When you create a widget in EmbedSocial, your content is pulled from different sources, depending on where your original content is published.
A source in EmbedSocial is the social media account or review platform we pull the posts, reviews, or mentions from. Every post, review, and mention in your account arrives through a source, and your plan is priced by how many you connect.
These sources let you automatically sync and display content on your website, keeping your widgets fresh and up to date without manual work.
Sources live under 'Sources' in the left menu. Connect one there, and EmbedSocial starts pulling its content into your account automatically.
How sources are counted
Each connected account, location, or hashtag counts as one source:
- 1 Google location = 1 source
- 1 Facebook page = 1 source
- 1 Instagram account = 1 source
- 1 Instagram hashtag = 1 source
- 1 LinkedIn page = 1 source
One source can watch more than one thing where the platform allows it. A single Instagram hashtag source accepts several comma-separated hashtags, so a campaign running under three tags still counts as one source.
You may still see the word feed in older material. A feed and a widget are the same thing: the content you shape from your sources and embed on your website. The app calls it a widget, and so do these docs.
What happens when you connect a source
When you connect a source, EmbedSocial begins pulling content from that specific platform. Depending on the widget type (for example Feed, Reviews, Stories), you'll see posts, reviews, or stories appear in your EmbedSocial dashboard and widgets.
From then on the source keeps syncing on its own. You never re-embed the widget on your website: new content flows into the same embed code. See Auto-sync for how often that happens.
Sources you can connect
Here's the list of the sources you can add inside EmbedSocial to collect and display content automatically on your website:
- Threads
- TikTok
- Twitter (X)
- YouTube
- RSS
- Vimeo
- Yelp
- Trustpilot
- Custom forms
- Custom sources
'Custom' covers content that does not come from a social platform, and 'Request source' asks our team for a platform we do not integrate with yet.
What each source pulls, and the plan it needs
The pricing page is the source of truth for every plan limit and availability on this page.
| Source | What it pulls | Plan |
|---|---|---|
| Reviews on your Google Business Profile | Free and up | |
| GMB posts you publish to the profile | Pro and up | |
| Page posts | Free and up | |
| Stories, and posts added via URL | Pro and up | |
| Hashtags, mentions | Pro Plus and up | |
| Threads | Posts from a specific account | Pro and up |
| Threads | Mentions, keyword-based posts | Pro Plus and up |
| TikTok | Accounts, and specific videos added by URL | Free and up |
| TikTok | Mentions | Pro Plus and up |
| Page posts | Free and up | |
| Reviews, visitor posts | Pro and up | |
| Mentions | Pro Plus and up | |
| YouTube | A channel or a playlist | Pro and up |
| YouTube | Videos with a specific hashtag | Pro Plus and up |
| RSS | Any blog, news site, or platform with an RSS link | Pro and up |
| Content from a Pinterest account | Pro and up | |
| Vimeo | A Vimeo user or a channel | Pro and up |
| Yelp | 3 random reviews from a business page | Pro and up |
| Page posts | Pro and up | |
| Mentions | Pro Plus and up | |
| Twitter (X) | Accounts | Pro Plus and up |
| Twitter (X) | Hashtags, mentions, keywords | Premium and up |
| Trustpilot | Reviews from your Trustpilot profile | Pro and up |
On the Free plan you can pull up to 500 Google reviews per month and display widgets with up to 500 monthly widget views. On Pro, Pro Plus, Premium, and Enterprise you can pull all of your existing and new reviews in that specific source.
Some sources also publish, not just pull. You can schedule and publish posts to a connected Instagram Business account, a LinkedIn Page, a Threads account, and a Google Business Profile from inside EmbedSocial. See Composer and content calendar.
For the full detail on each platform, see the per-platform breakdown further down this page.
Custom forms and custom sources
Two sources do not come from a social platform at all.
Custom forms collect user-generated content such as reviews, testimonials, feedback, or any type of form submission directly from your customers. With our form builder you choose which fields to include (text, ratings, images), then embed the form on your website or share it as a URL. Responses are collected automatically and can be reviewed, moderated, and shown in a widget.
Custom sources give you full flexibility to manage and display content that doesn't come from a native social media platform. With custom sources you can:
- Create posts manually to showcase announcements, testimonials, or curated content
- Create reviews manually when collecting feedback directly from customers
- Upload reviews via CSV, to import large sets of existing reviews or testimonials in bulk
This is useful when you want full control over the content you display, or when pulling from a platform we don't have an integration with.
Platform limits to know before you connect
Each platform's API decides what we can reach. These limits come from the platforms, not from your plan:
| Source | Limit |
|---|---|
| Only reviews from verified Google Business Profiles can be pulled. Google Posts can only be pulled or published from verified profiles that you manage | |
| Only public Facebook Pages that you manage. Personal profiles and Facebook Groups are not supported | |
| Only Instagram Business accounts. Personal profiles are not supported | |
| Threads | Only public Threads accounts. Private or restricted accounts cannot be connected |
| TikTok | Only public videos and accounts. Private content cannot be displayed |
| Twitter (X) | Only public posts from the last 7 days. Hashtag sources need the Basic Twitter API |
| YouTube | Only public and unlisted videos. Private videos are not supported |
| Only LinkedIn Pages. Personal profiles cannot be connected | |
| Vimeo | Only public videos, not private or unlisted ones |
| Yelp | 3 random reviews per business page. Yelp does not allow access to the full set |
| Trustpilot | Needs access to the official Trustpilot API, which our integration now works through |
Sources per plan
| Plan | Sources | Media per source | Views per month | AI credits |
|---|---|---|---|---|
| Free | 1 | 500 | 500 | 10 |
| Pro | 3 | 1,500 | 5,000 | 100 |
| Pro Plus | 6 | 5,000 | 20,000 | 100 |
| Premium | 15 | 30,000 | 100,000 | 100 |
| Enterprise | Custom | Custom | Custom | 500 |
Widgets are unlimited on every plan, so the source count is what you scale, not the number of widgets you build from them. Media per source is how many items one source can import each month, and views per month is how often your widgets can be loaded on your website across the whole account. Both reset on the first of the month. See Usage and view limits.
Need more sources?
How often each source refreshes
Most sources follow your plan's auto-sync interval. A few set their own pace because of platform limits: Google reviews every 15 minutes, Facebook reviews every 24 hours, YouTube every 24 hours, and Twitter (X) twice per week on Tuesday and Friday.
See Auto-sync for the interval on each plan and what to check when new content has not arrived.
Let’s dive into each source to see exactly what kind of content you can collect and showcase with EmbedSocial!
EmbedSocial lets you pull in Google Reviews and display them on your website with customizable widgets. You can also pull, create, and schedule Google Posts directly from your account to keep your business profile active and engaging.
- Google location
Google location is an available source in all of our plans:
Free - you can pull your Google reviews with the free plan. You can pull up to 500 Google reviews per month and display widgets with up to 500 monthly widget views.
Pro, Pro Plus, Premium, and Enterprise - You can pull all of your existing and new reviews in that specific source. 1 Google location = 1 source.
❗Please note: Due to Google’s API limitations, only reviews from verified Google Business Profiles can be pulled.
ℹ️ Google reviews are pulled every 15 minutes.
- GMB Posts
Google Posts are available in our Pro, Pro Plus, Premium, and Enterprise plans.
❗Please note: Google Posts can only be pulled or published from verified Google Business Profiles that you manage.
EmbedSocial allows you to pull Facebook reviews, page posts, mentions, and visitor posts from your connected Facebook Page. 1 Facebook page = 1 source.
Page posts are available on every plan, including Free.
Reviews and visitor posts are available with our Pro, Pro Plus, Premium, and Enterprise plans.
Pulling mentions of your brand from Facebook starts on the Pro Plus plan.
❗Please note: Due to Facebook’s data policy, we can only access content from public Facebook Pages that you manage. Personal profiles and Facebook Groups are not supported.
ℹ️ Facebook reviews are pulled every 24 hours, slower than the plan interval that applies to posts.
EmbedSocial allows you to pull content directly from Instagram Business accounts, including page posts, hashtags, mentions, stories, and even specific posts via URL.
- Page posts are available with the Free, Pro, Pro Plus, Premium, and Enterprise plans. 1 Instagram page = 1 source.
- Stories and adding posts via URL are available with the Pro plan, Pro Plus, Premium, and Enterprise plans
- Hashtags, mentions are available on the Pro Plus, Premium, and Enterprise plans
In addition to displaying content, EmbedSocial also allows you to schedule and publish posts to your connected Instagram Business account.
❗Note: Only Instagram Business accounts can be connected due to Instagram's API rules. Personal profiles are not supported.
⭐ Threads
EmbedSocial allows you to pull content from Threads accounts and display it directly on your website. Connecting an account and displaying its posts is available starting from the Pro plan.
To go further, mentions, keyword-based posts are available starting from the Pro Plus plan.
❗Note: Only public Threads accounts are supported. Private or restricted accounts cannot be connected.
⭐ TikTok
EmbedSocial enables you to pull content from TikTok and display it seamlessly on your website. You can connect TikTok accounts or embed specific videos by adding their URLs, available on every plan, including Free.
Pulling mentions of your brand from TikTok starts on the Pro Plus plan.
❗Note: Only public TikTok videos and accounts are supported. Private content cannot be displayed.
⭐ Twitter (X)
EmbedSocial allows you to display content from Twitter (X) directly on your website. Starting from the Pro Plus plan, you can connect and pull posts from specific Twitter accounts.
From the Premium plan you can also display posts based on hashtags, mentions, or keywords. Please note that to use hashtag sources, the Basic Twitter API is required.
❗Note: Due to Twitter’s data limitations, only public posts from the last 7 days can be pulled.
ℹ️ Twitter content is automatically updated twice per week, every Tuesday and Friday.
⭐ YouTube
EmbedSocial allows you to pull videos from YouTube and display them on your website. You can add a channel or a playlist with the Pro plan. Displaying videos that include a specific hashtag starts on Pro Plus.
❗Note: Only public and unlisted videos can be pulled. Private videos are not supported due to YouTube’s API restrictions.
ℹ️ YouTube content is automatically updated every 24 hours to keep your website fresh with the latest videos.
EmbedSocial allows you to pull content from your LinkedIn Page and display it directly on your website. This feature is available starting from the Pro plan. 1 LinkedIn page = 1 source.
In addition to displaying content, you can also schedule and publish posts to your LinkedIn Page directly from your EmbedSocial account, making it easier to manage content and maintain a consistent online presence.
Pulling mentions of your brand from LinkedIn starts on the Pro Plus plan.
❗Note: Only LinkedIn Pages are supported. Personal profiles cannot be connected due to LinkedIn’s API policies.
⭐ RSS
EmbedSocial supports RSS feeds, allowing you to display content from blogs, news sites, or any platform that provides an RSS link. This feature is available starting from the Pro plan.
It's a great way to include fresh content from external sources alongside your social media feeds.
👉 Connect an RSS Feed source walks through the connection step by step.
EmbedSocial allows you to pull content from a Pinterest account and display it on your website using a customizable widget. This feature is available starting from the Pro plan.
⭐ Vimeo
EmbedSocial allows you to display Vimeo content on your website by adding either a user or a channel. This feature is available starting from the Pro plan. We can pull only public videos, not private or unlisted videos. See Connect a Vimeo source for the steps.
⭐ Yelp
EmbedSocial allows you to display Yelp reviews on your website, available starting from the Pro plan. While Yelp is a free source, due to API limitations, we can only pull 3 random reviews from a connected Yelp business page.
❗Note: Review selection is random, as Yelp does not allow access to the full set of reviews.
⭐ Trustpilot
EmbedSocial allows you to display Trustpilot reviews on your website, helping you build trust and credibility through authentic customer feedback. This feature is available starting from the Pro plan.
👉 Connect a Trustpilot source walks through the connection step by step.
In addition, to pull Trustpilot reviews into EmbedSocial, you will need access to the official Trustpilot API, as our integration now works through Trustpilot's official API connection.
FAQ
What counts as one source?
One connected account, location, or hashtag. 1 Google location = 1 source, 1 Facebook page = 1 source, 1 Instagram account = 1 source, 1 Instagram hashtag = 1 source, 1 LinkedIn page = 1 source.
Does a hashtag count as a source?
Yes. One hashtag source counts the same as one connected account, even when it tracks several hashtags at once.
Which sources can I connect on the Free plan?
Google reviews, an Instagram account, Facebook Page posts, and TikTok. Free gives you 1 source with 500 media, up to 500 monthly widget views, and up to 500 Google reviews per month. Every other source starts on Pro or higher.
How many widgets can I build from one source?
As many as you want. Widgets are unlimited on every plan, and the same source can feed any number of them.
Can I connect a personal Facebook profile or a personal Instagram account?
No. Facebook only exposes public Pages that you manage, and Instagram only allows Business accounts. Personal profiles and Facebook Groups cannot be connected.
What if my platform is not on the list?
Use 'Request source' in the source picker to ask our team for a platform we do not integrate with yet. In the meantime, add the content as a custom source, either manually or by uploading reviews via CSV.
What happens if I disconnect a source?
The slot frees up and you can connect a different account in its place. Content already collected from that source stays in your account.
Is there a limit on how much content one source brings in?
Yes, the media-per-source limit in the table above: 500 items a month on Free, up to 30,000 on Premium. It resets on the first of each month, and content already imported stays in your account. See Usage and view limits.
What's next
See Auto-sync for how often that content refreshes, and Widget types for what you build from a connected source. The pricing page carries the full plan comparison.
If you have any questions, click the bottom right chat icon to talk with our customer success team or send us an email at support@embedsocial.com We're here for you 🙏