You do not switch auto-sync on. It runs from the moment a source connects. What changes is how often it runs, which depends on your plan and on the platform the content comes from.
Auto-sync interval per plan
This is the 'Update time' row on the pricing page, which is the source of truth for it:
| Plan | Update time |
|---|---|
| Free | Every 24 hours |
| Pro | Every 3 hours |
| Pro Plus | Every 3 hours |
| Premium | Every 30 minutes |
| Enterprise | Every 5 minutes |
Higher plans check more often, so new posts and reviews reach your site faster. Nothing else about the sync changes between plans, and the interval is the same for every source on your account.
Platform exceptions
A few platforms set their own pace, whatever your plan, because of what their API allows:
| Source | Refresh |
|---|---|
| Google reviews | Every 15 minutes |
| Facebook reviews | Every 24 hours |
| YouTube | Every 24 hours |
| X (Twitter) | Twice per week, every Tuesday and Friday |
Every other source follows the plan interval.
When new content does not appear
If something posted on the platform is not in your account yet, work through this in order:
- Wait out the interval. On the Free plan a new post can take up to 24 hours to arrive.
- Check the media limit. Each source imports a set number of media items per month: 500 on Free, 1,500 on Pro, 5,000 on Pro Plus, and 30,000 on Premium. Once a source hits its limit, nothing new arrives until the reset on the first of the month. See Usage and view limits.
- Check the content is public. Private accounts, unlisted profiles, and restricted posts cannot be pulled. Each platform's rules are listed in Sources.
- Check moderation. A post that arrived but is hidden was likely filtered or disabled rather than never synced.
Want faster refreshes?
FAQ
Do I have to re-embed my widget after a sync?
No. The embed code never changes. New content appears in the widget on your site automatically.
Can I force a sync manually?
Auto-sync runs on its schedule. If content is missing well past your plan's interval, contact support rather than waiting for the next cycle.
Does a faster plan sync some sources but not others?
No. The interval applies to every source on your account. The only exceptions are the four platforms in the table above, which set their own pace on every plan.
Why is X (Twitter) so much slower than the other platforms?
X limits how often and how far back its API can be queried. We sync it twice per week, and only public posts from the last 7 days can be pulled.
Does auto-sync remove posts deleted on the platform?
Content already collected stays in your EmbedSocial account. Use moderation to hide anything you no longer want on your site.
What's next
See Sources for what each platform can pull and how source counts and media limits work. The pricing page carries the full plan comparison.
If you have any questions, click the bottom right chat icon to talk with our customer success team or send us an email at support@embedsocial.com We're here for you 🙏