How to Publish Google Posts Across Multiple Locations in Bulk?

Managing Google Posts for a single business location is already time-consuming, but it can feel nearly impossible to keep everything updated when your business spans multiple locations. For example, companies that post regularly on Google see up to 30% more engagement from local searches, according to a BrightLocal study. However, Google Posts are essential for driving local engagement, improving your Google Business Profile visibility, and sharing timely updates like promotions or events.

This guide will walk you through the most efficient ways to publish Google Posts across multiple locations, save time, and boost your local SEO.

Why are Google Posts important for multi-location businesses?

Google Posts are updates that appear on your Google Business Profile, allowing businesses to communicate directly with potential customers and appear prominently in Google Search and Google Maps results. They are especially beneficial for multi-location businesses because they:

• Improve local visibility: Posts help your business stand out in local search results.
• Drive customer engagement: Share promotions, updates, or events that capture attention and drive foot traffic.
• Support local SEO: Regular posting signals activity and relevance to Google, helping improve rankings.

For businesses managing multiple locations, Google Posts can ensure every location stays connected to its community.

Challenges of managing Google Posts for multiple locations

Publishing Google Posts across multiple locations isn’t without its hurdles. For example, imagine a franchise owner managing 20 restaurants across different cities. Manually creating and posting updates for each location could take hours, leading to delays and missed opportunities to engage local audiences. Common challenges include:

• Time-intensive process: Manually posting for each location can take hours.
• Inconsistent messaging: Keeping branding and tone consistent across locations can be difficult.
• Scaling issues: The more locations you manage, the harder it becomes to maintain regular updates.

These challenges highlight the need for efficient tools and strategies to streamline the process.

Solutions to schedule Google business posts across multiple locations

1. Using Google’s native features

Google Business Profile offers basic tools for managing posts across multiple locations. If you’re managing fewer than 10 profiles, the native interface might suffice. However, it has limitations:

• No advanced scheduling options: You can only publish posts immediately, making it difficult to plan ahead or maintain a consistent posting schedule.
• Limited analytics for performance tracking: The platform lacks detailed insights, like engagement trends or location-specific performance metrics, which are crucial for multi-location strategies.
• No ability to customize posts for specific locations: The interface doesn’t allow for localizing content, which is essential for targeting diverse audiences effectively. These limitations can hinder business growth and consistent online presence, especially for multi-location businesses.

2. Leveraging Google Business Profile posting tools

Specialized tools, like EmbedSocial’s Google Business Profile tools, make it much easier to manage posts at scale. Benefits include:

• Bulk posting: Publish posts to multiple locations simultaneously.
• Automation: Schedule posts in advance to maintain consistent updates.
• Performance insights: Track the effectiveness of posts across locations.
• Customization: Tailor posts for each location to better target local audiences.

Related to this, for larger-scale operations, using a Google Posts Scheduler simplifies the process. Here’s how it works:

• Publish to multiple locations at once: With EmbedSocial, you can craft a single post in the platform and select the locations you want to target. For example, you can post a holiday promotion to all stores in a specific region with just a few clicks.
• Schedule in advance: Use the intuitive scheduling feature to set specific dates and times for your posts. This ensures every location gets timely updates, such as a flash sale announcement.
• Track performance metrics: EmbedSocial’s dashboard provides detailed insights, including engagement metrics like views, clicks, and interactions per location. This helps you identify top-performing content and optimize future posts.

Follow the steps below to learn how to start scheduling your Google business posts for hundreds of locations.

Steps to bulk publish posts on multiple Google business profiles

1. First, log in or register for EmbedSocial GBP.
   
2. In the main menu, click Sources.
   
   
3. Next, click ‘Connect with Google’.
   
4. Next, follow the steps to connect to the Google business account that manages your Google business profiles.
   
5. Once you connect your accounts, go to ‘Publishing.’
   
6. In Publishing, provide the post’s description, upload the image, and define a call to action button. In the description use relevant keywords to increase the possibility to rank higher. Please note that if you don’t need to schedule the posts and want to publish them immediately, just click the ‘Publish post’ button.
   
7. Here, you can click the scheduling option to set a time and date when the post should be published.
   
8. Once you are done, just click Schedule.

Please note: It usually takes 10 minutes for Google to approve the posts and make them live.

To check, usually, the post appears in the right-hand sidebar of the panel of your business on Google’s search results page:

The best tools for multi-location Google Post Management

Managing Google Posts for multiple locations becomes effortless with the right tools. Here are some features to look for in a tool:

• Bulk posting capabilities: Publish posts to all locations simultaneously.
• Customizable options: Tailor posts for individual locations as needed.
• Scheduling features: Plan posts in advance to ensure regular updates.
• Analytics dashboard: Gain insights into post performance across locations.

Recommended tool: EmbedSocial

EmbedSocial offers powerful tools for managing Google business posts, including bulk posting, scheduling, and performance tracking. It’s designed to simplify multi-location management, making it ideal for businesses with multiple Google Business Profiles.

With this tool, you can Schedule GBM posts but also use it as a full social media management tool and publish on other social media accounts

Regular posting improves engagement and keeps your profiles active. Use the scheduling feature in your tool to:

• Publish recurring updates, such as weekly specials.
• Plan posts around seasonal promotions or events.

Conclusion

Google Posts are a powerful way to engage customers and boost your local SEO. Don’t miss out on the opportunity to enhance your Google Business Profile visibility and attract more customers from Google Search and Maps. Start using tools like EmbedSocial today to automate the process and gain a competitive edge.

While managing posts for multiple locations may seem challenging, tools like EmbedSocial can make the process seamless. With features like bulk posting, scheduling, and analytics, you can keep all your locations updated and consistent.

Ready to simplify your Google Post management? Click below to try EmbedSocial today, or schedule a demo to see how it can help your business!

FAQs for publishing on multiple Google locations

Can I schedule Google Posts for multiple locations?

Yes, tools like EmbedSocial allow you to schedule Google business posts for all your locations in advance, saving time and ensuring consistency.

What are the best practices for creating Google Posts?

Focus on localized content, use high-quality visuals, and include clear CTAs to engage your audience.

Can I publish the same Google Post to all my locations?

Yes, tools like EmbedSocial allow you to publish the same post to multiple Google Business Profiles simultaneously, saving time and maintaining consistency.

Is there a limit to how many locations I can post to at once?

Google Business Profile itself does not impose a strict limit, but the efficiency depends on the posting tool you use. EmbedSocial supports bulk posting to unlimited locations.

What is the best time to schedule Google Posts?

The best time depends on your audience and location. Use insights from tools to analyze engagement trends and schedule posts during peak activity hours.

Do Google Posts expire?

Yes, most Google Posts expire after seven days unless they are marked as event posts, which remain active until the event ends.

Are there specific post types I can publish on Google Business Profiles?

You can publish various types, such as event posts, promotional offers, product updates, and general announcements.

How do I track the performance of my Google Posts?

Use analytics tools to monitor metrics such as views, clicks, and customer actions for each location. Some tools also provide location-specific insights.