How to Embed Google Reviews for Free on Any Website in 2024

Learn how to embed Google Reviews for free in any website.

How to embed Google reviews for free

Google Reviews have become an essential tool for businesses to build trust and establish credibility with their customers. It is a fact that a 87% of consumers read online reviews, especially when deciding to use services or buy products from local businesses.

Positive reviews enhance your online reputation and play a crucial role in driving growth and success. Embedding these reviews on your website allows potential customers to see firsthand the positive experiences others have had with your business.

In this article, we will guide you through the process of embedding Google Reviews for free, allowing you to leverage this powerful tool and boost your online presence.

What are embed Google reviews?

Embedding Google reviews is the process of adding Google reviews directly on a website, mobile app, or other web platform. To display your customer reviews on your website, you can copy and paste Google’s embed code or use a third-party app to generate a widget. The only requirement to embed Google reviews is to have a Google Business Profile and have reviews on your business listing. From there, you can select the reviews you want to showcase and get an embed code to copy and paste into your website.

10 benefits of adding Google Reviews widget to your website

Embedding Google reviews is useful for showing customer feedback and social proof on a website. By displaying positive reviews on your website, you can encourage potential customers to trust your business and make a faster decision to purchase.In summary, here are the main benefits of adding Google reviews to your website:

Ten benefits to embed Google reviews

1. Enhanced Trust and Credibility

Why Unique: Displaying real, unfiltered customer opinions directly on your site boosts trustworthiness and credibility, elements highly valued by search engines. Authentic reviews can significantly improve your site’s relevance and authority in your niche.

2. Improved Local SEO and Visibility

Why Unique: Google Reviews prominently feature local SEO elements. Incorporating these reviews on your website helps in local search rankings, making your site more visible to a geographically relevant audience.

3. Richer content variety

Why Unique: Reviews add a dynamic and continually updating stream of content to your website. This variety keeps your site fresh and engaging, signaling to search engines that your site is active and current.

4. Enhanced user engagement

Why Unique: Interactive elements like a reviews widget can increase user engagement. Visitors spend more time on your site reading reviews, which search engines interpret as a sign of a valuable and engaging website.

5. Boosted social proof

Why Unique: Social proof is a powerful marketing tool. Showcasing positive reviews directly on your site can influence potential customers’ decisions, enhancing conversion rates which indirectly benefits SEO through improved user metrics.

6. Increased conversion rates

Why Unique: Reviews provide real user experiences that can greatly influence purchasing decisions. Featuring positive reviews can directly lead to higher conversion rates, a factor that search engines may consider when ranking sites.

7. Diverse keyword Inclusion

Why Unique: Customer reviews are a natural source of long-tail and niche-specific keywords, which can improve your site’s SEO by covering a wider range of search queries.

8. Valuable user-generated content

Why unique: Reviews constitute user-generated content, which search engines favor as it reflect genuine user interaction and satisfaction. This content adds depth and authenticity to your site.

9. Improved website accessibility

Why unique: By embedding reviews, you offer content that’s accessible in different formats (text, ratings, possibly images), which can improve overall website accessibility and user experience – factors that search engines favor.

10. Direct feedback channel

Why unique: Having a reviews widget creates a direct channel for customer feedback, demonstrating to search engines that your website is customer-centric and responsive to user needs.

How to embed Google reviews quickly?

Previously, you could use the quick native steps to embed Google reviews, such as:

  1. Go to the Google Maps and search for your business name.
  2. Click on the “Reviews” tab to see your Google reviews.
  3. Click on the three-dot icon on the right-hand side of the review you want to embed.
  4. Select “Embed” from the dropdown menu.
  5. A pop-up will appear with a link to share. Just, copy the link.
  6. Paste the link on your website where you want the review to appear.

But, according to official information shared on the Google help page:

Google does not, as yet, provide a widget for displaying reviews. 

That said, they do provide access to that information via the API.

There are developers and tools like EmbedSocial that have created plugins or blocks of code that handle that for you.  The range of functionality varies, so feel free to explore below.

Source: Developers Community on Google

Having this in mind, there is only the option to share a Google review link on social media or via email. To find the link to a particular Google review, follow these steps:

  1. Go to the review you want to share, and click the ‘Share‘ button.
  2. In the popup, click ‘Copy link.’
  3. Share the link on social media, emails, etc.
Option to Share Google reviews on social media

To actually embed Google reviews on the website, check the option below of using a Google reviews widget.

How to embed Google reviews widget for free?

Having in mind that there is no native option to embed Google reviews, you can explore the option of using free review widgets provided by third-party platforms. s widgets offer additional features and allow you to display reviews from multiple sources, including Google, Yelp, and Facebook.

Now that you are familiar with the options available let’s dive into a step-by-step guide on embedding Google Reviews onto your website with EmbedSocial’s free Google reviews widget. Here is an example of an embedded widget:

By utilizing free review widgets, you can enhance your website’s user experience and showcase your customers’ positive experiences across various platforms. This helps build trust and provides valuable social proof that can influence potential customers’ purchasing decisions.

How to embed Google reviews widget for free?

Now that you are familiar with the options available, let’s dive into a step-by-step guide on embedding Google Reviews onto your website with EmbedSocial’s free Google reviews widget.

It automatically updates, showing the latest reviews without any manual intervention.

Here is how to display the Google reviews widget on your website:

  1. Sign up for a free Google widget.
  2. Go to Sources and choose Google Maps.
    Choose Google maps to generate Google reviews
  3. Type your Google Business profile in the Google Maps search field. Once your location appears, click Select Location.
    Select your Google my business location to embed Google reviews
  4. Once your widget is created, you can customize it in the editor. Next, go to the Embed tab and click ‘Copy code.’
    Copy embed code for free Google reviews widget
  5. Just paste the code into your website builder. If you use WordPress, just paste the code into the Custom HTML block:
    Embed social media code in HTML block in WordPress

Note: The free Google reviews widget uses the Google Maps API that allows to pull 5 most relevant reviews. To avoid this limitation and generate all your Google reviews widget, try the PRO version.

How to embed a Google rating badge?

EmbedSocial offers and option to embed a Google reviews badge that will show the Google rating with the number of reviews on your website. It is a perfect social proof and great link between your website and your Google location.

To create the widget, just log in to your account and repeat the above steps as follows:

Step 1: Create a free account at EmbedSocial.

Step 2: Go to Sources and choose Google Maps.

Step 3: Type your Google Business profile in the Google Maps search field. Click the ‘Select Location’ blue button on the map.

Step 4: Next, you will be redirected to the widget editor page, where you will see the Google reviews badge. In case you need to switch from a current reviews slider widget to the Google reviews badge, just go to Layouts and select Badge – as shown below:

Select Google badge layout

Step 6: Click the Embed tab to get the embeddable code by clicking the ‘Copy code’ button.

Step 7: Paste this code into your website code, where you want it to display. Most users prefer to add a Google reviews badge sitewide, choosing locations like Sidebars or the Footer.

See examples of Google reviews badges below, and get started:

Further reading:

How to embed Google reviews badge?

Detailed tutorial

How to embed all Google reviews automatically?

This is possible only with the PRO version of EmbedSocial due to the direct integration with the Google Reviews API. The steps are simple, and you will need to provide permissions to your Google My Business profile in order to have your reviews synced all the time with your website.

Here is how to embed all Google reviews automatically:

  1. Sign up for a 7-day trial of EmbedSocial.
  2. Log in to your account, go to Sources, and choose Google.
  3. Once you provide the permissions, you can choose your Google location from the list and click Next.
  4. Choose your favorite Google reviews pre-defined widget by clicking on the ‘Use template’ button or start from scratch.
  5. Once you choose your template, you will be redirected to the widget editor, where you can completely customize the widget. Once you are done customizing, click the Embed tab and click ‘Copy code’ to your Google reviews widget Javascript code.
  6. Next, just paste the code into the area of your website where you want to show the widget.
Google Reviews widget code

Further reading:

How to embed Google reviews automatically?

Detailed tutorial

Next, depending on your website builder, you can embed the code of your Google review widgets accordingly.

Google reviews widget features

EmbedSocial has one of the most robust Google reviews widget editors for building social media widgets. It is easy to use and built to create a coding-free review widget.

Real-time updates

Use the Auto-add option to enable the widget to display new Google reviews automatically.

Change widget layout

You can go to the Layout tab, change the widget type, and create a Google reviews feed, a slider, or a badge.

Custom CSS – pro feature

If you prefer to use CSS to adjust the look and feel to match your brand, the Custom CSS field will help you to do this easily. It is available for PRO users with an additional AI-powered CSS builder that instantly changes the design without writing CSS code.


Hand pick which reviews to appear in the widget. Of course, you will want to choose positive reviews on your website, but please consider also allowing 4-star or even 3-star reviews so you provide an authentic overview of your customer’s experiences. To use the moderation feature, just click Moderation in the top menu and select which reviews to appear in your Google reviews widget.

AI summary

Consumers trust online reviews, representing valuable user-generated content that can impact potential customers’ decisions. But browsing through lots of online reviews can be really time-consuming, so that is why the EmbedSocial widgets can display a summary powered by artificial intelligence that will collect the most important points and showcase a review card generated from all reviews inside the widget.

CTAs in reviews

Displaying Google reviews doesn’t have to be static.

Make users engage with your Google business reviews by tagging products that are mentioned within the review. This will enable you to make the review widget shippable and allow people to purchase the product that is mentioned in a particular review.

Google NFC Business Card

Google reviews NFC card share

Businesses are constantly seeking innovative ways to enhance customer interaction and gather feedback. One such cutting-edge tool is the Google Reviews NFC (Near Field Communication) card.

This technology bridges the gap between the physical and digital worlds, making it easier for customers to leave Google reviews.

Examples of Google reviews widget

Below, you can browse a showcase with real-world examples of how businesses display Google Reviews widgets on their websites.

Include leave a review button in Google reviews widget

Further reading:

Best practices to show Google reviews.

Detailed tutorial

Google reviews widget templates

When showcasing your website’s Google reviews, starting from scratch can seem daunting. Fortunately, EmbedSocial offers a variety of templates for Google Reviews widgets that make this process seamless and effective. Here’s a look at some templates you can use to get started:

Carousel widget by Google reviews
Google reviews slider

This template allows you to display multiple reviews in a sliding carousel format for websites with limited space. It’s interactive and adds a dynamic element to your webpage. You can set it to auto-slide or let visitors manually scroll through the reviews.

Grid layout

Embed Google reviews in a Grid layout
Google reviews grid widget

The Grid Layout is your go-to if you have several reviews and want to make a strong visual impact. It arranges reviews in a neat grid, efficiently using space and allowing visitors to browse through multiple testimonials easily.

List layout

The List Layout lines up reviews one after the other for a more narrative style. It’s excellent for longer reviews where customers share detailed experiences. This layout works well on longer web pages, like a dedicated ‘Testimonials’ page.

Photo-enhanced Google reviews

Example of a Google reviews widget
Google reviews photo widget.

Some reviews come with user-generated photos, which can be more convincing than text alone. EmbedSocial’s photo-enhanced template lets you showcase these reviews with accompanying images, adding authenticity and visual appeal to your customer testimonials.

Floating badge

Embed floating Google reviews badge
Floating Google reviews badge

If you prefer a subtle approach, the Floating Badge template is ideal. It displays a small, interactive badge on the corner of your webpage. When clicked, it expands to show your Google reviews. This is perfect for websites where maintaining a minimalist design is key.

Popover widget

Embed Google reviews popover widget
Google reviews popover widget.

This Google reviews widget is simple yet powerful because you can show it sitewide without taking too much space from a web page. The main functionality of the popover widget is that it can appear once per session and auto-slide the reviews in the popover. Users can choose on click to open the full Google reviews in a popup or in a fixed panel.

Google Reviews ‘Wall of Love’ page

Finally, display all online reviews on one page. Combine Google reviews, Facebook reviews, or even Yelp reviews in one ‘Wall of Love’ page.

Example of Google reviews widget wall of love
‘Wall of Love’ widget

Leave a review button for more Google reviews

Link to Google review form to collect more Google reviews
Leave a Google review badge

Collect more online reviews by activating a ‘Leave a review’ button in the widget’s header or in the badge. You can choose this button to link directly to your Google business page and collect more Google reviews by redirecting website visitors to the Google review form.

Further reading:

10 best Google reviews widgets

Detailed tutorial.

Measuring the impact of the Google review widget

EmbedSocial provides two options to measure the impact of the Google reviews widget.

1. Measure insights with Google Analytics

With this option, users can input a Google Analytics code that will feed the clicks and views into a Google Analytics dashboard. According to the Google reviews statistics, the clicks usually contribute to a 10% increase in conversion rates on your website.

2. Measure clicks with built-in analytics feature

When activated, this feature will record the clicks and views per each review card that will measure the impact of the widget, and make decisions on what type of reviews drive the engagement on your website.


Embed your Google Reviews for free

Display your Google reviews or create a free Google rating badge for your website.

Create free account

FAQs about embedding Google reviews

While embedding Google Reviews is a relatively straightforward process, it’s essential to be prepared for any hurdles that may arise along the way.

Is it really possible to embed Google Reviews on my website for free?

Absolutely! There are several methods to embed Google Reviews on your site without incurring any costs. These include using free plugins on various CMS platforms or manual embedding through available free tools. EmbedSocial also offers a free version that you can utilize for this purpose.

How to deal with negative reviews on Google?

Negative reviews are inevitable for any business. When faced with a negative Google review, responding promptly and professionally is crucial, addressing the customer’s concerns and attempting to resolve the issue. By demonstrating your commitment to customer satisfaction, you can mitigate the impact of negative reviews and showcase your dedication to providing a positive experience.

Will embedding Google Reviews affect my website’s loading speed?

Embedding reviews can have a minimal impact on loading speed, but this is largely dependent on the method and tool used for embedding. Solutions like EmbedSocial are optimized to ensure minimal impact on your site’s performance.

Can I customize the appearance of the embedded reviews to match my website’s design?

Yes, customization is a key feature of most embedding tools. With EmbedSocial, for instance, you can adjust the layout, color scheme, and font to ensure the Google reviews blend seamlessly with your site’s design.

How often are the embedded Google Reviews updated on my website?

This varies based on the tool you use. With EmbedSocial, the updates are almost real-time. As soon as a new review is posted on Google, it will reflect on your website within a short time frame.

Is there a limit to the number of Google Reviews I can embed on my website?

The free version is limited to the 5 most relevant reviews. For the PRO version, there are no limits to the number of reviews you can display. For optimal website performance and user experience, displaying a reasonable number is advisable.

Can embedding Google Reviews improve my website’s SEO?

Yes, embedding Google Reviews can positively impact your search engine optimization. Reviews add fresh, relevant content to your site, which Google Search favors. It also increases user engagement, a key metric for SEO.

How can I ensure the reviews displayed are always positive?

While it’s tempting to display only positive reviews, showcasing a mix of Google reviews on website (mostly positive) can add authenticity. As mentioned above, most embedding tools allow you to filter out extremely negative reviews.

Key takeaways

In conclusion, embedding Google Reviews for free on your website is an effective way to build credibility, enhance your business’s reputation, and attract new customers.

By following the step-by-step guide and leveraging the options available, you can seamlessly integrate these reviews into your website and harness their power to drive growth and success for your business.

CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.