Best Google Review Response Examples For Your Business

Receiving feedback on Google can be stressful, and having these Google review response examples at your fingertips can largely help.

Owning a Google Business Profile and having an account in Google Maps means that everyone can leave their opinions about your products or services that are publicly available. Such reviews about your business can directly affect your sales and growth further because positive reviews will bring you new customers, while negative ones will keep your potential customers away from your services.

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

For example, if a customer is interested in booking a hotel, he will do research on Google about the best hotels in a specific area. The hotels with negative Google reviews will be automatically removed from the list because who wants to book a hotel with unhappy guests? It’s very likely that the top-rated hotels will stay in the game, thanks to the range of positive reviews and happy customers.

In this blog post, we will see why Google reviews are important for your business and how to respond to all of them. Also, you will find 25 Google review response examples you can use for your business no matter the industry you are based in, so make yourself comfortable and stay tuned.

How to Respond to Google reviews?

As a business owner, you and your management team probably read what people say about your products or services. It is a good practice sometimes, if not always, to respond to some comments, whether positive or negative. Of course, there would be scammers and reviews without any point, so it is important to focus on honest and real Google reviews for your business.

To respond to the Google reviews, you should log in to your Google business account and follow these steps:

Step 1: In the dashboard, navigate to ‘Reviews‘

Step 2: Click on the ‘Reply‘ option to respond to a certain review, write your response and click ‘Post reply‘

Step 3: If it’s a fake or inappropriate review, click the 3 dots icon and click the “Report” option to report it.

Full tutorial on how to respond to Google reviews >

When replying to positive Google reviews, always tend to have a grateful tone in your response, spiced with additional explanation of the benefits of your products or services. For the negative reviews, always tend to be professional in your response and show gratitude, explain the situation in detail, and apologize for the problem without taking responsibility (if it’s not your fault).

In general, try to create a template for the positive and negative Google reviews, so modify it according to the nature of the customers’ comments. When responding to negative and positive reviews, you should be aware of several things, so please pay close attention to the next section.

How to respond to negative Google reviews examples

Yes, it’s impossible for 100% of your Google reviews to be positive and for all customers to be happy to the fullest. The sooner you get used to it, the better you will handle all the bad situations and keep growing your business in the right direction.

There are some specific things you should be aware of before responding to negative reviews related to your business:

Show professional attitude

No matter if the Google review about your business has an offensive tone and an aggressive voice is demonstrated, always tend to be professional and respond to every comment on another level. Never write with a sarcastic or defensive tone, but clearly explain the situation and make them understand the core of the problem. That’s how you will remain professional and build a positive image for your business too.

Avoid public debate on a fake review

You will possibly notice a fake review for your business from fake Google accounts; it’s a fact. When you recognize this situation, keep calm and don’t try to debate – report the review, and Google will do the rest further. Fake reviews can be removed from the business page only if they violate the community guidelines and terms of service, so keep that in your mind.

Kindly apologize for the bad situation

Sometimes when the customers have a bad experience with your product or services, don’t say sorry directly to them, but apologize to them for being upset and offer a solution via other types of communication (email, Viber, Google Meet…). That’s how the new customers will know that there is a two-way story without judging that it’s your fault for the bad review.

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

Read more: How to remove Google reviews?

How to reply to positive Google reviews examples

Positive reviews are definitely the boosters of your business growth and attract new customers who are interested in your products or services. Responding to good Google reviews means engaging with your happy customers, which adds extra spice to your relationships.

Here we will show you some tips and tricks on responding to positive Google reviews and increasing your chances of building better authority in the industry and attracting new customers.

Use the customer’s name

When writing a response to your Google review, always use the customer’s first name or surname to express gratitude. Mentioning their name will show that you write the response personally – it’s not a robotic way of sending a generic text on every Google review. It’s important for building trust and making customer relationships even better.

Mention your product

In every Google review where happy customers mention your product, you always tend to mention it again in the response for extra promotion. This will boost product awareness and increase its popularity for new customers who never heard about it. It’s promoting your product directly in response to a positive Google review, so why not try it?

Give an update on your new product or service

In your Google review response, always tend to give an update of a similar product or service that your customer is satisfied with. It opens a new opportunity for you to sell another product to your happy customers and get them on a shopping spree, but still, be careful not to be too pushy with your new products.

Use software to automate the review responses

EmbedReviews is a complete reviews management software that will help you collect and respond to Google reviews from one single place. The best is that you will receive notifications which will help you never miss a review to respond to.

Additionally, you can respond to each review from one dashboard if you have multiple locations or manage multiple businesses with Google Business Profiles. No need to log in to all the profiles to respond to the received reviews.

10 Google review responses examples

Below are examples of how to reply to Google reviews that you can use for your business in different industries. There should be a response example for positive and negative reviews, so ensure you don’t miss out on some of them.

Response example 1 (Restaurant)

Positive response:

Hi [Customer name],

Thank you so much for the kind words. We’re very happy to hear that we share the same passion for food and that you had a great experience with us! Our kitchen staff will be especially happy to read this review. Might we recommend you also try our special meal on your next visit? We’re sure you’re going to love it as well. See you soon!

– [Your restaurant name] Team

Review response example

Negative response:

Hi [Customer name],

Thank you for taking the time to leave us a review. We continuously work to create good customer experiences, and we’re sorry to hear that we missed the mark here. Would you please consider reaching out to us at [your phone number] or email with any further comments or suggestions? We hope we can use this to improve in the future.

– [Your restaurant name] Team

Review response example

Here is a real-life example of a negative restaurant review:

Response example 2 (Hotel)

Positive response:

Hello [Customer name],

Thank you for taking the time to post a review of our property. We are happy to hear you enjoyed your time at [Your hotel name]. Our goal is always to exceed your expectations! If there’s anything we can help you with during your next visit, please don’t hesitate to let us know. We hope to see you soon!

Best regards, [Your hotel name] Team

Review response example

Negative response:

Hi [Customer name],

Thank you for your review; we greatly appreciate your time to provide us with this valuable feedback. We are very sorry to hear that you didn’t have a great experience in our hotel – our mission is to provide excellent guest experiences, so we are sorry to have let you down. We have taken your feedback on board, and we will strive to make improvements accordingly. To further show our deepest apologies and gratitude, we wish to contact you personally to discuss this further.

Kind regards, [Your hotel name] Team

Review response example

See the real case example for the negative review:

Response example 3 (Gym/Fitness center)

Positive response:

Dear [Customer name],

We’re so happy to hear you had a great experience at [Your gym name]. Your review made our day! Our whole fitness team works very hard to keep our customers happy, but we can only do it thanks to amazing customers like you. Thanks again, and we hope you will visit us soon to guide you in the process of making a better version of yourself!

Sincerely [Your gym name] Team

Review response example

Negative response:

Dear [Customer name],

Thanks for sharing your feedback. We’re sorry your experience didn’t match your fitness expectations. It was an uncommon instance, and we’ll do better in the future. Please feel free to contact our fitness customer service with any further comments, concerns, or suggestions you wish to share. We would love to make things right if you give us another chance.

Kind regards, [Your gym name] Team

Review response example

The following picture is an example of a real-life Google review for a fitness center:

Response example 4 (Store)

Positive response:

Hello [Customer Name],

Just wanted to let you know how much your review means to us for a further great collaboration. We do all we can to provide our customers with the best products in our store; it always makes our day when a customer appreciates it. Thanks again, and we hope to make your next visit just as positive. Have an amazing day!

Best [Your store name] Team.

Review response example

Negative response:

Hi [Name],

Thank you for your review, all feedback is important to us, and we’re sorry to hear you’ve had such a frustrating experience. As you can hopefully see from our other reviews, your situation is the exception and far from our usual high standards. This makes us all keener to ensure this gets resolved and doesn’t happen again. Drop our support team a message to let them know all the details about the products, and we promise you we’ll tailor a satisfactory resolution for you.

Sincerely [Your store name] Team

Review response example

Here is a reply to Google reviews example of a similar situation:

Response example 5 (Dental Office)

Positive response:

Hi [Patient name],

Thank you for taking the time to share your experience. I will never tire of hearing that the patients have our trust and want to come here for a solution. It’s always a pleasure to see you in our dental office and skip everything on the road regarding your dental health.

Kind regards, Dr. [Your name]

Review response example

Here is a real case example:

Negative response template:

Hello [Patient name],

Thank you for taking the time to share your experience with us. While we are thankful for the feedback, we are saddened and disappointed to hear about your experience. Our goal for each patient is to have nothing but a terrific experience here at (Your dental office name). Clearly, we fell short of that goal for you. Could you please reach out to us? We want to do our best to understand our mistakes and ensure you have a wonderful future experience with your teeth. We would also like to use this as a learning experience for our whole team to improve daily.

Dr. [Your name]

Review response example

Response example 6 (Law Office)

Positive response:

Hi [Customer name]

We’re blown away by your kind words! We’re sure that the whole community would like to hear your detailed review of our law case we resolved successfully. We’d love to get in touch and hear more about your next case. Please send us a message by email if that’s alright with you. Thanks again, and have a great day!

[Your law office name] Team

Review response example

Negative response:

Hi [Customer name],

Thank you for taking time out of your day to share your experience with us. Would you please contact us right away so we can learn more about your law case and do our best to turn this into a resolved situation? Our goal is to provide service that wows our clients. We clearly did not make that happen for you, and we want to understand why so we can improve. We promise to take any feedback you have as a learning opportunity so our law team can fulfill our mission of excellence. We look forward to hearing from you right away.

[Your law office name] Team.

Review response example

Response example 7 (Beauty Salon)

Positive response:

Hello [Customer name]

We started our beauty salon to provide the best possible service to every customer who walks through our door. We can’t thank you enough for taking the time to share your feedback with us and reminding us why we do what we do. Waiting for your next appointment and making you a better-looking person.

Sincerely, [Your beauty salon name] Team

Review response example

Negative response:

Dear [Customer name],

Thanks for your review. We would love to hear more about your beauty experience with us so that we can use your valuable feedback to deliver an even better experience next time. Please contact us with any further comments or suggestions you wish to share. Again, thank you for taking the time to review our beauty salon!

Best [Your beauty salon name] Team

Review response example

A google review reply message of a real-life situation is as follows:

Response example 8 (Marketing Agency)

Positive response:

Hello [Customer name],

We are pleased to know that you’ve chosen to stay with us again. Your kind words encourage us to continue doing our best in the digital marketing world and make sure every customer’s experience is a memorable one. Thanks again, and have a wonderful day.

Sincerely, [Your marketing agency name] Tea,

Review response example

See the google review reply example just below:

Negative response:

Hello [Customer name],

We would like the opportunity to investigate your feedback further along with the provided results from our side. Please could you contact us via email or phone call for a quick catch-up? We’ll work with you to resolve any issues as quickly as possible and make the marketing results better than before.

Sincerely, [Your marketing agency name]

Review response example

Response example 9 (IT Company)

Positive response:

Dear [Customer name],

It’s lovely to hear your kind words of appreciation for our hard-working IT development team at [your business name]. Thank you for choosing to collaborate with us on your software system. We hope to serve you again soon for another IT project.

Sincerely, [Your business name] Team

Review response example

An example of a similar situation is here:

Negative response:

Dear [Customer name],

We are sorry that your experience with us didn’t quite match your expectations with the software system. We would love to know why so that we can deliver a better IT solution next time. You may reach us anytime at our email address or phone number. Again, thank you for your feedback!

Sincerely, [Your business name]

Review response example

Response example 10 (Casino)

Positive response:

Hi [Customer name],

Thank you for placing your bets at [Casino name]. We want you to know how much we appreciate your review. Our staff works hard daily to give you the best gambling experience possible. We will make sure to share your feedback with the new players.

[Casino name] Team

Review response example

Real-life example:

Negative response:

Hi [Customer name],

Thank you for letting us know about this situation in our casino. Your feedback helps us do better in the future. We’ll look into this issue and hope to resolve it promptly and accurately.

Sincerely, [Casino name] Team

Review response example

General Responses to Negative Reviews

Negative reviews can be especially tricky to respond to. You want to acknowledge the customer’s concerns while also defending your business. And you don’t want to come across as defensive or unprofessional.

Here are a few tips for responding to negative reviews:

• Thank the customer for their feedback and apologize for their experience
• Take responsibility for any issues that were within your control
• Explain what you’re doing to fix the problem
• Offer to make things right by giving the customer a refund, discount, or other compensation

Here are a few negative review response examples:

“I’m sorry to hear that you had a negative experience. We’re working hard to improve our service and will do whatever we can to make things right.”

“Thank you for bringing this to our attention. We’re sorry for any inconvenience or frustration that you may have experienced. We’re continuously working to improve our service, and we’ll consider your feedback to ensure we provide the best possible experience.”

“We’re sorry to hear about your bad experience. We want all of our customers to have a positive experience, so we’ll do our best to make things right. Please contact us at ___________ so we can help resolve the issue.”

Display Google Reviews on Your Website

Once you inspire your customers to leave reviews on your Google location, you should consider displaying the reviews as a testimonial section on your website.

By doing this, you will ensure your website is updated with the latest customer feedback, which can help build more trust in your business and convince potential customers to make faster purchasing decisions.

To intergrate Google reviews, you can use the EmbedReviews platform and automatically collect and sync the reviews almost in real-time.

Once your reviews are generated, you will be able to create amazing Google reviews widgets that will have a prominent role on your website, acting as social proof.

Here are some examples of the available Google Reviews widgets in the EmbedReviews platform:

Learn more: How to ask for reviews on Google?

Key Takeaways

Google reviews are one of the most important ways customers can learn about your business. They can also help you improve your ranking in search results. Responding to positive and negative reviews is important in managing your online reputation.

The best way to respond to a Google review is to thank the reviewer for their feedback, address any concerns they may have, and invite them to contact you directly to resolve any issues.

And pre-made Google review response examples can help streamline your responses and empower your overall online reputation management.

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.