Social listening is a big part of every brand’s marketing strategy. With the emergence of Threads as one of the most used apps, exceeding 320 million monthly active users, having a tool to track and monitor what people talk about is a gold mine.
In this post, we will show you how to start monitoring and collecting Threads posts containing a specific keyword.
Let’s get started.
Why monitor mentions and posts with specific keywords on Threads?
Threads has become a popular platform for brands, creators, and individuals to engage in real-time conversations. By monitoring mentions on Threads, businesses can:
- Stay on top of brand mentions and keep track of customer sentiment.
- Engage in conversations with users and prospects.
- Discover trending topics and key industry insights.
- Monitor competitors and analyze their strategies.
- Improve customer support by addressing feedback in real-time.
- Identify influencers who talk about your brand.
- Utilize advanced search to refine mention tracking.
- Leverage search results to filter insights from specific posts.
Whether you are managing your brand’s reputation, analyzing trends, or running a marketing campaign, tracking mentions on Threads ensures you never miss a relevant conversation.
Use cases for monitoring Threads
| Use Case | Benefits |
|---|---|
| Brand awareness & community engagement | Stay informed when your Threads account is mentioned, engage in discussions, and increase visibility. Strengthen relationships by responding to comments and mentions. Use keyword search to find profiles mentioning your brand. |
| Customer feedback & sentiment analysis | Monitor customer opinions and feedback, apply sentiment analysis, and refine services based on public perception. Filter posts using search terms to track customer sentiment effectively. |
| Competitive intelligence | Track competitor mentions, analyze audience engagement strategies, and identify growth opportunities. Search for specific users interacting with competitors. |
| Crisis detection & reputation management | Detect PR issues early, mitigate negative sentiment, and protect brand reputation. Set up alerts for new features to enhance crisis tracking. |
| Influencer & campaign tracking | Monitor influencer mentions, assess campaign impact, and identify brand advocates. Track hashtags and campaign-specific keywords to measure performance. |
How to track and monitor Threads?
With EmbedSocial, you can easily track and monitor mentions on Threads and gain valuable insights. Follow these steps to set up tracking:
Step 1: Connect your Threads account to EmbedSocial
- Log into your EmbedSocial account.
- Go to the “Sources” section.
- Select Threads as the platform.
- Authenticate your Threads account through Meta’s API.
Step 2: Set up the keyword and mention tracking
- Enter the search term, hashtags, or brand names you want to track.
- Create a feed/widget with all posts.
- Use the embed code to display the widget or navigate to All posts to continue analyzing the posts.
- Here, you can enable real-time alerts to Slack so you never miss a mention.
Step 3: Monitor & analyze data
- Navigate to All posts
- Use advanced search options to refine results based on specific users.
- Filter search results by keywords, date, and engagement metrics.
- Apply filters for deeper insights (location, sentiment, engagement levels, etc.).
- Export reports to evaluate campaign performance.
- Refine keyword tracking to include new trends.
Step 4: Engage & respond
- Click on the posts and go directly to Thrads to reply to specific posts.
- Interact with positive mentions to build customer loyalty.
- Handle negative feedback quickly with customer support responses.
- Tap into trending conversations to boost engagement.
How EmbedSocial enhances social listening on Threads
By integrating EmbedSocial, businesses can:
- Automate mention tracking with real-time notifications.
- Monitor direct mentions (@yourbrand) to see who is talking about you.
- Conduct sentiment analysis to measure audience perception.
- Track hashtags and keyword search for deeper market insights.
- Monitor competitors to stay ahead in the industry.
- Generate detailed reports to improve marketing strategies.
- Access new features for deeper analytics and automation.
With EmbedSocial’s Threads monitoring feature, you can turn mentions into meaningful engagement opportunities, helping you build brand awareness and strengthen customer relationships.
Conclusion
Tracking mentions on Threads is essential for brands looking to improve customer engagement and stay ahead of market trends. With the right tools, such as EmbedSocial, you can automate tracking, analyze sentiment, and participate in key conversations effortlessly.
With EmbedSocial’s latest integration, tracking and analyzing mentions on Threads has never been easier. Start leveraging social listening today to enhance your brand strategy and audience engagement.
