google stars rating
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Have you ever wondered how some websites get the beautiful yellow stars and review count next to their web link in the Google search result?

aggregated reviews rating schema

In this post, you will learn how you can get the rich star snippet on your website search result.

In short, you will need a schema.org code that will generate the aggregated rating of your reviews displayed on your webpage.

Before you begin, please note these 2 things:
1. Add the schema code on a specific product page: Our research showed that Google doesn’t support star ratings on root domains/homepages. According to their guidelines in order for the stars to show in the search results the schema code needs to be placed in a web page showcasing a specific product or the service you are offering. So, please add the schema code on a specific product or service page and not the homepage.

2. Add the code before other schema codes: Make sure the schema code is added at the top of your page code. This means that it needs to be before any other schema codes in the header of your page. If you use WordPress, please use a plugin to add the code in the header for a specific page.

The EmbedReviews platform provides the functionality to generate this schema.org code that will display a rich snippet in the Google search results.

By using EmbedReviews, you can easily create a feed with the reviews you collect on Facebook Page, Google location or you can manually import reviews that you have received from your customers.

If you don’t understand coding, don’t worry just follow the steps below.

So, here is a step-by-step explanation of how to get the schema code for displaying rich snippet in Google search results:

  • Step 1: Log in to your EmbedReviews account and navigate to Reviews Feed (if you still don’t have an account, click here to register)
    create reviews feed
  • Step 2: Create new feed by clicking the ‘Create new’ button
    click create
  • Step 3: Choose the reviews sourcesselect reviews sources
  • Step 4: Once the feed is created just copy/paste the provided code into your webpagefacebook google reviews code
  • Step 5: Click ‘Schema’ tab and again copy/paste the provided code in the same webpage code, and if possible in the header of the page before any other schema codes.
    ggregated rating schema

That’s it.

To help Google to show these changes you will need to ask Google to recrawl the URL where you’ve placed the schema.org code.

Here are the official guidelines, how you can do this:

Request Google re-index

  1. Perform a fetch (or fetch and render) request for a URL using Fetch as Google (this option is available in the Search Console)
  2. Click Request indexing next to the fetch in the fetch history table.
  3. Select whether to crawl only that single URL, or that URL plus its direct links:
  4. Click Submit to queue your request.
  5. Recrawling is not immediate or guaranteed. It typically takes several days for a successful request to be granted. Also, understand that we can’t guarantee that Google will index all your changes, as Google relies on a complex algorithm to update indexed materials.

If you follow the steps as described, your star snippet will display in the Google search results once the page is re-indexed.

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Katerina Bojkov

Co-Founder of EmbedSocial and Head of Growth. Previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.