How to Post a Link on Instagram: 7 Best Methods

Wondering how to post a link on Instagram? While the platform does not allow adding links to post captions, users can still add them elsewhere on Instagram.

Below, we cover seven methods for adding links to your favorite social media platform so you can easily build your brand and online presence on Instagram.

Before going further, note that the best way to add all the links you want on this platform is find and use the best link in bio app for you.

In the sections below, we cover all the official and unofficial methods for adding links on Instagram with step-by-step guides.

FYI: Feedlink Link in BIo tool helps small business owners and UGC creators consolidate all their tools in one platform and save tons of time and money to build link-in-bio pages, publish blogs, newsletters and social media posts.

1. How to add a link in Instagram bio?

As you know, ‘Link in bio’ refers to the clickable URL that you can add to your profile page to redirect your followers to your other sites and platforms. In most cases, this URL is of a product page, landing page, ‘About Us’ section, other social media pages, etc.

We have all seen the ‘link in bio’ tag while scrolling through the Instagram feed to check out cool posts, Stories, and Reels—that’s the preferred strategy of modern social media marketers since Instagram does not allow you to add links in the post itself.

By doing so, you can provide more relevant info about your post and lead your followers to your main website and other platforms.

Here’s how you can add a link to your Instagram bio:

1. Open your Instagram profile page and tap ‘Edit Profile’;
2. Tap on ‘Add link/Links’ under the edit menu;
3. Click ‘Add external link’ to add one or more links;
4. Paste the link in the URL field, write a title, and tap ‘Done’.

Note: Instagram will allow you to add only five such links in your bio section.

This is the main issue that the Feedlink link-in-bio tool by EmbedSocial expertly solves.

With it, you can add as many links as you want on a unique landing page, embed your live Instagram feed, and add links to each photo inside.

FYI: Feedlink Link in BIo tool helps small business owners and UGC creators consolidate all their tools in one platform and save tons of time and money to build link-in-bio pages, publish blogs, newsletters and social media posts.

Then, once your followers click on the link-in-bio page found underneath your Instagram profile image, they will land on a clickable version of your Instagram feed.

For detailed instructions on using Feedlink, check out this video tutorial:

2. How to add a link to an Instagram post?

You can use several methods to share your link in an Instagram post caption.

Let’s start with the free one first:

Shorten your link

You can shorten your link with tools like Bitly, add it to your post caption, and hope that users will memorize the link and type it in their browsers:

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up and enable your checkout option. That way, you can tag your Instagram posts showcasing your products with shopping links synced with an external e-commerce platform.

Check out our detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More.

Pay for a sponsored post

If you have an Instagram business profile, you can always pay for a sponsored post with a linked call-to-action at the bottom of the post. 

These post ads will appear in your target range, even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable. 

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story?

Here are a few options you can consider for sharing links on your Instagram Story:

Add Link Sticker

This is the latest big Instagram update that the platform finally allowed adding links to all users, not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).

Here is how to add the Link Sticker:

1. Tap on your profile photo and hold to add a story
2. Take a photo or upload it from your phone gallery
3. Tap on the top Sticker icon
4. In the sticker menu, browse for the Link Sticker
5. Select it
6. Add the link and tap ‘Done’
7. Place it on the story as other stickers and tap to change color

That’s it. The link will appear as a sticker overall, and the viewers of the story can interact and click on it, to navigate to the link URL.

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online. 

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card. 

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included). 

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If you are interested in trying, here is the official step-by-step guide on how to get started with Instagram Story ads.

4. How to add a link to your Instagram Reels?

5. How to add a link to your Instagram profile?

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs. 

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please keep in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

6. How to add multiple links to your Instagram bio?

This is the newest option to add links on Instagram. With this update, users are able to add more than one link in their profile bio section. 

The new option allows up to 5 links. In the bio, you will see just one link but will have an additional anchor like ‘2 more links’ that, when clicked, will show a popover with the rest of the links. 

To add multiple links to your Instagram bio, follow these steps

1. Go to your Instagram profile and tap Edit profile.
2. Tap ‘Links‘.
3. Tap ‘Add external link’.
4. In the URL input, paste your link.
5. Write Title – like Website, Shop, or similar.
6. Once finished, tap ‘Done.’

7. How to add Instagram link in bio while scheduling posts?

This is the newest addition to Feedlink that will help you schedule and publish Instagram posts and add a link to Instagram posts.

This means that you can publish the Instagram posts and at the same time add a link that will tag the post with the link in the Feedlink link in the bio page.

To learn more, check the full tutorial to publish an Instagram post with a link in the bio page.

Bottom line

I hope this tutorial helped you learn the best practices of using links on Instagram. 

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates. 

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

FYI: You can embed Instagram widget automatically with a social media aggregator and alive your website with fresh content.

FAQs on adding links on Instagram: