effects in your Instagram reel.

Add Audio or Music

Select a song you want to use from the Instagram music library or record a reel with your own original audio.

Please note that if you have a public account and you share a reel with your original audio, your username will be displayed as this audio is attributed to you. So next time someone creates a reel, they can use your own audio. 

And if your account is set to private, no one will be able to record a reel using your original audio.

Check out the official Instagram guidelines on the audio you can use.

Setup speed

Control how fast or slow your video recording is. You can speed up or slow down part of the video or audio you’ve selected.

Add AR effects

Just like Instagram Stories, you can use a variety of effects in the Instagram effect gallery, created both by Instagram and creators.

Select timer

Select a duration you want a clip to record for in order to be hands-free. Once you press record, you’ll see a 3-2-1 countdown, and the recording will stop at the amount of time you have selected.

How to share your Instagram Reels

option to share instagram reels

I mentioned in the steps that when creating the Instagram Reel, you have a few options to share it. You can choose whether to share the clip on your Story, your Feed, or in the Explore tab. 

Let’s dive into each of them!

Explore section

If you want to share it in the Explore section, tap ‘Cover’ to change your cover photo and write a caption. This clip will also be seen on the Reels tab of your profile.

Please note that if you share your reel to Explore, you won’t be able to use interactive stickers like polls, Q&A, and challenges in your reel.

So, after you share your reel, it will be shown both in the Explore section and on a separate Reels tab on your profile, where people can find all the reels that you’ve shared. 

Instagram Feed

You can also allow the option to share your video on your Instagram home feed. It will appear on your main profile grid (you always have the option to remove it from there).

Instagram Story

If you want to see your clip as a part of your Stories feature, click on the ‘Stories’ tab to proceed.

Please note that whether you have a public or private account, you can share your reel to your Story, close friends, or in a direct message. You cannot collaborate on a video with a friend, but we are sure that this Duet feature will roll out soon, too. 

And if Story is your final destination, your reel will behave like a regular Story.  It won’t be shared to Reels in Explore, it will not appear on your profile, and, like any Instagram Story, it will disappear after 24 hours.

And that’s it. Well done! 🙂

How to watch Instagram Reels

If you are in the mood to discover an entertaining selection of short video format snippets made by Instagram users or influencers, here are the steps to follow:

  • Tap the ‘Search’ icon at the bottom of your Instagram app
  • Select the Reels video tab at the top
  • Enjoy scrolling down as you see more inspiring reels

Please note that you can also scroll through your Instagram Feed to see reels from creators you follow.

Additionally, you can find reels by a hashtag or certain audio. Just write down the audio name or the particular hashtag at the bottom of the reel. In case you find the audio attractive, tap the ‘Use Audio’ option to record your reel using the same audio.

watch reels in explore

As mentioned above, while scrolling down, you may notice that some of the videos are labeled with Featured. These are video clips chosen by Instagram based on criteria like genre, style, and entertainment level.

If interested, click here to learn more about Featured reels.

Finally, if you want to see the Reels created by a particular user, you can visit their Instagram profile page and right below the Instagram Highlights section, you can see a tab ‘Reels’ where are stored all Reels created by that user.

How to manage Reels settings on Instagram

The Reels feature gives you a variety of settings at your disposal:

Mentions and comments

  • Every time someone mentions you in a reel, you will receive a notification. To manage who can mention you in the caption of their wheel, click here.
  • You can filter out and hide comments.

Watching and sharing reels

  • Public Instagram accounts: Anyone on Instagram can see, share your reels, and record a clip with your original audio.
  • Private Instagram accounts: Only your followers can see and share your reels, and no one can record a reel using your original audio.

Reels insights

Within the Reels tab on your profile, you can see the following:

  • Who liked and commented on your reel
  • How many times your reel start playing, not including replays (still in development)
  • Whether your reel was selected by Instagram to be featured on Reels

Reporting Reels

The same as any other Instagram content that goes against Instagram’s Community Guidelines, feel free to report reels too.

Just tap the three dots menu on the top right of the reel you want to report, choose the ‘Report’ option, and proceed with the on-screen instructions.

Examples of Instagram Reels to get inspired

Below are free Instagram Reels examples that you can explore and get some inspiration to start creating your own.


Create a video when you just keep on talking 🙂

Cosmetics and Fashion

Cosmetics and makeup are huge on Instagram now. Here is how to apply this use case in an Instagram Reel:

Do more: Embed your Instagram Reels on any website

Instagram provides an option to display and embed Instagram posts on a website. This option also applies to the Instagram Reels videos.

Just, open the Instagram Reel post in a desktop browser and tap the top right 3 dots, choose the ‘Embed‘ and copy/paste the code in your website body.

But, this is very limited functionality and will overburden your website in case you want to show more videos in a gallery layout.

To embed your Instagram Reels in a professional widget, you can try EmbedFeed.

It helps you to generate all the videos from your Instagram account and embed the Instagrma reels in an amazing social media widget on your website.

Wrap up

As Instagram Reels’s popularity is radically increasing, this feature is aiming to be the future of entertainment. 

And this is only the beginning!

As users are craving video content and businesses are adopting this new format, we believe that the future of Instagram reels seems bright. 

After all, Instagram really knows how to replicate a tried-and-tested format successfully.

Do you find Instagram Reels to be a better alternative than TikTok or Snapchat? Is TikTok’s future in danger of extinction?

Drop us a line to let us know what you think. 🙂

FYI: You can embed Instagram Reels widget automatically with a social media aggregator and UGC platform.  Start a free trial to display your social media widgets now. 


Embed Instagram Reels videos on your website automatically!

Generate all your Instagram posts and embed Instagram Reels, feeds, and stories into your website, automatically.

Start 7-day free trial

CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.