How to Create Your UGC Portfolio Website? Examples + Free Template

Get inspired by real-life examples from successful content creators and create your own UGC portfolio to gain more collaborations.

Create UGC portfolio page and website

Have you been dreaming of becoming an influential UGC creator for a while now? It’s easier than you think, and the first step is creating a captivating UGC portfolio.

As a UGC creator, you can shape trends, ignite conversations, and reach audiences worldwide with the right tools and a touch of creativity.

This is where your portfolio comes in as a testament to your skill since it showcases your unique voice, vision, and potential, thus appealing to brands and companies.


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Below we show you how to build the perfect portfolio and show you seven great UGC portfolios that will teach you how to create content and make a living of it!

What is a UGC portfolio?

User-generated content (UGC) portfolios are collections of different types of content created by individuals across modern digital and social media platforms. Their ultimate goal is to showcase the content creator’s skills and creativity as a UGC influencer.

UGC portfilio definition

This virtual resume of photos, short-form videos, reviews, or all other types of social media posts about products, services, or brands serves as the creator’s calling card for potential brand collaborations or partnerships. Creative and engaging portfolios go a long way to landing the perfect collaboration and establishing the creator as a leader in the UGC world.

Essentially, the portfolio is a visual story that highlights the creator’s style, abilities, and distinct viewpoint in the context of user-driven content—an effective means of promoting oneself, building credibility, and establishing credibility in the digital sphere.

Benefits of UGC portfolios

Why should you have a UGC portfolio? These are some of the benefits you could reap.

Showcase the diverse range of your authentic content

Whether it is through video examples, images, written content, or collaborations, a robust portfolio exhibits the creator’s range, attracting audiences and potential collaborators interested in their multifaceted skills and talents. UGC creator portfolios provide a platform to demonstrate a creator’s expertise across multiple formats, styles, or topics.

Establish your credibility as a UGC creator

A well-curated UGC portfolio is a representation of a creator’s experience and track record, giving them credibility in their industry. It also fosters trust with potential partners, sponsors, or brands looking for real, vetted voices in the digital sphere by highlighting past accomplishments, relationships, and interactions with followers or clients.

Build your unique brand identity

A strong UGC portfolio helps consolidate the creator’s unique voice within a specific niche. Consistent themes, messaging, and quality across a variety of content pieces strengthen brand cohesion or the capacity to stand out among a sea of content creators.

Effectively engage your audience

Through the use of portfolios, creators and their audiences can establish more meaningful connections. By showcasing relatable, insightful, or amusing content, creators can capture and hold the attention of their audience, creating a devoted and active community that can grow in number and reach across various digital platforms.

Attract new collaboration opportunities

UGC portfolios draw in partnerships, collaborations, and business opportunities. Brands, agencies, and other creators are looking for people who have a track record of producing meaningful content. A strong portfolio can be used as a catalog for possible sponsorships, partnerships, and other business ventures, which leads to new and exciting business opportunities.

How to make a UGC creator portfolio?

Now that you know why a UGC portfolio is essential to establishing your voice and getting new brand deals let’s see what types of creator portfolios you can choose from and how to create your own unique UGC portfolio that will show the best of you.

1. Choose your preferred UGC portfolio format

To increase your chances of success, consider building a comprehensive UGC portfolio that will utilize more than one of the following formats:

  • Digital portfolios – online portfolios hosted on specialized platforms that include a range of multimedia content;
  • Social media portfolios -platforms like TikTok, Instagram, and Facebook often hide your best work, which you can curate into an engaging portfolio;
  • Print portfolios – although digital portfolios dominate, you can still have a printed portfolio you can use in face-to-face meetings;
  • UGC video reels – if your content is mostly videos, a reel is the perfect format to showcase your skills since you add snippets of various projects.

2. Talk about yourself, your work, and how to be contacted

Serious UGC portfolios include several sections and pieces of information that convey your expertise and the details needed to engage you professionally.

Start off with a ‘Short Bio’ section

Every great portfolio starts with a short bio about you as a creator, what you do, and what motivates you to create engaging content. Highlight your passions, interests, and marketing expertise, and make sure to include what sets you apart from other creators from your niche.

Include a variety of content

This is the heart of your portfolio. Include a diverse array of UGC content types such as product showcases, vlogs, unboxing videos, problem/solution demonstrations, tutorials, reviews, testimonials, collaborations, and any other content that portrays your creativity and expertise. The easiest way to show your social media portfolio is to display your Instagram or TikTok posts.

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Remember to use a mix of visuals, texts, and multimedia to provide a holistic view.

Add the ‘Pricing’ section front and center

You must provide an accurate pricing estimate of your services, outlining your fees, bundles, and terms so potential clients know just what they have to pay to hire you.

Tell customers how to contact you

Provide a variety of ways to get in touch with you for those who are interested in that, such as email addresses, social media profiles, or an online contact form.

Finish off with a strong ‘Call to action’

Encourage visitors to continue their journey with you. You can ask them to join your community, subscribe to your channel, look into a partnership deal, or explore more of your material—a well-defined call-to-action will boost their interaction with you.

3. Utilize the right design tools

You’ll need several tools to create and publish your UGC portfolio, from design-only software to website builders. Here are some of the best ones:

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, etc.)

Adobe’s software suite is the most popular choice for creatives looking to manipulate everything from photos, videos, graphic design, fonts, illustrations, social media posts, and much more. After all, there’s rarely another high-quality, comprehensive set of tools for content creation.

Adobe express UGC portfolio tools

For instance, Photoshop and Illustrator are essential for editing images and creating graphics, while Premiere Pro is ideal for video editing. Conversely, InDesign is great at designing layouts for print portfolios or PDFs. As such, these tools offer advanced functionalities for refining and enhancing your UGC content before including it in your portfolio.


UGC portfolio tools: Canva

Canva is an easy-to-use platform for graphic design that provides pre-designed templates to make visually appealing graphics, presentations, social media posts, and more. It is especially helpful if you lack the design experience needed to create a professional-looking portfolio.


Website building with Wix

A popular option for building digital portfolios or personal websites, Wix is a website builder with configurable templates and an easy-to-use drag-and-drop interface. Its flexible design lets creators present their UGC in an eye-catching and well-organized way.


Because of its scalability and SEO-friendly features, WordPress is a popular content management system (CMS) that gives users more control over the functionality and design of their websites. With a wide variety of themes and plugins, creators can build a highly personalized portfolio that highlights their user-generated content expertise.


UGC portfolio page with Figma

Figma is a collaborative visual design tool used to create interactive elements, prototypes, and user interfaces. It is perfect for teams who want to design and showcase interactive content or app interfaces in their portfolios because it allows multiple users to work on designs simultaneously.

Create UGC portfolio website

While all of the above tools are great at designing your portfolio, you’ll have to combine more than one of them and invest some time in creating a great portfolio.

We have a better solution: Feedlink—an enhanced link in bio page builder that functions as an all-in-one website for small business owners. Namely, your potential clients will get to know you and your work immediately after visiting your main Feedlink page.

However, in this case, you’ll simply convert this page into your portfolio that showcases all your relevant UGC and personal and professional links.

Let us show you how it works.

  1. Sign up for Feedlink and choose your link in bio template.
    select a template for your new link in bio UGC portfolio page
  2. Generate a custom link for your business (if available);
  3. Explore the Feedlink customization options and adjust your page;

Note: Feedlink utilizes a block-based design approach, and you can add separate blocks for all your important sections, including your short bio, contacts, pricing, etc.

Display your latest Instagram and TikTok posts automatically

Having your latest posts on your portfolio page is very beneficial, so it shows your potential clients all your latest work in one place.

To connect all your social media accounts and generate your live UGC feeds on your portfolio page, just follow these steps:

  1. In the page editor, click ‘Explore’ and choose ‘Instagram feed.
    Add instagram feed on link in bio page
  2. Follow the steps to provide permissions to your Instagram account, and once you allow it, just choose the account from the list.
    Select Instagram account
  3. Once you select the account, the feed will immediately appear. Where you will be able to change its look from the grid to the slider, define a number of posts on the Desktop or Layout, and similar.
    Select link in bio grid style
  4. To add inks or tag products on the images, just click on any image, and a popup will appear where you can add a simple link or tag product information.
    Add links to products in Instagram feed on link in bio page

Now, it’s time to connect your social media accounts, get your unique .link domain (costs $12/year after the first free year), and embed all your cool UGC:

  1. In Feedlink, go to Domains and click ‘Buy domain’;
  2. Type in your domain name, click ‘Find,’ then ‘Continue with this domain’;
    Buy .link domain
  3. Fill out your payment information and tap ‘Continue‘ to finalize the process;

That’s it. You’ll now receive a confirmation email that your domain has gone live.

Now your portfolio is live, you have your unique domain, and all your social media accounts are connected.

The only thing left to do is guide all your potential clients to your unique website/UGC portfolio/link in bio page. They’ll find everything they need there!

Free UGC portfolio page

Create your own portfolio page with Feedlink’s free UGC portfolio page:

Best UGC portfolio examples

Now, let’s get you inspired with these top UGC portfolio examples we’ve seen.

1. Santiago Arcila – The UGC Boy

Santiago has created a portfolio that’s clean and very easy to navigate. You can immediately see the types of content he produces, differentiated into paid and organic:

Example of a creator UGC portfolio

The most effective part here is that he’s added a stat after each section, demonstrating the value of user-generated content.

Plus, the pricing is immediately available, and the actions are very clear:

Santiago Arcila portfolio and UGC content creation pricing section

Finally, you can see a short bio section and get to know Santiago better:

Santiago Arcila portfolio page 'About Me' section

The above is a great example of an authentic creator bio, his skills and experiences, making it easy to hire by potential brand collaborators.

2. Heaven Heatherly

Heaven Heatherly portfolio main page

Heaven uses her portfolio to immediately showcase her values, which ensures she gets clients who share them, thus making collaboration straightforward and pleasurable:

Next comes the most effective part of the portfolio: social proof. This is where potential clients ensure that she’s professional and delivers results:

Heaven Heatherly portfolio social proof

After that, she highlights the brands she’s worked with and provides some content examples:

Heaven Heatherly example of portfolio brand collaborations

Finally, she offers a project timeline to make sure potential clients know what to expect:

Heaven Heatherly project timeline creation process

3. Maiu Lünekund

Maiu’s portfolio screams outdoors. That’s how she makes sure she targets the right brand deals that align with her passions and interests. The first section is very straightforward: telling a story about what Maiu can do for a brand:

Maiu Lünekund portfolio page

Then, she jumps right into content examples and campaigns she has recently done:

Maiu Lünekund portfolio content examples

And, provides the industries, UGC jobs, and content types she works with:

UGC jobs and industries

Finally, we see a clear pricing section with a powerful call to action:

Maiu Lünekund portfolio call to action

4. Juliana Castellar

Juliana is an experienced social media specialist, which results in her content being included in some of the best UGC examples out there. She uses very simple words and language to represent herself and show the benefits to potential customers:

Juliana Castellar main portfolio page

Her bio jumps straight to the point and highlights the most important keywords for her profession:

Juliana Castellar portfolio 'About Me' section

Then, she offers some UGC video examples:

Juliana Castellar portfolio UGC examples

And, supports her claims with some client testimonials, which are crucial for any portfolio:

Juliana Castellar portfolio 'Testimonials' section

Finally, we see some CTAs to get in touch with her or subscribe to her social media newsletter:

Juliana Castellar portfolio contact section

5. Katrina For Real

Katrina starts her creator portfolio by highlighting the importance of UGC, defining why it is important and why brands should implement it:

What is UGC

Then, she lists a few reasons why brands should work with her, highlighting the benefits and the results of her content:

Katrina For Real portfolio benefits for brands

Finally, she provides some links to her social media profiles and her business card, where potential prospects can contact her to find out more about her offering.

Her website also has a blog that she regularly updates, a list of her other marketing services, and her promo codes for various fashion brands.

6. Ruby Yeo

Ruby Yeo UGC portfolio

Ruby’s portfolio is very clean and straightforward, without any unnecessary information. You can easily navigate through it and find what you need. It starts with her short bio.

And then she continues straight on with the brands she’s worked with, which is the best social proof you can ask for, which ensures she will get more UGC brand deals. Just below, you’ll find her client testimonials widget.

Ruby Yeo's portfolio partnerships section

Then, you’ll immediately see her content examples divided into several categories, like fashion, beauty products, lifestyle, etc.:

7. Liam Cass

Liam’s portfolio is very effective and actionable—it starts with numbers, something that every brand manager wants to see, which are very impressive, especially the number of people he’s reached with his organic social media posts:

Liam Cass UGC portfolio main page

If you scroll down, you can see a short bio, the brands he’s collaborated with, and some examples to prove that Liam can create high-quality content:

Liam Cass UGC portfolio 'About Me' section

Finally, he provides some information about the organic content marketing strategy he provides and pricing info for potential clients with unique statistics about his organic reach:

Liam Cass UGC portfolio pricing section

What makes a good user-generated content portfolio?

When curating your UGC portfolio, implement the following tips and tricks to ensure you present yourself and your work in the best light possible:

  • Select your best work – curate and showcase your top-quality, most engaging UGC. Highlight content that best represents your skills, style, and expertise to leave a lasting impression on visitors;
  • Include a variety of content – display a diverse range of content types, including videos, images, written posts, reviews, collaborations, etc. Showcasing versatility can captivate different audiences and highlight your skills across various mediums;
  • Write descriptive captions – provide context and insights into your content through descriptive captions. Explain the story behind each piece, share interesting anecdotes, or offer insights that engage and connect with your target audience;
  • Use a clean design – opt for a clean and visually appealing design that emphasizes your content without distractions. Ensure easy navigation and a layout that complements your content, making it easy for visitors to explore;
  • Update your portfolio regularly – keep your portfolio fresh and up-to-date by regularly adding new, relevant content. Remove outdated or less representative pieces to maintain a cohesive and current representation of your work.

Ultimately, you get only one chance to make a first impression, and you have to make it count. For that reason, your portfolio should represent the best you can offer!

Key takeaways

  • Constructing a UGC portfolio is essential for serious content creators looking to showcase their skills and credibility and get new business.
  • Crucial elements of every good UGC portfolio include a bio, varied content sections, pricing details, contact information, and a clear call to action.
  • Tools like Adobe Suite, Canva, WordPress, and others are vital for designing and presenting your UGC portfolio effectively.
  • A good UGC portfolio highlights your best work, maintains a clean design, offers diverse content, utilizes descriptive captions, and requires regular updates.
  • Ultimately, a well-crafted UGC portfolio amplifies a creator’s presence, attracts opportunities, and fosters stronger connections within the digital realm.

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FAQs about UGC portfolios

How are UGC creators different from influencers?

UGC creators prioritize content creation over brand or product promotion, concentrating mostly on producing and disseminating genuine material motivated by passion or expertise. Conversely, influencers focus their efforts on promoting products, companies, or services; they use their audience and social media following to influence buying decisions and advertise sponsored content.

Can you get paid for UGC?

UGC creators can indeed earn income through various channels such as sponsorships, advertising revenue, affiliate marketing, paid content creation services, donations, and licensing or selling their content. These avenues allow them to monetize their creativity and engagement within the digital space.

What is considered UGC content?

User-generated content (UGC) encompasses diverse media forms, such as social media posts, product reviews, blogs, videos, podcasts, forum contributions, and creative artworks, created by users rather than professional entities, shaping online conversations and experiences.

What is successful UGC content?

Successful user-generated content (UGC) engages authentically with its audience, resonating through genuine experiences, relevance, impact, and shareability, fostering connections and prompting interaction within communities.

CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.