15 Survey Email Templates to Get More Responses

Free email templates you can send to your customers and collect responses for your surveys.

survey email templates

The backbone of every business is a satisfied customer. But, how do you know if your customers are satisfied? Well, by asking them, of course. Every successful brand out there collects regular customer feedback in order to improve its marketing strategy. And because of that, these survey email templates will come in handy.

The best way to gather that valuable feedback is through – you guessed it – survey email templates. However, you can’t just guess what your customers think or need. Make an effort and dedicate time to do survey analysis and learn what they have to say.

Tools like EmbedForms provide you with a pre-built customer satisfaction survey that you can easily copy past, get a link, and send via email so you can effectively collect more responses.

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To make it really easy for you, we’ve compiled a bunch of survey email templates ready to use on any occasion.

Let’s dive in.

Why are email surveys effective?

effective survey incentives the audience

People’s email addresses are the most intimate, most personal of all of their accounts. There’s hardly a single modern human being that doesn’t check their inbox regularly. That’s why email surveys are a great way to collect valuable reviews from subscribers and customers.

Here are the benefits of using them:

They save time

Sending a compelling survey invitation email is a quick method, which means you won’t have to spend a lot of time on it. Thanks to form builders and already done-for-you survey email templates, you can just adjust your preferences and send the survey to your target audience.

Furthermore, you can enhance the effectiveness of your email surveys by using a bulk email verifier to ensure your survey invitations reach the right inboxes.

They can collect a large number of survey responses.

Since the whole process is automated, it will take only take a few clicks to reach a large number of people at the same time. Because you don’t have to adjust the message for every person individually like in the old days, but rather use ready survey email templates, you send the same email to everyone.

They are anonymous

And, this means you get honest answers to your survey. Put yourself in the respondent’s shoes – would you answer tickling questions if your name was on display? Neither would we.

They are not intrusive

This means that people who get the survey invitation email can choose their own time when to fill them out. Not everyone will stop what they’re doing just because some brand has sent them a survey to complete. And it’s not that they are mean – it just means they do not have the time at the moment.

They stimulate response rate

This is because these surveys aren’t easy only to create – they are easy to complete too. The less time it takes recipients to respond, the more willing they will be to do so.

And the easier and more motivating it is for them to fill them out, the greater the response rate is for you.

Survey email key elements

A subject line

This is the headline people will see in their inbox. It’s the first and most important step you need to pay attention to. If people don’t feel intrigued or motivated enough to click to open the email – well, what’s the point of sending them the survey?

Be clear in your subject line and state what the email is about. This way, people will know what to expect – plus, they will appreciate the honesty and will genuinely want to help you out. You’ll notice this in all survey email templates below.

subject line survey email examples

The body of the text

This is the actual message you’ll be sending to your readers. It’s where you invite them to participate in the survey and explain what you need them to do. Keep the message short and clear because nobody has time to read essays in their inbox.

Tell them what you need from them, how to do it, and what’s in it for them if they participate. In the end, make sure you thank them for their time and participation.

Take a look at Medium’s survey for writers and see the similarity with the survey email templates below.

body of the survey invitation email

Accompanying images

Visuals are always a great way to disrupt the monotonous view of plain text. You can add an image in your survey invitation email that relates to a product of yours that has recently been the center of attention. Additionally, you can create an image to support the body of the text.

include images in the survey invitation emails

CTA (Call to Action)

Never leave out the CTA. As with almost any text, you need to clearly tell people what you want them to do after reading it. In fact, you’ll notice that all survey invitation email templates have a CTA. In this case, the CTA is the button they click to take the survey.

cta in email survey

This is closely related to the CTA. In many cases, the CTA is actually the link that leads to the survey. But you can also include the link within the body of the text and use the CTA to say, for example, “click on the link” or “take the survey”.

interesting link for survey in email
add link to the survey in the survey invitation email

Email subject lines examples

If you’re not too keen on sitting down and brainstorming subject lines – or you just don’t have the time to do it – no worries, we’ve got you covered. Here’s a list of email subject lines you can use for your survey emails to get higher survey response rates (but you can also use those in the survey invitation email templates listed below):

  • Help us improve our service to you
  • Complete our short survey to win a prize
  • [Name], got a minute? We’d love your expertise on this
  • Not another boring survey – we promise
  • Fill out our survey and enter to win
  • Tell us how you REALLY feel about [service/product]
  • Quick favor? It will take a minute literally
  • We need you! Yes, you, [Name]
  • How about a [number] % OFF in exchange for a fraction of your time?
  • Do you have a minute? Complete our survey and grab your gift!

Survey email template with gift cards

Subject line: A gift card for you and a survey for us – fair enough?


Hey [Name],

We just wanted to tell you how lucky we are to have you as a part of our community. [Your company] always goes far and beyond to make its members feel appreciated and heard.

We’re conducting this <link to survey> to learn more about your thoughts on our [product/service]. It will only take you 5 minutes.

And to show we really mean what we said, you’ll get a gift card from us as a thank you once you complete the survey.

Thank you for being part of our wonderful family!

gift card survey email examples

Survey email template with a giveaway

Subject line: Complete our survey and win [the prize]


Hi [Name]

Awesome to see you on our subscribers’ list! Since you’re a part of the family now, we thought you might be interested in getting a free [the prize].

All you have to do is complete our <link to survey> and help us serve you better. It will only take you a couple of minutes, and you can pour your heart out because it’s completely anonymous.

Thank you for letting us pop up in your inbox,

Your [company name] Team

survey email with incentive

Survey email template with an ambassador program

Subject line: Give your 2 cents. Be part of the results.


Hey there [Name],

As part of our tribe, your thoughts on [topic of the survey/the company] are immensely important to us. We want you to feel like part of this big family that we are – even when each of us feels like the older – rational – sibling at one point.

Will you take this <link to survey> and honestly let us know how we can improve your experience as part of [the company]? You can complete it any time you want, but it would be super helpful if you could do it by [due date].

We wouldn’t be the same without you – thank you for being a building block of the brand!

[Photo: survey email template with an ambassador program]

Survey email invitation with NPS (Net Promoting Score)

Subject line: Judge us


Hi [Name],

We’d really love to hear about your experience with [company]. How do you feel about spending 1 minute of your time to help us improve?

All you have to do is rate your satisfaction with us on a scale from 0 to 10. That’s it.

Your answer is highly appreciated. And, thank you for using our services!

[Photo: survey email template with NPS]

Participation survey emails

Subject line: Let us know what you think!


Hey [Name],

We hope you had a great time at the [event]! We try our best to provide the top services for all of the participants. But don’t let us guess – help us learn from you directly.

Please take only 5 minutes of your day to complete this <link to survey> and share your thoughts. Any feedback is important to us because that’s how we can improve.

Thank you for sharing your time with us, and we hope to see you again at the following [event]!

[Photo: participation survey email]

Customer feedback survey email for a product

Subject line: What did you think about [product]


Hello [Name],

We’re super glad you decided to purchase [product] from us. To be honest, it’s one of our most popular items.

It would be our pleasure to learn more about your experience with it. And not just about the good stuff – hit us with some constructive criticism as well. We read all responses!

Just fill out this short <link to survey> and let us know what you think!

We’re glad you decided to become part of our amazing customer team!

[Photo: product satisfaction survey email]

Survey emails for research

Subject line: How do you deal with [topic of research]? We want to know


Hi [Name],

It seems like [topic of research] is becoming a hot topic these days. Has it been making an impact on you too? We would love to know how you are dealing with it.

Whenever you can, please complete this short <survey> we’re conducting so we can get as much relevant data on [topic of research] as possible. We’ll inform you about the survey results as soon as they are ready!

Thank you for being a great sport!

The Team at [company]

[Photo: survey email for research]

Survey email with an embedded question

You can include the first question of the survey within the body of the email. Just make sure the question type is supported. When the respondents click on the embedded question, the link will lead them to the website with the rest of the survey. Usually, they will be required to confirm that they are completing it.

Subject line: Complete this survey with just one click


Hi there [Name],

Here at [company], there’s nothing that we value more than the opinion of our users. Every once in a while, we like to collect feedback from you so we can improve your overall experience with us.

What do you say about participating in a VERY short survey? It will take you only one click and right here in this email.

Please choose one of the options given below:

[Option 1]

[Option 2]

Thank you for being such a team player – that’s why we love our users!

[Photo: survey email with an embedded question]

Retail store survey email

Subject line: How was your visit to [your store]?


Hey [Name],

We’re so happy you decided to visit us at [your store]. Our top priority is keeping our customers satisfied with our products and services.

Would you mind completing this <survey> for us and helping us enhance the quality of our service? It will only take you a few minutes, and you can fill it out whenever you want by the [reasonable date].

Thank you for choosing us!

Yours [company]

[Photo: retail store survey email]

Survey invitation email about trial satisfaction

Subject line: Trial run happy or not? Tell us!


Hey [Name],

We’re glad to see you’ve chosen to try out our [service]. As the trial run is about to expire, we would like to know what you think about the experience.

Can you fill out this <survey> and let us know what you liked and what you did not so much? Our primary goal is to make our users as happy as possible with our products, so your input is highly important to us.

Thank you for choosing us, and we hope to be seeing you a bit longer!

email for product satisfaction survey
survey invitations for trial satisfaction

Survey invitation emails for market research

Subject line: A little help from you, friend?


Hi [Name],

We’re conducting market research on [topic]. Because you showed interest in [respective market field], it would be of great help to us if you could complete this <survey>. It will only take you 2 minutes and to show our appreciation, we’ve included a [incentive or survey results] once you fill it out.

Thank you for donating some of your precious time to us!

market research survey form

Survey invitation emails for academic evaluation

Subject line: Your opinion matters to us!


Hello [Name],

Our institution prides itself on the high quality of education we offer. And, we do everything to bring out the best in our students in every segment of their lives. That is why we conduct regular surveys that cover various topics, from teacher satisfaction to snacks in our vending machines.

Please take a minute of your time to complete the <survey> and help us improve in any way we can.

You are a valuable part of [institution], and your opinion is invaluable to us. Thank you for your participation!

[Photo: survey invitation email for academic evaluation]

Survey invitation emails for cart abandonment

Subject line: Gone so soon? Tell us what changed your mind


Hey [Name],

We noticed you chose not to go through with your purchase. As much as we are sad to see you go, we would like to know what changed your mind.

Would you be willing to complete this super-short <survey link> to tell us more about why you decided not to continue with your order? We will use the results to learn and improve your experience with us.

Thank you for taking the time, and we hope to see you back soon!

[Photo: survey invitation email for cart abandonment]

Survey invitation reminder

Subject line: In case you missed our survey


Hi [Name],

You probably already know, but we’re conducting a survey on [topic], and your thoughts on the matter will be invaluable to us.

We know that everyone is so busy these days – us here at [company] being no different – so we wanted to send you this friendly reminder to take the survey. It’s short, and all it takes are just a few clicks.

You can complete it here <link to survey>

Thanks for being such an important part of our community!

[Photo: survey invitation reminder]

Survey email with results

Subject line: You participated – you deserve the results!


Dear [Name],

First of all, we want to thank you for taking the time to participate in our survey about [topic]. Your input was beneficial to us!

Because you showed such sportsmanship and helped us when we needed you, we thought we’d share the results with you.

Visit this <link> to get the full article.

Thank you once again for your participation!

results of the survey data
results of the survey data

Send surveys via EmbedForms

Send email with survey

With EmbedForms, you can generate a short URL for your surveys, and use any of the above templates to send your surveys to potential respondents. All you need to do is get a free account and log in to the platform to create a new survey. Once you do that, you’ll have the option to choose between embedding a form on your own website, so you can send a link to that page, or getting the pre-generated link for the survey that you can include in your emails.

The third option is to use the pre-built ‘Send email’ option that allows you to add emails and send the emails directly from the platform. At the moment these emails are short and include the link to the form, see below:

survey link in email

Start now and create your free survey link >


What is a survey email?

It’s a method that collects data from targeted respondents via email.

What should I include in a survey email?

A clear subject line, a message about why you need the data and what will the respondent get from it. Also, a clear call to action. Additional images are optional but highly preferable.

Can a survey be embedded in an email?

Partly. You can embed the first question in your email. When the respondent answers it, they will be directed to the first page of your survey to complete it.

Can you insert a survey in Gmail?

Yes. You need to install the extension, open the wizard, and then open a new message. The toolbar will show you the option for creating a survey. Click the Create new poll button.

What are the advantages of email surveys?

They are cost-effective, can collect a large number of data, and can be easily sent to multiple recipients at the same time. They also offer the opportunity for anonymity, so you get honest answers from respondents.

Key Takeaways

In the spirit of the survey email templates – we hope that you found this article helpful and that we’ve covered what you wanted to know about effective survey invitation emails.

Always remember to have a clear subject line, keep the body of the text short and clear, and include direct links to the surveys. Whenever you can, throw in some images just to make it more fun. Also, it’s always a good practice to include some kind of incentive to motivate people to participate and get more survey responses.

Now go and rock that business of yours!

web forms builder

Build all your web forms for free

EmbedForms is the only form builder you will ever need to capture web leads, create surveys, or collect feedback on your website.

All PRO features | Cancel any time.

CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.