Source types

When you create a widget in EmbedSocial, your content is pulled from different sources, depending on where your original content is published. This page lists every source type you can connect, what each one pulls, and the plan it needs.

For how source counting and plan limits work, see Sources. For how often each source refreshes, see Auto-sync. The notes below cover only the platforms whose refresh differs from your plan interval.

When you connect a source, EmbedSocial begins pulling content from that specific platform. Depending on the widget type (e.g., Feed, Reviews, Stories), you'll see posts, reviews, or stories appear in your EmbedSocial dashboard and widgets.

Here’s a list of the sources you can add inside EmbedSocial to collect and display content automatically on your website:

• Google
• Facebook
• Instagram
• Threads
• TikTok
• Twitter (X)
• YouTube
• LinkedIn
• RSS
• Pinterest
• Vimeo
• Yelp
• Trustpilot
• Custom forms
• Custom sources

Let’s dive into each source to see exactly what kind of content you can collect and showcase with EmbedSocial!

⭐ Google

EmbedSocial lets you pull in Google Reviews and display them on your website with customizable widgets. You can also pull, create, and schedule Google Posts directly from your account to keep your business profile active and engaging.

• Google location

Google location is an available source in all of our plans:

❗Please note: Due to Google’s API limitations, only reviews from verified Google Business Profiles can be pulled.

ℹ️ Google reviews are pulled every 15 minutes.

• GMP posts

Google Posts are available in our Pro, ProPlus, Premium, and Enterprise plans.

❗Please note: Google Posts can only be pulled or published from verified Google Business Profiles that you manage.

⭐ Facebook

Facebook sources are available with our Pro, ProPlus, Premium, and Enteprise plans.

EmbedSocial allows you to pull Facebook reviews, page posts, mentions, and visitor posts from your connected Facebook Page. 1 Facebook page = 1 source.

❗Please note: Due to Facebook’s data policy, we can only access content from public Facebook Pages that you manage. Personal profiles and Facebook Groups are not supported.

ℹ️ Facebook reviews are pulled every 24 hours, slower than the plan interval that applies to posts.

⭐ Instagram

EmbedSocial allows you to pull content directly from Instagram Business accounts, including page posts, hashtags, mentions, stories, and even specific posts via URL.

• Page posts are available with the Free, Pro, ProPlus, Premium, and Enteprise plans. 1 Instagram page = 1 source.
• Stories and adding posts via URL are available with the Pro plan, ProPlus, Premium, and Enteprise plans
• Hashtags, mentions are available on the ProPlus, Premium, and Enteprise plans

In addition to displaying content, EmbedSocial also allows you to schedule and publish posts to your connected Instagram Business account.

❗Note: Only Instagram Business accounts can be connected due to Instagram's API rules. Personal profiles are not supported.

⭐ Threads

EmbedSocial allows you to pull content from Threads accounts and display it directly on your website. You can connect and display posts from specific accounts starting from the Pro plan.

To go further, mentions, keyword-based posts are available starting from the ProPlus plan.

❗Note: Only public Threads accounts are supported. Private or restricted accounts cannot be connected.

⭐ TikTok

EmbedSocial enables you to pull content from TikTok and display it seamlessly on your website. You can connect TikTok accounts or embed specific videos by adding their URLs, available starting from the Pro plan.

❗Note: Only public TikTok videos and accounts are supported. Private content cannot be displayed.

⭐ Twitter (X)

EmbedSocial allows you to display content from Twitter (X) directly on your website. Starting from the Premium plan, you can connect and pull posts from specific Twitter accounts.

From the Premium plan you can also display posts based on hashtags, mentions, or keywords. Please note that to use hashtag sources, the Basic Twitter API is required.

❗Note: Due to Twitter’s data limitations, only public posts from the last 7 days can be pulled.

ℹ️ Twitter content is automatically updated twice per week, every Tuesday and Friday.

⭐ YouTube

EmbedSocial allows you to pull videos from YouTube and display them on your website. You can add a channel, a playlist, or even display videos that include a specific hashtag, all available with the Pro plan.

❗Note: Only public and unlisted videos can be pulled. Private videos are not supported due to YouTube’s API restrictions.

ℹ️ YouTube content is automatically updated every 24 hours to keep your website fresh with the latest videos.

⭐ LinkedIn

EmbedSocial allows you to pull content from your LinkedIn Page and display it directly on your website. This feature is available starting from the ProPlus plan. 1 Linkedin page = 1 source.

In addition to displaying content, you can also schedule and publish posts to your LinkedIn Page directly from your EmbedSocial account, making it easier to manage content and maintain a consistent online presence.

❗Note: Only LinkedIn Pages are supported. Personal profiles cannot be connected due to LinkedIn’s API policies.

⭐ RSS

EmbedSocial supports RSS feeds, allowing you to display content from blogs, news sites, or any platform that provides an RSS link. This feature is available starting from the Pro plan.

It's a great way to include fresh content from external sources alongside your social media feeds.

You can learn more about how to add RSS feeds to your wall in this step-by-step guide: 👉 Add RSS feeds to your social media wall

⭐ Pinterest

EmbedSocial allows you to pull content from a Pinterest account and display it on your website using a customizable widget. This feature is available starting from the Pro plan.

⭐ Vimeo

EmbedSocial allows you to display Vimeo content on your website by adding either a user or a channel. This feature is available starting from the Pro plan. We can pull only public videos, not private or unlisted videos

⭐ Yelp

EmbedSocial allows you to display Yelp reviews on your website, available starting from the Pro plan. While Yelp is a free source, due to API limitations, we can only pull 3 random reviews from a connected Yelp business page.

❗Note: Review selection is random, as Yelp does not allow access to the full set of reviews.

⭐ Trustpilot

EmbedSocial allows you to display Trustpilot reviews on your website, helping you build trust and credibility through authentic customer feedback. This feature is available starting from the Premium plan.

👉 Learn more about connecting Trustpilot reviews

In addition, to pull Trustpilot reviews into EmbedSocial, you will need access to the official Trustpilot API, as our integration now works through Trustpilot's official API connection.

⭐ Custom forms

EmbedSocial offers Custom Forms feature that allows you to collect user-generated content (UGC) such as reviews, testimonials, feedback, or any type of form submission directly from your customers.

With our form builder, you can customize it, choose which fields to include (text, ratings, images, etc.), and embed the form anywhere on your website or share it as a URL.

Once submitted, responses are automatically collected and can be reviewed, moderated, and showcased in beautiful widgets, all from within your EmbedSocial account.

⭐ Custom sources

EmbedSocial’s Custom Sources feature gives you full flexibility to manage and display content that doesn’t come from a native social media platform. With custom sources, you can:

• Create posts manually to showcase announcements, testimonials, or curated content
• Create reviews manually when collecting feedback directly from customers
• Upload reviews via CSV, allowing you to import large sets of existing reviews or testimonials in bulk

This feature is especially useful when you want full control over the content you display, or when pulling from platforms that we don't have an integration with.

What's next

Once you have more than one source connected, you can show them together in a single widget. See Combo widgets.

If you have any questions, click the bottom right chat icon to talk with our customer success team or send us an email at support@embedsocial.com We're here for you 🙏