add links on instagram

One of the rare things missing from Instagram is the option to share your links in captions.

But guess what? 

There are several ways that make it possible to add links on your favorite social platform.

Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.

This article will show you 5 simple ways to share links on Instagram, explained step-by-step.

1. How to add a link in Instagram Bio

If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info. 

As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.

This is the simplest way of adding a link to your Instagram profile. 

Here is how you can do it:

  1.  Go to your Instagram account and tap ‘Edit Profile’
  2. Paste your desired link into the empty Website field
  3. Save the changes
add link in bio on instagram profile

As you can see, you are limited to place just one link.

This is what the Feedlink link in bio tool by EmbedSocial is focused on solving. 


It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos. 

Use Feedlink for free and get your unique link for your Instagram bio. Signup for EmbedAblum forever free version:

So, next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.

See how your Instagram feed turns out when converted to web and mobile-optimized landing page:

For more detailed instructions, check out this video tutorial:

2. How to add a link to an Instagram post

There are several approaches if you want to share your link in an Instagram caption.

I will start with the free one.

Shorten your link

You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers. 

bitly shortlink

However, it is not likely that someone will actually bother to remember your link and type it all over again. 

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.

Pay for a sponsored post

If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post. 

These post ads will appear to your target range even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable. 

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story

Here are a few options you can consider for sharing links on your Instagram Story:

Add a swipe-up link

This option is only possible If you have a verified account or at least 10K Instagram followers.

If you do so, here are the steps:

  1. Take a new photo or upload an image to your Story
  2. In the Story editor, tap the link icon located on the top of the screen 
  3. Paste the URL of the website you want to link to
  4. Tap Done’ to save it

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help the small business continue their business activities online. 

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card. 

instagram story donation sticker

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included). 

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use the Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.

4. How to share a link on IGTV

If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description. 

The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.

add link in igtv video

However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.

Here is how you can do that:

  1. Open your Instagram Story camera
  2. Tap on the top ‘link’ icon
  3. Choose an IGTV video
  4. Tap ‘Done’

This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story. 

Once clicked, your video will open. 

We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.

5. How to add a link on your Instagram profile

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs. 

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

add buttons on instagram profile

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

To wrap up

I hope this tutorial helped you learn the best practices of using links on Instagram. 

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates. 

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

New Instagram link in bio tool. Sign up now, it’s free!

Sign up for EmbedAlbum and create multiple links for your bios.

Easy setup · Cancel any time

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Avatar for Marija Todorovska
Marija Todorovska

Content creator at EmbedSocial responsible for writing valuable articles mostly related to review management, customer feedback, and UGC.