In the digital age, where consumers are constantly bombarded with countless choices, making a decision can be overwhelming. This is where the power of social proof comes into play. Social proof, a concept deeply rooted in our psychology, can significantly influence our decisions and actions. In the realm of online marketing, social proof has emerged as a powerful tool to boost conversions and sales.
How does it work, and how can you leverage it to enhance your online performance?
This blog post will delve into these questions and more, providing you with a comprehensive understanding of social proof and its role in digital marketing.
- What Is a Social Proof?
- What are The Best Social Proof tools?
- 1. EmbedSocial – User-Generated Content Platform
- 2. Proof – Social Proof Notifications App
- Benefits for Businesses
- 3. ProveSource – Social Proof App
- 4. Fomo
- 5. TrustPulse
- 6. Vouch
- 7. Loox – eCommerce Reviews App
- 8. YotPo
- 9. Evidence
- 10. TrustPilot
- Choose the Best Social Proof Software Tool for Your Business
- FAQ About Social Proof Tools
What Is a Social Proof?
Social proof definition
This concept is deeply rooted in our need for social validation and our natural desire to belong.
In the context of marketing and business, social proof refers to the use of various tactics to leverage this psychological principle to influence consumer behavior. This can take many forms, including customer testimonials, reviews, case studies, endorsements, social media shares, and more. The goal is to provide evidence that others trust and value a product or service, thereby encouraging potential customers to do the same.
For example, when shopping online, you might be more likely to purchase a product if you see that it has hundreds of positive reviews. Or, you might be more inclined to try a new restaurant if several of your friends have recommended it. In both cases, you’re relying on social proof to guide your decision.
What Is a social proof tool?
Social proof tools meaining
In the context of online businesses, social proof tools display real-time notifications of user activities such as purchases, sign-ups, or reviews, creating a sense of trust and credibility.
Why do social proof tools work?
Moreover, social proof tools provide a dynamic and interactive element to your website, enhancing user engagement. They offer a real-time glimpse into the activities of other customers, creating a sense of a vibrant and active community. This builds trust and creates a sense of urgency, encouraging visitors to act quickly so as not to miss out.
In essence, social proof tools are a powerful way to harness the influence of the crowd to drive conversions and sales. By showcasing real-time customer activity, they provide tangible evidence of your product’s popularity, building trust and encouraging new visitors to take action. Whether you’re a small business or a large enterprise, incorporating a social proof tool into your marketing strategy can significantly enhance your online performance.
What are The Best Social Proof tools?
1. EmbedSocial – User-Generated Content Platform
EmbedSocial is a user-generated content (UGC) platform that allows businesses to collect and display social media feeds, reviews, stories, and photos on their websites. It integrates with all major social media networks and offers a variety of widgets and templates to suit different website designs so everyone can display user-generated content on their website.
API integrations with all major social media networks
AI-Powered Reviews Management Tools
Pre-built templates for reviews, stories, forms, or feed widgets
Mobile responsive and ADA compliant
Works with 99.9% of web builders & eCommerce platforms
Free plan to use the display of reviews popover widget with custom reviews.
See free reviews widget details >
All PRO plans start at $29/month with a free trial for 7 days. Also, the All Products plan includes all products’ PRO plans and is available for $64.00 per month. This offer may expire soon. They also offer a 7-day free trial.
Benefits for businesses
Businesses can collect testimonials, manage, and display social media reviews all in one place.
It allows businesses to automatically collect and display all their Google reviews on their websites and sell more with the help of their existing customers.
It offers a complete and native Shopify reviews app that sends emails after each purchase.
Businesses can engage web visitors with immersive Instagram story widgets.
It allows businesses to show web forms in engaging formats with banners, floaters, or button widgets.
It integrates with Slack to notify businesses whenever they get a review from various sources.
Businesses can send their customers emails or SMS messages to ask for feedback.
It allows businesses to display TikTok feeds and showcase interactive website content.
EmbedSocial is the best social proof tool when it comes to aggregating proof from third-party review sites and social media platforms, with the most potent widget editor to display social proof in sliders, feeds, or popovers.
2. Proof – Social Proof Notifications App
Proof is a social proof software that helps businesses increase their website conversion rates by displaying real-time customer activity notifications like live visitor count. It leverages the power of social proof to build trust with website visitors, encouraging them to take desired actions such as signing up for a newsletter, making a purchase, or registering for a webinar.
Real-time social proof notifications: Displays real-time activity of other users on critical landing pages to new visitors.
Customizable notifications: Allows you to customize the design and content of your notifications to match your brand.
Conversion analytics: Provides insights into how your notifications are impacting your conversion rates.
A/B testing: This allows you to test different versions of your notifications to see which one performs better.
Unlimited domains: You can use Proof on multiple domains with a single account.
Proof offers a simple pricing structure that scales with your website’s visitors. The Pro Monthly plan costs $79 per month and includes 10,000 unique visitors, unlimited domains, unlimited notifications, A/B testing, conversion analytics, and live chat support.
Benefits for Businesses
Proof can significantly enhance the effectiveness of a business’s online presence. By leveraging the power of social proof, it can increase sales, leading to more leads, sales, and revenue. It can also provide valuable insights into customer behavior, allowing businesses to optimize their marketing strategies. The software is easy to set up and use, making it a practical solution for businesses of all sizes.
3. ProveSource – Social Proof App
ProveSource is a social-proof marketing platform that streams recent customer behaviors on your website to build trust and encourage conversions. It leverages the power of social proof to increase trust, conversions, and sales by showcasing evidence of customer activity and achievements.
Stream Recent Customer Behaviors
Fully Customizable Notifications
Advanced Analytics and Insights
Easy Integration with Website and Apps
ProveSource offers a free plan with basic features. Their paid plans start from $21/month for the Starter plan, $49/month for the Growth plan, and $166/month for the Monster plan. They also offer a 7-day free trial for their paid plans.
Benefits for businesses:
Increase Trust: ProveSource helps businesses build trust with their visitors by showcasing real-time customer activity.
Boost Conversions: Social-proof notifications encourage visitors to convert, increasing sales and sign-ups.
Improve Engagement: The notifications keep visitors engaged and reduce bounce rates.
Easy to Use: ProveSource is easy to set up and customize, making it a user-friendly tool for businesses of all sizes.
Fomo is a social–proof marketing tool that showcases recent customer interactions on your website. This helps to build trust and increase conversions. It’s a versatile tool that can be integrated with a wide range of platforms to display a variety of notifications.
Real-time social proof notifications.
Customizable notification templates.
Advanced targeting rules.
A/B testing capabilities.
Rich analytics and insights.
Pricing: Fomo offers a free 14-day trial. Their pricing plans are as follows:
Starter: $25/month for 8,000 notifications/month and 1 website.
Essential: $50/month for 20,000 notifications/month and 3 websites.
Plus: $99/month for 100,000 notifications/month and unlimited websites.
Pro: $149/month for 300,000 notifications/month and larger notifications limit.
Advanced: $199/month for 1,000,000 notifications/month and larger notifications limit.
Unlimited: $499/month for unlimited notifications.
Benefits for Businesses
Increases trust and credibility: Fomo helps businesses build trust and credibility with their visitors by displaying real-time customer interactions.
Boosts conversions: Social proof is a powerful motivator. Seeing others take action can encourage visitors to do the same, leading to higher conversion rates.
Provides valuable insights: With Fomo’s analytics, businesses can see which notifications drive the most conversions and adjust their strategy accordingly.
Easy to use: Fomo is easy to set up and customize, making it a user-friendly tool for businesses of all sizes.
TrustPulse is a powerful social proof notification app that helps businesses increase conversions and build customer trust. It leverages real-time activity and user behavior to generate dynamic, automated social proof notifications. The platform is designed to boost credibility, inspire customer confidence, and drive conversions.
Real-Time Event Tracking: TrustPulse tracks your website’s real-time events like purchases, sign-ups, and more.
On-Fire Notifications: Show how many people are taking action in a given period.
Smart Targeting: Display the right message to the right person at the right time.
Flexible Design Options: Customize the design of your notifications to match your brand.
Easy Integration: TrustPulse works seamlessly with popular platforms like WordPress, Shopify, WooCommerce, and more.
TrustPulse offers four pricing tiers, each with its own set of features:
Basic ($5/month, billed annually): Essential social proof tools for small sites and bloggers. It includes usage on 2 sites, 2,500 unique visitors, unlimited campaigns, and no hidden fees.
Plus ($10/month, billed annually): Great for growing businesses who want to do more, it includes everything in Basic, plus usage on 3 sites, 10,000 unique visitors, and advanced features.
Pro ($19/month, billed annually): Must-have if you sell ANYTHING on your website. It includes everything in Plus, usage on 5 sites, 25,000 unique visitors, and Pro features.
Growth ($39/month, billed annually): Perfect for growing teams and agencies that need results. It includes everything in Pro, usage on 10 sites, 100,000 unique visitors, and Growth features.
Benefits for Businesses
Increase Conversion Rates: TrustPulse helps businesses increase their conversion rates by leveraging social proof.
Build Customer Trust: Seeing real-time notifications of others taking action builds trust among website visitors.
Boost Credibility: TrustPulse boosts your business’s credibility by showing real, verified activity on your site.
Easy to Use: With its user-friendly interface, TrustPulse is easy to set up and use, even for non-technical users.
Cost-Effective: Compared to other social proof marketing tools, TrustPulse offers affordable pricing plans, making it accessible for businesses of all sizes.
Vouch is an asynchronous video communications platform allowing businesses to communicate with short, authentic videos from their workflow. It brings context and impact to sales, marketing, customer success, recruitment, and more.
Vouch is designed to be fast, short, and friction-free, allowing you to communicate with your audience asynchronously with short, guided videos.
Asynchronous Video Communication: Communicate with your audience asynchronously with short, guided videos.
Structured Videos: Add guidance and controls when you capture video from customers, prospects, and candidates.
Integration: Record and send a Vouch to anyone via Slack or email. Welcome users by embedding Vouch in your onboarding workflow.
Shareable Playlists: Edit and stitch together videos without relying on complicated editing tools.
Transcribed, Tagged, and Searchable: Vouch’s central library stores all of your videos in one place, all automatically transcribed.
Vouch offers a free plan with basic features.
Their paid plans start from $30/month for the Starter plan, which includes up to 5 seats, unlimited live campaigns, custom branding, editable transcriptions, and HD downloads. They offer a custom Teams plan with additional features for larger teams or markets.
Benefits for Businesses:
Improved Communication: Vouch allows businesses to communicate more effectively with their audience using short, personal videos.
Increased Engagement: By using video, businesses can increase engagement with their audience, leading to higher conversion rates.
Easy Integration: Vouch integrates with popular work tools, making incorporating video communication into your existing workflow easy.
Better Organization: With automatic transcription and tagging, businesses can easily manage and search their video content.
7. Loox – eCommerce Reviews App
Loox is a Shopify reviews app that empowers businesses to grow their brands by turning real customers into ambassadors.
It allows customers to submit visual reviews, share product experiences, and refer friends, thereby enhancing the credibility of your business and products.
Review Request Emails: Automatically send emails to customers requesting reviews.
Discount for Photo Reviews: Encourage customers to submit photo reviews by offering discounts.
Multilingual Support: Cater to a global audience with support for multiple languages.
Video Reviews: Allow customers to submit video reviews for a more authentic and engaging review experience.
Full Customization: Customize the appearance of your reviews to match your brand.
Loox offers three pricing tiers:
Beginner ($9.99/month): Includes review request emails, discounts for photo reviews, and multilingual support.
Growth (Starting at $34.99/month): Includes everything in Beginner, plus video reviews, full customization, Google Shopping integration, and the removal of Loox branding.
Unlimited ($299.99/month, 50% off limited time offer): Includes everything in Growth, plus unlimited review requests, unlimited referrals, full Klaviyo integration, and priority support.
Benefits for Businesses:
Enhance Credibility: By showcasing real customer reviews and experiences, Loox enhances the credibility of your business and products.
Boost Conversions: Social proof in the form of customer reviews and referrals can significantly boost conversions.
Engage Customers: The platform provides an engaging way for customers to share their experiences, thereby increasing customer engagement and loyalty.
Global Reach: With multilingual support, you can cater to customers worldwide.
YotPo is an eCommerce retention marketing platform that turns one-time shoppers into lifelong customers.
It offers a suite of connected solutions that maximize your customers’ value. The platform includes SMS marketing, loyalty, and referrals, reviews, subscriptions, email marketing, and visual user-generated content (UGC).
SMS Marketing: Yotpo provides a platform to drive sales and make instant connections through text messages that customers read.
Reviews: The platform allows businesses to increase conversion by showcasing their customers’ authentic reviews.
Loyalty & Referrals: Yotpo motivates customers with rewards and turns them into brand advocates.
Subscriptions: The platform helps boost recurring revenue by offering convenience at the click of a button.
Email Marketing: Yotpo allows businesses to create personalized email experiences that drive sales and boost customer lifetime value.
Visual UGC: The platform enables businesses to connect emotionally with real-life photos and videos.
The pricing details are not explicitly mentioned on the website.
Requesting a demo or contacting Yotpo directly for specific pricing information is recommended.
Benefits for Businesses
Increase Repeat Purchases: Yotpo uses perfectly-timed engagements and rewards that are tailored to each customer to boost lifetime value (LTV) and drive repeat purchase rates.
Drive Repeat Shopper Sales: From average order value (AOV) to recurring revenue, Yotpo offers a range of ways to grow revenue, with a goal for 50% of your sales to come from repeat shoppers.
Maximize Conversion Rates: Yotpo helps convert more shoppers with authentic content that alleviates hesitation, rewards that motivate, and messaging that creates a sense of urgency.
Unified Platform: Yotpo puts all your retention solutions on one platform, allowing you to create seamless post-purchase journeys tailored to each customer and track performance. This helps you see what drives your retention forward and take action to optimize.
Evidence is a powerful social proof tool designed to increase conversions by showcasing real-time customer activity on your website.
By leveraging the power of social proof, Evidence helps businesses build trust, create urgency, and boost conversions.
Real-Time Social Proof: Evidence displays real-time notifications of recent customer activity, such as purchases, sign-ups, and reviews, creating a sense of a busy and trusted business.
Fully Customizable: With Evidence, you can customize the design, timing, and display rules of your notifications to match your brand and target audience.
Advanced Targeting: Evidence allows you to target specific visitor segments with personalized messages, enhancing the relevance and effectiveness of your social proof.
Analytics and Insights: Evidence provides detailed analytics to track the performance of your social proof notifications and optimize them for better results.
Evidence offers a range of pricing plans to suit different business needs.
The Basic plan starts at $29 per month, offering essential features for small businesses. The Pro plan, priced at $79 per month, includes advanced features and priority support.
The Business plan for larger businesses at $199 per month provides premium features and dedicated account management. (Please note that pricing may vary, so it’s best to check the official website for the most accurate and up-to-date information.)
Trustpilot is a powerful customer review management tool that allows businesses to collect, manage, and leverage customer reviews. It’s designed to help businesses enhance their online presence, build brand trust, and improve customer experience by showcasing real, verified customer feedback.
- Review Collection: Trustpilot allows businesses to send out review invitations to customers, encouraging them to share their experiences.
- Review Management: Businesses can respond to reviews, flag and report inappropriate content, and gain insights from customer feedback.
- Review Showcasing: Trustpilot offers a variety of widgets that businesses can use to display their star rating and review count on their website.
- Integration: Trustpilot integrates with various eCommerce, helpdesk, and marketing platforms, allowing businesses to streamline their review management process.
- Analytics: Trustpilot provides analytics dashboards that help businesses learn more from their customer feedback.
Trustpilot offers several pricing plans:
- Standard Plan: Starting from $250 per domain per month, this plan includes 500 verified review invitations per month, 8 website widgets, an ad-free profile page, and more.
- Growth Plan: Starting from $600 per domain per month, this plan includes everything in the Standard Plan, plus additional features like personalized branding, access to a full 22-widget library, and advanced review analysis.
- Scale Plan: Starting from $900 per domain per month, this plan includes everything in the Growth Plan, plus unlimited verified review invitations and additional insights and analytics.
- Enterprise Plan: This is a custom plan with pricing upon request. It includes access to APIs, unlimited user seats, a fully personalized Trustpilot.com profile page, and a dedicated Account Manager.
Benefits for Businesses
- Enhanced Online Presence: By showcasing real, verified customer reviews, businesses can enhance their online presence and build brand trust.
- Improved Customer Experience: Trustpilot allows businesses to respond to reviews and engage with their customers, improving the overall customer experience.
- Informed Business Decisions: The insights gained from customer feedback can help businesses make informed decisions and improve their products or services.
- Increased Conversions: By displaying social proof in the form of customer reviews, businesses can increase their conversion rates and boost sales.
Choose the Best Social Proof Software Tool for Your Business
When comparing the social proof tools, we’ve divided them into two categories, making it easier for you to make a difference.
The categories are based on users looking for social proof tools that provide customer reviews or tools that aggregate notifications from third-party platforms.
Here is the comparison table of the reviews management software category:
And here is the comparison table for social proof tools that provide a display of customer data in the type of popover notifications:
In conclusion, social proof tools are a great way to boost business and increase conversions.
With the right tool, you can easily embed code to show website activity, traffic, and popular website platforms.
Many of these tools offer basic monthly plans and custom pricing options for those needing more advanced features. Some even offer a free trial period to test the software before committing to it.
With all of these options available, you can find the perfect social proof tool for your business to help engage with website traffic, increase your conversion rate and maximize your success.
FAQ About Social Proof Tools
Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.
Regarding conversions, social proof can help by providing evidence that others trust a business or product, and encouraging new customers to do the same.
In marketing, social proof is a tactic used to ease the minds of worried customers. It involves using various elements such as testimonials, reviews, endorsements, case studies, and social shares to show that others have had a positive experience with a product or service.
Yes, social proof works. Numerous studies and tests have shown that social proof can significantly increase conversion rates, customer trust, and sales.
You can get social proof by encouraging customers to leave reviews, share their experiences on social media, provide testimonials, or participate in case studies. You can also display any media coverage or endorsements your business has received.
You can add social proof to your website by including customer testimonials, reviews, case studies, or social media feeds. You can also use social proof tools to display real-time customer activity.
A social proof platform is a tool or service that helps businesses collect, manage, and display social proof on their websites.
Examples of social proof on websites include customer testimonials, star ratings, reviews, case studies, “a number of items sold” counters, and “currently viewing” notifications.
Social proof apps are tools that help businesses display social proof on their websites. They can show real-time activity such as purchases, sign-ups, or reviews.
Customer reviews and testimonials are among the most popular forms of social proof. They are widely used and have been shown to influence customer behavior significantly.
Social proof notifications are real-time notifications that show the actions of other users. They can display activities such as recent purchases, sign-ups, or reviews.
Embed user-generated content on your website automatically. Start a free trial today >
Collect social proof & user-generated content with the #1 UGC platform
Try EmbedSocial and automatically collect, monitor, and display UGC on any website.
All PRO features | Cancel any time.