How to Embed BBB Reviews Widget on Your Website?

While often overlooked, BBB reviews are also very important for your business’s online reputation and local SEO, despite not being as prevalent as Google reviews.

After all, the BBB (Better Business Bureau) is a goldmine of social proof that can impress your target customers, who are already searching for it.

So, if and when you display these trusted BBB reviews on your website, you will significantly enhance your credibility and build trust with potential buyers.

Unfortunately, most platforms—including BBB—don’t offer an open API for reviews. That means that you can’t automatically pull in new reviews from BBB.

Thankfully, EmbedSocial can help you manually embed your BBB reviews!

TL;DR: EmbedSocial lets you build powerful, all-in-one review widgets for your websites that showcase your BBB reviews alongside auto-synced Google reviews.

You can easily create a free account to access our free Google reviews widget and start embedding your customer feedback on all your sites.

Plus, you don’t need any coding skills to customize the layout to match your brand, tag products to make reviews shoppable, and improve your SEO with built-in schema.

👉 Start free and get your Google reviews live in under 5 minutes!

Keep on reading to find out how to:

• Manually import Better Business Bureau reviews,
• Combine them with auto-synced Google reviews,
• Customize and publish a single widget that works anywhere,
• Boost SEO with a built-in schema code,
• Make your reviews shoppable (if you’re in e-commerce).

Quick guide: Adding BBB reviews to websites via EmbedSocial

It only takes a few simple steps to create your combined BBB reviews widget:

1. Sign up for EmbedSocial
2. Export your BBB reviews
3. Download EmbedSocial’s CSV template
4. Upload your reviews to EmbedSocial
5. As a bonus, connect your Google Business Profile to add Google reviews.
6. Customize your widget design
7. Embed the widget on your website

By the end, you’ll have a dynamic online reviews widget that will update itself automatically as you receive new Google reviews.

Full guide: How to embed BBB reviews to your website with EmbedSocial?

Here’s a more detailed guide about adding BBB reviews widgets to your website, including all relevant screenshots of the process:

1. Sign up for EmbedSocial

First things first, you should sign up for an EmbedSocial account.

2. Export your BBB reviews

You can either copy and paste your BBB reviews or you can export them in a CSV file.

Conversely, you can use a simple prompt in ChatGPT when using the Agent mode to get and scrape reviews from any website. Here is an example:

3. Download EmbedSocial’s CSV template

To speed up the process, we’ve created a free CSV template that’s pre-formatted with the required columns, such as review_date, review-text, author, stars, etc.

You can copy your reviews into this file, then upload them in seconds.

→ Download the Free CSV Template

4. Upload your reviews to EmbedSocial

In EmbedSocial, go to Add Source → Import Reviews and upload your CSV file.

6. Customize your widget design

Choose your layout, tag products (optional), and configure filters or moderation settings.

7. Embed the widget on your website

Copy the embed code and paste it into your website builder of choice. EmbedSocial supports the vast majority of builders, so you can embed the widget on a WordPress website, a Google Sites website, and any other web page on other CMS platforms (Shopify, Webflow, Wix, etc).

⚠️ Note: BBB reviews require manual import. Only Google reviews sync automatically via API.

Once you are done, you will have successfully embedded your BBB reviews onto a webpage of your choice. Plus, if you were to connect your GBP to EmbedSocial, your widget would include your Google reviews as well, which will sync automatically.

Bonus step: Sync your Google reviews

You can sync your Google reviews in the same widget by adding a new source. To do this:

1. Go to Sources and choose Google as a new source;
2. Connect your Google Business Profile to pull all your reviews automatically;
3. Open your BBB widget again, and in the Sources tab, tick the new Google source.

That’s it. Remember that the Google source in EmbedSocial will automatically update whenever you receive a new online review on your Google profile.

How to display BBB reviews on your website via different CMS platforms?

The process to embed BBB reviews is straightforward across most website builder platforms, allowing you to display BBB reviews and boost your website’s credibility:

How to display reviews on website built in Shopify?

Here are the steps on how to embed reviews on website built in Shopify

1. Sign up for an EmbedSocal account, or if you already have one, just log in.
2. Create a reviews widget and design its look.
3. In the widget editor, navigate to the top-left ‘Embed‘ tab and click Copy code. 
4. Now login to Shopify, and go to the page where you want to add the widget.
5. In the page editor, in ‘Content,’ click the ’embed code and paste the code – as shown below:

Remember to save any changes you make in Shopify to see all your reviews appear on your Shopify store. This method is much simpler amd is suitable for anyone with basic HTML knowledge.

Read more:

• Detailed Tutorial: How to Embed Testimonials in Shopify

How to embed reviews in WordPress website?

Here are the steps on how to embed reviews on your WordPress website

You have generated beautiful and positive business reviews, and now it’s time to put these reviews on your WordPress website – we’ve got you covered.

Embed reviews widget with a javascript code

1. Once you create your widget in EmbedSocial go to your WordPress admin page.
2. Sign in to your WordPress account and open the page where you want to add the reviews;
3. Click the + button in the new editor and choose Custom HTML to paste the widget code;
4. Click “Save” when you’re done.

Watch the video below to help you generate and copy the reviews widget code.

For more details, navigate to the full tutorial:

Embed reviews to WordPress website →

Once you embed the reviews widget, you can choose from various styling options and display your reviews in a modern web widget—use the grid, carousel, slider, and dark or light options and make your widget fit the best with your website design.

How to add reviews to website built in Squarespace?

Here are the steps on how to add reviews on your Squarespace website

Our reviews widget for Squarespace helps you embed any reviews on a Squarespace website.

Here are the steps on how to add the widget code in Squarespace:

1. Once you create your widget in EmbedSocial, and have the widget code, just go to your Squarespace website.
2. Log into your Squarespace account and choose the page where you want the reviews to appear;
3. Click ‘Add new section’ and click ‘Add block‘ where you want to display the widget;
4. From the blocks list, choose ‘Embed‘;
5. Click on the block, select Code snippet, and click Embed data;

1. 
2. Finally, in the code box, paste the copied reviews code into it;
3. Make sure to save and publish your changes on Squarespace.

Read the full tutorial to embed Google reviews in Squarespace →

How to embed reviews into Wix website?

Steps to embed reviews on your Wix website.

Adding Google reviews to your Wix site using the EmbedSocial’s reviews widget is quite straightforward. Just follow these steps:

1. Open your Wix editor, click on the area where you want to add the code, and click the + icon to add a new element;
2. In the elements dropdown menu, click the Embed Code item and tap ‘Embed HTML’;
   
3. Click the Enter code option in the embed area, and in the pop-up, paste the generated embed code as shown below and click ‘Update.’
   

Once you are done, the widget will display in the editor immediately.

Read full tutorial on how to embed reviews on Wix →

How to embed reviews widget in HTML website?

To embed reviews on your HTML website, follow the steps below.

To embed any reviews on your HTML website using EmbedSocial, follow these steps:

1. In EmbedSocial, create a reviews widget. Customize it to match your website’s style, adjusting elements like colors and fonts.
2. Click on the ‘Embed‘ tab in the upper left corner of EmbedSocial and copy the provided embed code.
3. Open the HTML file of your website, which could be either a new page or an existing one, and paste the copied EmbedSocial embed code where you want the reviews to display.

How to embed reviews on your Webflow website?

Here are the steps on how to put reviews on website built with Webflow

1. After creating the widget in EmbedSocial, click the ‘Embed‘ tab and copy the JavaScript code.
2. Log in to your Webflow account.
3. Go to the edit view of your website within Webflow.
4. Choose to ‘Add element’ in Webflow and select the ‘Embed’ element.
5. In the input field of the ‘Embed’ element, paste the copied EmbedSocial’s code

To learn all the steps, follow the full tutorial on how to embed reviews in Webflow.

Read more:

• Detailied Tutirial: How to Embed Testimonials in Webflow

How to add reviews to website on the PageCloud platform?

To embed Google reviews on your PageCloud website, follow the steps below.

1. After setting up your widget in EmbedSocial, go to the ‘Embed‘ tab and copy the provided code.
2. Log in to your Pagecloud account.
3. Select the specific page on your PageCloud website where you want the widget to be displayed.
4. In the edit view of your chosen page, go to the menu and choose ‘Apps.’
5. From the options, select the ‘Embed’ feature.
6. Paste the EmbedSocial code into the provided field and click ‘OK’ to complete the process.

Embed reviews in Pagecloud detailed tutorial.  

How to embed reviews on your Google Sites website?

Here is how to display reviews on Google Sites website:

1. Once you create the reviews widget in EmbedSocial, in the editor click the Embed tab and copy the embed code.
2. Log in to your Google Sites account.
3. Navigate to the page where you want to embed the widget.
4. Use the ‘Insert‘ tab in Google Sites to select the section for the widget
   
5. Choose ‘Embed‘ from the menu and paste the copied code in the dialog box.
6. Click ‘Next‘ and then ‘Insert‘ to finalize the embedding.

Embed reviews in Google Sites full tutorial.

How to embed reviews in Notion?

To embed Google reviews on your Notion website, follow the steps below.

Notion accepts all different kinds of integrations, and this one is no different. To embed reviews in Notion, follow these steps:

First, go to your Reviews widget editor to get the Widget URLs.

1. Go to the Embed tab, click the iFrame codes
2. In the popup, click URL and click ‘Copy URL.’

Next, log in to Notion, open the page where to display Google reviews, and follow these steps:

1. Type the /embed command, and from the dropdown, choose the Embed link.
2. Paste the URL and click the Embed link to embed Google reviews in Notion.

The widget will appear in seconds, and you can freely publish this page.

Read more:

• How to Embed Testimonials in Notion

How to embed reviews widget in Elementor?

Elementor is a CMS or page builder for WordPress websites. It is very robust and people use it to create custom websites in WordPress.

To add a reviews widget in Elementor is simple in 3 steps.

1. Log in and navigate to the edit page where you want to add the reviews.
2. Once you open the Elementor editor of the page, just go to the left hand panel and go to Widgets.
3. In the search panel, type HTML, and click on the HTML widget from the list.
   
4. Finally, in the HTML code field, just paste the widget code, as shown below.
   

Once you update or publish the page the widget will appear live on the page.

Read more:

• How to Embed Testimonials in Elementor

Why embed online reviews on your website?

Embedding customer reviews directly on your website can significantly boost your brand’s credibility and conversions. Here are some additional benefits:

• Build instant trust with new visitors—seeing real customer experiences helps establish authenticity right away;
• Showcase social proof in the right context—placing reviews near products or CTAs can positively influence buying decisions;
• Improve local SEO with fresh content—embedded reviews often update dynamically, which adds keyword-rich content to your pages;
• Reduce bounce rates and keep users engaged—visitors stay longer when they see relevant, relatable testimonials;
• Drive more reviews on BBB itself—highlighting them on your site encourages others to leave feedback there too.

Remember: Your customers are reading about your products and services across multiple platforms—not just Google. But, you can always combine Google reviews (which update automatically) with feedback from any other platform into the same widget.

This setup allows you to centralize your social proof and control your brand’s narrative in one place, while showcasing positive experiences from real customers.

How to find the perfect reviews widget template?

EmbedSocial offers a variety of pre-designed review widget templates to suit the needs of every business and their unique styles:

When selecting a template, consider how it will display reviews on your website. It should seamlessly blend with your website’s overall look and feel.

At the end of the day, you want a review widget that is visually appealing, easy to read, and mobile-friendly, so it looks great on any device.

That way, you enhance customer satisfaction, strengthen your online reputation, and make it easier for visitors to trust your business.

Where to embed BBB reviews on your website?

Placing reviews in the right spots on your webpages can maximize their trust and influence key customer decisions. Here are the best areas to consider:

• Homepage—immediately builds trust by showcasing credibility as soon as visitors land;
• Product or service pages—reinforces buying decisions with relevant, real-life social proof;
• Dedicated testimonials page—serves as the main hub of all your positive reviews;
• About page—adds authenticity and reinforces your commitment to customer satisfaction;
• Checkout or pricing pages—gives hesitant buyers the final nudge to buy from you.

You always have to think about how UGC impacts the consumer decision-making process, as this type of content is innately trustworthy since it comes from your customers.

Best practices to optimize your review widget

Start with Google reviews—they’re fast, automated, and SEO-friendly. Then, you can mix in strong BBB reviews with detail, ratings, or user photos.

Also, you can tag each review with products to create a shoppable UGC widget that showcases your best feedback (you can use filters to hide irrelevant reviews).

Finally, always preview the layout on both desktop and mobile to ensure the widget looks great on any and all devices, as it can boost both trust and conversions.

Features overview of the EmbedSocial reviews widget

Explore the key features that make the EmbedSocial reviews widget a powerful tool for showcasing customer feedback on any website.

Feature name	What it does?
Multi-source widgets	Combine reviews from BBB, Google, Zillow reviews, eBay reviews, Yelp reviews, Etsy reviews, Knot reviews, Tripadvisor reviews, Avvo reviews, and more.
Manual import support	Upload reviews via CSV or paste for platforms without public APIs.
Google reviews auto-sync	Automatically sync new reviews from Google every 24 hours.
AI-powered reviews summary	Use AI to summarize long reviews for quick skimming.
Product tagging	Tag reviews with products to create shoppable widgets.
Custom layouts	Choose from grid, carousel, floating badge, and more.
Mobile-responsive design	Optimized display across all screen sizes.
Review moderation tools	Approve, hide, or highlight specific reviews for effective review management.
Built-in schema markup	Widgets come with SEO-rich schema to improve Google search results.
Custom branding options	Match widget design to your site and remove branding on paid plans.
Embed anywhere	Works with all CMS platforms and existing website builders.
Analytics dashboard	Track widget views, clicks, and user engagement.

How to optimize your embedded reviews for SEO?

To get the most out of your embedded BBB reviews, you must optimize them for SEO. We offer several SEO features built into the widget system—making it easy to improve your website’s visibility while showcasing customer feedback. Here’s how to do it:

• Use keyword-rich review content – encourage customers to write reviews that naturally include product names, locations, or service keywords relevant to your business.
• Activate built-in schema markup – all EmbedSocial widgets automatically include structured data (JSON-LD), which helps search engines understand your reviews and display rich snippets—like star ratings—in search results.
• Keep widgets lightweight and fast – EmbedSocial widgets are optimized for speed. A fast-loading review section improves user experience and positively impacts Core Web Vitals and SEO rankings.
• Ensure reviews are crawlable – unlike iframe-based tools, EmbedSocial’s widgets are SEO-friendly and allow search engines to index the actual review text. This ensures that the content contributes to your search performance.

These SEO enhancements can significantly improve how your website ranks and appears in search results, which will ultimately increase your traffic, improve click-through rates, and build long-term credibility in search.

Strategies for e-commerce and local businesses

For e-commerce and local businesses, embedding online reviews on websites builds trust and drives more conversions. Here are some strategies to maximize your results:

• Showcase positive reviews – highlight your best reviews, along with feedback from Google, Yelp, and TripAdvisor, directly on your WordPress page or online store. This social proof reassures new customers and encourages them to take action.
• Encourage review requests –after a purchase or service, prompt customers to leave reviews on your website or social media pages. More reviews mean more content to display and greater customer satisfaction.
• Diversify your sources – use your embed code to showcase reviews from multiple platforms—BBB, Yelp, TripAdvisor, and more—on key pages. This comprehensive approach builds a stronger online reputation and appeals to a wider audience.
• Optimize for conversions –place your reviews widget in high-visibility areas, such as product pages, checkout pages, or your homepage, to influence buying decisions and drive more customers to complete their purchase.
• Boost local SEO –displaying reviews on your website can improve your local SEO by increasing trust and relevance in local search results.

By implementing these strategies, your business can leverage online reviews to enhance trust, improve your online reputation, and boost sales, regardless of business type.

Conclusion: Boost your business by showing your reviews today!

Manually importing BBB reviews and combining them with Google reviews gives you:

• More customer trust,
• Better search visibility,
• Fully controlled presentation.

Then, once you embed them on your website, you’ll show your visitors that others have had great experiences, and that they can expect the same.

It’s one of the easiest ways to turn website visitors into loyal buyers, as social proof works behind the scenes to reduce doubt and encourage action at every step.

With tools like EmbedSocial, embedding reviews takes just a few clicks. You don’t need to code or hire a developer—just connect, customize, and publish.

FAQs about embedding BBB reviews on your website

Can I automatically embed BBB reviews?

No. BBB reviews must be uploaded manually (CSV or paste). This is due to platform limitations.

How are Google reviews handled?

Google reviews sync automatically every 24 hours via the official Google API when connected.

Can I mix reviews from different platforms in one widget?

Yes! Combine BBB, Google, Facebook, Yelp, and more in a single review widget.

What’s the correct format for uploading reviews via CSV?

Use: review_text, author, stars, date. The date must be formatted as YYYY-MM-DD.

Can I make reviews shoppable?

Yes. Use product tagging in the editor to turn your review widget into a mini product feed.

Will this work on any website?

Yes. You can embed the widget anywhere that accepts HTML—including WordPress, Shopify, Squarespace, and even a Google Sites page.

How does embedding BBB reviews impact customer trust?

Displaying trusted third-party reviews, such as BBB reviews, can significantly increase customer trust in your business.

What are common issues when embedding BBB reviews widgets?

Embedding BBB reviews on your website is a powerful tool to establish trust and drive conversions, but sometimes the process isn’t as smooth as you’d like. Here are some common issues you might encounter—and how to fix them:

Testing before publishing – always preview your embed code on an existing page before adding it to your main site. This helps catch any display issues.

HTML code not working – double-check your embed code for typos or missing tags. Even a small error can prevent your reviews widget from displaying.

Widget not displaying correctly – if your reviews widget looks off or doesn’t appear at all, try adjusting the widget’s settings or consult your website builder’s support resources.

Custom HTML issues – some website pages or builders may restrict custom HTML. In these cases, opt for a user-friendly widget solution, such as EmbedSocial’s.