Imagine being able to create a fully customized UGC widget just by describing it.
No code, no design skills, no manual setup, just a sentence or two about what you want, and it appears instantly. Then, you simply tweak it to perfection.
That’s exactly what AI UGC widgets do. Powered by artificial intelligence, they turn your ideas into ready-to-publish user-generated content displays in seconds.
You won’t have to spend time creating the perfect layout manually, choosing colours, or chasing developers to update widgets. Now, AI can handle the entire process—from design to deployment— while maintaining your brand’s style intact.
At EmbedSocial, we brought this future to life via our AI UGC Widget Builder, which builds you the perfect widget tailored to your content based on what you write.
It’s the best way to get stunning, on-brand UGC widgets that update themselves—built by AI, powered by your customers’ stories. Keep on reading to find out more!
What is an AI UGC widget?
An AI UGC widget is an intelligent website widget that uses artificial intelligence to design, generate, and display user-generated content (UGC) on websites automatically.
‘AI UGC widget’ definition
Simply put, it allows you to tell our conversational AI how you want your UGC section to look exactly, after which it proceeds with building it for you.
You can describe layouts, styles, shapes, or elements like “a minimalist carousel of customer photos” or “a grid with rounded images and five-star ratings”. Within seconds, the AI transforms that request into a fully functional widget ready to be embedded.
Unlike traditional widgets that require manual setup or custom code, an AI UGC widget learns from your inputs to produce unique, on-brand results every time.
It combines AI design intelligence with UGC aggregation—pulling your social media content and customer feedback into one dynamic, automatically styled display, which will continue to engage customers via your website user interface.
We’re proud to state that EmbedSocial is the first platform to introduce this next-generation concept in 2025, merging our proven UGC collection system with AI-powered widget creation for an effortless, creative freedom—without the need for a developer or designer.
Why are AI UGC widgets a game-changer for brands?
AI UGC widgets will redefine how you create and display social proof online. Instead of spending hours designing, coding, and styling widgets manually, teams can now generate perfectly tailored displays in seconds—simply by describing what they want.
Here’s why this innovation matters for modern brands:
- No-code customization—anyone can build beautiful AI website widgets without touching a line of code, enabling users to create perfect widgets every time;
- Faster publishing—AI reduces widget creation from hours to minutes, freeing your team to focus on content, not configuration;
- Consistent design system—AI learns your brand aesthetics and applies them automatically across every widget;
- Personalized experiences—each widget adapts to your tone, colours, and layout preferences, ensuring your UGC looks and feels on-brand;
- Smarter UGC display—AI can prioritise high-performing content (like customer testimonials or posts with better engagement) for maximum impact;
- Scalable creativity—generate multiple unique widget variations in seconds, perfect for agencies and multi-location brands managing dozens of websites.
With EmbedSocial’s AI website widget builder, you gain a creative partner that never sleeps, and one that instantly turns UGC into stunning, conversion-driven website displays. This is more than automation; it’s intelligent design that scales with your business.
How to create your AI UGC widget via EmbedSocial?
There are only a few steps involved in getting your best AI UGC widget.
Step 1: Sign up for EmbedSocial and log in
The very first step is to create an account UGC platform and then log in.
Step 2: Connect your UGC or review source
After you create your account you can follow the steps in the Sources page to connect with your Google or other social media accounts in order to aggregate the posts you want to show in your widget.
You can access all your Google Business Profile data via our direct Google API connection, or you can choose to connect multiple accounts from the popular platforms.
Step 3: Use AI to create the perfect widget
Upon choosing one or several Google locations that pull your Google reviews, you can start setting up your widget via the ‘Widgets’ section.
Once there, you simply have to tap the ‘Create a widget with AI’ button in the top-right corner, after which you’ll be redirected to the following screen:
Here, you have to input your initial widget description and tap ‘Generate for 1 credit’. Then, you’ll be taken to our widget editor where you can further optimize its look:
Once you are fully satisfied with the look of your widget, tap ‘Save’ (top-right corner).
Note: You can also upload photos at any point in the widget creation process to subtly lead the AI widget creator in the right direction.
Bonus step: Embed your UGC widget on your website
Once you are done curating the best UGC widget for your needs, you can embed it on any of your websites. Just copy its code and paste it into your website builder:
Why EmbedSocial leads the AI UGC widget movement
At EmbedSocial, we’re redefining how brands collect, curate, and showcase authentic user content, not just introducing AI everywhere. And our AI UGC Widget Builder is the latest step in a complete ecosystem designed to help businesses turn UGC into growth.
First, we help you gather all the UGC you might need, including photos, videos, mentions, reviews, etc., from platforms like Google, Instagram, TikTok, and Facebook.
Then, our AI widget generation feature instantly transforms that content into beautifully designed, ready-to-embed widgets without code or design skills.
EmbedSocial also powers advanced analytics that track performance and user engagement of your content, helping you gain insights about which UGC resonates most with your audience. And with shoppable widget feeds, you turn that UGC into a revenue-driving experience.
Finally, automation ties everything together—from syncing new UGC to updating widgets in real time. With EmbedSocial, brands get seamless integration between collecting content to showcasing it intelligently, and obtaining valuable insights from it.
This is why we lead the AI UGC widget movement—because we’re not just building widgets, we’re building the future of authentic digital storytelling.
5 best practices to make the most out of our AI widget creator?
While AI can do wonders, you still need to guide it right. So, here are five best practices to help you get the most from EmbedSocial’s AI UGC Widget Creator:
- Be specific with your prompts – describe your ideal layout in detail (e.g., “a 3-column grid with rounded corners and light background”) to get accurate results;
- Use brand keywords – mention your brand’s colours, tone, or personality so the AI matches your visual identity;
- Leverage UGC diversity – mix reviews, customer photos, and videos to make widgets feel more authentic and engaging for the customer journey;
- Test multiple versions – experiment with different prompts and save the best designs as templates for future use;
- Keep widgets fresh – update your AI widgets regularly to reflect new campaigns, seasonal themes, or trending customer content.
This is the right way to turn EmbedSocial’s AI assistant into a true creative partner—one that builds visually consistent, high-performing widgets for engaging visitors and boosting your website traffic via social posts and customer reviews.
3 real-world use cases of AI UGC widgets
AI UGC widgets are futuristic yet practical tools that make a real business impact today. From e-commerce to hospitality, here are three scenarios showing how brands are already using them to save time, boost engagement, and scale creativity.
1. E-commerce brands creating shoppable UGC galleries
An online fashion retailer collects thousands of customer photos and videos tagged with their brand on Instagram. Instead of manually designing a widget, they type:
“Create a clean, modern UGC carousel showing customer outfits with a buy-now button below each post. Also have it match our brand colors.”
The brand proceeds to upload a sample of their brand colors, and within seconds, the AI generates the gallery—perfectly styled, responsive, and ready to publish.
Pro tip: Combine your AI UGC widget with EmbedSocial’s shoppable UGC feature to link each post directly to the corresponding product page, thus turning customer photos into instant purchase opportunities for your website visitors.
2. Multi-location businesses showcasing local testimonials
A restaurant chain with 50 Google locations wants to embed all its Google reviews from each branch. Instead of creating 50 different widgets, they describe one layout to the AI:
“Create a testimonial wall showing the top Google reviews from all our locations.”
The system automatically replicates the widget design across all branches, pulling reviews and visuals for each location. And the more they prompt our AI engine, the more detailed their widget is.
Pro tip: Use EmbedSocial’s Google location groups feature to bulk-manage widget content across multiple stores and keep everything in sync.
3. Agencies designing branded widgets for multiple clients
A digital marketing agency manages UGC for 20 clients—from gyms to real estate brands. Before AI, each client’s widget had to be designed manually. Now, the agency can prompt:
“Build a bold, vibrant grid layout for fitness content” or “Design a minimal, elegant UGC slider for a real estate homepage.”
The AI delivers each widget on-brand and ready to embed.
Pro tip: Start with EmbedSocial’s ready-to-go templates if you lack the inspiration to craft one from scratch. Then, you can build on them and change elements.
As you can see, AI UGC widgets are turning once-complex design workflows into simple, creative conversations. Whether you manage one website or hundreds, they make showcasing authentic user-generated content much easier and far more scalable.
Conclusion: AI UGC widgets redefine how we build social proof
We live in the age of AI, and there’s nothing this new technology hasn’t transformed, including websites, how they are built, and, ultimately, how they look.
At the forefront of this change are AI UGC widgets, as they turn what used to be static, manually designed sections into living, adaptive showcases of customer trust.
I expect to see websites moving from fixed templates to dynamic experiences built on authentic user content as AI continues to learn brand aesthetics and audience behaviour. The web’s visual language is shifting from polished perfection to intelligent authenticity.
With our user-friendly AI chatbot builder, you can be among the first to experience this transformation and get more sales. You just describe what you want and you’ll get it.
Start building the future of social proof today with EmbedSocial.
FAQs about AI UGC widgets
What does UGC stand for?
UGC stands for user-generated content—any photos, videos, reviews, or social media pages created by potential customers about your brand, products, or services.
What is an AI widget?
An AI widget is a website component powered by artificial intelligence that can design, customise, or update itself automatically based on user input or behaviour. It eliminates the need for manual coding or design work.
What is an AI UGC widget?
An AI UGC widget is an intelligent website element that uses artificial intelligence to automatically design and display user-generated content such as reviews, photos, or videos.
How do AI UGC widgets work?
They combine AI design tools with UGC aggregation, i.e., you describe your desired widget style in natural language, and AI generates a ready-to-embed layout.
Can I customise an AI UGC widget after it’s created?
Yes. You can fine-tune design elements, colours, or layouts within EmbedSocial, allowing full creative control even after the AI has generated your widget.
Who can benefit most from AI UGC widgets?
They’re ideal for e-commerce stores, agencies, and multi-location brands that frequently showcase UGC across different pages and want faster, code-free customization.
