google stars rating
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Have you ever wondered how some websites get the beautiful yellow stars and review count next to their web link in the Google search result?

aggregated reviews rating schema

In this post, you will learn how you can get the rich star snippet on your website search result.

Here is what you will need to do:

In short, you will need a schema.org code that will generate the aggregated rating of your reviews displayed on your webpage.

EmbedReviews can do this in just seconds. It provides the functionality to generate a schema.org code that will display a rich snippet in the Google search results.

By using EmbedReviews, you can easily create a feed with the reviews you collect on Facebook Page, Google location or you can manually import reviews that you have received from your customers.

If you don’t understand coding, don’t worry just follow the steps below.

So, here is a step-by-step explanation of how to get the schema code for displaying rich snippet in Google search results:

  • Step 1: Log in to your EmbedReviews account and navigate to Reviews Feed (if you still don’t have one, click here to register)
    create reviews feed
  • Step 2: Create new feed by clicking the ‘Create new’ button
    click create
  • Step 3: Choose the reviews sourcesselect reviews sources
  • Step 4: Once the feed is generated just copy/paste the provided code into your webpage HTMLfacebook google reviews code
  • Step 5: Then navigate to the ‘Schema’ tab and again copy/paste the provided code in the same webpage HTML
    ggregated rating schema

That’s it.

To help Google to show these changes you will need to ask Google to recrawl the URL where you’ve placed the schema.org code.

Here are the official guidelines, how you can do this:

Request Google re-index

  1. Perform a fetch (or fetch and render) request for a URL using Fetch as Google (this option is available in the Search Console)
  2. Click Request indexing next to the fetch in the fetch history table.
  3. Select whether to crawl only that single URL, or that URL plus its direct links:
  4. Click Submit to queue your request.
  5. Recrawling is not immediate or guaranteed. It typically takes several days for a successful request to be granted. Also, understand that we can’t guarantee that Google will index all your changes, as Google relies on a complex algorithm to update indexed materials.

Please note: Our research showed that Google doesn’t support star ratings on root domains/homepages. According to their guidelines in order for the stars to show in the search results the schema code needs to be placed in a web page showcasing a specific product or the service you are offering.

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Katerina Bojkov

Co-Founder of EmbedSocial and Head of Growth. Previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.