Fixed tab button

If you’re looking for a quick and easy way to hear from your users and learn more about their customer experience, feedback buttons are the perfect solution. 

Feedback buttons are usually attached on the side, bottom, or top of a website, and when the button is clicked, a feedback form pop-up overlays the screen or appears as a slide-in feedback form. 

Visitors can use feedback buttons for addressing different issues like reporting bugs, usability issues, suggesting new features – even filling in surveys about what works well (and not so well) while visiting your website. 

The point of feedback buttons is to make it as simple as possible for people who want to give you their website feedback.

Below we listed a few feedback tools that can help you to embed different feedback button formats on any website easily.

Just follow the screenshots to learn how to start.

1. Feedback Triggers by EmbedForms

With a feedback tool like EmbedForms, you can embed the form as a button, floater, or banner without the need to install any additional plugins or call for customer support assistance. 

EmbedForms is suitable and offers high functionality widgets for websites designed with different web builders like WordPress, or Wix.

To start with EmbedForms, create an account and then choose in which form you would like the feedback button to appear by following the steps below.

Fixed Website Button

Fixed feedback button

One way to apply a feedback form to your website is in the form of a button. These are the small tabs that are visible from the left or the right margin of the website. With one click, the tab opens, and visitors are able to give you their feedback. 

Here are the steps to embed a fixed tab button:

  1. Chose a template from the library or start from scratch
  2. Select button, choose color, click save, and publish
  3. Copy the widget code and paste it into the HTML of the website where you want it to appear.

Feedback Banner

Banner feedback button

Feedback widgets you see embedded at the top of a website are called banners. Like any other feedback buttons, once visitors engage with the banner, they will be presented with a feedback form.

Here are the steps to embed a banner feedback button: 

  1. Chose a template from the library or start from scratch
  2. Select banner, choose color, click save and publish
  3. Copy the widget code and paste it into the HTML of the website where you want it to appear.

Floating Popover

Floating popover feedback button

Floaters resemble chats at first glance. They are usually placed to the bottom, left, or right of the web pages. 

Floating popover feedback button

Here are the steps to embed a floating popover feedback button: 

  1. Chose a template from the library or start from scratch
  2. Select popover, color, click save, and publish
  3. Copy the widget code and paste it into the HTML of the website where you want it to appear.

Custom JavaScript feedback form trigger 

With JavaScript trigger, you can turn any object on your website into a feedback button whether it is an image or other element.

Here are the steps on how to create a custom trigger for a feedback form:

  1. Select the JS trigger button
  2. Type the ID into the define trigger ID window
  3. Add this ID on a link, image or other div element in your website html
  4. Paste the javascript also in that html body section

2. Feedback Widget by HotJar 

HotJar fixed feedback button

HotJar offers an engaging way of asking for feedback. For example, With HotJar you can use emojis to ask your customers to rate their experience with you.

By choosing the position of the feedback button, you can also choose if the button will appear as a fixed tab on the website’s margin or as a floating popover.

Here are the steps to embed a feedback button with HotJar:

  1. Create an account 
  2. Customize the widget’s design
  3. Customize the message
  4. Choose a specific page where you want the widget to appear

3. Feedback Button by JotForm

JotForm fixed feedback button

JotForm also offers a simple way of embedding feedback buttons on your website just follow the steps below. 

  1. Create an account 
  2. Create a form
  3. Click publish and then click on the embed option
  4. Copy the code widget and paste it on your website where you want the button to appear

Feedback buttons embedding positions

Fixed feedback button on thank you page

Most of the feedback buttons are embedded on pages where a customer is expected to act. 

For example, on some e-commerce websites like Shopify, these buttons are embedded on the checkout page so that owners can gather feedback about the impression visitors got from the customer journey. 

Furthermore, there is not much difference from a user experience standpoint on which side the form should be embedded. This mostly depends on the design of your website.

The good thing is that you can apply any online form or feedback survey in a shape of a feedback widget. So whether you like to embed a customer satisfaction survey, NPS survey( net promoter score ), or even a contact form for customers to contact your support team, these can all be attached to your website in the form of a feedback button. 

The bottom line is that any type of feedback can be collected with feedback buttons.

Benefits and feedback buttons use cases

  • Feedback buttons are indicators that customer feedback is welcomed on your website.
  • Users can easily find the form on your webpage.
  • They are not pushy and don’t get in the way of user’s activity on your website. Your visitors can use the forms only when the form is triggered. 
  • You can get real-time feedback about the level of customer satisfaction directly and privately sent to your email or a third-party app without worrying about it being shared on social media.
  • Helpful when customers have a question, need assistance, or want to provide insightful user feedback.
  • You can use feedback buttons as a way to gather customer ratings about your product or service. 
  • By learning more about your customer through their feedback, you can increase conversion rates and customer retention.
  • Many mobile apps use feedback buttons for in-app feedback from users.

Final thoughts

Feedback buttons can be a valuable asset for gathering customer feedback and can greatly benefit any business. 

Embedding feedback buttons is now much easier with the help of form builders. As a result, anyone can insert a button in less than a minute and gather valuable customer feedback. 

If you are looking for a discrete yet welcoming way to show your customers that their opinion is valued, feedback buttons are a way to do it.

Avatar for Emilija Ancevska
Emilija Ancevska

Content creator at EmbedSocial responsible for writing valuable articles mostly related to customer feedback, surveys, and UGC.