LinkedIn Stories: Discontinued. What to Use Now

Quick answer: LinkedIn Stories no longer exist. LinkedIn discontinued the Stories feature on September 30, 2021, about a year after launch, because it never gained traction with professional users. If you came here to create or embed a LinkedIn Story, you cannot anymore. Here is what happened and what to use instead.

What’s inside

• What happened to LinkedIn Stories
• Why LinkedIn shut Stories down
• What to use instead
• Embed your LinkedIn content on your website

What happened to LinkedIn Stories {#what-happened}

LinkedIn launched Stories in 2020, following the format made popular by Snapchat, Instagram, and TikTok: short vertical photos and videos that disappear after 24 hours. The idea was to bring casual, in-the-moment sharing to a professional network.

It did not stick. On September 30, 2021, LinkedIn removed the feature entirely. The disappearing-content format simply did not match how people use a professional network, and engagement stayed low.

Why LinkedIn shut Stories down {#why}

LinkedIn was candid about it. The team said Stories did not align with the professional tone of the platform and were not a fit for its core users. Instead of patching the format, LinkedIn announced it would take what it learned and reinvest in a short-form video experience built for professional content, rather than ephemeral 24-hour posts.

In other words: the format is gone for good. There is no “turn it back on” setting, and there is no replacement Stories bar.

What to use instead {#what-instead}

If your goal was to share timely, engaging professional content, here is where that goes now:

• Native LinkedIn video is the direct successor. It is permanent, it shows up in the feed, and it is where LinkedIn now puts its attention for short-form content.
• Image and document carousels work well for tips, how-tos, and “swipe through” posts, the kind of thing people used to put in a Story.
• Regular LinkedIn posts remain the workhorse for announcements and updates, and unlike Stories they do not vanish after a day.

Embed your LinkedIn content on your website {#embed}

The lesson from Stories is a useful one: a feature you build your strategy around can disappear overnight. The content you own on your own website never does.

With EmbedSocial you can pull your LinkedIn posts into a customizable widget and display them on any website, so your professional updates keep working as social proof long after they have scrolled past in the feed. Full walkthrough here: how to embed a LinkedIn feed on your website.

Here is how to get started:

1. Create an account for EmbedSocial
2. Connect your LinkedIn Page
3. Pick a widget template and customize the layout
4. Copy the code and paste it anywhere on your website

Start free trial. All features included. Cancel anytime.