One of the rare things missing from Instagram is the option to share your links in captions. Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.
But guess what? There are several ways that make it possible to add links to your favorite social platform.
Yes, using a link in bio tool is one of the popular options but in this article, we’ll show you all 5 simple ways to share links on Instagram, explained step-by-step.
1. How to add a link in Instagram Bio
If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info.
As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.
This is the simplest way of adding a link to your Instagram profile.
Here is how you can do it:
- Go to your Instagram account and tap ‘Edit Profile’
- Paste your desired link into the empty Website field
- Save the changes
As you can see, you are limited to placing just one link.
This is what the Feedlink link in bio tool by EmbedSocial is focused on solving.
It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos.
So, the next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.
See how your Instagram feed turns out when converted to a web and mobile-optimized landing page: https://feedlink.io/escommerce
For more detailed instructions, check out this video tutorial:
2. How to add a link to an Instagram post
There are several approaches if you want to share your link in an Instagram caption.
I will start with the free one.
Shorten your link
You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers.
However, it is not likely that someone will actually bother to remember your link and type it all over again.
Use Instagram Checkout and Product Tags
If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.
We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.
Pay for a sponsored post
If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post.
These post ads will appear to your target range even to users who don’t follow you.
Pay for a link in captions
According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable.
In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.
3. How to add a link to an Instagram Story
Here are a few options you can consider for sharing links on your Instagram Story:
Add Link Sticker
This is the latest big Instagram update, that the platform finally allowed adding links to all users not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).
Here is how to add the Link Sticker:
- Tap on your profile photo and hold to add a story
- Take a photo or upload it from your phone gallery
- Tap on the top Sticker icon
- In the sticker menu, browse for the Link Sticker
- Select it
- Add the link and tap ‘Done’
- Place it on the story as other stickers and tap to change color
That’s it. The link will appear as a sticker overall and the viewers of the story can interact and click on it, to navigate to the link URL.
Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online.
This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card.
Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included).
There is always an option to pay for Instagram Story ads.
To launch Stories ads, you should use Ads Manager.
But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.
If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.
4. How to share a link on IGTV
If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description.
The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.
However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.
Here is how you can do that:
- Open your Instagram Story camera
- Tap on the top ‘link’ icon
- Choose an IGTV video
- Tap ‘Done’
This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story.
Once clicked, your video will open.
We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.
5. How to add a link on your Instagram profile
Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs.
This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.
Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.
Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.
To wrap up
I hope this tutorial helped you learn the best practices of using links on Instagram.
Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates.
And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.
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