196 Best Instagram Bio Ideas, Examples & Templates to Copy + Paste

You never get a second chance to make a first impression – so why risk it when it comes to your Instagram bio?

Besides your image, the first thing people see on your profile is your Instagram bio, so without a doubt, we can say it’s one of the most important things.

It might seem irrelevant, but the “devil is in the details,” and the details, in this case, mean more followers and/or customers.

If you lack inspiration for your Instagram bio, in this blog post, we’ll share some ideas, and besides that – here’s everything else we’ll cover:

Why your Instagram bio is important?

So, where to start with writing your bio?

– With a total of 150 characters, your Instagram bio should contain the following:

• vital information – such as who you are, what you do, the topics you’re interested in/are willing to talk about, your job role, and a way for people to reach out to you (contact information)
• showcase your personality – feel free to show off your personality even in your Instagram bio (in this way, chances are you’ll attract the right kind of audience)
• call-to-action – CTA is also essential, especially if the Instagram account is a business one or used as such one.

All in all, these are the most basic elements of every Instagram bio, but stick with us.

We will cover so much, plus give away some super practical examples.

We will start with Instagram bio Ideas for Individuals.

If you are an individual using Instagram to create your personal brand, here are some Instagram bio ideas and examples sorted into few different categories:

1. Fashion influencers
2. Crypto influencers
3. Entrepreneurs
4. Lifestyle influencers
5. Businesses
6. Auto-dealerships
7. Real estate agents
8. Cosmetic brands

Instagram Bios for Fashion Influencers + Examples

With an estimated worth of $1,7 trillion, we can say the fashion industry is one of the biggest ones worldwide. So why not stand out from the crowd and grab a “piece of the cake”? Here’s how to start by writing your Instagram bio:

Fashion Instagram Bio Ideas to Copy + Paste

1. Showcasing the latest trends ?
2. Making fashion statements ?
3. Dressing to make a difference ?
4. Taking fashion risks ?
5. Inspiring others with clothing choices ?
6. Styling to stand out from the crowd ?
7. Creating unique looks for every occasion ?
8. Expressing individuality through fashion ?
9. Sharing creative design ideas ?
10. Growing a community of fashion lovers ♥️

Fashion Instagram Bio Examples

Template #1 – Emma Hill

• Name and Surname
• Description of her (your style)
• The name of her YouTube Channel
• A link to her second account and one for donations (you could place a link to your website)

Template #2 – Chrissy Rutherford

• Name and Surname
• A brief text that’s a combination of who she is and her interests
• Job title
• Call-to-action with a unique link and a hashtag

Template #3 – Valeria Lipovetsky

• Name and Surname
• Most important aspects/interestest of her life (Fashion, Self-love, and Motherhood)
• Her profession (Founder @Shopverie)
• Social proof
• Current Location
• Call-to-action
• Link to her other important links

Template #4 – Chiara Ferragni

• Name and Surname
• Most important aspects of her life
• Her role (Founder to @chiaraferragnibrand)
• A place for a unique hashtag and a call-to-action for the series
• A link to her collection in the stores

Template #5 – Camila Coelho

• Name and Surname
• A quote
• Founder of (her personal brands)
• What she supports
• Link

Template #6 – Lauren Conrad

• Name and Surname
• A list of her interests, along with links to her other accounts
• Lifestyle/Designer/Co-founder/Fragrance
• Link

Template #7 – Negin Mirsalehi

• Name and Surname
• Something to make her stand out
• Founder of her personal brand
• Link to Youtube

Template #8 – Leonie Hanne

• Name and Surname
• Where she’s from and her current location
• E-mail address for a way to reach out to her
• Link to her website

Template #9 – Danielle Bernstein

• Name and Surname
• Founder at (name of the brand)
• A link to her other account
• E-mail address to reach out to her
• Link to the website

Template #10 – Chriselle Lim

• Name and Surname
• Roles and titles in life
• Co-founder of (name of the brand)
• Link

Instagram Bio for NFT & Crypto Influencers + Examples

Cryptocurrencies are getting more popular by the day, and if you’re looking to enter this industry, here’s how to “sell yourself” in your Instagram bio.

Crypto and NFT Instagram Bio Ideas

1. Crafting digital art that stands the test of time ?
2. Unlocking new possibilities with the power of blockchain ?
3. ⚡️ Creating innovative NFTs to empower creators
4. ? Offering unique and exclusive digital art
5. ? Pioneering a new way to express creativity with digital mediums ?
6. Empowering content creators to tell their stories in an immersive way ?‍?
7. Making art accessible and affordable to everyone ?
8. Bringing ideas to life with cutting-edge technology and creativity ?
9. ? Redefining how people view artwork – digitally or physically
10. ✨ Showcasing revolutionary artistry through blockchain technology ✨

Crypto and NFT Instagram Bio Examples

Template #1 – Vitalik Buterin

• Name and Surname
• Crypto Preference
• Title
• Link

Template #2 – Roger Ver

• Name and Surname
• His interests/Crypto preference
• Social proof (featured on Forbes…)
• Founder of (Bitcoin)

Template #3 – Andreas M. Antonopoulos

• Name and Surname
• Role
• Interests and Crypto Preference
• Employment state
• Additional titles (such as the author of 5 books)

Template #4 – Charlie Lee

• Name and Surname
• Creator of (Litecoin)
• Main Interest – Cryptocurrency Enthusiast
• Role (Director)
• Link

Template #5 – Anthony Pompliano

• Stating the uniqueness of his profile (One account only)
• Role
• Interests
• Unique selling proposition (Earn bitcoin within 3-5 days)
• Call-to-action with link (How to start trading with crypto)

Template #6 – Tone Vays

• Name and Surname
• Stating the uniqueness of his profile
• I will never DM offering investment opportunities
• Role – Producer of (links to two other Instagram accounts)
• Link to his YouTube profile

Template #7 – Dan Held

• Name and Surname
• Two sections Me and Work; Description of his crypto preferences, roles, and titles
• Link to his YouTube profile

Template #8 – Lyah Heilpern

• Name and Surname
• Role
• Current Location
• Title
• Link to TikTok account
• Additional Interest she speaks about

Template #9 – Michael Saylor

• Name and Surname
• Founder of (company)
• Crypto preference and what he talks about
• Additional Insta profile and interests
• Link to his page

Template #10 – Ben Armstrong

• The name he is recognized under (BitBoy Crypto)
• Name and Surname
• Crypto Preference (what cryptocurrencies he talks about)
• His personal and professional roles
• A single link that contains all his important links

Instagram Bio for Entrepreneurs + Examples

Entrepreneur: “A person who starts a business and is willing to risk loss in order to make money.” – if you do recognize a little bit of this entrepreneur definition in yourself or you’re about to start your very own business, here’s how to compose the perfect bio.

Instagram bio ideas to copy-paste for Entrepreneurs

Here is a list of 10 Instagram bio ideas for an entrepreneur:

1. Building something from the ground up ?
2. Taking calculated risks ?
3. Working hard and playing harder ?
4. Exploring new ideas and concepts ?
5. Making my dreams come true ✨
6. Designing innovative solutions ?
7. Creating a culture of success ?
8. Empowering others to succeed ?
9. Elevating the status quo ?
10. Turning passion into profits ?

Continue reading to see actually examples of Instagram bios of real entrepreneurs on Instagram:

Template #1 – Jasmine Star

• Name and Surname
• CEO @ (name of company)
• Role
• Unique selling propositon
• Contact info
• Call to action in combination with link

Template #2 – Richard Branson

• Name and Surname
• Unique Quote
• Links to his company’s profile and website

Template #3 – Brit Morin

• Name and Surname
• A unique quote and a USP – Here to help women rise to their full potential
• Founder of (links to other profiles)
• Other interests
• Call to action with a link

Template #4 – Gary Vaynerchuk

• Name and Surname
• Job title
• Creator of (link to profile)
• Interests
• Call to action with a link

Template #5 – Jenna Kutcher

• Name and Surname
• An inspiring quote
• Author of “name of the book”
• Host of @ name of the podcast
• Main interests
• Link to her website

Template #6 – Tony Robbins

• Name and Surname
• Unique selling proposition
• Social proof
• Call to action with a link to his podcast

Template #7 – Patrick Bet-David

• Name and Surname
• A unique background quote – Entrepreneur since 10 yrs old
• Background and place of birth
• Job role – host of @company
• Additional work interests (link to podcast) and personal interests
• Link to website

Template #8 – Ed Mylett

• Name and Surname
• Roles and titles
• Co-founder @company
• Call to action with a link to his show

Template #9 – Lewis Howes

• Name and Surname
• Role and ex-role
• Something that makes him stand out
• Social proof for his most valuable asset – his podcast
• Link to his podcast account and website

Template #10 – Manny Khoshbin

• Name and Surname
• His personal and work-related roles
• A unique quote – Living the American dream
• Call to action with a link (Learn my top real estate strategies)

Instagram Bios for Lifestyle Influencers + Examples

Last on our Instagram Bio Ideas for Individuals is the lifestyle influencers, and here come ten unique templates and examples to help you compose your perfect Instagram Bio:

Template #1 – Lauren Conrad

• Name and Surname
• Unique hashtag
• Links to her personal account, shops, nonprofit organization, and website

Template #2 – Julie Sarinana

• Name and Surname
• A quote – California girl dreaming big
• Founder @name of brand
• A link to her other account
• A link to her website

Template #3 – Aspyn Ovard

• Name and Surname
• Personal information – Mama + wife
• Online store – and a link to it
• YouTube – with names of accounts
• Link to her multiple most useful links

Template #4 – Chris Han

Name and Surname
(speaking with her customers with emojis)
❤️ – and her interests and what she speaks about
?? mama to @link to another account
? married to @ link to another account
? – more photographs to be found @ another account
? contact e-mail
? – her education
Link to her other most important links

Template #5 – Caitlin Patricia Weiler

• Name and Surname
• Her current location
• Her roles – actor, writer, creator, and model
• Sole personal information embellished with emojis
• Link to her IMDB profile

Template #6 – Chevonne Dixon

• Name
• Her main interests and things she speaks about
• Personal information – Living with heart failure
• A quote – Do what makes you happy
• A link to her website
• Current location
• Link to her quick links selection

Template #7 – Shonda

• Name | Her main interests
• A personal, inspiring quote
• Personal information
• A description of her fitness journey
• E-mail for contact
• Link to another account and her website

Template #8 – Pamela Reif

• Name and Surname
• Her age with social proof of her accomplishments – Forbes 30 under 30
• ?Food Account: @link to her food account
• ?YouTube: Name of her YouTube channel
• ? founder of @personal brand
• Imprint: link to her PR account
• Link to her products/personal brand

Template #9 – Amber Fillerup Clark

• Name and Surname
• Her interests
• Founder of @name of brands and links to them
• Link to her website

Template #10 – Shayna Terese Taylor

• Name and Surname
• Her interest in links to her products
• Podcast: “the name of her podcast”
• Current location
• Link to other important links

Instagram Bio Ideas for Businesses + Examples

Short but super important, a well-put Instagram Bio is a super impactful element to every Instagram business profile!

It’s the first thing that tells who you are and what you do, showcases your brand personality, and set’s the tone with your potential customers.

If you lack inspiration, here are a handful of templates + practical examples:

Template #1 – Mango

• Name and type of brand
• Mango Official Account – stating the originality
• A welcoming message aligned with their brand voice
• A call to action and unique hashtag
• Link to website

Template #2 – Upwork

• Name of brand
• Unique selling proposition stated in a sentence
• Link in bio

Template #3 – Vitality

• Name and type of brand
• Call to action – Shop the base camp collection now
• (extra spacing)
• Brand’s unique message and unique selling proposition.
• Call to action with a link to the website

Template #4 – Good Filling Company

• Name of Brand
• Value proposition – a statement about what they are doing
• Their unique selling proposition
• Let’s get started – Call to action with a link to their website

Template #5 – Book Depository

• Name of brand
• Types of books they are selling
• Unique hashtag
• Unique selling proposition – Free delivery on 20 million books!
• Link to other important links

Template #6 – Purito

• Their slogan, Name of the brand, and type of industry
• A few value propositions, such as a natural skincare brand and smart ingredients
• Link to other important links

Template #7 – RiseDesk

• Name of Brand and type of industry
• Unique selling proposition
• Call to action – “Upgrade your home office today” with a link to their most important links

Template #8 – Staedtler

• Name of brand
• #Brand’s hashtag in combination with their slogan
• A unique quote – a value proposition
• Unique hashtag with a call to action (share arts and crafts with the hashtag)
• Link to other important links

Template #9 – Nespresso

• Name of brand
• Unique selling proposition + unique hashtag
• (extra spacing)
• Certification Statement
• Link to other valuable links

Template #10 – Paradise Food

• Name of brand and type of industry (in this case – a restaurant)
• Value propositions – Fresh and delicious healthy food
• Type of food they are serving
• Working hours
• Way to reach out

Personal Instagram Bios to Copy + Paste

Cute Instagram Bios

Here are 10 Cute Instagram Bios:

1. Making every day more beautiful ?
2. Here to sprinkle the world with cuteness ✨
3. Filling your day with joy and love ❤️
4. Keeping it cute and simple ?
5. All about spreading positivity ?
6. Let’s make the world a better place ?
7. Making smiles bigger and brighter ☺️
8. Always here for some good vibes ?
9. Life’s too short not to be happy ?
10. Shine bright like a diamond ✨

Funny Instagram bio ideas

Here are 10 Funny Instagram bio ideas with emojis:

1. ? Clowning around on a daily basis ?
2. ? Making the world a funnier place, one joke at a time ?
3. ? Always looking for laughs and good times ?
4. ? Sharp observations to make your day brighter ?
5. ? Just an average Joe trying to share a few laughs ?
6. ? Going wherever my sense of humor takes me ?
7. ? Celebrating the little things in life ?
8. ? Just here for the fun of it! ?
9. ? A bit of silliness never hurt anyone…right??
10. ? Spreading smiles and bringing laughter everywhere ?

Clever Instagram bios

1. Thinking outside the box to bring creative solutions ?
2. Outsmarting others and getting one step ahead ?
3. Leading by example, innovating, and exploring new ideas ?
4. Connecting people and spreading knowledge through the power of words ?
5. Seeing what others don’t with a keen eye for detail ?
6. Enjoying life one smart decision at a time ?
7. Always teaching something new to learn from ?‍?
8. Using empathy and understanding to create meaningful connections ❤️
9. Making wise choices always using logic and reason ?‍⚖️
10. Doing the right thing even if it isn’t easy ?

Creative Instagram bio ideas

1. ? Exploring ? new places and ? creative ideas ?
2. ? Unlocking ? unique perspectives ✨ to find better solutions ?
3. ? Making life a little bit more ❤️ interesting every day ?
4. ? Constantly coming up with innovative ideas to make the world a better place ?
5. ?‍? Helping others bring out their inner rock stars by being creative ?‍?
6. ? Sharing my thoughts through art and music, creating a better tomorrow?
7. ? Fueling creativity ?‍? with passion and enthusiasm ?
8. ⭐️ Searching for hidden gems that inspire me ⭐️
9. ♾ Always looking for ways to tackle any problem with creativity ♾
10. ? Showcasing my vibrant personality through playful designs ?

Instagram Bios for Auto Dealerships

Here are 10 Instagram bio ideas for auto dealers with emojis:

1. ? Making your car buying dreams come true ?
2. ? Helping you find the perfect fit for all kinds of budgets ?
3. ? Experienced experts for all things automotive ?
4. ? Driving customers to the best deals on wheels ?
5. ? Bringing buyers and sellers together ?
6. ? Saving money and making your life easier ?
7. ? Making sure you get a great deal every time ☺️
8. ✅ Trustworthy professionals with unbeatable offers ✅
9. ?‍? Knowledgeable advisors to guide you through the process ?‍?
10. ⛽ Offering the best solutions when it comes to fuel economy ⛽

Instagram Bios for Real Estate Agents

Here are 10 Instagram bio ideas for real estate agents with emojis:

1. ? Real estate expert helping clients find their dream homes ?
2. ? Passionate about helping people find their perfect property ?
3. ? Making home ownership a reality one house at a time ?
4. ☑️ Enabling dreams of owning a property with my expertise ☑️
5. ? Making your real estate dreams come true ?
6. ? Finding the right fit for your family’s future ?
7. ?‍?‍? Bringing buyers and sellers together in harmony ?‍?‍?
8. ? Experts in finding homes for all kinds of budgets?
9. ✅ Trustworthy professionals guiding you toward the home of your dreams ✅
10. ? Offering the best solutions to make your new home a reality ?

Instagram Bios for Cosmetics Brand

1. Perfecting beauty, one ? swipe at a time ?
2. Brighten your world with our cosmetics line ?
3. Add sparkle and shine to your life with us ?
4. Express yourself through color and style with our products ?
5. Make your mark and show how vibrant you can be with our range of cosmetics ☀️
6. Enhance natural beauty, discover what’s inside and unleash it ?
7. Let your beauty shine through with our luxurious collection ✨
8. Shine like a star wrapped in luxury ⭐️
9. Transform your look into something extraordinary ❤️
10. Feel beautiful every day with us ?

FAQs

Key takeaways

We hope by now you’ve learned never to underestimate the power your Instagram bio has.

It’s the first interaction, the first impression with every single person that lands on your profile.

• So, who are you?
• What are you looking to tell the world?
• How will you stand out?

Make sure you include information such as Instagram category, add link in bio if you have one or other accounts, relevant call-to-action, one-of-a-kind hashtag, and your unique selling propositions or said less marketing-ly what you are unique for.

What does your current Instagram bio look like?

Did you find some inspiration in our shared examples?

We’d love to hear more, so feel free to drop a line in the comment section.