As one of the biggest social media platforms out there, Facebook is very important for brands and businesses, as it offers a wealth of user-generated content (UGC).
Whether customers are recommending your business, discussing your products, or sharing customer feedback, these mentions shape your social media reputation.
Therefore, once you start to track Facebook mentions, you start discovering real-time Facebook insights, monitoring brand sentiment, and engaging with users who are already talking about you, which can help you refine your social media strategy, improve relationships, and get social proof.
But how do you track mentions on Facebook effectively?
Manually searching for them is time-consuming and inefficient. Instead, you need the right tools to automatically monitor and analyze Facebook mentions at scale.
Keep on reading as I tell you all about that!
What are Facebook mentions?
Facebook mentions are any direct references to your business, brand, or profile anywhere on Facebook, including posts, comments, and stories. Mentions happen when other Facebook users tag your name using the @ symbol, which then creates a clickable link to your page.
Mentions help increase your visibility and engagement, as they notify the mentioned social media accounts and allow others to navigate directly to them.
They are commonly used in:
- Customer recommendations – when someone tags your business in a positive online review or testimonial;
- User-generated content (UGC) – when customers share their experiences with your products or services;
- Brand discussions – when users mention your brand while discussing industry trends or asking for recommendations;
- Influencer collaborations – when influencers or brand partners tag your business in sponsored content;
- Community engagement – when people mention your brand in comments, replies, or discussions.
While Facebook doesn’t provide a built-in way to track all mentions at scale, businesses can use social listening tools like EmbedSocial to monitor them efficiently. Keep on reading as below I tell you exactly how that process works, and how it only takes minutes of your time!
How to automatically monitor your mentions on Facebook?
The best way to complete your social listening tasks is to rely on a third-party tool like EmbedSocial, which has been equipped with everything you need for that purpose! Plus, it connects to the Facebook API for an added advantage.
But that’s not all! This platform also lets you collect user-generated content from every popular social media platform out there and then organize it in one place!
So, are you ready to do some social media listening on Facebook the easy way? It only takes a few simple steps to track your mentions on Facebook:
Step 1: Create your EmbedSocial account and log in
Before you start tracking any social media content online, you need a new EmbedSocial account, and you can sign up for a 7-day free trial within minutes.
Step 2: Add a new Facebook mentions source
Next up, you have to pull in some Facebook mentions for analysis. You can do that via ‘Sources’ → ‘Add new source’ (top-right corner), and then find ‘Facebook’ → ‘@Mentions’. You will only have to select your Facebook page and tap ‘Next’:
Step 3: Find all trending mentions under ‘All Posts’
To find all your mentioned posts, you have to navigate to ‘All Posts’. You can select the exact source by tapping the dropdown menu and scrolling down:
Step 4: Tag individual posts (if you need to)
This is an excellent opportunity to find, tag, and/or categorize specific mention posts, depending on whether or not you want to get back to them at a later time:
Step 5: Export all your posts for further analysis
Once you find everything you need, you can conduct either a manual analysis by looking at each individual post, or in the event of a large number of posts, you can download them in a .xls, .csv, or .tsv file:
Step 6: Use ChatGPT for Facebook mentions analytics
Last but not least, upload the file in ChatGPT and use simple prompts to get an overview of the sentiment in your mentions:
Bonus step: Embed a Facebook mentions feed right away!
Have you gotten some praise, and do you want to showcase it on your website?
Then, you can always embed your mentions by creating a website widget via EmbedSocial. Adjust your design, choose your colors, and then just copy and paste the embeddable code:
Learn more:
How to Monitor Reddit for Brand Mentions, Keywords, and Customer Insights
Threads Monitoring: How to Search, Track & Collect Mentions & Keywords
How to Track Instagram Hashtags for New Industry Trends in 2025
How to Track Instagram Mentions to Get UGC & Insights in 2025
YouTube Hashtag Analytics: How to Unloack Insights In Seconds?
How to track mentions on Facebook manually?
If you’re not using a social media monitoring tool, you can still track Facebook mentions manually, although with limited functionality.
While these approaches require more time and effort, they can still help you stay on top of important brand conversations:
1. Check your Facebook notifications
Whenever someone mentions your business page, Facebook sends a notification. Simply open your ‘Notifications’ section to find the latest mentions on your page:
2. Search for your brand name using Facebook Search
Use the Facebook Search bar to look up your brand name, including variations and common misspellings. This can help you find untagged mentions where users talk about your business without directly linking to your page:
3. Monitor tagged posts under ‘Activity log’
Open your Facebook page, navigate to Settings & privacy > Activity Log and look under Timeline, photo and tag review to see posts where your business has been mentioned, both on your own posts and someone else’s posts:
4. Track mentions in private Facebook groups
If your brand is commonly discussed in niche Facebook groups, you can use the ‘Search this group’ feature to look up your brand name within those communities. However, keep in mind that you’ll only see mentions in groups you’ve joined:
5. Use Google search for Facebook mentions
A handy trick is to use Google’s site search feature to find mentions on Facebook. Type the following into Google:
site:facebook.com “Your Brand Name”
This will show public posts where your brand is mentioned, even if they don’t appear in your notifications:
While these manual methods can help you keep track of some mentions, they are time-consuming and may not catch every conversation.
To monitor brand mentions efficiently, consider using EmbedSocial’s automated tracking capabilities I outlined above.
Bеst practices for Facebook tracking of mentions
Tracking Facebook mentions is just half of the puzzle, you should also find a way to use those insights to engage customers, improve your online reputation management, and shape your marketing strategies.
Below are a few best practices for just that, each with a real-life example to show you how businesses effectively track and respond to mentions:
Respond to mentions quickly
Engaging with mentions in real-time helps build strong customer relationships and shows that your brand values user feedback.
🔹 Example: A small coffee shop in Chicago noticed a viral Facebook post from a local influencer praising their seasonal drinks. They quickly replied with a thank-you comment and offered the influencer a free drink. The response gained more engagement, leading to increased foot traffic the following week—that’s the power of UGC creators!
Monitor both tagged and untagged mentions
Not every customer will tag your page when talking about your brand, so it’s essential to search for indirect mentions as well.
🔹 Example: A fitness apparel brand discovered an untagged mention in a viral Facebook group post where users were debating the best leggings for workouts. By joining the conversation and offering a discount code, they turned passive brand mentions into а conversion.
Track mentions in Facebook groups
Many customers discuss brands in private or public Facebook Groups. Keeping an eye on these conversations can help identify potential issues and opportunities.
🔹 Example: A travel agency found its name mentioned in a group for digital nomads. A customer had shared a bad experience with booking a trip. The agency quickly responded, apologized, and offered a resolution—turning a negative mention into a positive review.
Use multiple tracking methods
Checking notifications isn’t enough. Businesses should use Facebook Search, Google’s site search method, and social listening tools to get a full picture.
🔹 Example: A skincare brand used Google’s site:facebook.com search to find a glowing product review in a Facebook discussion. Since the customer didn’t tag them, they wouldn’t have seen it otherwise. They later reshared the review on their page.
Analyze sentiment and trends
Tracking mentions isn’t just about quantity—it’s about understanding how people feel about your brand. Therefore, you should analyze all the mentions you collect.
🔹 Example: A SaaS company noticed an increase in Facebook mentions discussing their latest software update. By analyzing the users’ sentiments, they discovered that they were struggling with a new feature. This insight led them to create a quick video tutorial, reducing confusion and improving user experience.
Encourage positive mentions
If you want more Facebook mentions, you need to encourage customers to talk about you. UGC campaigns, giveaways, and direct requests can help.
🔹 Example: A boutique hotel launched a photo contest asking guests to share their best vacation moments with a branded hashtag. The campaign generated hundreds of Facebook mentions, significantly boosting their online visibility and bookings.
Automate your tracking with a social listening tool
Manually searching for mentions can be time-consuming. Automating the process allows businesses to track and respond to mentions efficiently.
🔹 Example: A restaurant chain used EmbedSocial to monitor all Facebook mentions across multiple locations. This allowed them to quickly engage with online reviews, address complaints, and feature positive customer feedback on their website.
Benefits of social media monitoring Facebook mentions
When you start tracking mentions, you not only collect valuable UGC, but you also get a tool to enhance your brand presence, engage with customers, and gain insights:
- Improve brand reputation—by addressing both positive and negative mentions, you shape how your brand is perceived and build trust with your audience;
- Increase customer engagement—responding to mentions encourages conversations, strengthens relationships, and makes customers feel valued;
- Gain UGC—Facebook mentions often come in the form of customer reviews, testimonials, or photos that you can repurpose in marketing campaigns;
- Discover trends and insights—tracking mentions helps you understand what customers love, what they struggle with, and how they talk about your brand;
- Boost social proof and credibility—positive mentions from real users act as endorsements that influence potential customers to trust and buy from your brand;
- Enhance customer support—many customers mention brands when they need help. Monitoring these mentions allows you to improve their experience quickly;
- Monitor competitor mentions—tracking how people talk about your competitors can reveal gaps in their service or opportunities to differentiate your brand.
Eventually, monitoring Facebook mentions gives you a competitive edge and ensures that you stay connected to your target audience in a meaningful way!
Conclusion: Track Facebook mentions to stay ahead of the competition!
Facebook is a huge social media platform and brands and businesses should take advantage of all the conversations taking place to collect all the UGC they find!
One of the best ways to go about that is to track Facebook mentions, so they can later leverage them to boost engagement and improve customer relationships.
By keeping an eye on your mentions, you can spot trends, respond to reviews, and strengthen your online reputation. Whether you use manual tracking or an automated tool, staying on top of your Facebook mentions helps you connect in real-time.
So, ready to streamline the process? Try a social listening tool like EmbedSocial to automatically track, analyze, and engage with Facebook mentions—all in one place!
FAQs about tracking Facebook mentions
How to see mentions on Facebook?
You can see mentions on Facebook by checking your notifications section, reviewing your Activity Log, or using Facebook Search to find mentions of your brand.
How to track mentions on Facebook?
You can track mentions on Facebook by checking your notifications, searching your brand name using Facebook Search, and reviewing the corresponding section in your Activity Log. For a more efficient approach, use a social listening tool to automate tracking.
How to find someone’s mentions on Facebook?
To find mentions of a specific person, go to their profile and check their Posts section for any tagged content. If their privacy settings allow, you can also search their name in Facebook Search to see public mentions.
How do I manage mentions on Facebook?
Managing mentions involves responding to customer interactions, engaging with positive mentions, addressing negative feedback, and monitoring mentions regularly using notifications, search, and social listening tools to stay informed.
What happens when someone mentions you in a Facebook post?
When someone mentions your business or profile, Facebook sends you a notification, and the mention appears as a clickable link to your page. Depending on privacy settings, you can like, comment, or share the mention to engage with the user.
