Social walls turn ordinary moments into living, breathing stories.
How? They collect your best social media posts, customer photos, hashtag highlights, etc., into one widget, either on your websites or on digital signage in your offices.
Imagine running a packed event, refreshing your homepage, or lighting up a retail space. A great social wall will energize and persuade your website visitors.
Don’t believe me? Check out the great social wall examples I collected for you and learn how to do a similar social wall display for your own brand.
Keep reading, as everything you need is below!
What is a social wall? [+5 brand benefits]
A social wall is a live, curated display of posts pulled from social platforms like Instagram, TikTok, X, Facebook, and even Google reviews. It gathers hashtags, mentions, tagged photos, and branded content into one visual hub, updating in real time as people share.
‘Social wall’ definition
Brands use social walls on websites, event screens, retail displays, and digital signage to showcase authentic moments from their community. It’s one of the fastest ways to turn scattered user-generated content into a single story for your audience.
Note: You might also hear the terms social media widgetand social media feed, which we use interchangeably, even though they differ somewhat. Think of the social media wall as the display showcasing your content, social media feed the stream of posts from any social platform, and social media widget the means to display that content.
When done right, your social media walls will help you showcase real customer interactions so that prospective buyers see you are a genuine and trustworthy brand.
All in all, here are the key benefits they bring:
- Boost real-time engagement—people interact more when they see fresh posts;
- Turn UGC into social proof—authentic customer visuals build trust faster than polished ads;
- Increase event participation—attendees and campaign followers post more when they know their content will appear on your channels;
- Centralize multi-platform content—one wall pulls posts from Instagram, TikTok, X, etc.;
- Add energy to physical spaces—digital signage feels alive with live social activity;
These benefits make social walls a powerful storytelling engine for modern brands. After all, they can display user-generated content from multiple social media channels.
Imagine having a single social media display wall showcasing all your social posts, either on your website or any digital displays you have at an in-person event. Your event engagement will skyrocket with such an engaging social media wall.
Social media wall examples: 13 inspiring use-cases
Most brands use social walls in different ways depending on their goals, location, and audience. Below is a collection of our users’ most inspiring social wall examples.
You’ll see them used on different sorts of websites in all sorts of industries.
These examples cover varied use cases you can easily recreate with EmbedSocial, even if the exact visual looks different from brand to brand.
1. Website social wall for brand storytelling
A website social wall brings your social content directly onto your homepage or community page, helping visitors instantly understand your voice and values. It works beautifully for educational institutions, nonprofits, and brands that publish frequent updates.
Example: Cambridge University—educational Instagram wall
2. Google Posts social wall
A Google Posts wall displays your Google Business Profile updates, such as promotions, announcements, product highlights, etc., directly on your website. This helps local businesses keep their visitors informed while reinforcing trust with verified Google content.
Example: Ganz Schoen Gesund—health & beauty retailer Google Posts wall
3. Social media wall for events
A multi-platform social media wall blends content from Instagram, TikTok, YouTube, Facebook, and more into a single unified gallery. It gives audiences a holistic view of your current events and keeps all content fresh without manual updates.
Example: Unfazed—entertainment & streetwear multi-platform wall
4. Fashion lookbook social wall
A fashion lookbook wall showcases styled outfits, runway moments, and editorial photography in one immersive feed. It inspires shoppers by showing how real people wear your products and encourages deeper exploration of your brand.
Example: Natali Bolgar—fashion industry social wall with runway and photography content
5. Hybrid UGC + review wall
A hybrid wall combines user-generated content with testimonial snippets to deliver visual inspiration and trust signals simultaneously. This dual-format design accelerates purchase decisions by showing both how products look and why customers love them.
Example: Taelor Style—fashion styling subscription showcasing customer looks + reviews
6. E-commerce UGC product showcase
An e-commerce social wall highlights authentic customer photos and videos right next to key shopping elements like newsletters or product listings. It boosts conversion by showing real-world use of products and reducing hesitation during the buying process.
Example: Butosklep—women’s fashion e-commerce Instagram wall
7. Wall of Love (customer reviews wall)
A Wall of Love compiles your best online reviews into a clean, persuasive grid that instantly builds credibility. It works especially well for brands that rely on trust and referrals, giving prospects a quick snapshot of real customer satisfaction.
Example: Image Nationwide—review wall for an in-venue advertising company
8. Google review wall for local businesses
A Google review wall pulls verified ratings and comments directly from your Business Profile into your website. This increases trust for clinics, salons, dental offices, and service providers by showcasing real customer feedback in a branded layout.
Example: Prairie Rose—dentist office Google reviews feed
9. Hashtag campaign wall
An Instagram hashtag wall collects user posts from a branded hashtag and turns them into a vibrant community gallery. It motivates more people to participate, strengthens your campaign identity, and gives your audience a stage to showcase their experiences.
Example: Best Day Brewing—#BestDayYet beverage campaign gallery
10. Multi-feed corporate social wall (Facebook + LinkedIn + Google)
A multi-feed corporate wall places several platform-specific feeds on the same page, highlighting different dimensions of your brand. This format increases transparency and reinforces authority by showing consistent activity across multiple networks.
Example: Asset—industrial construction company social hub
11. LinkedIn culture wall for employer branding
A LinkedIn culture wall highlights employee moments, office life, team wins, and company events. It strengthens employer branding by giving candidates and clients a clearer sense of your workplace culture and values.
Example: Vayner Media—marketing agency LinkedIn carousel
12. Sunglasses & eyewear multi-platform showcase
An eyewear social wall blends product shots, lifestyle photography, campaigns, and promotional content from multiple networks. It boosts brand appeal by showing how the products look in real life and across different seasons or styles.
Example: ClearVision—sunglasses brand multi-network social wall
13. Social media digital signage social wall in healthcare
A medical digital signage wall displays curated Instagram posts on waiting-room screens to keep visitors informed and engaged. This helps humanize your organization by showing community stories, staff highlights, and behind-the-scenes moments.
Example: Heart to Heart—healthcare Instagram signage wall on TV display
How to choose the right social media wall?
Did you like any of the social media wall examples above? Now, it’s time to choose a UGC platform that will recreate it. Choosing the right one comes down to a few essential factors that shape how it performs for your brand. Here are the ones that matter most:
1. Your main goal
You have to figure out your purpose for having a social wall: do you want more engagement, stronger social proof, higher conversions, or pure brand awareness? Your goal determines the layout, speed, and type of content that should dominate the wall.
2. Content sources
Decide whether your wall should pull from one platform (like Instagram) or mix in others (I suggest the latter). Also, consider the type of content you need, like hashtags, influencer posts, or reviews. More sources = richer storytelling, but also more moderation needs.
3. Placement and environment
A website requires cleaner, mobile-friendly layouts, while event screens and retail signage need bold, high-contrast visuals people can see from a distance. Where the wall lives should determine what it looks like. In any case, you need different layout options.
4. Moderation and control
If your audience will be posting in real time, you need strong filters, keyword rules, and approval flows. Moderation protects your brand while keeping the wall lively.
5. Design and customization options
Colors, fonts, card styles, spacing, and refresh speed all influence how well the wall fits your brand identity. A customizable wall blends in instead of feeling like an add-on.
6. Level of interactivity
Some walls are static showcases, while others invite participation through hashtags, QR codes, or review prompts. Decide whether your wall should simply display content or actively encourage people to contribute to it or even interact with it via touch screens.
How to create a social wall with EmbedSocial?
Creating a social wall with EmbedSocial is very straightforward, and you have the complete freedom to make it look exactly how you imagined it. Just follow these steps:
- Log in to your EmbedSocial account – you can create a 7-day free trial.
- Connect your social media sources – add Instagram, TikTok, Facebook, X, YouTube, Threads, Google reviews, and more to pull posts automatically.
- Choose your wall layout – pick a grid, carousel, collage, masonry, or full-screen display depending on where the wall will appear.
- Customize your social wall – change everything from colors to fonts, card styles, spacing, and branding to match your website or event display.
- Set up filters and moderation – use keyword rules, tag filters, or manual approval to control which posts go live. You can also filter by source.
- Publish your social wall anywhere – simply copy the embed code and paste it into your website, event screen, or digital signage system.
That’s all! It only takes a few minutes to have a live social wall that updates on its own and brings your audience’s best moments to center stage. Something along these lines:
Why use EmbedSocial to create your social media walls?
EmbedSocial gives you clear advantages that make managing a social wall effortless:
- Official API connections –pull posts directly from all popular social media platforms via official API connections. Never settle for unreliable scrapers.
- Real-time auto-refresh – your wall updates instantly as new UGC, hashtags, social mentions, photos, and videos appear on your social media channels.
- Get UGC rights effortlessly –ensure everything is above board if you are using someone else’s content by easily requesting the rights to use it.
- Full customization options –make your widget fit your website design perfectly by choosing the templates, headers, fonts, colors, and other elements it uses.
- Seamless embeds – publish your wall on websites, event screens, or digital signage without technical hassle. You just copy and paste a single code.
- AI sentiment analysis – analyze and visualize your social media data to discover sentiment trends so you can learn how to improve your offerings.
- Connect all social media accounts – even if you have more accounts on a single social media platform, you can connect and combine them all.
You really need all of the above if you want to create professional social media walls that feel like home on your website and digital signage displays.
6 best practices for using a social media wall
To make the most out of your social media wall tools, you should follow a few best practices, which will keep your wall sharp, readable, and buzzing with activity:
Define the purpose of your wall
Every social wall needs a clear objective, such as building trust, showcasing employee culture, increasing conversions, or boosting engagement.
Use case: A SaaS website using a “Wall of Love” focused entirely on customer testimonials sees visitors spending more time on the pricing page.
Curate high-quality content
Prioritize posts that both look good and feel authentic, not to mention relevant to the story your wall should tell, rather than displaying every post available.
Use case: A retail brand filters its social wall to only show high-resolution outfit photos, creating a stronger first impression via a shoppable UGC widget.
Blend different content types
Mixing UGC, branded posts, testimonials, reviews, and employee content creates a richer, more dynamic experience than relying on a single type of post.
Use case: A company lobby wall alternating employee highlights with customer reviews gives visitors a more complete sense of the brand.
Match the design to the environment
Choose colors, spacing, card shapes, and layouts that align with your brand and feel appropriate for the space. For instance, choose subtle for websites but bold for screens.
Use case: A beauty brand uses soft tones and minimal spacing on its homepage wall to blend seamlessly with the site’s aesthetic.
Keep the social media content fresh over time
Regular updates maintain credibility and prevent your wall from feeling static. So, you need a social wall with automated syncing to ensure it evolves with your activity.
Use case: A coworking space rotating weekly member spotlights keeps its office wall lively and encourages more people to contribute.
Ensure accessibility and readability
Use clear fonts, balanced spacing, and limited text so every viewer, both online and in person, can digest the content easily.
Use case: A travel agency enlarges text on its storefront social wall, making captions readable for people passing by on the street.
Conclusion: Social walls turn UGC into a live storytelling engine
Every modern brand looking to make waves online needs a social wall tool! After all, they breathe life into your brand story and keep your website fresh and engaging.
The best social media wall gathers all your UGC posts, reactions, and customer feedback and then presents them anywhere you need social proof for your brand.
They can take many shapes and forms, as you saw previously, from a testimonial wall of love that includes great reviews left by your customers to an internal employee motivational wall or virtual events walls for your product launches.
Bottom line is that these social walls showcase real voices, amplify your community, and let your brand’s story unfold in real time. When you give people a stage, they show you who they really are, which is the strongest form of social proof you can display.
So, get your live social media wall at EmbedSocial today and let your UGC do the heavy lifting. It’s time to make your audience part of the narrative.
Embed Instagram feed on your website without lifting a finger!
Generate and embed Instagram widget with your feed, mentions, or hashtags directly to your website.
FYI: You can automatically embed an Instagram widget with a social media aggregator, bringing your website to life with fresh content.
FAQs about social wall examples
What is a social wall?
A social wall is a live display that pulls posts from social platforms and showcases them in one place. Brands use it for events, websites, retail spaces, digital signage, etc.
How do social media walls work?
They aggregate hashtags, mentions, tagged posts, online reviews, and more from platforms like Instagram or TikTok, then update automatically with new content.
What are some unique social media wall ideas?
Event hashtag walls, review-only walls, influencer campaign walls, employee culture walls, retail digital signage, tourism displays, and product launch reaction walls.
Can I create a free social wall?
Yes, many tools offer free plans with basic layouts and limited sources. For advanced layouts, more platforms, and moderation, paid plans work best.
EmbedSocial offers both a free wall for your Instagram account and Google Maps and a paid version that gives you access to all sorts of platforms and content types.
What platforms can I include in a live social wall?
Most social walls support Instagram, TikTok, Facebook, X, YouTube, and Google reviews, depending on API access. EmbedSocial offers all that and Threads, LinkedIn, Pinterest, Vimeo, Trustpilot, RSS feeds, and a custom source that you create from your own content.
How do I display a social wall on a TV or digital signage?
The easiest method is to embed the wall on a webpage, open it in a browser on your display device, or use a digital signage player that supports web-based content.
Do social walls update in real time?
Yes, they do—many platforms refresh automatically, pulling in new posts when they are published to keep the display live and engaging. That said, the update frequency may vary based on the payment plan and any API restrictions from the platforms themselves.
