Collecting reviews and customer feedback is every business core activity.
The importance is vital to that extreme of making or breaking your reputation.
Your online presences on social media or Google are one of the best sources for customer reviews, as people are becoming more used to this platform and they are natively adopting the possibility to leave a review on your Facebook page or Google location.
But also having an additional channel to collect these reviews can be also beneficial to add it up to your reviews collection process.
In this post, we will cover the possibility to collect reviews by sending emails to your customers.
And you can do this manually by sending the emails via your email editor or by using a software tool that you can send these emails through and have the chance to automatically store the submitted reviews in a web-based application.
Collect reviews manually by email
The PROs of collecting reviews manually is the fact that this is free and everybody can do it without any software. But, the cons of doing this process manually is that it might get too time-consuming and result with mistakes in storing and re-using the testimonials that the customers will reply back on your emails.
If you choose to do this here are a few tips that you can follow:
- Create an email list of your customers
- Write the review invitation email and ask your customer to reply with his feedback/testimonials about your product or service
- Wait for a few days for the reply with the testimonial
- Send a follow up after a few days if you do not receive a reply
Once you do these steps, you will see some problems. Like having to store the reviews in some sort of Excel file or document and possibly doing some similar tasks if you want to add these testimonials on your website.
So, if you want to make your life easier, you can try to use software where you will store all your sources, email, social media or website reviews in one place.
Collect reviews automatically by email, with a software
First, you will need an account for EmbedReviews, an all in one social media monitoring and reviews management platform.
If you still do not have an account, click here to get a free trial.
Here are the steps to collect reviews via email with the EmbedReviews platform:
- Click ‘Sources’ in the main left menu
- Click the top blue button ‘Add Source’
- In the popup choose Email source
Here is a screenshot of these steps:
Once you set up your first email source, it is time to send an email to your customers. Here are the steps:
- Click the top button ‘Request Review’
- In the email edit form, submit the name of the customer and email
- Change the default email text if you want
- Click ‘Request Review’
That’s it. Your customer will receive this email.
The customer will only need to click the provided link and submit the review in the dedicated form for your account. Here is an example of the web form:
Once you collect the review, you will be able to view it in the ‘All Reviews’ section and also you can use this review and showcase it on your website.
If you have any additional questions please feel free to chat with us.
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