Today’s word of mouth is all digital, and you can find it on Facebook, Google, and any other platform your customers visit. So you see, winning the trust of potential buyers is all about having the best online reviews possible, not about having a polished website.
The most important review sites are Facebook and Google, which guide potential buyers through the consumer decision-making process.
Imagine representing small businesses, agencies, or retail brands and getting these unsolicited testimonials praising your products and services.
There’s nothing more trustworthy than that!
So, keep reading as I tell you how to get more Google and Facebook reviews and how to combine them in a single embeddable widget right on your website!
Why Facebook and Google reviews matter?
Put yourself in your customers’ shoes: Do you check online feedback when purchasing anything online? Yes, you do! You want to know if the car, washing machine, or any other product you need and like is reliable, and you learn that from others like you.
Ultimately, this third-party, genuine social proof is the biggest factor in your (and your customers) purchasing decisions, so you need to get more of it!
Here are all the reasons why you need online reviews:
- The impact of reviews on consumer trust and buying decisions—customers rely heavily on online reviews, and a high rating can make or break a sale;
- Local SEO advantages as you rank higher in local searches with more reviews—Google rewards active profiles with stronger visibility in Maps and local results;
- Benefits of cross-platform reviews for visibility and social proof—having reviews on both Facebook and Google broadens your exposure;
- Standing out in crowded markets with visible customer praise—reviews provide a real edge when buyers compare multiple options;
- Business improvement insights as reviews highlight strengths and weaknesses—feedback helps refine products and services based on real experiences.
You can see how reviews have always been and will always be an essential asset for any business aiming to grow both reach and revenue. Additionally, gathering reviews across multiple platforms is crucial if you want to improve your search engine rankings and increase social search visibility.
Did you know?
95% of customers check product reviews when shopping.
How to get more Google reviews for your brand?
There are a few things you can do to get more Google reviews:
1. Claim and optimize your Google Business Profile
A fully completed Google Business Profile increases trust and ensures potential customers can find accurate information about your business. To optimize your GBP, you can add photos, update hours, and verify details to appear more credible.
2. Generate a direct Google review link and QR code
Creating a Google review link and embedding it in a QR code makes it effortless for customers to leave you Google reviews. You can then share this link via email, print it on receipts, or display it in-store for maximum convenience.
3. Ask via email, SMS, in-person — and automate requests
Simply asking for reviews is probably one of the best policies to practice. That said, timing matters! You must ask right after a positive experience and use automation to schedule reminders. This consistency boosts review volume without overwhelming your team.
Learn more:
4. Use signage, newsletter CTAs, social posts, and website widgets
Visual prompts like posters or digital CTAs remind customers to leave feedback. Adding widgets to your site keeps the process front and center for engaged visitors.
5. Comply with Google’s policies
You must stick to Google’s rules by avoiding filtered requests or rewards for reviews. Authenticity ensures long-term credibility and prevents penalties.
By avoiding gated reviews and transactional incentives, simplifying the process, and consistently asking for reviews, you can quickly increase your volume of Google reviews.
How to get more Facebook reviews (Recommendations)?
Conversely, this is how you get more Facebook reviews (now called ‘recommendations) for your business (note: review stars are gone):
1. Enable Facebook reviews (Recommendations)
Make sure the Recommendations feature is turned on for your business page so customers can publicly share their experiences. If you have already collected some reviews, this option is turned on by default, so you don’t have to do anything.
2. Request reviews via Messenger, chat, and customer interactions
Personal requests through Messenger or live chats feel authentic and often encourage quick responses. You can (and should) do this every time you successfully resolve a customer complaint or sell your service and products.
3. Push reviews via check-ins, QR codes, and direct links
Similar to how you can add your review link everywhere at your physical and digital locations, you can do the same with your Facebook page. You can encourage check-ins at your location or distribute QR codes that take users directly to your review page.
4. Embed Facebook reviews on your website for amplification
When you embed Facebook reviews on your website, you start highlighting your Facebook testimonials, which extends their reach and builds trust with new visitors.
5. Align with Facebook’s review guidelines—no incentives or gating
You must follow Facebook’s policies at all times to keep your reviews credible. That said, you must avoid offering rewards or filtering who can leave feedback.
Note: Facebook is still using both terms (‘reviews’ and ‘recommendations’) as they coexist. However, since 2018 all new feedback comes in as Recommendations. Customers now simply choose “Yes” or “No” when asked if they recommend your business, and they can add text, photos, or tags. In other words, reviews = legacy, Recommendations = current system.
How to embed Google and Facebook reviews together?
Before diving into the step‑by‑step process of combining your Google and Facebook reviews, here’s how EmbedSocial supports this need with its product features:
- Unified review aggregation – collect reviews from both Google and Facebook in real time;
- Customizable review widgets – design widgets to match your brand and showcase reviews on any page;
- Auto‑sync and updates – ensure your reviews are always fresh without manual copy‑pasting;
- Cross‑platform sharing options – amplify reviews on your website, landing pages, and social channels;
- Centralized management dashboard – respond, analyze, and monitor reviews from both platforms in one place.
With these features, EmbedSocial makes it easy to embed a combined feed of Google and Facebook reviews, saving time while boosting credibility.
Create a Facebook and Google review widget: Step-by-step guide
The process is fairly easy as it includes a few straightforward steps:
Step 1: Log into your EmbedSocial account
As always, you need an EmbedSocial account to use or test our features. The good thing is that you can try out our software for free for 7 days.
Step 2: Connect both your Google and Facebook accounts
After logging into the main dashboard, navigate to the ‘Add source’ → ‘Social accounts’ → ‘Add account’. During the subsequent steps, you will be prompted to log into both Google and Facebook so that you can connect your Facebook and Google Business Profile account to EmbedSocial:
Step 3: Pull the reviews from both accounts
After connecting your accounts, just re-tap the ‘Add source’ icon and this time click the other ‘Add source’ button in the top-right corner to collect the reviews from your Google and Facebook business page. Note that, as you progress through the screens, you’ll be prompted to add your second source (Facebook or Google) before customizing your widget:
Step 4: Create and design your review widget
This is the fun part: you get to design your combined Facebook and Google reviews widget (either from scratch or from a template). You can change everything from its look and feel, colors, elements, the reviews it showcases, whether or not it summarizes, and more:
Step 5: Embed the widget on your website
Lastly, before moving on to your website builder, you must copy the embeddable widget code via the ‘Embed’ tab in the top-left corner. Then, you can paste this code via a custom HTML element into any website builder of choice:
When you’re done with everything, you’ll get a live, responsive and gorgeous combined reviews widget that updates as you get new feedback!
Tips & tricks for managing reviews across platforms
Managing reviews effectively requires consistency, transparency, and the right tools to ensure your business not only collects feedback but also builds lasting trust:
- Always respond to reviews (both positive reviews and negative reviews)—acknowledge appreciation and resolve issues quickly;
- Keep review collection consistent and recent—don’t rely on old reviews, as fresh feedback signals ongoing trust;
- Monitor legal and policy compliance—avoid gated reviews or asking only happy customers since transparency builds credibility;
- Encourage satisfied customers to share on multiple platforms—to multiply the impact of one good experience, you should get reviews everywhere;
- Use analytics to track trends and identify areas for improvement—you should turn your feedback into actionable business insights;
- Train your team to actively request and manage reviews—as part of their daily operations, your team must collect reviews consistently;
- Centralize your review management with a tool—this helps streamline responses and monitoring, simplifies workflows, and saves time.
I cannot emphasize this enough: You must follow these practices at all times to help you sustain a steady flow of credible reviews while strengthening customer loyalty.
Conclusion: Combine reviews from multiple sources to build credibility faster!
You must think of your Google and Facebook reviews as digital trust signals that shape your brand’s online reputation and visibility. So, the more consistently you collect and manage them, the stronger your business stands in Google Search results and social media platforms.
Also, by embedding reviews together, you can turn your website into a live trust hub, showing visitors authentic proof of happy customers. Combine this with best practices and automation, and your review strategy becomes effortless yet powerful.
The sooner you act, the better. Help your reviews become what they can be: the engine that drives your visibility, credibility, and growth.
Start showcasing your customer trust today—try EmbedSocial’s review widgets to embed Facebook and Google reviews together in just minutes.
FAQs about managing Facebook and Google reviews
How to increase Facebook reviews?
Turn on the Recommendations feature, ask customers directly through Messenger or after service, and share quick links or QR codes that lead straight to your review page.
How to gain more Google reviews?
Claim and optimize your Google Business Profile, generate a direct review link, and request feedback via email, SMS, or in-person right after positive experiences.
Can I get my Facebook reviews on Google?
Not directly. Facebook reviews stay on Facebook, but you can display them on your website and link your site to your Google Business Profile to maximize visibility.
Can you link Facebook and Google reviews together?
Yes, with tools like EmbedSocial, you can aggregate both into a single widget, showcase them together on your site, and manage them from one dashboard.
Is it better to get reviews on Google or Facebook?
Google reviews impact search rankings and visibility in Maps, while Facebook reviews strengthen social credibility. The best approach is to collect reviews on both.
How to embed Google reviews on Facebook?
You can’t embed Google reviews directly on Facebook, but you can share them as posts, create graphics, or use review widgets on your website and link to them via Facebook.
