30 Best Instagram Walls for Websites + Real Examples

An extensive list of Instagram wall examples to get you inspired.

Instagram wall

Instagram is by far the most used social media network by content creators and e-commerce brands. It has endless options to help emerging businesses build communities and with personalized, authentic content to gain more customers.

But why not expand that content reach, and showcase it on your website in a beautiful gallery called Instagram wall!

FYI: You can automatically embed an Instagram widget with a social media aggregator, bringing your website to life with fresh content.


Display your Instagram feed on your website automatically!

Generate and embed Instagram widget with your feed, mentions, or hashtags directly to your website.

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What is an Instagram wall?

An Instagram wall is a type of social wall that syncs all public Instagram photos from your own account or posts with a specific Instagram hashtag and displays them in a beautiful web gallery.

In order to create an Instagram wall for your website, you will most likely need a third-party social media aggregator to help you generate and automatically sync the Instagram content on your website.

Here is an Instagram wall demo:

Why use an Instagram wall?

An Instagram widget is a great way to display all the amazing photos that your customers have taken. It’s also a great marketing tool to get people talking about your brand or event by creating hashtag campaigns.

By using an event hashtag, you are able to pull a live Instagram feed on a screen in front of your event attendees and boost audience engagement. You can do this with virtual events too.

You can also create an Instagram feed to show your Instagram activity. Add a ‘Follow us’ link to your Instagram account so more people can discover you and gain more followers from your web visitors.

Here is a summary of all the Instagram wall benefits:

  • Display all the great photos your customers have taken
  • People are more likely to follow you if they can see your fantastic content
  • Generate conversation and online buzz about your brand or event
  • Attract new followers and grow your Instagram following
  • Showcase your brand’s social media activity, your corporate offices or retail stores
  • Gain social proof and credibility by displaying your Instagram following
  • Increase audience engagement and, therefore the time spent on your website

Instagram Wall Features

There are different solutions on the market that can help you display an Instagram wall on your website.

  • Display photos from your own account or any public Instagram account
  • Choose to display photos with a specific hashtag
  • Select the layout and colors of the Instagram widget
  • Embed your Instagram feed in combination with Facebook or Twitter walls on your website or blog
  • Moderation options to have control over what shows to your website visitors
  • Most aggregators provide a real-time sync of the posts
  • And most aggregators allow multiple hashtags

Types of Instagram walls

Depending on what type of content you display on the wall, here is a list of different types of Instagram walls you can embed on your website:

1. The Classic Instagram Wall

This is the most common type of Instagram widget, and it’s a great way to showcase all of your images in one place. You can use this type of wall to show off your products, events, or just your beautiful photos.

Instagram social media wall widget

2. The Hashtag Instagram Wall

This type of wall is one of the best user-generated content tools that help brands be transparent with their customers’ content and showcase what other people talk about their brand on social media.

3. The Geotag Instagram Wall

This type of wall is perfect for travel brands or businesses that have a lot of locations. It helps people see where your business is located and can also be used as a marketing tool to drive foot traffic to your stores.

4. The Celebrity Instagram Wall

If you’re lucky enough to have some famous friends or customers, the Instagram wall is the perfect way to show off your connection and give your brand some social proof.

5. The Contest Instagram Wall

This type of wall is a great way to increase engagement and get people talking about your brand. You can run a contest where people have to post a photo with your product and use a branded hashtag.

30+ Instagram walls you can use right now

All the Instagram walls are generated with the EmbedSocial social media aggregator.

1. Instagram masonry wall

Instagram Masonry slider widget

The masonry layout works for any website structure and is best to showcase Instagram posts generated from a hashtag, and you need it to represent lots of Instagram posts on one page.

It is perfect for structuring different formats of posts, like photos and Reels, so the wall looks like a waterfall.

2. Instagram social media wall

Instagram social media wall widget

This is a social media wall containing also posts from other platforms such as Facebook, Youtube, TikTok, or others.

It includes a header with filters to view posts for each particular network.

You can use the navigation setting to change it to infinite scroll, load more buttons, or numbered pagination.

3. Classic Instagram hashtag wall

Instagram hashtag wall of a website

To display Instagram posts that use a particular hashtag, you will need to use a social media aggregator that will make sure you generate the posts with your branded hashtags.

This wall is great for showcasing results from social media contests or engaging website visitors with user-generated content.

This Instagram wall showcases the Instagram posts with a focus on the photos. It is perfect for building a photo gallery wall.

When licked on each photo it can display in a full lightbox. The system provides a setting to use high-quality photos, so it can be perfect for photography or portfolio websites where you need to showcase photos of your work.

Instagram wall with photos

5. Instagram wall with collage layout

Use a modern collage layout to display the latest Instagram posts in a modern format.

The collage layout is aimed for homepages or pages with products where you can also tag products and create a collage look for a social shop on your website.

Collage layout for Instagram wall

6. ‘Shop my Instagram’ wall

This is a very popular usage of Instagram walls, and it is the ability to transform Isntagram UGC into a social commerce.

The widget shows the posts with the product and brand can tag the photos with the product information and checkout links so people on the website can see the usage and click through and buy the product.

Shop my feed Instagram wall

7. Instagram Reels wall

The ability to embed Instagram reels on your website is a great way to make it more interactive and add social content.

Here is one example of a widget showing Isntagram posts and videos in one place:

Website wall with Instagram Reels and posts

Browse 30 more Instagram walls below and embed your new Instagram wall in seconds:

Examples of Instagram walls on websites

In this post, we created a full list of different Instagram walls that most of our users create with the EmbedSocial platform. You can see examples from specific industries and also social wall templates offered on our platform.

1. Instagram wall for education

Instagram wall for education

2. Restaurant Instagram activity

Instagram wall for restaurants

(or TL;DR – Embedding Instagram feed on website is super easy with EmbedSocial, and you will be able to have your Instagram wall page in seconds and automatically)

3. A Japanese e-commerce brand

Instagram wall for a Japanese brand

4. Example of an Instagram wall slider

Slider Instagram wall
See a demo of a Slider template

5. Grid wall example for a food brand

Grid Instagram wall

6. Travel brand

Instagram wall for a travel brand

7. Extreme sports equipment shop

Instagram wall for a eshop
See a demo of a Carousel template

8. Collage template

Instagram carousel wall
See a demo of a Collage Template

9. NGO Instagram feed

Instagram wall for an NGO

10. Fashion brand using the ‘What’s new’ Instagram widget

what's new Instagram feed

How do I create an Instagram wall?

There are a few different ways to generate and display a social media wall on your website. You can use:

  • Manually embed posts from the native option in the Instagram platform
  • A self-hosted Instagram gallery plugin for WordPress themes
  • A third-party Instagram gallery tool (like EmbedSocial)

The following text will show you how to use EmbedSocial and build your own Instagram wall.

  1. Connect your Instagram business account or add a hashtag
  2. Choose the layout of the widget
  3. Customize or moderate the social content
  4. Copy and paste the code into your website body section
Embed Instagram stories code

If you own more websites, you can use the same code or create different widgets for all your websites.

So If you’re looking for an easy way to embed an Instagram hashtag feed, start a 7 day trial for EmbedSocial.

EmbedSocial has access to all major social media APIs and allows you to connect multiple social media channels and collect different types of social media content.

To start now, you can choose the free forever plan and use the free Instagram wall but with limited features like moderation and customization.

Key takeaways

If you are planning your next event, consider a hashtag campaign as a powerful tool to promote the event and get more people engaged during the event in real time.

In addition to that, tools like EmbedSocial will also help generate content from Twitter and embed a Twitter wall.

Finally, Instagram walls can help you aggregate humanized content that tells a story about your brand, product, or event.

When used effectively, an Instagram wall can be a powerful way to connect with your audience, showcase quality user-generated content, build trust, and eventually get new customers.

FYI: You can automatically embed an Instagram widget with a social media aggregator, bringing your website to life with fresh content.


Display your Instagram feed on your website automatically!

Generate and embed Instagram widget with your feed, mentions, or hashtags directly to your website.

Start 7-day free trial

Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.