How to Embed Instagram Feed in WordPress Easily in 2026

Displaying an Instagram feed on your website increases trust and conversion rates by more than 10%. Plus, with a WordPress website, the process to embed an Instagram feed is very easy.

Below, I show you how to do that exactly via a third-party social media aggregator like EmbedSocial. Plus, I will cover additional methods and the benefits of embedding Instagram feeds.

Before we proceed with the full process, here’s a brief interactive video showing you how to quickly create your own Instagram feed for WordPress using a vibe-code widget tool:

5 methods to embed Instagram feed on WordPress

There are a few different ways to embed an Instagram feed on your WordPress site, and they have their strengths and weaknesses depending on your content and the features you are looking for:

1. Use an Instagram aggregator to add Instagram feeds to WordPress
2. Use an Instagram feed WordPress plugin
3. Use an embed code from Instagram
4. Use a shortcode for embedding
5. Use an oEmbed URL

1. Use Instagram aggregator to add Instagram feeds to WordPress

EmbedSocial has a plugin, but in our experience, most of the users don’t need to maintain yet another plugin just to paste the code from the platform. That is why the Instagram Feed for WordPress is designed for users who want to embed the Instagram feed without a plugin.

The platform can also be used externally from WordPress, where users can generate their Instagram posts and create the widgets they like. This method is explained in detail below in the post.

2. Use an Instagram feed WordPress plugin

If you’re using WordPress, you can use Instagram WordPress plugins to embed your Instagram feed. One great option is the WP Instagram Widget plugin.

This plugin lets you easily embed your Instagram feed in your site’s sidebar or any other widget area.

3. Use an embed code from Instagram

If you don’t want to use a plugin, you can embed your Instagram in WordPress using an embed code from the Instagram app. To do this, go to your Instagram account and find the post that you want to embed. Then click on the three dots in the post’s top right corner and click on “Embed.”

Copy the embed code and paste it into the HTML editor of your WordPress post or page.

Note: The limitation is that you will need to copy all the codes of the separate posts and build the feed. It is not recommended to do this if you need to embed more than 5 posts. In that case, you need an actual Instagram feed plugin or Instagram aggregator to embed multiple posts with one single code.

4. Use a shortcode

Another option for embedding your Instagram feed is to use a shortcode. There are a few different plugins that you can use to generate a shortcode for your feed but manage and customize the feed on an outside platform.

The difference is that the plugin enables only the embedding of a shortcode and is a simple light plugin that doesn’t require you to maintain it regularly. All the updates are done in the outside platform, where you create the widget and get the shortcode.

Basically, the plugin only needs to use a shortcode for a simple way to embed without the need to paste an entire JavaScript code.

For example, the EmbedSocial WordPress plugin does this.

Once you have installed and activated the plugin, go to your EmbedFeed account and choose Instagram Feed to connect to your Instagram account. After connecting your account, you can configure the plugin settings according to your needs.

After that, you can go to any post or page and use the following shortcode to embed your Instagram feed.

5. Use an oEmbed URL

The fifth and final method we’ll cover is an oEmbed URL. This method is a bit more technical than the other methods, but it’s still pretty easy to do.

An oEmbed URL is a URL that points to a specific Instagram post.

You can query the Instagram oEmbed endpoint to get an Instagram post embedded in HTML and basic metadata to display the post on another website or app. Supports photo, video, Reel, and Guide posts.

Before you start to use oEmbed, your app must undergo App Review for the oEmbed Read feature and provide an access token to a personal account or an Instagram business account.

Now that you have the oEmbed URL, you can paste it into any post or page on your WordPress website. When you publish the post or page, WordPress will automatically embed the Instagram post into your content.

FYI: You can automatically embed an Instagram widget with a social media aggregator, bringing your website to life with fresh content.

Full guide: How to embed an Instagram feed in WordPress via EmbedSocial?

In order to embed your Instagram feed on WordPress, you first have to create your EmbedSocial account. Then, you just have to follow six simple steps:

• Start with AI widget prompts
• Connect your Instagram source
• Choose your Instagram widget template
• Edit your Instagram widget template
• Copy the embeddable widget code
• Paste the code on your WordPress site

Note:

EmbedSocial provides two options: a javascript code to embed directly in your WordPress post and a plugin for embedding Instagram feeds with a shortcode.

Before you start, please note that you can use the EmbedSocial platform with or without a WordPress plugin to embed your Instagram feed for free.

Step 1: Start with AI widget prompts

Enter your widget prompt in the input field describing your perfect Instagram feed widget:

Step 2: Connect your Instagram source

Link your social profile to the platform to ensure your feed pulls in real-time Instagram content:

After navigating to the ‘Sources’ tab, you will have to connect your Instagram source and select it from the list of sources. Then, you can jump over to the widget editor again:

Step 3: Choose your Instagram widget template

Access the built-in library to find the perfect pre-made style that matches your website’s aesthetic:

Step 4: Edit your Instagram widget template

To embed instagram feed with a unique look, type custom instructions to change its look:

Step 5: Copy the embeddable widget code

When you’re done, navigate to the ‘Embed’ tab and tap ‘Copy code’ to get the widget code:

Step 6: Paste the code on your WordPress site

Finally, you have to go to your WordPress page to embed your fresh new Instagram widget.

There, just press the ‘+’ button in the top-left, search for the ‘Custom HTML’ element, add it on your page, and in the empty field just paste your widget code. Press ‘Save’ when you’re done:

Embed an Instagram hashtag feed in WordPress

If you want to embed an Instagram hashtag feed, you can again use EmbedSocial. This product makes it easy to embed all kinds of social media content on WordPress, including Instagram hashtags.

To get started, first create a free trial account and follow these steps:

1. Go to Sources and select Instagram
2. Select the Instagram hashtag option, type the hashtag, and click Next
3. Select the widget layout and click Create widget
4. To embed the widget, just copy the top-right code and paste it into your WordPress page HTML block

That’s it. The platform will automatically pull all the latest posts containing the specified hashtag and continue to sync automatically.

Note: you can also embed our Instagram Reels widget automatically on your WordPress website.

Embed an Instagram Reels widget in WordPress

Adding Instagram Reels to your WordPress website is a great way to engage with your audience and show them the latest Instagram videos from your brand. To do this, simply create a new widget in EmbedSocial and choose the “Instagram account” that contains Reels.

The steps are the same as creating a widget with Hashtags. The difference is that you will need to connect your Instagram account first.

Here is the editor with an Instagram Reels widget:

Embed Instagram posts in WordPress from multiple Instagram accounts

EmbedFeed has the option to get posts from multiple Instagram accounts that you manage and create a combined Instagram feed with all the posts.

Here are some of the use cases when you might need to create Instagram feeds from multiple Instagram accounts:

• If you are a real estate agency, you can showcase listings from different real estate agents
• If ou are a talent agency, you can showcase the Instagram activity of multiple talents in your agency
• If you are a car dealership. you can showcase the Instagram posts from different car dealers

and similar. The use cases are endless, and embedding multiple accounts’ Instagram feed to WordPress is the same as previously described.

Customizing and optimizing your Instagram Feed display

Looking to make your website stand out with visual content? When you embed instagram feed in WordPress, you unlock a world of creative customization. The right display not only boosts your site’s appeal but also keeps visitors coming back for more.

Layout and design customization

Choosing the best layout is essential to make your embed instagram feed wordpress visually engaging. Popular options include:

• Grid: Perfect for portfolios and business sites.
• Slider/Carousel: Ideal for showcasing featured posts or campaigns.
• Masonry: Great for dynamic, creative displays.

If you want to display user-generated content in a more authentic way check out the Instagram widgets templates library. Experiment with layouts to find the best fit for your brand story.

Branding and style consistency

Consistency is key to a professional look. Use the AI assistant in EmbedSocial to match your feed’s colors, fonts, and borders to your website theme for seamless integration. Most plugins let you tweak these settings directly, while advanced users can use custom CSS for full control. This ensures your instagram feed always feels on-brand.

Advanced features in 2026 Plugins

Modern plugins offer more than just basic photo grids. Look for:

• Shoppable feeds: Tag products directly in your posts for instant sales. See how a UGC shoppable widget to increase sales can transform your e-commerce strategy.
• Lightbox galleries: Let visitors view images in an enlarged format.
• Instagram Stories integration: Share ephemeral content and keep your site lively.

These features make your Instagram widget in WordPress a powerful marketing tool.

SEO optimization for embedded feeds

Optimizing your feed for search engines is crucial. Make sure your embedded feed is crawlable and uses descriptive alt text for each image. Many tools like EmbedSocial now support schema markup, helping your content appear in rich results. When you embed instagram feed in WordPress with SEO in mind, you increase your chances of organic traffic growth.

Performance and speed considerations

A slow feed can turn visitors away. To keep things snappy:

• Enable lazy loading for images.
• Choose plugins optimized for Core Web Vitals.
• Compress images without sacrificing quality.

These steps ensure your embed instagram feed wordpress won’t slow down your site.

Accessibility and mobile responsiveness

Your Instagram feed should look great and work well for everyone. Test with screen readers and keyboard navigation to ensure accessibility. Use responsive layouts so your feed adapts to any device, giving every visitor a smooth experience.

Analytics and tracking

Track how your Instagram feed performs with built-in widget analytics or integrate with Google Analytics. Monitor clicks, likes, and conversions to see which content resonates most. This data empowers you to keep refining your Instagram feed for maximum impact.

Demos of embedded Instagram Feeds, Reels, and Hashtags on websites

Here is a demo of an Instagram slider widget embedded in this WordPress post.

These are just a few examples of the many ways you can use EmbedSocial to display Instagram content on your WordPress site.

• Demo of Instagram Hero Section
• Demo of an Instagram feed with posts from a hashtag
• Demo of an Instagram Reels feed
• Demo of Influencer Instagram Widget

To inspire, see more examples of great Instagram Feeds and walls.

Want more Instagram feed widgets? Click below to explore more templates.

Why embed Instagram Feed on your WordPress site?

Want to make your website stand out in 2026? One of the smartest ways is to embed Instagram feed in WordPress directly onto your pages. This tactic delivers fresh, eye-catching content and invites visitors to engage with your brand in real time.

Let’s check 7 benefits and explore why this strategy is a trend for modern WordPress sites.

1. Enhance visual appeal and engagement

Adding an Instagram feed instantly transforms your site’s look. When you embed instagram feed wordpress, you inject dynamic visuals that captivate visitors and keep them scrolling. Studies reveal that sites with embedded social feeds see up to 20% higher engagement. This is because users love live, authentic content.

An Instagram feed provides a steady stream of new photos and videos, making your site feel lively and current. Plus, consistent branding across Instagram and your website strengthens your story and builds trust with your audience.

2. Drive social proof and trust

People trust what others share online. By choosing to embed instagram feed wordpress, you showcase real-time posts from your community, customers, or influencers. These posts work as living testimonials, boosting your credibility and helping new visitors feel confident in your brand.

For e-commerce stores, user-generated content (UGC) can drive conversions. Research shows that seeing real customers using your products can directly influence buying decisions.

3. Boost SEO and website performance

When you embed instagram feed wordpress, your site benefits from a continuous flow of fresh content. Search engines love sites that update often, and a live Instagram feed signals that your website stays current. This can help improve your rankings.

Embedded feeds also increase dwell time, since visitors spend more time viewing your visuals. This, combined with a lower bounce rate, sends positive signals to search engines. In 2026, most Instagram feed widgets are built with SEO in mind, making it easier to climb the search results.

4. Increase Instagram followers and cross-channel traffic

Embedding your Instagram feed creates a two-way street. When you embed instagram feed wordpress, website visitors are encouraged to follow your Instagram profile directly. Many plugins now include call-to-action buttons and direct follow options within the feed.

This seamless integration helps grow your Instagram audience and drives more traffic between your site and social channels. The result? A stronger, more unified online presence.

5. Support marketing campaigns and promotions

Want to amplify your latest campaign? Embed instagram feed wordpress to showcase hashtag contests, product launches, or upcoming events. Real-time updates from your Instagram keep your site buzzing with activity.

For example, if you’re running a seasonal promotion or live event, your website can automatically display the latest posts as they happen. This keeps visitors in the loop and excited about what’s next.

6. Save time with automation

Managing your website’s visuals doesn’t have to be a headache. With automated Instagram feed plugins, new posts appear on your site without manual uploads. Moderation and curation tools let you filter content, highlight what matters, and remove anything off-brand.

This efficiency frees up time for other important tasks, while ensuring your site always looks its best.

7. Keep your website content fresh

Stale websites lose visitors fast. By showing the latest Instagram posts, stories, or reels, your site always feels up to date. Whether it’s a seasonal update, live event coverage, or an influencer takeover, your content stays relevant.

Automatic updates mean your audience never misses out on what’s happening, and your site remains a go-to resource for what’s new.

Overview of embedding options in 2026

There are two main ways to embed instagram feed wordpress: plugin-based embedding and manual embedding. Plugin-based solutions are designed for seamless integration with the latest WordPress tools, including the block editor (Gutenberg), Elementor, and popular page builders.

Manual methods, on the other hand, use Instagram’s native embed code for individual posts. While plugins offer advanced features and automation, manual embeds can be ideal for simple, static needs. The choice depends on your goals, technical skills, and how much control you want over your website’s Instagram content.

Pros and cons of Instagram Feed plugins

Instagram feed plugins are the top choice for most users aiming to embed instagram feed wordpress efficiently. They make the process user-friendly, offering customization, moderation, and multiple layouts such as grids, carousels, or masonry displays. Leading options like EmbedSocial’s Instagram Widget are frequently updated for security and privacy compliance, including GDPR and CCPA.

A quick comparison:

Feature	Plugins	Manual Embedding
Ease of Use	High	Moderate
Automation	Yes	No
Customization	Extensive	Limited
Scalability	Excellent	Poor
Privacy Controls	Built-in	Manual

For an in-depth look at top tools, check out this guide to the Top WordPress Plugins for Instagram Feeds, which covers the latest features and plugin options for 2026.

Manual embedding via Instagram’s native tools

Instagram’s own embed code feature lets you showcase single posts or reels on your site. To embed instagram feed wordpress manually, just copy the embed code from Instagram and paste it into a WordPress HTML block. This is straightforward for one-off posts, but not practical for full feeds.

Manual embedding makes sense for lightweight sites or landing pages where you only need to highlight a specific campaign or announcement. However, it lacks automation, so you’ll need to update content manually each time.

Considerations for E-commerce, agencies, and enterprises

When you need to embed instagram feed on WordPress on a larger scale, special considerations come into play. E-commerce sites, agencies, and enterprises often require features like API support, advanced analytics, and moderation tools.

Look for plugins that offer scalable solutions, multi-account support, and robust moderation workflows. This ensures consistent performance whether you’re managing a single store or dozens of client accounts.

Budget and feature comparison

Budget is a key factor when deciding how to embed instagram feed wordpress. Free plugins are great for basic needs, while premium options unlock advanced features like filtering, hashtag feeds, and shoppable posts.

Here’s a quick breakdown:

• Free Plugins: Basic displays, limited customization, core functionality.
• Premium Plugins: Advanced filtering, shoppable Instagram feeds, deeper analytics, priority support.

Assess your must-have features and consider if future growth will require investing in a paid solution.

Key Takeaways

In this article, we explained in detail how to embed an Instagram feed on a WordPress website and showcase your latest Instagram posts.

We shared a few methods for doing this: using the official Instagram plugin and using the EmbedSocial WordPress plugin.

All methods work well and will help you display your Instagram content beautifully on your WordPress site.

If you want more control over your feed and when you need to show user-generated content from other Instagram users, we recommend using the EmbedFeed platform. It’s a powerful tool that lets you customize your feed and display only the content that you want.

We hope this article helped you learn how to embed an Instagram feed on your WordPress site. You may also want to check out our article on adding a TikTok feed to your website.

Do you have any questions about embedding an Instagram feed on a WordPress website? Let us know.

FAQ about how to embed Instagram Widget for WordPress

What is a social media aggregator?

A social media aggregator is a tool that allows you to collect and display Instagram feeds from multiple social media platforms in one place. This can be useful for both individuals and businesses who want to create a single source of information for their followers or customers. Social media aggregators can be used to display content from a variety of sources, including blogs, news websites, and social networking sites.

One of the most complete social media aggregators is EmbedSocial, with sources such as TikTok, YouTube, Facebook, Pinterest, and Instagram. You can use an embed code to display content from these sources on your website or blog.

Can I embed multiple Instagram feeds on one WordPress website?

Absolutely. You can create separate Instagram widgets for different accounts or hashtags and embed them across multiple pages using unique shortcodes.

Will the Instagram feed update automatically on my WordPress site?

Yes, with tools like EmbedSocial, the Instagram feed auto-syncs daily using the official Instagram API, so new posts appear on your site in real-time without any manual updates.

How do I add an Instagram feed to my WordPress website without a plugin?

There are a few reasons why it’s important for the plugin to be connected with Instagram’s API. First, it allows the plugin to pull in content from your Instagram account automatically. This means you don’t have to manually add each photo or video you want to share on your website or blog.
Second, it gives you the ability to moderate the content that’s being shared. This is important if you want to make sure only high-quality, relevant content is being shared on your website or blog.
Finally, professional social media aggregators that have Instagram API integrations are highly reliable in syncing the content, they are constantly maintained and updated with new features.

What’s the best way to embed a shoppable Instagram feed on a WooCommerce site?

Use an Instagram feed plugin that supports product tagging, like EmbedSocial. You can tag products in each Instagram post and connect them to product pages, creating a shoppable gallery that boosts conversions.

Can I filter which Instagram posts appear in the feed?

Yes, many tools offer manual or keyword-based moderation. You can hide posts, pin featured ones, or show only posts with specific captions or hashtags.

Is there a way to embed Instagram Stories or Reels on WordPress too?

Yes, advanced plugins like EmbedSocial allow you to embed Stories and Reels alongside your feed, providing a more dynamic and engaging experience.

How do I embed Instagram feeds on Elementor or Gutenberg blocks?

For Elementor, drag and drop the HTML or shortcode widget and paste your Instagram embed code. For Gutenberg, use the “Shortcode” block and do the same—your feed will render instantly.